FINAL PROJECT

MANAGEMENT
PRACTICES
Madam Ayesha Ammanullah
25th may, 09
 • HASAN ASGHAR SIPRA

(FA07-BBA-037)

• KASHIF RASHID

(FA07-BBA-048)

• MAAZ JAVED SHEIKH

(FA07-BBA-052)

• QAZI YASIR IRSHAD

(FA07-BBA-055)

We are honored that madam Ayesha Ammanullah has

given this project which is implementing the chapters
practically in our hypothetical firm by which we four
has learned not only the concepts ,and being prepared
for the exams but also we learned that when we put
the bookish theory into reality what transformation is
necessary . We have been trained and confident about
the upcoming courses related to management .As
management is very important course in our program
it would definitely help in our remaining four
semesters.

THANK YOU MADAM

AWESOME FOOD
It is the enterprise which is honor to give you fast food services in more
then 25 cities in Pakistan. At “AWESOME” we share and learn what you
think.
Our mission is to give you quality food at its best. Facilitate you services
which provide you sensation to be at home. More important cleanliness is
our major priority and the last gain maximum share of values.
Our main target is the people of “low to mid income”. Busy people – anyone
on the go!!
• Families (Happy Meal)
• Teenagers
• College Students

ADMINISTRATIVE MANAGEMENT
We posses the administrative management theory in a way we put stress
on the unity of command ,unity of direction and equity like every employee
 has to report to only one supervisor and their direction should be in a way
to entertain the organizational goals and every employee in same level of
management are treated equally

MANAGEMNET FUNCTIONS
Planning
• Planning is being done by our Chairman through the consent of our BOD. He
is the primary authority to make decision in our enterprise. BOD starts with
the Chairman and makes all the legal plans about our enterprise. Then BOD
brought all CEOs and Chairman’s, after discussion implement is made on all
of our franchises to gain maximum customer values.
• Now after all what is in the mind of our BODs to lead our enterprise. We
mainly focus on our strength, our brand name, maximization of our target
group, provide entertaining and ease to our customers, overcome our
weaknesses and face the criticism.
• As we know we are in the competition with major and proving same
facilities as we are proving like Mc-Donald, K.F.C and many more. As our
threats increases, our opportunities also increase in the battle field of
marketing. We have decided to open new campaign of “Going Green”
energy management and improving packaging efficiency. Now we opened
many new stores and newly introduced Mc-Café Coffee shop.

Organizing
• IT is easily being discussed through our respective hierarchy. Who reports
to whom and how. Through our hierarchy we detailed our primary men and
middle and them lower management. How task is being followed from top
to lower management. Task is done by the all according to their capability
and authority.
Leading
• It is also essential for any enterprise. And we believe in it, as we hire the
people who posses the influencing power conflict handling and networking
between our 25 cities. Leading also reflects how you deal with individuals.
Make connectivity between them, facilitate them, and also give them
priority. And we proudly make all the things done awesomely.
Controlling
• It is basically how well we monitor our regular work performances. We have
separate departments who used to evaluate the functions on monthly bases
and CEOs are obliged to give the report of whole performance of enterprise
at the end of every year to Chairmen. And if necessary amendments are
required then they took specified course of action
HIERARCHY
BOD

Chairman

CEO

General Mgr

Franchises
sys

Restaurant
Mgr

Assistant Mgr Assistant Mgr Assistant Mgr

1 2 3

Shift
Supervisor

Counter
Workers
 Maintenance
boys

ETHICS, AWESOME IS DEALING WITH

Awesome food strongly believe that management responsibility social
ethics are obligatory to raise the performance and reputation of the
franchises are as follow because it helps to develop customer service
oriented culture with special emphasis on customer care and convenience
and seeks to maintain high standard of survive now for that purpose we
implies two certain ethical approaches
Right approach
At Awesome food every employee who’s working in the organization has
fundamental rights like
• Awesome food gives free speech right to employee who report legal
violation by their employees
• Awesome food gives the right of freedom of conscience
• At awesome food there is the right of privacy, personal matter of
every employee are protected and not disclosed to any one
• If there is a problem of employee has some urgent work to do and
requires a leave so we can facilitate him
Justice approach
Awesome food impose and enforce rules fairly and impartially .at awesome
food every single job has its importance like if there is a maintainer boy has
been employed in an organization then its obvious that there is a need of
him so we also treat him with justice and take care of his rights
o It provides the same rate of pay to the individuals who are
similar in their level of skills, performance and responsibilities
o At awesome food we try to create the “we” culture not focus
on” I “where there is a mutual trust and respect for each other
• Distributive approach
At awesome food we don’t take biased decisions like if any
employee is the nephew of chairman or any other top manager
and the other is not they will be treated equally in case of
distribution of rewards, incentives and procedurals duties as
well
• Procedural approach
At awesome food the rules and regulations are same for every
employee’s .we hire the employees with the bench standards
we made and there will be no variation according to various
changing situations

Utilitarian approaches
We believe majority is authority so we follow the democracy principle in
setting up the rules and regulations .Regarding this we use quantitative
method for ethical decisions to satisfy the maximum number of employees
in an organization and to provide the greatest goods for greatest
numbers .And by following this approach where we need the large number
 of employees so we hire their accordingly and where we need the large
workforce we shift it to the franchises or departments where their need is
required and it also depends upon the volume of sales where sale is high
there ill be large workforce as well .

Code of ethics
We are following the code of ethics “make somebody's day “
• Deceptive advertising is not allowed
• Perform assign duties to the best of your ability
• High quality product and services, we are delivering
• DONOT use slang and abusive language in an organizational
workplace

Ethical policy statements

• Employees must not enter into the agreement and understanding or
arrangement in an y competitor with respect to pricing of services,
profit rates, and marketing polices
• Employees must carry out their responsibilities in the professional
manner at all times they must act in a prudent manner and must
avoid situation that could reflect unfavorable on themselves
,organization and for the customers .
• Employee must remain alert and vigilant with respect to frauds,
thefts, or illegal activities committed in the organization
• Employee must commit to the continued development of services of
the organization seeks to exceeds the customers’ expectation,
fairness, and truthfulness and building strong customer relationship
• Employee must treat all customers equally and respectfully
• Employee must follow the proper dress code in organization
• Employee are not allowed to smoke in workplace arena

Corporate credos
• Knowing your customers’ needs is the key to our business success;
we are passionate about our cutomers’successess delighting them
with the quality of service of food. In customer relationship managers
are well equipped and well trained to provide the most efficient
service and they check and balance the relationship between
customer and employee
• We believe that the bottom line of any business is creating shares’
holders value to gain their trust and their confidence .we believe in
providing our investors timely and regular and timely information on
our activities
• We believe on caring of our employees and helping them to grow we
encourage the ownership behavior so that employee is responsible for
the performance and reputation of the organization .now for this
purpose we develop and enhance with employee skills and
capabilities through training programs i.e. we train them on the two
things FSM (food service module ) and CSM(customer service
module ) we give lectures on this subjects for three months and after
it we used to take the tests and evaluate the performances of each
 individuals and on the base of that we make permanent or drop them
and this procedure is for the Middle management and top-middle
management is being trained in the head office RSC (restaurant
support center) and operational and non managerial employees are
being trained by assistant manager (middle management )

Communities

Partnershi
Disaster p and
relief sponsershi
p

Children
program

• When any sort of disaster takes place in the surrounding or region of

awesome, we stand first to aid the effected ones like by giving the food free
to them and helps them in any way they need.

• We build good relationships with our partners and sponsors .we believe the
quantity of our truthfulness will produce the wealth for us .for that reason
we remain honest and truthful to our sponsors and partners

• We support the children's health organizations around the country and give
Aid for orphanages throughout and assist for close to children's hospital

MANAGERIAL ETHICS
Training
we train them on the two things FSM (food service module ) and
CSM(customer service module ) we give lectures on this subjects for three
months and after it we used to take the tests and evaluate the
performances of each individuals and on the base of that we make
permanent or drop them and this procedure is for the Middle management
and top-middle management is being trained in the head office RSC
 (restaurant support center) and operational and non managerial employees
are being trained by assistant manager (middle management )

Whistle blower
It can be a key part of any company’s ethics programs because they are
willing to step forward and expose unethical behavior no matter what the
cost professionally or personally .like in awesome if the team leader
observes the unethical behavior of the assistant manager like he smokes in
workplace area and he doesn’t provide the team leader the balanced
amount of money against our work or he shows the favourism in procedure
following rules then team lead will tell to the restaurant manager about it
then that team leader would be named as whistleblower.

Ethical decision policies in the “awesome”

In case of any mishaps in the “AWESOME” fully investigation be made by the
authority before coming on the conclusion.

• First investigation team evaluates ethical issue criteria. At what level

problem is and be solved.
• After that team take every and each employee in consideration
regarding problematic situation. Whether how decision will affect every
employee.
• Their consequences should be judged by the investigation team not to
harm the interest of innocents.
• In “AWESOME” all the decisions are made according to proper
statement developed. So there is no chance of any favoritism. Because
first rule in that is to secure rights of employees. Decisions also be made
on the judgment of one’s character and value.
• So all the final decisions are made by the higher authority in that
enterprise. Because higher management is our sole power authority and
more creative. They always make decisions according to facts and
figures mentioned in ethical policy statement.

Ethical manners in work place

Office Romance
“AWESOME” is very much clean from these kind of disasters. Because we
hired men employees, there is no lady recruit in our franchises. And we also
take consideration not to hire any blood relation together, as they could
affect their performances due to personal conflicts.
Gift Offering
We never allowed any person to exchange any kind of personal activity in
our enterprise. Like giving gifts to each other unless it is the organizational
party or event.
Social Responsibility
It is our main duty not to lead any activity which is harmful to people.
Because they are the main source of our values. So we developed our
factories out of stations in keeping view not to harm pollution. As it losses
waste of food creation and effect the environment. Our brand name is core
of our enterprise. So we selected it by taking consideration every aspect.
“AWESOME” reflects that every thing be made in our enterprise is
awesomely pure and secured from any environmental consequences.
 • Energy efficiency – Find further ways to increase energy efficiency in
our restaurants to save money and reduce our environmental impact.

• Sustainable Packaging & Waste Management – Continue exploring

ways to reduce environmental impacts of our consumer packaging
and waste in our restaurant operations.

• Green Restaurant Design – Enhance our current strict building

standards to incorporate further opportunities for efficiency and
innovation in the design and construction of our restaurants.

• In addition to above these we focus on the customer mania plus like

the people who cannot walk we give them wheel chairs to get to us
and made different paths for their arrival.

Basic keys to our success

(CHAMPS)

• Cleanliness : To provide clean environment and ingredients

• Hospitality : Organized and good staff to serve visitor

• Accuracy : On time delivery and supply of service

• Maintenance: Maintain good standard of service

• Product : Products according to the need of the customers

• Speed : On time delivery within 17 min (approx)

AWESOME CULTURE

About our culture we are very conscious and optimistic about it . we made a
culture like which reflects a family .our culture is most likely to encourage
ethical standards is one that is high in risk tolerance, control and conflict
tolerance our employees in such a culture are encouraged to be aggressive
and innovative and are aware that unethical practices will be discovered
and feel free to openly challenge expectations they consider to be un
realistic or personally desirable.

Visible culture
In it, we are being recognized as a organization who has dress code
and good customer relationship management which iz a visible thing
from which a layman can perceive something about us
Exposed value
It is totally opposite to the visible scenario, like the things which are
not be recognized by the lay man can be called as exposed values
like how employees thinks about the customers in real manner what
is the reason for the existence of this organization

Importance of organizational culture

"...We believe that organizations will ultimately get only as far as
their organizational cultures take them." Organizations are more than
they appear to be on the surface. Behind products, policies, services, and
rewards are the ingredients which determine the results in organization. We
believe that organizational culture is a primary, if not THE primary
determinant of that which separates "champion" from "also-ran"
organizations. We believe an organization can go only as far as its culture
takes it. We help organizations get their "cultural bearings," get a clear
sense of how far they are from where they wish to be, and what it will take
to get "there." Then we help organizations move themselves forward.

SOCIALIZATION PROCESS
Pre arrival
We focus on the close contact with the customers like what they say about
our products what they feel what they want what the change they desire
because these kind things we believe if does well then a person will come in
the awesome with optimistic attitude
Encounter stage
And now when he encounters in real manner with the awesome then the
things he heard and listened from the media and people his mind works
accordingly to it so,we full heartedly focus and struggle on this part
because that one person is linked with 1000 people and he unintentionally
going to do the buzz marketing so we do care about our credibility
Metamorphosis stage
 After it when he perceived the things now he is going to make the decision
which is not in our control like what should he say about it when he came
back the two things are going to be happened whether he is being inspired
or not .basically the decision process about an organization takes place in
this stage.

Organizational culture of Awesome

In every organization there are some values, symbols and practices that
have evolved over time. So like this Awesome food has its own culture .At
awesome we believe that employees perceive culture on the basis of what
they see or experience with in the organization even though they may have
different background or work at different organizational levels and finally
how members perceive the organization whether they like it or not.

Awesome culture symbol

Culture symbols means those things which represents your culture and
which can be observe easily in an organization that what kind of
organization this is ?When you get a feel for the place that is it formal,
casual, fun whatever etc. Now being a fast food restaurant (AWESOME
FOOD) we have different symbols that represents our culture as follows:-

o At awesome food how employees dress? Actually at awesome food

employees follows a proper dress code there is a proper uniform for
them e.g. For the middle managers in an organization they should be
wear dress paint shirts with ties and they should be clean shaved and
disciplined and on the other hand there is a specific uniform for
counter workers and maintainance boys which they have to follow in
an organization.

o At awesome there is a proper elegance of furnishing there is proper

sitting arrangements means no congested sitting arrangements for
the customers however people feel themselves comfortable in an
organization.

o At awesome we have separate offices of proper size for the restaurant

manager as well as for the assistant managers etc.

o At awesome we have a separate neat & clean kitchen where foods

been cook n stored. We take care of cleanliness in a kitchen as well as
in ingredients.

o At awesome we follow a self service concept we don’t hire waiters for

service.

o At awesome we have a proper security arrangements and a proper

parking area for vehicles.

Awesome heroes
 • In every organization there are some heroes who really work hard for the
organization and give their 100% for the development of an organization
and will be awarded with some incentives or reward. Now at awesome we
have different ways to appreciate our heroes.

• At awesome If there is a counter worker or team member he works really

hard does full justice with his work and has the sense of responsibility and
try to create a customer responsive culture At awesome we give him a
complement called “ STAR” and after that he becomes the head of the
workers and got the increment in his salary .Where we usually have 3
assistant managers in an organization again depend on sales of volume but
eventually any one of these managers have a chance to become a
restaurant manager again its depend upon his devotion towards his work
the person who will do his job in a best way and coordinate all the activities
efficiently and effectively in an organization can become a restaurant
manager he will be given a officially car and got an increment in his salary.

Awesome Language
• At awesome food there is not a specific language for employees to adopt
like e.g. Microsoft employees adopt has a unique language called work
judo” or death march for shipping new products etc. but eventually at
awesome food we develop different terms to describe things equipment like
NCR machine etc or products related to our business.

• On the other hand employees must know Urdu and English as a compulsory
language to communicate with the customers. Urdu because its our
national and officially language and English because it’s a international
language and the most important thing is that a person who can speak
English he can treat our foreigners customers in a better way and can
communicate easily but if they cant speak English fluently they must
understand it they should be good listener.

• Employees must respond to customers ethically do not use abusive

language or slang’s at awesome.

• Employees must treat all the customers with smile there should be smile on
their face that shows great gesture of employees towards customers and
it’s a very sweet gesture and can make a good long term customer
relationship.

LEADERSHIP
Being a important function of management leadership is also important at
awesome. At awesome manager motivate employees, team members and
influence individuals or team as they work and deal in any way with
employee behavior issue and concerned with employee job satisfaction that
they are satisfied with the job getting salary on time.

Awesome polices and procedures regarding awesome culture

 • At Awesome food employees must follow all the rules and regulations
especially for the development of the awesome culture.

• Employee must create an ethical culture in an organization.

Organizational ethically culture depend on its ethically climate and
ethical behavior of its members so employees must take care of this
thing

• At awesome food organizational culture is based on involvement,

communication and creativity. So employs must try to follow it to satisfy
customers.

• At awesome food employees must involve in motivated by and

committed to the success of the organization.

• At awesome food employees must be supportive and respectful to each

other.

• At awesome food employees must create a humor , and ease in the

workplace

• Employees must have good listening skills employs in customer

responsive culture has the ability to listen and understand message
sent by customers.

• Employs should not involve in any kind of conflicts with in the

organization and resolve issues based on the good of the organization
verses personal interest.

Types of culture
Strong culture
At awesome food we a strong culture Employees are required to follow rules
and regulation Managers supervise employees closely to ensure that there are
no deviations management is concerned with high productivity. At awesome
food our strong culture key values are following:-

• Commitment
• Integrity
• Fairness
• Teamwork
• SERVICE

At awesome our strong culture represent by our rule that shows in an

organization that out side food is not allowed at awesome food. People
cannot bring in outside food in an organization. At awesome employees
know what they are supposed to do and what is expected of them so that
they can act quickly to take care of problem.
Culture uniformity
At Awesome food the whole organization follows the same culture there is
not particularly separate department culture at awesome. The whole
 organization must follow the same customer responsive culture, same dress
code, and same working conditions.
Culture verses national culture
At awesome food the culture we follow is according to the national culture
At awesome food employees speaks the national language Urdu to
communicate with customers .At awesome food we make legitimate (hilal
food) for the customers according to our religion and culture. We don’t
present hamburger (pig meat) or any product which is made of pig meat in
our organization. We make safe and cleanliness products which are not
caused of any problem. So At awesome food we must take care of these
things.
Culture verses formalization
At awesome food we used high formalization in start to standardized and
the extent to which employ behavior is guided by rules regulations and
policy statement and to make a structured job behavior But now it’s a part
of our culture and now employees treat all customers equally and
respectfully Employee follows the proper dress code in organization
Employee donot smoke in workplace arena etc….. So all of these are the
sign of strong culture.
Awesome Base ball culture
At awesome food we make rapidly changes and we are a high risk taker like
awesome food provides products at different prizes. That’s why average
people can be able to buy awesome products. Awesome offers additional
item in successful given product. For example Burgers in different
categories at different prices with different combination of vegetables
Vegetable Burger, Chicken Vegetable Burger, Beef Vegetable Burger
etc.and Paying the suppliers who keep us supplied with food, drink and the
services that we need to run our restaurants we also do changes business
performance that our business & units have suitably stretching
performance targets and that our continual drive to improve our business
returns is well on track.
Awesome fortress culture
Awesome food makes changes in his products and tries to introducing new
ones keeping an eye on the competitors. They are so many competitors for
our product. Now a day there is two types of competition, which is facing
by awesome food
• Direct competitions
• Indirect competition

Direct competition:

• KFC
• Mc Donald’s

KFC is upscale Pakistani restaurant that has a limited selection of food

dishes. Although the selection is limited and pricey, the dishes are quite
good.
Mc Donald’s is another fast food provider in Pakistan so this also a direct
competitor of Awesome and it has a decent food selection however the
quality is in consistent.
 Indirect competitors:

The indirect competitors are local fast food provider and Bamboo. Awesome
does not consider Bamboo as its direct competitors. As Bamboo has a
limited menu and cater to different segments of society e.g. Bamboo is
catering to lower middle society of Pakistan..
Now awesome food provides more quality, taste and freshness and most
upscale services and charging acceptable prices. Awesome food is
introducing a new item “Vegetable Burger”, Burgers in different categories
at different prices with different combination of vegetables Vegetable
Burger, Chicken Vegetable Burger, and Beef Vegetable Burger with even
more attractive and charming taste as compared to the competitors.

PLANNING
Planning's role is to ensure that our underlying business performance is
analyzed & understood, that our business & units have suitably stretching
performance targets and that our continual drive to improve our business
returns is well on track. Planning involves the setting goals establishing
strategies for achieving those goals and developing a set of plans to
integrate and coordinate different activities seem pretty complicated.

Now at awesome we got the different perspectives of planning which

are as follows

• At awesome we planned to give direction to coordinate activities

between managerial and non managerial alike so they will be able to
know where the organization and its work is going on and what they
must contribute to achieve those objectives or goals.

• At awesome we planned to compel the managers in a way that they

would be able to see ahead look forward to change and think about
the impact of change by reduces uncertainty.

• At awesome we planned to synchronize work activities in the region

of recognized plans and reduce inefficient activities so that work can
be done efficiently and effectively.

• At awesome we only enlarge those strategies and objectives which

we can achieve we do not develop those strategies or objectives
which we cant get done as well as we used controlling function to
have genuine performance against the goals that either the work is
going on right path or not if not then do some remedial actions.
Formal Planning
At awesome goals are in written form and they shared with the organization
because the reason behind that is If the employees don’t know what they
are working for? What they are trying to accomplish? How they can
contribute to achieve their objectives? How the work efficiency of different
work units can be raised. The organization cannot achieve its goals. At
awesome now under formal planning plans develop by top level managers
flowed down to all the organizational levels.
Objectives of Awesome food
 Our Supreme objective is to provide best meals, high quality burgers on
reliable prices & services. We are committed to offering superior,
differentiated meals to help you manage your money better. As well as to
build and maintain the organizational performance with different aspects.

At awesome food we have different objectives which are as follows

• To achieve sustained growth and profitability in all areas of business.
This objective is to determine that all the franchises of the awesome
will run in a profitability ratio and maintained that ratio for a long run
as well as focus on the growth of the business by opening new outlets
of awesome.
• To build and sustain a high performance culture with a continuous
improvement focus.
This objective is determined to established and maintain the strong
culture in an organization in which employees get motivation,
employees know what they expected to do? , employees follow all the
ethical policy statements to build strong awesome culture.
• To maximize use of technology like NCR Machines Credit machines
computers etc.. To ensure cost effective operations management
information systems enhanced capability and high service standards.
This objective is determined to use the modern technology include
different Information systems like transaction processing systems or
machines which are Required to run the business operations
efficiently and effectively.
• To assemble and maintain an enabling environment where employees
are motivated to contribute to their full potential’s
This objective is determined to make an pleasant working conditions
in which people get job satisfaction, no symptoms of stress at job ,
equal rights , freedom of conscience etc.
• To build and maintain the higher products quality.
This objective is determined to make good quality products no
compromise on quality because it’s a important factor which able the
customer to switch to the competitors where he finds quality
according to his perception.
• To provide the products at reasonable cost as compared to the key
competitors.
This objective is determined that our competitors are established
from a long time therefore we set our prices lower than their brands
to make our position strong in an industry by attracting customers.
• Broader or more attractive product line.
This objective is determined that awesome offers variety of burgers
includes Zinger burger, Beef vegetable burger, Chicken vegetable
burger etc along with quality.
• To organize the superior customer service
This objective is determined that awesome usually focus on customer
satisfaction by dealing them with pleasant service and commitment
and If customers have any complains or suggestions regarding
awesome products we mainly focus on those complains or
suggestions.
• To build the strong and long term relationship with the customers.
 This objective enables to establish long term relationship with
customers by giving them discounts like quantity discounts or by
introducing new different meal schemes or lower prices of products
due to this fact the new customers can be attracted towards the
organization.
Difference between planning and strategic planning
Both types of planning usually share the common aspects apply to whole
organization establish their goals but the difference between both arises
when we see that in planning we usually emphasis on coordinating
activities in the organization. Where as In Strategic Planning, who drive the
long range planning process, and who support strategic projects around
business In strategic planning we have to place the organization in terms of
its environment At awesome food where we make different plans and
objectives on the other hand we also do not deny from the importance of
the strategic planning in which the organization positioned in terms of
environment so we also utilize strategic planning in our organization.
• At awesome Strategic planning is helpful to comprehensively plan
for the future to ensure sustained growth and revenues.

• At awesome Strategic planning is to facilitate alignment of the

Vision, Mission and with the business Objectives.

• At awesome Strategic planning helpful for having the solutions for

products, policies and procedures.
Resource allocation
At awesome the resource allocation involves performing an activity and
making of a financial plan and the programming of subordinates work.
Financial plan
In support of our business goals, the Awesome Finance function is
split into two teams
• Control
• Planning
Control
The overall role of Control is to ensure that our financial statements are
accurate and reflect a true and fair view of our business performance. It
ensures that all transactions entered into by awesome are appropriately
recorded. It also has a responsibility to ensure that our assets are protected,
through appropriate controls and processes. Within Control, responsible for the
following:

Preparing and reporting accurate data to senior management, Investors and

Statutory bodies
• Supporting the expansion programmers of the Franchising and Business
development teams
• Analyzing variances from Plan and Forecasts to facilitate and influence
decision making
• Paying the suppliers who keep us supplied with food, drink and the
services that we need to run our restaurants.

Planning
 Planning's role is to ensure that our underlying business performance is
analyzed & understood, that our business & units have suitably stretching
performance targets and that our continual drive to improve our business
returns is well on track. Structurally, Planning is split into three teams:
• Business planning, who manage the total business and individual unit
budgeting process, as well as providing commercial analytical support
to our Operators
• Strategic Planning, who drive the long range planning process, and who
support strategic projects around the business
• Financial Investment, where our focus on returns is displayed through
control of our investment processes

Advertisement 475,000 Bank Loan 5,000,000

Printing 50,000 Owner’s 17,500,000
Equity
Renovation 1,018,000
Salaries 150,000
Utility Bills 65,000
Machinery 1,000,000
Inventory 100,000
Furniture 250,000
Bank Credit 1,030,000
Reserves 18,362,000
Total 225,000,0 Total 22,500,00
0 0
Implementation
Authority
As every Organization At awesome every plan needs the official approval
before implementation and this thing always done by the top management
of the organization e.g. CEO, General Manager.
Persuasion
Persuasion involves the satisfaction to employees So awesome always take
care of employees and their satisfaction we try to avoid the lack of trust
and understanding in the organization and focus on the employees
involvement and negotiations.
Policy
Policy is basically a guideline for making decisions and to maintain check
and balance of given persuasion enough benefits to be filled. E.g. Customer
always comes first and should always be satisfied.
Execute the plan
Now at this stage at awesome we implement the plan after doing the
process of Authority persuasion and policy as well as awaited for results
either success or failure.
Feed Back
Now at feedback we got the Reponses of success or failure of plan after
implementation
How much plan or decision was effective? And if there is any problem arises
in it correct it properly.
Decision
When we have to choose from one or more alternatives becomes decision.
Programmed Decision
 Programmed decisions are basically those decisions which we do in our
daily activities or so called recurring decisions. Now at awesome we also
make different program decision e.g. If a server in a awesome spills the
drink or food on the customer clothes and the manager found an offend
customer and something needs to be done because drink or food was
frequently spilled. Now manager has to do something to handle this
situation to keep the prudent environment in an organization. So what
manager can do? So manager offers to have the clothes cleaned on an
awesome expense. Awesome affords all the expense in the cleaning of a
customer clothes. For this purpose managers do not need to make a list of
solutions to solve this problem because this problem does not need to have
the alternative decisions because these kinds of problems are well easily
defined and uncomplicated problems and can find solutions easily.
Non programmed decision
Non programmed decisions are those decisions which requires made to
order solution and these are exceptional kind of decision. At awesome we
also make non programmed decision e.g. whether to build a new franchise
of an awesome in a particular city or the area of the city by having and
calculating all the facts and figures regarding that What would be the
volume of sales?
Competitive analysis and how can we easily modify our facilities and
operations out there and much more etc... After having all the information
regarding these kinds of things we build a new franchise in a particular city
or somewhere in the area of the city. So for this purpose Any decision would
be taken either in the form of structure a new franchise or not will be called
non programmed decision and these kinds of decision usually have done by
the top management of an organization because for this we need a precise
and exclusive decision .
Certainty decisions
In a certainty decision making managers can make precise decisions
because all outcomes are identified so it becomes easy got the managers of
an organization.

At awesome we also have certainity6 decision in which manager realizes to

maintain and coordinate different activities between different level of
management in an organization On the other hand just in time and to
improve the performance of an organization restaurant manager establish
suggestions and comments box in an organization in which an
organization has an Questionnaire in which the customer pass their
comments about organization that how they serve their customers what
about the quality of the products ? Does the prices of the products are
reasonable? Now on the basis of the results of this Questionnaire that what
has been saying by the majority of the customers Restaurant manager can
improve the working condition of an environment due to this fact he can
make accurate decision.
Uncertainty decision
In the uncertainty decision managers do not have relevant information
regarding problem or the problem related information be vague and unclear
in this case managers do not have the choices of alternatives. At awesome
We face the uncertainties decision in a way that if any employees comes to
the manager and complain the other employee that he is doing something
wrong not fulfilling his duties properly or trying to create a awful
 environment in an organization .At this stage manager must not agree with
him on first sight and managers must identify the obligation because may
the person is doing all this because of his jealousy with him on the other
hand manager must analyze that either the information is correct or not
that Does the person is creating trouble in an organization or not ? By doing
self observation or anything else so after analyzing the situation then
manager must take a step that either the employee been rusticated or not
as well as there should not be environmental certainty.
Risk
Risk is the situation in which the manager is able to estimate the odds of
certain outcomes. Now at awesome whenever we take any kind of risk
regarding production and manufacturing process or introducing a new
technology like upgrade NCR Machines into the business. We explore that
what we could lose or what might be hurt .Whether we reach our goals in
another way and observe all those factors involve in this risk like the timing
the people changes will it entail and the benefits. Now after getting
observing facts we decide to take this risk or not.
Decision Scope:-
Now in the awesome we have the wide decision scope we see the effects of
our decision in organization that how much our decision is strong or
accepted by the employees for this purpose we do employees involvement
in an decision and do negotiate with the employees and analyze that what
would be the impact of decision on the employees.
Rational decision making
As Rational decision making is all about to have the clear problem arises
related to the organization and after analyze the problem got the required
information about that problem to reach the possible solution of that
problem by analyzing outcomes. Now at awesome we do involve in the
rational decision making in a way that If we have our outlet the I sector in a
Islamabad and the outlet generates revenue and move in the profitability
ratio but the situation becomes complex when our competitor Kfc comes in
that particular area and build their new franchise in front awesome now at
that time the problem occurs because When there were only awesome
franchise in a particular area all the customers who like fast food were
attracted towards awesome in others words we can say that we got the
monopoly at that time However when the Kfc opened their outlet in front of
awesome the customers who had always been come at awesome divided in
between Kfc and Awesome some of the loyal customers or old customers
still choose awesome for their fill but the visitors or new customers who did
not joined awesome yet often move towards Kfc even though some of the
daily visitors also move towards Kfc may be just to change their taste. The
impact of all this scenario was that our profit ratio or revenue ratio gone
down. Now at this stage we need a break and take some necessary actions
to just sought out this problem to maintain our position like before and to
increase our profit ratio after getting all the information and analyzing the
situation. For this purpose we need to compete with our competitor by
doing some actions like In door and outdoor advertising and sales
promotion skills which helpful to attract customers again towards awesome.
Which are as follows:-

• Product Bundle pricing

 Now awesome use this strategy in a way that awesome
combine several of their products and offer the bundle of
products at a reduced price like awesome offers bundle of its
product a burger, fries, and a soft drink at a combo price this
step can be useful for organization to get and maintain its
position
• Quantity discount
At this stage awesome offers quantity discount which is the
specific reduction in price for specific customers first of all
those customers who visit the awesome regularly and for those
customers who buy the large volume of meal from awesome
.So all these type of customers will get the especial relaxation
in price.
• Promotional allowance
Awesome offers promotional allowances price reduction in their
products specially to dealers just to motivate them and for the
efficiently participating and favoring in advertising campaigns
and sales supporting programs of awesome so by doing this
effort awesome can get its position back and increase
profitability ratio.
Non rational decision making
Satisfaction model
Now at Awesome we take a non rational decisions like which we do in the
satisfaction model Awesome take the decisions which are good enough for
the specific situation just to satisfy that situation and not go in depth of the
problem and choose the solution which could be helpful in that particular
scenario. At awesome while we communicate with the other franchises of
awesome and got the problem that the one of the new franchise of
awesome which has been made yet has got the problem. The franchise
generates large volume of sales and got the huge customer responses but
the problem is that the middle managers include assistant managers are
not able to operate and coordinate activities regarding sales and customer
responses in a efficient manner although they are three in numbers but
still they are facing problem now for this purpose they have to
communicate with the other franchise just to recruit the new and sharp
assistant manager from the other franchise. Now on the other hand in this
case The other franchise who generates the average revenue and do not
have much stress in their franchise regarding sales and customers
relationships and they have three assistant managers in their franchise but
they can operate activities with two managers for a while now in this
situation the third assistant manager of this franchise been sent to that
particular franchise who got the problem just to satisfy and solve that
problem and this is the most good enough decision for that kind of situation
.
Decision making in group
At awesome we do decision making in groups in between the restaurant
manager and the assistant managers and supervisors because we believe
on freedom of conscience so that is why we get the opinion of every
member in a group. The advantages of group decision making are more in
numbers as compared to disadvantages same as we have in our
organization awesome.
The advantages we have in our awesome food related to the decision
making group are as follows
• Produce more absolute information and
knowledge:-
At awesome the group decision making between the restaurant
manager and assistant managers brings a diversity of
experience and the new perception to the decision process. It’s
all about accuracy to gather facts and figures in order to make
decision more effective.
• Generate more diverse alternatives:
At awesome in group’s decision making we have a greater
amount and different information so it becomes easy to
recognize more different alternatives. It’s all about creativity in
which managers think creatively in order to make effective
decision.
• Raise recognition of a solution
At awesome when managers make group decision on a round
table due to this fact they hesitant to fight and the ratio of
acceptance of solution increases. So in this regard the degree of
acceptance plays an important role in order to make effective
decisions.
Decision making techniques
Now at awesome we use some decision making techniques which are helpful to
get a solution of the problem.
Devil’s Advocate
In an organization devil’s advocate is the person who make criticism on a
particular idea just to reach the best idea or the solution for the problem
and this criticism usually in favor of the organization.

Now at awesome when top management of an awesome decided to make a

new product development introducing a new product scheme of vegetable
burger in an awesome. On the other hand the general manager of the
awesome raise the issue regarding competitors and plays an role of devil’s
advocate at that time by saying that the Subway has started vegetable
burgers it will be threat for our product because Subway has already
established a strong market position and enjoying a high customer loyalty.
Now for this purpose awesome need to come with the strong strategy and
market position and should introduce the vegetable burger with a rational
price ,quality, and on time delivery 17 min approx Product will also be
designed for those who are health cautious. Now after implementing these
things we are able to reach our goal and make a successful new product
development.
Delphi Technique
Now at awesome we use Delphi technique in an organization in which
restaurant manager plays an important role in an organization At awesome
there is a proper elegance of furnishing there is proper sitting
arrangements there is no congested place for customers but even though
with the passage of time increasing competition day by day
Technology advancement ,and as awesome volume of sales is also
increasing rapidly then due to this fact we need to present our organization
in more efficient manner and we have to do some changes in the franchise
related to sitting arrangement and furniture and come up with more stylish
 furniture and sitting arrangement for this purpose the restaurant manger
starts negotiations with the assistant managers and other employees of
the franchise via Questionnaire and by email in which restaurant manager
ask them about changes in an organization regarding furniture and sitting
arrangement that should we change our franchise furniture upgrade it or
not the answer will be in yes or no? Now if the majority of them say yes?
And are in favor of changing the furniture then the restaurant manager
should take an action on it and sent this document to top management for
consideration and approval and for implementation on this application

STRATEGIC MANAGEMENT
Analyzing External and internal environment
SWOT Analysis
The purpose of SWOT is the matching of specific internal and external
factors, which creates a strategic matrix and which makes sense. SWOT
analysis determines what may assist the firm in accomplishing its
objectives, and what obstacles must be overcome or minimized to achieve
desired results. One commonly used strategic tool is the SWOT Analysis
which is used to analyze those factors that may influence success.
SWOT Analysis stands for:-
S: Strength
W: Weakness
O: Opportunities
T: Threats.
STRENGTH
• Our company has a good financial position

• The pricing is reasonably cheap, so it would appeal to

large customers.

• The business dedication to the customers need through

quality customer service.

• The staff employees of the business are well trained

qualified and experienced.

• The accessibility of the product is easy to reach.

• Variety of products, like different variety of burgers

available at awesome.
WEAKNESS
• Awesome do not have Strong Brand equity Being the new
one If the awesome launches new product development
like the combination burger with vegetable is very unique
so it will some how it will difficult for awesome to get new
customers attention.
OPPURTUNITIES

• High growth rate of food industry.

 • Changing customer demand and taste.

• There is a good free home delivery system.

THREATS
• Now a days flour prices are high This will affect raw
material cost due to which our production cost will be
rise up and in result we have to rise up our prices or our
profit margin will reduce.

• Threats from local or indirect competitors like bamboo.

• More health conscious customers

• Competitor’s offensive strategy can give us tough time.

• Increasing inflation rate directly effect menu prices.

Components of external analysis:

Scanning
Scanning is a component which identifies those factors which directly or
indirectly effect the organization. At awesome we have different factors
which directly or indirectly effect it and usually these factors are related to
the general environment. Which are as follows?
 Economic Conditions
 Political/ Legal forces
 Social Conditions.
 Demographic Condition
 Technological changes

Economic Conditions
Economic conditions are very important to see for doing any business in a
particular country. Now In a Pakistan there are many implications in the
economic sector and the growing food industry in Pakistan also face
different economic circumstances so same as this can be happened with
awesome food because now a days there is a Shortage of flour and sugar in
a country due to this fact the prices of flour and sugar are raised due to
which production cost been rise up. So due to this fact this fluctuation can
effect the awesome in a way that the production cost of awesome can be
raised after facing this fluctuation and the result of this may be in result of
increase in prices of awesome products. On the other hand the inflation
rate increases it may also a cause of increases in sugar and flour prices and
can be a source of trouble for awesome production process.
Political and legal forces
 Political stability is also very necessary for any country and also it has
importance for doing any business in a particular country but un fortunately
in Pakistan there is been no political stability at any period of time. So this
may also affect the food industry in a country. There is a significant
pressure on the average food industry and basically the political instability
effect the food industry by mostly arising a high level of taxes like e.g. the
15% of central excise duty and the sales tax 18% which total taxes about
36% on retail prices we can say that increasing tax rate can be trouble for
awesome food too for surviving in a profitability ratio.
Socio-cultural Conditions
Socio-cultural conditions also does matter to operate any business in a
country and there has always been specific different social trend regarding
food industry and for awesome as well. Socio cultural condition can effect
the awesome in a way that those people who do not like unhealthy fried
fast food or the health conscious persons will not be attracted towards
awesome and the people who just like home cooked meals or the desi food
will not be attracted towards awesome. On the other hand a major social
trend in a rural areas of Pakistan still presenting guests with typical village
food like lassi and saag due to this fact those people who like typical village
food even though they migrate from rural to urban still like that food .Socio
culture also relates to the changing customer demand .So in this case
awesome will also face trouble to attract those type of customers
Demographic Conditions
Now the demographic conditions encompasses trends in the physical
characteristics of a population such as age, geographic location income etc
Now awesome also majorly target specific group of people 13-19 years for
children and also target adults from the age of 20-50 years now if people of
these age group do not attracts towards awesome then there’s been a
somewhere problem so managers must organize and control this factor. On
the other hand awesome usually target average income level now if the
income level of people fluctuates or goes down then their demand for the
awesome products will be decreased so this may affect the awesome food.
Technological Changes
Now technological changes are obligatory for recombining existing
knowledge to develop new process and materials. Now at awesome
whenever we try to develop new product we must go through the specific
process in which we involve idea generation in which we get ideas as much
as we can using internal and external sources after that Secondly, we use
idea screening in which we drop down poor ones now after getting the idea
we develop specific strategy and do business analysis of that product on
the other hand we do technological changes regarding machinery by
upgrading NCR ,Credit machines just to meet the demand and to facilitate
the employees .
Monitoring
Now after identifying those factors and conditions which directly or
indirectly effect the organization we must keep on eye on those factors Now
awesome keep on eye every external general environment like awesome
keep on eye on economic sector to see and analyze economic fluctuations
and problems arises like prices of flour and sugar raised and analyze also its
effect on awesome on the other hand must aware of the government
policies or tax rate polices regarding sales tax or duties to run the business
in a profitability ratio. At socio cultural awesome must keep on eye on
 customers changing demand and those customers who do not like fast food
or not attracted by awesome. In demographic conditions awesome must
need to analyze the specific income level group and their income
fluctuation and the specified target group of age for the awesome products
and in the technological changes awesome must need to take care of the
new product development process or the up grade of the machines using in
the organization to meet the requirement.
Forecasting
Forecasting is all about to predict tour future anticipation the importance of
the firm or the time frame. Now at awesome we forecast about our
competitors KFC and Mc Donald that may be they will launch a new or
innovative product with combo price and good quality that product can
affect the awesome business process by attracting awesome customers
towards them. Now in this way awesome use controlled test marketing in
which we can make defensive strategies or come out with new product
before our competitor launches the product because in this thing the timing
is very important so in this way we can beat our competitor product before
launching or commercialization of the product.
Assessing
Now in assessing we evaluate the environmental data for the implications
of the firm. Now due to the recent economical condition of Pakistan in which
we are facing shortage of flour and sugar due to this fact the prices of raw
material called ingredients for the finish product has been increased due
to this fact awesome competitors KFC and Mc Donald increase their prices
of the products on the basis of their strong brand equity or the strong
market position but now this is the time for awesome to overcome their
competitor or to break their regular customers by giving them a surprisingly
offer by not to increase their prices of their products and too away their
competitor market share now in this way we can increase our number of
customers in an organization and we will be able to get more profit margin
in the long run .
Industry Analysis
Threat of new entrance
Threat of new entrance is always been in any kind of industry. Now for
awesome which is a fast food industry also has threat of new entrance As
awesome food already has its strong competitors in the market like KFC
and Mc Donald etc So the entrance of new competitor as a threat can also
raise the problem for awesome Now to avoid or to stop this new entrance of
threat awesome make its strategies regarding market and valuation of
products so strong so due to this fact it will not be easy for any one to enter
into the industry first of all he would have been match up the strategies of
awesome and other organizations as well. Somehow on the other hand
there are also some other factors in this food industry due to which no one
can easily make their entrance Firstly, There are established brands
identities in your industry like Mc Donald etc Secondly, there is a lot of
capital needed for the industry and the service use of expensive equipment
and finally the overall cost or strong financial plan to set up franchises in
different areas.
Threat of Substitutes
As awesome food have different competitors in a market like KFC and Mc
Donald So due to this fact Some how there is a similarity of offering
products between awesome and its competitors like both are offering
 products like Zinger burger ,French fries, Nuggets Sand witches and many
more etc now in his way we suppose the If awesome take a step and
increases its product prices then the result may be the switching of
awesome customers towards hi competitors because some customers do
not compromise on price same as this thing related to product quality if
awesome product quality don’t match up with the customers taste and
expectations then in this they can switch to the competitors where they
found food according to their taste. On the other hand the traditional
Pakistani dinning, home cooked meals, food streets, Street vendors are also
count as substitute products.
Threat of Supplier
Now At awesome we have different type of suppliers which are responsible
to supply us the required particular items and those suppliers include
Poultry products supplier , Cooking Oil and Bakery products Supplier , Paper
and Packaging Supplier , and construction related machinery supplier . Now
if one of the supplier missed in this whole process or Switch to our
competitors by having a great deal so due to this fact the work cannot be
done in an efficient manner and we got to be in trouble on the other hand if
one of the supplier stop supplying us the required product due to the
circumstances like poultry product supplier stop supplying us chickens due
the disease of bird flu so due to this fact we will be facing a problem or
finding out a new supplier so this might be also include as threat of supplier
to the awesome.
Threat of Customers
Now the threat of customer is a major threat of any business process
because customers are the ones who just run the business process. Now at
awesome we must take care of our customers by giving them quality
customers service and also offering them special meals deals on a
reasonable prices At awesome we must take care of the product prices and
product quality because these are those important elements which grab the
attention of the customers but if we will not focus on product prices and
quality this can be a cause of Switching customers towards competitors like
KFC or Mc Donald because if we will increase our product prices the impact
of the is action can be in the form of switching customers because some
customers do not compromise on prices same a with the product quality if
we do not focus on our product quality this may be also cause of switching
of customers towards competitors where they found better food quality or
the food which match up with their taste because like prices some
customers also not compromise on product quality .
Threat of competitor
Now threat of competitor is also a major threat in the market awesome
must keep on eye on their competitors include KFC Mc Donald, Pizza Hut
etc. Now awesome must keep on eye on their strategies and their
innovations as well as the must analyze the prices of their products
because if they decreased their product prices by using pricing strategy this
can effect the awesome and focus on whether they broader their product
line or not and by doing the strong advertisement and marketing
campaigns they can attract customers towards them so all of these are
those threats which must be analyzed by the awesome.
 Threat of
new
entrance

The Industry Custom

Supplie (Rivalry among
r Threat
er
existing firms)
Threat

Substitute
Products

(The Industry Environment)

Strategic Groups
A strategic group consists of a bunch of firms with a n industry that be
inclined to adopt common strategies quality standards prices distribution
channels and customer service. Now at awesome we also find strategic
groups KFC because the quality standards and the price of products are
somehow similar as compared to the others.
Competitive Analysis
As we discussed above in the project about competition of awesome food
with the other competitors we discuss it in the following form that awesome
divided the competitors in two categories one is direct competitors in which
we include KFC, Mc Donald both are fast food providing restaurant in
Pakistan the selection is limited and pricey, the dishes are quite good and
has a well-mannered food selection however the quality is in consistent.
And the second one is indirect competitor in which we include Pizza Hut and
Bamboo as Bamboo and Pizza Hut has a limited menu and caters to
different segments of society e.g. Bamboo is catering to lower middle
society of Pakistan...Awesome got the relevant information regarding its
competitors from their annual reports , by attending different seminars,
visiting their web sites as well as there are also internal and external
sources are involved and helpful to get the relevant information regarding
their competitors.
The internal environment
The internal environment of the organization basically contains the
resource based view in which the business strategy of the firms is capable
of providing a competitive advantage based on external opportunities.
Resources Types
There are two types of resources.
• Tangible resources.
• Intangible resources.
Tangible Resources
Tangible assets are those assets which can be observed o quantitative. Now
at awesome the tangible resources which we have acquired are included
Financial resources include High capital investment required for aggressive
 promotion. Buildings to develop franchises in different areas, Organizational
Equipments in which we include elegant furniture, office equipment , and
the different types of machines in which we include credit machines ,NCR
machines, Computers ,Fax Machines. Etc.
In tangible Resources
In Tangible resources are those things which cannot be quantatified or
touched these items can be appear on the balance sheet providing the firm
competitive edge on the other firms.
Now at awesome we got three kinds of in tangible resources which are
as follows

• Reputation
• Technology
• Human Capital

Reputation
Reputation means Consumers have a tendency to buy product or services
from a firm that is detained in esteem. Being the new one in the market
awesome try to build its strong reputation in the market even though
awesome got the good market share and financial position and in start
establish its good reputation in market but not at the peak level because
still awesome has the danger of the failure of its new product development
as compared to its competitors like Mc Donald who got the brand equity. On
the other hand awesome try to build its strong reputation in the eye of
customers by offering them good meal schemes on reasonable cheap price
with high quality and also do aggressive promotion for its products due to
this fact consumers attracted towards awesome and that time is not that
far when awesome will also recognize as brand equity holder.
Technology
Every organization uses different types of technologies in their organization
who match up with their type of industry. Awesome is related to the fast
food restaurant At awesome we use computerized information system and
modeled its simplified product offerings on Awesome menu At awesome we
particularly use Transaction processing system this system is a
computerized system that perform and records the daily routine
transactions necessary to conduct business such as sales order ,flow of
materials and inventory ,product offering at awesome menu in an
organization , Material resource planning, employee record keeping, cash
deposits, How many parts in an inventory? Because we usually deal with
number of customers on daily basis so due to this fact we record daily cash
deposits etc.
Human Capital
Now at awesome we hire the skilled and qualified workforce which supports
the firms continuous development process and that’s reflect the value of
the human capital in an organization At awesome we hire those assistant
managers middle management in pur franchise who have done MBA with
some experience and after hiring them we give them Training regarding
Food service Module and customer service module we give them work book
manuals for more information and the restaurant manager training always
been held in head quarter of awesome which is in Lahore. So in this way we
got the large amount of human capital in our organization which can
contribute or take a part in the development of the organization.
Analyzing the firms’ capabilities
Now at awesome we analyze the firms capabilities with the help of the
value chain analysis that’s attempt to identify the value added of each
activity.
Technology
In this case of technology we include both tangible resource
technology and intangible resource technology So at awesome we
use different types of technical machines for check and balance of
credit like Credit machines ,NCR machines , Machines & equipment
regarding food production and in Intangible resources we applied
computerized information system that’s helpful to cost effective
operation in which we use Transaction processing system because at
awesome we deal with many number of customers daily we usually
have to do routine tasks Such as to record daily cash deposits ,sales
order, material resource planning etc.
Product Design
Now after analyzing material resource planning in an technology
process, Analyzing the financial plan for the products offering in an
organization ,preparing balance sheet, now it’s the time to make the
design of the product being the fast food restaurant awesome made
design of different type of fast food products include Burgers, fries
.Nuggets etc.. At awesome we work on the basically the size and the
composition of our products what actually their size should be? our
product size and composition should not look like our competitors and
emphasis on the quality which should be at least better than the
competitors and on the other hand the style that simply describes the
appearance of the product .Good design contributes to a product
usefulness as well as its looks and begins with a deep understanding
of customer needs.
Manufacturing
At awesome in the manufacturing function we first of all acquired
inputs needed to produce the firms products and services as
awesome has its own suppliers basically awesome purchase or dealt
with those supplier which supply them different types of raw material
I in these suppliers we include Poultry products supplier , Cooking Oil
and Bakery products Supplier , Paper and Packaging Supplier , and
construction related machinery supplier .Now after getting all the raw
material from the suppliers then we do the scheduling of
equipment ,facilities, materials to fashion finished products in which
we also analyze the quality of the products as well and for the quality
control we must control the action of the machine and equipment.
At awesome some of the products which we are offering to the
customers in menu are as follows
Products
• Beef Vegetable Burger
• Chicken Vegetable Burger
• Zinger burger
• Chicken burger
• Simple Vegetable Burger
• French fries
• Chicken and beef vegetable roll
 • Garlic Stuffed Burger
• Nuggets
• Fruit salad etc…
Along with
• Reasonable price
• Quality
• On-time delivery

Marketing
The marketing function is responsible for selling the awesome products to
the customers and identify the customers for the awesome products now
due to this fact we first of all find our target market what it would be? To
whom we are willing to sell our products and services.
Demographic segmentation
Awesome will target children from the age of 13 to 19 years. It will also
target adult groups from the age of 20 to 50 yrs. Awesome will be targeted
to those peoples who are vegetarians and also non-vegetarians for the
change. Products will also be designed for those who are health cautious.
According to income level the awesome will target those groups which have
moderate income level because we are not charging high prices.
Our business usually target many cities of Pakistan include Islamabad ,
Rawalpindi, Lahore , Karachi and many more cities where we have opened
our franchise but According to living level awesome will Specially target
those group of people who are foreigner living in PAKISTAN and specifically
ISLAMABAD.
Geographic segmentation
Awesome will usually target many cities of Pakistan include Islamabad,
Rawalpindi, Lahore, Karachi and many more cities where we have opened
our franchise .Awesome also targets those areas where foreigners are in
majority because these foreigners are very valuable customers in our
business We find that foreigners are majority in Islamabad So awesome
usually targets different Islamabad areas like F-sectors, G-11, E-sectors,
Blue area and most areas of I-sectors. In Rawalpindi our market will be
areas like SCHEME-3, BAHRIA TOWN, SAFARI VILLAS and other posh areas.
TARGET MARKET
• The business will especially attract customers wanting a variety of new,
creative and original burgers with a combination of vegetables, beef,
chicken and also who is health conscious.
• The business will target children from 13 to 19 as they like to
experiment, discover new things and tend to follow trends and also
adult group from the age of 20 to 50 yrs.
• The business will also target foreigner living in Pakistan. Islamabad is
more populated as compared to other cities of Pakistan.
Pricing
Pricing objective
Pricing objective is to penetrate in the fast food market and then maximize
profit in the long run.
Pricing strategy
Our competitors are established from a long time therefore we set our prices
lower than their brand and this price strategy will help to attract customers
towards awesome as well.
Promotional objective
• To enhance the awareness of awesome and its products among target
market.
• To develop a positive image of awesome.
• To design a promotional campaign in such effective manner so that
consumer can switch over to use our brand from their present brand.
Promotional strategy
• Promotional Device: Television (PTV Home and in Cable television channels
especially Geo, ARY Digital)
• Magazines: Different Sunday Magazines
Advertising
We will do advertising to promote awesome products and to build the
demand it in the market. Now for this purpose we will do different types of
advertising in which we include:-
Broadcast media:
 • We will use television broadcasting because it is a mass
advertisement media.
• Under this we will select peak hours from 7 to 9.
• Under the introductory phase our advertisement duration will
be standard i.e. 30 seconds for 1 month then for 2 month it
will be b/w 15 to 20 seconds.
Publication media:
• Under publication media we will use both magazines and
newspapers:

• In newspaper we will use image of Sunday’s issue and

(Sunday magazine) of Jang and Family Magazine and many
more.
Distribution
Now after promotion and Advertising of organization and products of an
organization the time of distribution of the products come now in this
regard Awesome follow the forward integration strategy and awesome has
its own franchises or outlets in different areas where awesome provides his
products to the customer as we said above awesome has opened many
franchises in different cities of the country so they are basically their own
distributors their selves.
Service
Now finally awesome deal with the customer service awesome always try to
facilitate the customers as much as he can because superior customer
service is a part of awesome basic objectives and try to build strong and
long term customer relationship the motto of our service is if the customer
comes at awesome very firstly then he must come at awesome.
Benchmarking
 In a bench marking we compare the firm activities or functions with those of
others firm. At awesome we develop a benchmark team who is responsible
to gather data from internal and external sources In internal sources
awesome find new ideas or activities through formal research and
development we pick up the brains of awesome senior ,middle
management and also the other non managerial employees work in the
organization Where a in external sources we concentrate on our customers
awesome analyzes customer question and complains to find new products
that better solve consumer problem. Now beyond customers awesome tap
several other external sources like competitors can be good source for new
activities and functions We buy competitors KFC, Mc Donald products take
them apart to see how they work analyze their sales and then decide what
should we do? Our suppliers also help us to have the new product idea or
activities suppliers can tell us about new concepts, techniques and material
that can be used to develop new ideas. Now after getting the data from
different sources we have to analyze that data and then identify the
performance gap and the prepare the action plan that whether should we
introduce new product or not what should we do in future regarding our
products offering to the customers.

Form
Best benchmarkin
Practices g planning
team

Prepare and Gather

implement Internal &
action plan External data

Analyzing of
Data to
identify
performance

(Steps in benchmarking)
Mission Statement
To provide health with distinct taste and depreciates expense.
Strategy Formulation
In the strategy formulation we design those strategies which are helpful to
achieve the firm’s mission.
Corporate level strategy
 Corporate level strategy is used to determine what kind of business an
organization should be in or wants to be in. Now awesome use corporate
level strategy in a way by using growth and retrenchment strategy which
are the part of corporate level strategy
Growth strategy
Now in a growth awesome seeks to increase the organization business by
expanding the number of products offered or markets served and the main
purpose of awesome of using this strategy is to increase and maintain the
sales revenue, market share, number of franchises in a country or other
quantitative measures because as our competitors have their brand equity
and on the other hand they are also try to expand their business by
increasing products or by opening new outlets in a country.
Retrenchment Strategy
Now awesome use retrenchment strategy if awesome finds any problem
regarding its product performance, customer satisfaction, new product
development introducing by a competitor or new marketing strategy of the
competitors then this strategy will be helpful to get out of this problem
because these kinds of problem may effect the awesome in a short run way
so for this purpose awesome designed retrenchment strategy.
Portfolio Analysis
Now in the portfolio analysis we have two types of it.
• McKinsey-General Electric Portfolio Analysis Matrix.
• Boston Consulting Group’s Growth-Share Matrix.
McKinsey-General Electric Portfolio Analysis Matrix
Now in this portfolio analysis matrix has three different
recommendations or aspects which are as follows:

• When a business product ranks high then the product

position will be called Build

• When a business product ranks low then product position

will be called Harvest

• When a business product ranks falls in the middle then the

product position will be called Hold.
Harvest Products
Now awesome seeks Garlic Stuffed Burger at the harvest stage because at
awesome we do not get customers of this products who would like to have
this product at awesome. So due to this fact we are not focusing on this
product too much because this product is not generating sales revenue.

Hold products
At awesome we got two products Nuggets and Chicken and beef vegetable
Roll at the Hold stage and at this stage awesome finds sufficient resources
for these products and still do focus on them regarding quality and taste
and just wait n watch that will these products will be profitable in future ?
Build products:-
At awesome we have three major key products which are generating sales
these products are beef vegetable burger, and French fries and Zinger
burger. Now awesome is putting more resources and concentration towards
 these products regarding their quality taste etc So that they will maintain
their position in future.
Boston Consulting Groups Growth share Matrix
This portfolio analysis is also called as BCG Matrix Analysis this approach
also has four different aspects
• Stars (High Market Share, High Growth Rate)
• Cash Cows (High Market Share, Low Growth Rate)
• Question Marks (Low Market Share, High Growth Rate)
• Dogs (Low Market Share, Low Growth Rate)
Awesome Categorized his products according to BCG Matrix in this way
Stars
Now Stars are those products at awesome which have high market share
and high growth rate. In this category Awesome has three products which
have high market share and growth and those products are French fries,
Zinger burger, and beef vegetable Burger awesome has so many customers
of these products as compared to the others.
Cash Cows:-
Now cash cows are those products at awesome which have high market
share and low growth rate .In this category Awesome has one product
which is chicken Vegetable Burger it has good market share but slow
growth rate .
Question Marks
Now Question Marks are those products which have low market share but
usually high growth rate now awesome has two products include Nuggets
and Chicken and beef vegetable Roll they hold a small market share
percentage.
Dogs
Now Dogs are those products at awesome which have low market share
and low growth rate in this we got only one product which is Garlic Stuffed
Barger We are not generating any sales revenue from this product at
awesome as well. Perhaps people do not like this product.
Types of diversification
There are so many types of diversification Strategies but at awesome we
use Two specific Strategies which are as follows
• Concentration Strategy.
• Vertical Integration Strategy.
Concentration Strategy
At awesome we follow Concentrate strategy because being the new one in
the fast food industry we do not want to take a risk to diversify to another
industry. So we try to focus on a current single business due to this fact
awesome has opened its franchises in many cities of Pakistan include
Islamabad, Rawalpindi ,Lahore and Karachi and many more as well
awesome wants to expand his business in a country as much as he can. At
awesome we concentrate on our primary line of a business and increase the
number of products offered or market served, Sales revenue in this primary
business.
Vertical Integration Strategy
At awesome we acquire businesses that are supply channels or distributors
to the primary business so due to this fact awesome use two types of
integration strategy.
Backward Integration Strategy
 Awesome has purchased some suppliers due to this fact awesome
has its sown supplier which supplied awesome with raw material
included Poultry products supplier, Cooking Oil and Bakery products
Supplier, Paper and Packaging Supplier, and construction related
machinery supplier. So in this way awesome produce its inputs
himself.
Forward Integration Strategy
Now awesome also use this strategy by becoming its own distributors
awesome has its own franchises for selling its products awesome
does not has any others distribution channels for his product selling.

Business level Strategy

The business level Strategy determined how organization should compete
in its business So now due to this fact Awesome use two types of business
level strategy which are as follows:-

Cost leadership Strategy

Now awesome use cost leadership strategy because awesome offers
its products on lower price than the competitors. Being the new one
in the industry the lower or reasonable price for the awesome
products is the key element to run a successful business because
reasonable or lower price than competitors is the thing that always be
attracted by the customers and customers usually do not compromise
on the price of the products. For this purpose we also offer product
bundle pricing offer which has been explained above in the project.
Differentiation Strategy
Now at awesome we also use this strategy by making our product
different than the competitors or by introducing new product
development like different types of vegetable burgers on the other
hand we also introduce different meal schemes to attract the
customers like Happy price menu , Quantity Discount etc. Where as at
awesome we try Provide high quality products at least better than our
competitors so that customers also find uniqueness in quality as well.
Entrepreneur ship
As many fast food restaurants are already established in a country so
we cant say that we have the monopoly in this industry and the
particularly specified entrepreneur in this industry but being the new
entry or new one in the fast food restaurant we use concept of intra
premiership
Entrepreneurship
Now in entrepreneurship awesome is developing new business outlets
or franchises in a country just to expand his business through out the
country now in franchises awesome assumes fewer risks like
management training and assistance in operating the business,
economies of scale for advertising and purchasing so being the fast
food restaurant awesome mainly focus on franchises system in
entrepreneurship because in this way awesome can come up with
new product development like different types of vegetable burgers for
the customers just to satisfy customer .

ORGANIZATIONAL STRUCTURE & ORGANIZATIONAL DESIGN

 The organizational structure is all about the formal arrangement of jobs
with in the organization now in the organizational design we develop or
make some changes in the organizational structure.
Unity of command
The unity of command is basically a management principal in which every
individual has to report only one manager. Now at awesome the unity of
command has been showed by the following hierarchy of different levels of
managers in an organization that who reports to whom in an organization.
According to the Top level of hierarchy of awesome food in which General
manager reports to CEO of the awesome food then it’s the CEO of the
organization responsibility to report chairman if the awesome and finally
chairman has to inform all the matter all the information regarding
profitability ratio, strategies, goals of an organization to the board of
directors. On the other hand at the middle managerial level which is mainly
applied in the franchises of the awesome food in which all the assistant
managers reports to their restaurant manager regarding daily activities and
routine work of an organization where as the numbers of assistant mangers
depend upon the volume of sales of the franchise usually there are three
assistant managers deal in one time and restaurant managers further
reports to general managers where as first line managers or non
managerial employees in which counter workers , maintainance boys all of
them reports to shift supervisor who just take care of the non managerial
employees shifts when it will be changed how they should be organized and
manage and keep an eye on workers. And shift managers are responsible to
inform assistant managers regarding every thing.
Span of control
The span of control determined the number of employees a manager can
efficiently manage. In this way awesome do not face difficulty because as
awesome deals with franchises system and in each franchise awesome has
17 employees in which we include our 6 counter workers 6 maintainance
boys, security guard, shift supervisors and three assistant managers so it
becomes easy for restaurant manager to deal and control these number of
employees in an organization efficiently and effectively and usually these
number of employees are remain same in each franchise of an awesome
food.
Authority, Responsibility and Accountability
The Authority is basically the rights inbuilt in a managerial position to tell
people what to do and to expect them to do it where as in awesome
franchise the restaurant manager has the authority to tell the employees
involving assistant managers that what to do ? after that assistant manager
are authorized to pass the order to non managerial employees in an
organization where as top management of awesome has the authority to
make decisions, objectives and strategies to achieve those objectives .Now
at awesome franchises restaurant manager is responsible to coordinate and
control all the activities related to the awesome regarding any problem,
decision making process and to report to its senior. where as assistant
manger are responsible to inform restaurant managers regarding customer
services ,organizational culture , daily or routine work etc to make
continuous improvement in an development of an organizations where as
first line managers or non managerial employees in which shift manager
which first line manager are responsible to coordinate all the counter
workers and kitchen workers ,maintainance boys etc whether they are
 doing their work properly and also responsible to organize their shift in an
efficient manner shift managers are responsible to report assistant
managers regarding all the matter Where as top management are
responsible to defining goals, establishing strategies to achieve those goals
make comprehensive plans in order to integrate and coordinate
organizational work Now at awesome as every position is inter link with
another one so every level has to report to their senior managerial level at
top management level has to answer the CEO of the awesome then CEO
has to inform all the facts to the chairman of an organization and finally
Chairman reports to all the board of directors of awesome food at the
franchise level all the non managerial employees are answerable to their
shift supervisor and shift supervision are answerable to assistant managers
and these assistant managers are answerable to the restaurant manager of
an organization.
Centralized or Decentralized approach
At awesome we used decentralized approach but some how up to some
extent we also utilize centralized approach regarding salaries and wages of
an employees different salary packages, the targets of each franchise,
profit earning , compensation and follow the same procedure for hiring the
employees but on the same way we believe that lower or middle level
mangers are closer to the action and they usually got the more detailed
knowledge about problems and know the best solution for that particular
problem .s As awesome believe on freedom of conscience of employees and
importantly on the employee empowerment which is a part of decision
making of employees and employees must give their opinion regarding
different organization matters in order to solve any problem we assigned
questionnaire to employees in an organization to make a solution All these
things come under the decentralization .So that is why awesome follow this
approach.
Formalization
At awesome food we used low formalization as we have decentralized
organization we believe on employees opinions and freedom of conscience
but in start we used to high formulization just to standardized and the
extent to which employ behavior is guided by rules regulations and policy
statement and to make a structured job behavior on the other hand now
after guided rules and regulation and polices to the employees its become
a part of our culture to obey all the rules and regulation then after this for
further proceeding in an organization we utilize low formalization in which
we use employees opinion to solve franchises problems or in decisions
making process.
Geographical based decisions
Awesome groups jobs on the basis of geography as we dealing with fast
food and have opened many numbers of franchises in different cities of
Pakistan in which include e.g Islamabad, Rawalpindi , Lahore, Karachi and
many more etc now in this way we make different type of geographic based
decisions like which city is generating us with more profits and we have to
maintain this continuously and where we have to more focus to make
improvement in that area as well as in which new city or area of that
particular city we can opened our new franchise beneficially so all these
decisions regarding franchises comes under geographical based decisions.
Coordination Mechanism
Now at awesome we always try to make a strong working relationship
between managers and employees by giving employees right to speak and
share their opinion regarding any matter with managers as awesome has
the open culture environment employees has the freedom of conscience
and given equal rights further organizational reward system also helpful to
motivate employees and develop strong coordination between employees
like at awesome franchises one of the counter worker can become their
leader or supervisor in the future and given by the complement called
“Star” and got an increment in salary where as one of the assistant
manager can become the restaurant manager in future if he work efficiently
and effectively and will be awarded by officially car and increment in salary
as well .So all these kinds of efforts will be helpful to make positive
coordination between employees and managers .
Organizational Design
Organic organization
Awesome has basically a organic organizational structured which is highly
adaptive and flexible as we used decentralized approach in which we
believe on sharing of ideas with employees and job involvement of
employees related to any matter with in the organization As awesome deal
with the fast food Being the new one in the fast food industry we need to
keep an eye on the competitor what they are doing with in or outside the
organization? By keeping this thing in mind awesome usually flexible in
making his strategies or decisions by involving employees either it is
related to with in the organization or outside. At awesome employees are
highly trained and empowered to handle different job activities and
problems. At awesome in start we focus on high formulization in which
tightly focus on organizational rules and regulation to follow them but later
it becomes the part of our organizational culture basically we use high
formalization in started off the awesome just to which employ behavior is
guided by rules and regulations and policy statement and to make a
structured job behavior and to control over employees to follow the
organizational polices then later on once the job behavior become
structured we become flexible and change our behavior toward low
formalization and decentralized session for a long run in which we now do
job involvement with the employees and share ideas with employees take
their opinion regarding solving any problem and keep them aware with all
the necessary information regarding the organization.

HUMAAN RESOURCE MANAGEMENT

Human resource management is basically related to people or the
individuals who work in an organization because people plays an very
important role to run an organization in an efficient manner so in this way
human resource management is required to keeping and getting of
competent employees because competent employees are critical to the
success of an any organization. So due to this fact awesome also realizes
the importance of HRM because it is obligatory to improve the quality of
organization .Awesome also believes that HRM is helpful to get the
competitive edge by analyzing how managers think about employees
working with and through other people and seeing the work relationship.
Human resource management process
Human resource management process is basically related to staffing the
organization in a required manner and supporting high employee
performance.

Human
resource HR Tactics Staffing Process
Planning

Orientation Training

Performan
ce Compensation & Career
Managem Benefits Development
ent

Human resource planning

Awesome do human resource planning to make ensure that they have the
right number and kinds of people in the right places and at the right time who
are capable of performing the required given task now through HR planning
awesome can avoid sudden talent shortages and surpluses. At awesome as we
deal with fast food and run numbers of franchises in different cities so the fist
step which we take in the HR planning is about Labors demand how many
employees will be needed to run the particular franchise The labors demand
tells awesome how many and what kind of workers will required in the future
to run the franchises now after estimating the required numbers of workers to
run the awesome franchises we found those workers who will be skillful and
can meet the firms expectations and firms demand.
Staffing process
After estimating the labors demand how many employees will be needed to run
the particular franchise with the labors supply means getting and keeping of
skillful competent employees in an organization .Now awesome go through the
staffing process to obtain the required competent people for the organization so
the first step in staffing process of an awesome is recruitment.
Recruitment
The recruitment is the process of locating, Identifying, and attracting
capable applicants. ss
Job Analysis, Description, and Specification
Now after analyzing the major sources for getting competent workers
awesome make the job analysis in which awesome defines the job behavior
and establish the particular behavior which is required to perform that job e.g.
what are the duties of the restaurant manager or the assistant manger who
works for the awesome food. Now after job analysis we make job description it
is basically a written document of what a job holder does how it is done why it
is done at awesome the job description explains the job content, environment,
and conditions of employment. Now after job description the process of job
 specification comes in which awesome make the statement of minimum
qualification that a person must posses to perform a given job successfully like
at awesome food for the assistant managers we required persons who have
done MBA and preferable if they got experience somewhere else before it
identifies the knowledge’s, skills, and attitude needed to do the job effectively.
Selection
Now awesome use selection process to screening job applicants to ensure that
most appropriate candidates are hired. At awesome the selection process able
to predict which applicants will come up to the organizational expectation
level. Now at awesome franchise we have different criteria to select the
employees first of all the selection of restaurant manager for any franchise is
always been decided by the head office of the awesome called RSC
(Restaurant support center) which is situated in Lahore through a specific
process eventually one of the assistant manager of that franchise who
perform his work efficiently and effectively can be the restaurant manager but
in the end as discussed above the decision will be taken by the RSC. Another
thing at awesome we do not hire any person for the post of the restaurant
manager directly awesome selects or hire employees usually for the assistant
managers or counter workers positions and the qualification which awesome
required for the designation of assistant manager is assistant manager must
done MBA and preferable if got job experience anywhere else before and the
counter workers, Shift supervisors are hired by Restaurant managers .Where
as awesome use different selection devices include Application forms in which
applicant gives his name ,address, telephone number, and interviews of the
applicants in which the interviewer watch the reaction of the candidate and
assume that how he or she will be interact with the customers all these
methods are for hiring all the assistant managers ,counter workers ,Shift
supervisors, or other no managerial employees Where as the top
management level positions decided by the board of directors of the
organization like who will be the next CEO, or General Manager of the
awesome.
Orientation
Now after the selection of the employees the next step which awesome does is
the orientation of the employees this orientation means the introduction of a
new employee to his job and the organization. Now at awesome we mean the
orientation of employee in two ways firstly work unit organization which
familiarizes the employee with the goals of the work unit that shows how the
employee can contribute to the unit goals like if there is assistant manager
hired then what are the duties of the assistant mangers and what
responsibilities must be fulfilled how he can contribute in achieving unit goals
same as this thing related to counter workers if new counter worker is hired
then its job is how can he serve customers in a better way which is apart of his
unit goals on the other hand it also include the introduction of an employee
to his co workers. Secondly awesome make sure organizational orientation in
which awesome tells the new employees about the awesome overall policies,
rules and regulations, procedures and objectives.
Training
we train new employees on the two things FSM (food service module ) and
CSM(customer service module ) on the other hand we trained employees to
enhance their different skills like interpersonal skills and technical skills in
which we focus on customer services, culture awareness, conflict resolution,
team building, computers applications , technology etc we give lectures on
 theses subjects for three months and after it we used to take the tests and
evaluate the performances of individual and this procedure is for the Middle
management and top-middle management include restaurant manager is
being trained in the head office RSC (restaurant support center) and
operational and non managerial employees like counter workers are being
trained by assistant manager (middle management ).
Employee performance management
Now after the training of the employees awesome need to know that whether
employees are performing their jobs are efficiently and effectively so due to
this fact awesome use different performance appraisals methods in which we
use Multi person Comparisons and 360-Degree feedback method firstly multi
persons comparisons used to compare one employee performance with the
other employee in an organization like at awesome we can compare assistant
manager performance by comparing it with the other two assistant mangers
so much so we realize that which manager is more efficient? Same as
happened with counter workers by comparing one counter worker with the
others related to serving customers in a better way that which counter worker
serve customers in an efficient manner where as 360-degree feedback use in
which awesome got feed back from existing shift supervisors , co workers of
the organization. Like as shift supervisor are responsible to keep an eye on
counter workers and responsible to manage their shifts so he is right person to
ask about counter worker that whether he is doing his work properly or not .
Compensation and benefits
Now awesome gives compensation and benefits to the employees after
evaluating the employees’ performance management and usually awesome
gives compensation and benefits on skill based in which awesome rewards
employees for the job skills and competencies they can demonstrate. At
awesome If there is a counter worker or team member he works really hard
does full justice with his work and has the sense of responsibility and try to
create a customer responsive culture At awesome we give him a complement
called “ STAR” and after that he becomes the head of the workers and got the
increment in his salary .Where we usually have 3 assistant managers in an
organization again depend on sales of volume but eventually any one of these
managers have a chance to become a restaurant manager again its depend
upon his devotion towards his work the person who will do his job in a best
way and coordinate all the activities efficiently and effectively in an
organization can become a restaurant manager he will be given a officially car
and got an increment in his salary.
Career Development
Now at awesome we realize the career development of the employees like after
passing all the above steps of human resource management process it is time for
employee to see its career that at which stage its career is moving on. Does its
career remain the same the way it was when he started off its career or now he
does progress by leaps and bounds in his career and today he has the improved
career
Managing Employee Diversity
Diversity
Diversity is basically a wide spectrum of individual and group differences at
individual level each person is compared with all other people on basis of
different traits like rigid or flexible aggressive or passive etc these kinds of
personal trait differ one individual from other and shows different behavior
of people at work on the other hand we distinguish group of individual from
 other groups by following different characteristics Race, sex, age, religion,
etc
Building on diversity
Now in building on diversity awesome chooses different business strategy and
human resource strategy to improve the management of diversity in the
organization
• Grow the business &find more talent
Awesome use these corporate diversity initiatives to open new outlets
in different cities or in different areas of cities and hire new
competent employees for that particular franchise in which we
include assistant managers, counter workers, supervisors, non
managerial staff due to this fact we are growing our business and also
finding new talent and increasing the employment level .
• Innovate & Generate new ideas
Awesome do concentrate on the innovation and generating new ideas
to run the organization successfully awesome brings innovation in its
products like product differentiation in which awesome offer unique
product to the customers like different types of vegetable burgers
with reasonable price on the other hand awesome generate new
ideas in which we take employees opinion and ideas regarding the
new product development or launching a new product we also
introduce different meal schemes to attract the customers like Happy
price menu , Quantity Discount etc.
Top management commitment
At awesome we are likely to take diversity seriously At awesome our
top management focus on diversity because diversity is factor that is
helpful to build coordination between employees and effective
management in an organization because when employees compare
and understand their traits with other employees they can work
together in an effective manner .Our top management level include
CEO etc take active and visible roles in diversity management at
awesome top management discuss diversity issues in meetings held
in headquarters of awesome which is restaurant support centre RSC.
So now due to this fact at awesome different franchises employees
include middle managers include assistant managers or non
managerial employees include counter workers, supervisors take will
take diversity seriously and tolerate and try to understand each
others traits at work place.
Management Responsibility and accountability
Its the management responsibility to reward those employees who
focus on diversity seriously to enhance their work performance
because people tend to invest time and efforts things that are
measured and rewarded so it’s the top management responsibility to
appraise those employees at awesome we rewarded our employees
include assistant managers, counter workers, supervisors etc with
annual bonuses, increment in salaries etc.

Diversity Training
Diversity training session helps the employees in a way that they educate
managers and employees about specific cultural and gender differences to
help them respond them in the workplace. Now at awesome we trained our
employees in our head quarter which is in Lahore restaurant support centre
 regarding all the necessary diversity issues that will be helpful to the
employees to work at workplace with different race, age, social status,
people with disabilities and the like In an effective manner.

MOTIVATION
Motivation is basically related to the processes that explain for an individual
keenness to exert high levels of effort to reach organizational goals
conditioned by the efforts ability to satisfy some individual need.
At awesome we motivate our employees by using two different theories
which are equity theory and ERG Theory
Equity theory
At awesome the first theory which we used to motivate employees is equity
theory in which we give equal rights, rewards and opportunities to all
employees equally. According to equity theory employees compare their job
outcomes and inputs ratio with that of relevant others and then corrects if
found any inequity. Now at awesome we believe that employees found their
ratio to be equal to those of relevant others a state of equity exist in other
words he finds his situation is fair that justice prevails and in this way he
will be motivated and do focus to enhance its work performance .

Outcomes A = Outcomes B
Input A = Inputs B

Equity Ratio

Awesome impose and enforce rules fairly and impartially at awesome food
every single job has its importance like if there is a maintainer boy has
been employed in an organization then its obvious that there is a need of
him so we also treat him with justice and take care of his rights It provides
the same rate of pay to the individuals who are similar in their level of
skills, performance and responsibilities

• Distributive Justice
At awesome this means perceived fairness of the amount and
allocation of rewards among individuals At awesome food we
don’t take biased decisions like if any employee is the nephew
of chairman or any other top manager and the other is not they
will be treated equally in case of distribution of rewards,
incentives and procedurals duties as well so in this way we treat
all our franchise middle managers and non managerial
employees equally.

•
Procedural Justice
At awesome food the rules and regulations are same for every
employee’s .we hire the employees with the bench standards
we made and there will be no variation according to various
changing situations.
ERG Theory
At Awesome the second theory which we used to motivate employees is
ERG Theory ERG theory is basically related to needs and based on three
core groups’ existence, relationships, and growth.
E: Existence
R: Relationship
G: Growth
Existence:
The existence group is concerned with basic requirements of life
corresponding to psychological needs and safety needs. At awesome
the first object which we focus on is to take care of our employees
basic psychological and safety needs Firstly we give salaries to our
employees on time however they fulfill their needs on time What ever
they want to do or purchase in this way employees get motivated
Secondly if any employee has not proper arrangement of shelter then
in this case awesome arrange proper and safe haven for him. Where
as regarding safety need Awesome do not give any danger task to
employees awesome usually offers danger avoidance jobs to
employees awesome provides healthy working conditions for his
employees and reliable day to day activities so in this way employees
will be motivated.
Relationship
The relationship group of needs is concerned with people desire for
social support , interpersonal relationship etc Now at awesome we try
to make strong relationship between managers and employees and
believe on supervisory support at each level in an organization
Awesome food gives free speech right to employee and freedom of
conscience employees can share their opinion with their supervisors
or managers in a friendly environment where as if employees got any
problem regarding any problem so this may also discuss in an friendly
environment Awesome celebrates his employees birthdays so at
awesome we make birthday parties for our employees and give
different gifts on that occasion so this shows a positive sign and a
way to motivate employee in a nice manner. At awesome food there
is the right of privacy, delicate matter of every employee are confined
and not disclosed to any one so all these efforts will get motivated to
employees.
Growth
Now after getting the basic requirements of life or psychological
needs and making a strong social relationship in an organization now
it’s the time to growth and raise your bar from the previous stage and
try to find out what you need to become or what you are capable of
becoming this include in a higher order need basically it’s the time to
find and develop your talent Awesome do focus on this part of the
story and observe those employees who perform their duties
efficiently and who are basically problem solving persons who got
sharp mind and are precious for organization may be he can be
awesome counter worker or the assistant manger designation doesn’t
matters if he is capable of becoming something big in future we treat
all of them equally and on the other hand these kinds of employees
can be the part of top management of an organization in a future
because of his skills so awesome motivate these kinds of employees
by giving them promotions ,increment on salary all of these
 incentives are on skilled based and may be he will be awarded as
employee of the year so these kinds of efforts are helpful for the
organization to get those employees in touch with the organization.

LEADER SHIP
At awesome leadership is all about the process of influencing employees
toward the achievement of goals.
Theories of leaderships
At awesome we consider two theories of leadership which we think that can
be utilized in awesome and these theories are as follows:-

• Trait theory.
• Behavioral theory.

Trait theory
Trait theory is basically related to an individual personal trait and this
factor is very obligatory for any manager and helpful to control and
coordinate organizational work activities these personal traits can be
the Self confidence, honesty and integrity, intelligence, job relevant
knowledge, desire to lead .Now at awesome being the fast food
restaurant we have opened many franchises in different cities and in
each franchise we have restaurant manager and numbers of assistant
mangers which have the responsibility to lead and control the
organizational activities of awesome on the other hand at awesome
franchises we deal with customers every day or we can say its
customer oriented business so in this way its important for managers
to make long term customer relationships by doing customer
satisfaction in a way of solving their problems like service or food etc
and these mangers can manage the organizational activities
customer satisfaction and all others responsibilities if they have
personal traits like self confidence ,intelligence, tolerance, honesty
and integrity and many more which we mentioned above
So awesome focus on personal traits for their mangers because
awesome believe that if managers have the personal traits they can
tolerate customers and keeping in mind the rule of customer is
always right then in way they can be an effective mangers and
leaders for the organization.

Behavioral Theory
Behavioral theory basically identified behaviors that differentiated
effective leaders from ineffective leaders and describes what efficient
manger can do? Now at awesome we consider behavioral theory
because it’s related to the employee’s behavior that shows behavior
of employees at work place in which we include specifically awesome
franchises managers that how they behave with other employees at
work place or they should be? Now in this way we discuss important
points which are as follows
Initiating Structure
Initiating structure is the element which shows and
identified roles or duties of mangers and other employees
 in an organization to attain the required objectives of the
organization. Awesome focus on designed initiating
structure because due to this factor Restaurant manager
can set performance standards of employees of a
franchise in which we include assistant managers,
supervisors, counter workers etc like how can the
assistant managers assigned duties and can control and
coordinate first line managers include supervisors,
counter workers and other non managerial employees
and then reports to restaurant manager same as with
shift supervisors they have to control and observe counter
workers individually and then reports to assistant
managers regarding their performance .
Leader ship Styles
How ever there are two leader ship styles have been established which are
autocratic style and democratic style Now at awesome we specifically use
democratic style of leadership.
Democratic style
As awesome believes on employee oriented behavior and to work
like a team and share different ideas, decision with employees and
take their opinion regarding any matter or include employees in
finding out the solution for the particular problem arises in the
franchise so that is why awesome chooses democratic style for the
organization’s.
Path goal theory
In path goal theory basically it’s the manager’s job to assist his
employees in attaining their goals and to also provide direction to
attain the organizational objectives. Now at awesome we utilize this
theory because in awesome franchises managers plays an important
role to run the franchise activities properly in an efficient manner and
this can only be done if his coordination with employees is quite good
like at awesome weekly meetings held in franchise between
restaurant manger and assistant managers in which restaurant
manager discuss different matters with assistant mangers and
assistant managers also give weekly report to the restaurant
manager and they also discuss with restaurant manager if they or
non managerial employees are facing any problem regarding any
decision or activity and give their opinion on that particular issue how
it should be solved to attain the organizational objective in awesome
the first line mangers and non managerial employees like supervisors
and counter workers are supposed to discuss their issues with
assistant managers then assistant mangers discuss those issues with
restaurant manager in this way at awesome we make the strong
chain between middle management level and low management level
by doing these efforts by managers other employees came to know
that what expected of them how the work to be done.

Contemporary theories & explanations

Transactional leadership
Now at awesome franchises we adopt transactional leader ship way
for the managers to guide employees by clarifying their
responsibilities and duties in a franchise and take the opinion of
 efficient employees of an organization regarding different matter in
an organization or to solve the problem by finding its solution . Now in
this transactional leadership we mainly focus on restaurant manager
and assistant managers in which restaurant manager is responsible to
keep an eye on over all activities of franchise and assign duties to all
the employees of the franchise including assistant managers after the
overall division of jobs assistant mangers do their job which is to
clear, justify and clarifying the assigned jobs by the restaurant
manager to the first line managers like supervisors and non
managerial employees like counter workers to achieve the desired
objectives.

MANAGING TEAMS
Teams
Teams are basically groups in which member’s works on a specific common
goal or objectives using their mutual accountability and skills.
Types of teams
How ever there are so many types of teams but the project team is
basically suits to awesome.
Project team:-
At awesome being a fast food restaurant we take different delivery
orders so for that purpose we make teams which are used to deliver
the order to the specified customers on time its mean that awesome
make efficient team for that purpose which are applicable to deliver
the required order on time where as on the other hand we make
project teams inside the organization which are mainly focus on
customer service and these teams are called particularly counter
team and the members of this team are called counter workers. So at
awesome we utilize project team in a two way in an efficient manner.

MANAGING COMMUNICATION
• At awesome, we usually manage the communication by arranging meetings
which is beneficial to send the rich information face to face by which
interactivity rises

If something happens bad or good in awesome we often use the memo the
written communication which is for all the employees who can read
simultaneously at the same time

The restaurant managers in awesome want to transmit information which is

confidential to general manager he uses the email ,voice mail which Is the
electronic communication

Communication skills

Each and every manager is being trained in communication skills

• They know how to present something to staff
• They know how to keep the eye contact and body language etc.