Producing an effective brand Silk’s Advertisement in minimum Budget

Advertising has long been the lifeblood of commercial industry growth. Advertising campaigns
have shaped popular culture, and launched brands into the public eye. The greatest campaigns
are remembered long after they’ve completed their run. SILK need to craft campaigns that
speak directly to the target audience, campaigns that excite and activate them.

LIKEWISE (SILK SOAP RICKSHAW ADVERTISEMENT COMPAIGN 3 YEARS BACK)

It needs to go through multiple times of different running campaigns and built an image in the
sub conscious mind of the targeted consumer.

THE BEST TO OBTAIN RESULT IS THROUGH THE FOLLOWING WITH

MINIMUM BUDGET,

 Social Media
 Search Engines
 Display Network

It includes lower cost to produce an effective advertisement through this channel where Social
media is the best means to convey our brand ideology to the targeted consumer, mainly in
Pakistan people around all diversity is bound in social media, it could be FACEBOOK,
YOUTUBE, TWITTER, while addressing Social Media Google is risky but FACEBOOK is
convenient , it may cost around 10000/15000 pkr per Adv. and YOUTUBE may cost
20,000/23000 pkr per Adv.

So SILK can asked the Creative Advertisement Agency to create them a concept paper/ Art
paper in accordance to extract Big Ideas of Silk and let it be place on Social Media conducting all
the means of such Advertisement through digital marketing and search engines.

Although the marketing department can launch its different campaign to enhance effective
advertisement by its self and promote it through advertising services proposals , Door to Door
marketing , buy 1 get 1 free , and campaigns like doing activities in mart/mall and public places
in order to gain consumer preference towards SILK Brand.

 The specific campaigns

 Associated campaign costs
 Reporting standards
 Expected results of each campaign
SEARCH ENGINES

Search engine advertising (SEM) puts you directly in front of your audience at the
perfect time when they’re actively seeking answers to the problems your company
solves.

It proposes to develop a set of targeted SEM campaigns that target the audience at
various stages of their purchasing journeys. This will ensure that SILK, S brand stays
front and center as your target audience explores their needs and decides on how to best
reach their goals. To do so, need to do the following:

 Perform keyword analysis, to discover which search terms are appropriate

for Client/Company’s campaigns
 Create ads for each SEM campaign
 Build landing pages for each campaign

The social media section of your monthly report will include the following

 Audience growth month-over-month

 Website traffic from social media
 New leads from social media
 New sales from social media

Expected Results (Research Shows)

 25% monthly growth in social media audiences
 15,000 impressions per month
 150 leads per month
 60 sales per month

AN EFFECTIVE COMMUNICATION THEME WHERE

ELSE WITH SINGLE MINDED PROPOSITION
EXTRACTING THE BEST BIG IDEAS ABOUT THE
CONCEPT OF SILK ADVERTISEMENT CAN HIGHLY
IMPACT THE TARGETED CONSUMER ON SOCIAL
MEDIA WITH MINIMUM ADVERSIMENT BUDGET