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Development Needs Analysis 2
Reflective Report
This report is designed to analyze the personal experience of the business management
management course refers to teaching students about tactics of business and helps them learning
strategies and tools that could be used to manage a business successfully. Business management
courses help in understanding all the tools required to earn success in a professional environment
as indicated by Uhl and Gollenia (2016). it helps in the betterment of not only the technical skills
but this course also helps in improving the soft skills of a person like communication skills,
Since the university is an international university, it helped me connect with people from
different countries and backgrounds which helped me in exploring different cultures more.
During the whole business management program, the teachers taught the course in a very
The study of different models like SWOT and PESTLE model helped in understanding how
analyses are done in an organization and based on those analyses how decision-making has been
done in an organization as said by Gürel and Tat (2017). the decision-making part of the course
helped in developing a correct way to make a decision not only in professional life but in person
decisions in an organization and the research of different case studies helped in evaluating what
could lead if the decision went wrong for an organization. the study of different analytical tools
of decision-making like SWOT and PESTLE model helped in understanding the fact that not
Development Needs Analysis 3
only internal factors but external factors and the position of competitors especially plays a key
The marketing subject of the business management course was highly beneficial for the students.
This course helped me realize the importance of marketing in today's world. Vinerean (2017)
said that the change in marketing tactics and the evolution and popularity of digital marketing
helped in understanding how organizations need to change their strategies and decisions based
on the recent trends going on in the market. this course helped me in earning on my own as well
by becoming a freelancer who helps companies in the marketing of the products. The product life
cycle theory helped in understanding the fact that the marketing strategies must be changed
The biggest success of Coventry University, in my opinion, is that they have designed their
course exceptionally well. The course has brilliantly covered all the parts that are required in any
organization. it had the module of accounting and finance which helped in understanding what
accounting is and opened a new opportunity for students to do CFA after this course and become
an auditor or an accountant indicated by Just (2019). This module helped in learning how to
prepare a balance sheet, income statement as well as the importance of accounting in a business
so that the operations would be transparent. The financing part of this module helped in learning
how organizations arrange finances for their operations so that a business could run smoothly.
According to Anwer, Aftab, Shah, and Waheed (2017), The continuous flow model, the fast
chain model, and the agile model, etc helped in learning about the supply chain management and
the importance of supply chain management in today’s business world. The model also teaches
the importance of delivering goods on time and how it could improve the sales of a business. this
Development Needs Analysis 4
model also helps in understanding the need for satisfying the stakeholders involved with an
organization that could make or break a company’s revenue (Mangan, and Lalwani, 2016).
The course also helped in learning how to make an effective strategy and the importance of
making a flawless strategy for an organization. the module helped in understanding what to keep
in mind before developing a strategy and the importance of giving importance to the consensus
Chesbrough (2017). the balanced scorecard and porter five models make it easier to understand
the process of developing a strategy. The models break the process of forming a strategy into
some steps which would help in making strategy keeping in mind all the necessities and would
Other than the modules related to the technicalities, the models related to communication skills
and personal grooming has also helped a lot. the course helped in developing yourself personally
as well. Group tasks and presentations helped in improving communication skills with others
whereas the individual task helped in improving the research skills as well as according to
Levine (2016). The course has given equal value to the technical and soft skills which have
helped students a lot. The course has also helped in understanding how to manage time and do
work on time and under the given deadlines. The program of the university to send students in
the third year for studying in another university or working somewhere is an excellent initiative
by the management that has helped students in knowing about the professional environment as
well as exploring and interacting with people of different backgrounds. The course is designed
very well but just needs to minimize one or two modules related to the soft skills of students so
that they could learn about the technical skills more otherwise the way of teaching and the
behavior of teachers is remarkable that has helped in studying the whole course very easily.
Development Needs Analysis 5
Ardelt and Grunwald (2018) said that self-awareness suggests a sensible and accurate
impression of one’s attitudes, values, skills, limitations, and lifestyle. Self-Awareness in its most
important structure expects people to get rid of the need to absorb elements of knowledge and
evaluate what is important to them in life. There is no doubt that both conscience and convention
are important for effective professional dynamism and the appointment of a board of directors.
According to Parsonson and Alquicira (2019), All major career models are about explaining how
people receive and use personal data to make professional decisions and shape their careers. The
main suspicion that motivates the most, if not all, assumptions about a significant career
improvement is that self-informing is crucial to create the basis and create meaningful
professions. Furthermore, leaders believe that most vocational models are based on the
assumption that professional success and personal fulfillment are undoubtedly achieved by
people who bring knowledge to themselves and their work. Competence also plays a key role in
individual acts in his or her name. This includes self-assessment, self-control, and other related
procedures. Competence understood as both a feature and skill is seen as fundamental for
managing individual performance and achieving administrative size. Intense awareness of one's
attitudes, traits, skills, and lifestyle allow people to set themselves appropriate professional goals,
create appropriate professional methods, and manage their behavior effectively as mentioned by
especially for a future career as individual who would be aware of what he wants profession
could make him happy can help him develop his skills related to that field and would help him in
Development Needs Analysis 6
understanding about things more clearly as that would be according to his interest and would
SWOT Analysis
Phadermrod, Crowder, and Wills (2019), mentioned that SWOT analysis is widely used
Opportunites, and threats. The model is widely used and is known for its authenticity and the
accuracy of results. Below is the SWOT analysis done on the personal development needs to
help evaluate me and know the weaknesses I could work on and the Opportunites I could avail as
Strengths
The biggest strength of mine I consider is the communication skills I have which help me
in talking and convincing someone easily. Also, I have a good presentation skill which is
required in professional life very often. The problem-solving skills also make me stand better
than others as I can solve problems on my own. I have done two internships as well and I am a
freelancer and thus I know how to work in a professional environment. also, I am very good at
time management and complete my work on time and could invest extra time at work if required.
Weaknesses
tolerate a person talking disrespectfully. Also, sometimes I lack stress management skills and get
frustrated over the extra burden of work. Also, I am not very social and won’t be participating in
events outside the office but I am working on improving this weakness and trying to be more
socialize.
Development Needs Analysis 7
Opportunities
Threat
The biggest threat for me is the tough competition going on in the market and hundreds
of business management students graduating every year. Also, some people have done different
extracurricular courses and have more technical and soft skills than me which could be a threat to
me.
By looking at the weaknesses and threats, I need to focus on my skills even more and
should do some extra courses so that I could be considered for the job. Also, I need to work on
my stress management and need to take courses for improving that so that I could be count as a
References
Alaydrus, R.M. and Hamid, S.R.A., 2019. “It is Important to Prepare Ourselves for the Future
Ardelt, M. and Grunwald, S., 2018. The importance of self-reflection and awareness for human
Anwer, F., Aftab, S., Shah, S.M. and Waheed, U., 2017. Comparative Analysis of Two Popular
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Just, S.N., 2019. Finance, possessed: Sighting supernatural figurations in critical accounts of the
Levine, J.M., 2016. Member differentiation and group tasks: More than meets the
Mangan, J. and Lalwani, C., 2016. Global logistics and supply chain management. John Wiley &
Sons.
Development Needs Analysis 9
Özek, H. and Ferraris, A., 2018. The role of self-awareness and self-efficacy on career decision-
Parsonson, K. and Alquicira, L., 2019. The power of being there for each other: the importance
of self-awareness, identifying stress and burnout, and proactive self-care strategies for
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
Uhl, A. and Gollenia, L.A. eds., 2016. A handbook of business transformation management
methodology. Routledge.
Vinerean, S., 2017. Content Marketing Strategy. Definition, Objectives and Tactics. Expert
Journal of Marketing, 5(2).
Vanhaverbeke, W., Roijakkers, N., Lorenz, A. and Chesbrough, H., 2017. The importance of