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ULTIMATE STARTUP PRO FORMA

SYNOPSIS
Do you need to present the investment and reward opportunities of a new venture
or project? The "Ultimate Start Up Pro Forma" model is intended to help corporate
individuals and entrepreneurs who need to propose a venture and display how
much it will cost, how much revenue will be generated, and at what point will cash
flows become positive and the venture reach its "break-even point".
Errors and omissions liability (E&O): You Exec LLC makes no guarantee that the fomulas, models, analysis, financial projections, estimates,
graphs, reports, numbers, and any derivatives sourcing from this model are free of errors and omissions. Our financial modelers have audited this
model to the best of their capabilities, yet You Exec LLC assumes no liability for erronous outcomes derived from this financial model.

Copyright © You Exec LLC. All rights reserved.


TABLE OF CONTENT

Sheet 1 Synopsis

Sheet 2 Table of content

Sheet 3, 4, 5 Input Data


Input essential variables to s

Sheet 6 Pro Forma Summary


Results of Input Data in the f

Sheet 7 Graphs & Break-Even Poin


Visual representation of Pro

COLOR KEY
Types Example
User inputs $3,400
Calculations $3,400
Results $3,400
Good results $3,400
Bad results $3,400
References $3,400

Headers Example
Header SOME TITLE
Sub-header SOME TITLE
Title Title
Sub-title Some sub-title

Styles
Grid not shown
ential variables to see the analysis do X, Y, Z

a Summary
Input Data in the form of a Pro Forma

Break-Even Point
resentation of Pro Forma Results

Description
Enter your values where you see blue fields
Calculations from existing sheet
Analysis and results of calculations
Favorable outcomes
Unfavorable outcomes
References to other sheets
Sales Revenue
Q1 Q2 Q3 Q4
Y1 Y1 Y1 Y1
Units Sold
Product A 400 400 450 450
Product B 280 300 300 300
Product C 250 250 250 400
Product Total 930 950 1,000 1,150

Revenue Revenue/Unit
Product A $400 $160,000 $160,000 $180,000 $180,000
Product B $200 $56,000 $60,000 $60,000 $60,000
Product C $100 $25,000 $25,000 $25,000 $40,000
Total Revenue $241,000 $245,000 $265,000 $280,000

COGS COGS/Unit
Product A $45 $18,000 $18,000 $20,250 $20,250
Product B $75 $21,000 $22,500 $22,500 $22,500
Product C $25 $6,250 $6,250 $6,250 $10,000
Total COGS $45,250 $46,750 $49,000 $52,750

Gross Margin $195,750 $198,250 $216,000 $227,250


Q1 Q2 Q3 Q4 Q1 Q2
Y2 Y2 Y2 Y2 Y3 Y3

650 650 650 700 700 700


300 650 650 650 650 650
400 400 400 400 400 400
1,350 1,700 1,700 1,750 1,750 1,750

$260,000 $260,000 $260,000 $280,000 $280,000 $280,000


$60,000 $130,000 $130,000 $130,000 $130,000 $130,000
$40,000 $40,000 $40,000 $40,000 $40,000 $40,000
$360,000 $430,000 $430,000 $450,000 $450,000 $450,000

$29,250 $29,250 $29,250 $31,500 $31,500 $31,500


$22,500 $48,750 $48,750 $48,750 $48,750 $48,750
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000
$61,750 $88,000 $88,000 $90,250 $90,250 $90,250

$298,250 $342,000 $342,000 $359,750 $359,750 $359,750


Q3 Q4
Y3 Y3

700 700
650 650
400 400
1,750 1,750

$280,000 $280,000
$130,000 $130,000
$40,000 $40,000
$450,000 $450,000

$31,500 $31,500
$48,750 $48,750
$10,000 $10,000
$90,250 $90,250

$359,750 $359,750
Operating Expense
Q1 Q2 Q3
Y1 Y1 Y1
Department A
Expense
Expense A $5,000 $5,000 $5,000
Expense B $3,000 $3,000 $3,000
Expense C $2,000 $2,000 $2,000
Total Dept. A Expense $10,000 $10,000 $10,000

Department B
Expense
Expense A $8,000 $8,000 $8,000
Expense B $6,000 $6,000 $6,000
Expense C $4,500 $4,500 $4,500
Total Dept. B Expense $18,500 $18,500 $18,500

Grand Total Expense $28,500 $28,500 $28,500


Q4 Q1 Q2 Q3 Q4 Q1
Y1 Y2 Y2 Y2 Y2 Y3

$5,000 $5,000 $5,000 $5,000 $5,000 $5,000


$3,000 $3,000 $3,000 $3,000 $3,000 $3,000
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000

$8,000 $8,000 $8,000 $8,000 $8,000 $8,000


$6,000 $6,000 $6,000 $6,000 $6,000 $6,000
$4,500 $4,500 $4,500 $4,500 $4,500 $4,500
$18,500 $18,500 $18,500 $18,500 $18,500 $18,500

$28,500 $28,500 $28,500 $28,500 $28,500 $28,500


Q2 Q3 Q4
Y3 Y3 Y3

$5,000 $5,000 $5,000


$3,000 $3,000 $3,000
$2,000 $2,000 $2,000
$10,000 $10,000 $10,000

$8,000 $8,000 $8,000


$6,000 $6,000 $6,000
$4,500 $4,500 $4,500
$18,500 $18,500 $18,500

$28,500 $28,500 $28,500


Salary Expense
Q1 Q2 Q3
Y1 Y1 Y1
Department A Position
Job Title A 1 1 1
Job Title B 1 1 1
Job Title C 2 2 2
Job Title D 3 3 3
Job Title E 4 4 4
Total Dept. A Employees 11 11 11

Department A Salary Salary/Position


Job Title A $100,000 $25,000 $25,000 $25,000
Job Title B $85,000 $21,250 $21,250 $21,250
Job Title C $60,000 $30,000 $30,000 $30,000
Job Title D $40,000 $30,000 $30,000 $30,000
Job Title E $35,000 $35,000 $35,000 $35,000
Total Dept. A Salary $141,250 $141,250 $141,250

Department B Position
Job Title A 1 1 1
Job Title B 1 1 1
Job Title C 2 2 2
Job Title D 2 2 2
Job Title E 3 3 3
Total Dept. B Employees 9 9 9

Department B Salary Salary/Position


Job Title A $80,000 $20,000 $20,000 $20,000
Job Title B $50,000 $12,500 $12,500 $12,500
Job Title C $45,000 $22,500 $22,500 $22,500
Job Title D $35,000 $17,500 $17,500 $17,500
Job Title E $25,000 $18,750 $18,750 $18,750
Total Dept B. Salary $91,250 $91,250 $91,250
Grand Total Employee(s) 20 20 20
Grand Total Salary $232,500 $232,500 $232,500
Q4 Q1 Q2 Q3 Q4 Q1
Y1 Y2 Y2 Y2 Y2 Y3

1 1 1 1 1 1
1 1 1 1 1 1
2 2 2 2 2 2
3 3 3 3 3 3
4 4 4 4 4 4
11 11 11 11 11 11

$25,000 $25,000 $25,000 $25,000 $25,000 $25,000


$21,250 $21,250 $21,250 $21,250 $21,250 $21,250
$30,000 $30,000 $30,000 $30,000 $30,000 $30,000
$30,000 $30,000 $30,000 $30,000 $30,000 $30,000
$35,000 $35,000 $35,000 $35,000 $35,000 $35,000
$141,250 $141,250 $141,250 $141,250 $141,250 $141,250

1 1 1 1 1 1
1 1 1 1 1 1
2 2 2 2 2 2
2 2 2 2 2 2
3 3 3 3 3 3
9 9 9 9 9 9

$20,000 $20,000 $20,000 $20,000 $20,000 $20,000


$12,500 $12,500 $12,500 $12,500 $12,500 $12,500
$22,500 $22,500 $22,500 $22,500 $22,500 $22,500
$17,500 $17,500 $17,500 $17,500 $17,500 $17,500
$18,750 $18,750 $18,750 $18,750 $18,750 $18,750
$91,250 $91,250 $91,250 $91,250 $91,250 $91,250
20 20 20 20 20 20
$232,500 $232,500 $232,500 $232,500 $232,500 $232,500
Q2 Q3 Q4
Y3 Y3 Y3

1 1 1
1 1 1
2 2 2
3 3 3
4 4 4
11 11 11

$25,000 $25,000 $25,000


$21,250 $21,250 $21,250
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000
$35,000 $35,000 $35,000
$141,250 $141,250 $141,250

1 1 1
1 1 1
2 2 2
2 2 2
3 3 3
9 9 9

$20,000 $20,000 $20,000


$12,500 $12,500 $12,500
$22,500 $22,500 $22,500
$17,500 $17,500 $17,500
$18,750 $18,750 $18,750
$91,250 $91,250 $91,250
20 20 20
$232,500 $232,500 $232,500
Pro Forma
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Y1 Y1 Y1 Y1 Y2 Y2 Y2 Y2 Y3 Y3

Gross Revenue $241,000 $245,000 $265,000 $280,000 $360,000 $430,000 $430,000 $450,000 $450,000 $450,000

COGS $45,250 $46,750 $49,000 $52,750 $61,750 $88,000 $88,000 $90,250 $90,250 $90,250

Gross Margin $195,750 $198,250 $216,000 $227,250 $298,250 $342,000 $342,000 $359,750 $359,750 $359,750
Gross Margin % 81% 81% 82% 81% 83% 80% 80% 80% 80% 80%

Operating Expense $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500
Salary Expense $232,500 $232,500 $232,500 $232,500 $232,500 $232,500 $232,500 $232,500 $232,500 $232,500

Total Expense $261,000 $261,000 $261,000 $261,000 $261,000 $261,000 $261,000 $261,000 $261,000 $261,000

Total Cost $306,250 $307,750 $310,000 $313,750 $322,750 $349,000 $349,000 $351,250 $351,250 $351,250

Net Profit $ (65,250) $ (62,750) $ (45,000) $ (33,750) $ 37,250 $ 81,000 $ 81,000 $ 98,750 $ 98,750 $ 98,750
Net Profit % -27% -26% -17% -12% 10% 19% 19% 22% 22% 22%
Q3 Q4
Y3 Y3

$450,000 $450,000

$90,250 $90,250

$359,750 $359,750
80% 80%

$28,500 $28,500
$232,500 $232,500

$261,000 $261,000

$351,250 $351,250

$ 98,750 $ 98,750
22% 22%