Retail Location:- A space for leasing for the selling of goods to consumers.

because for fullfilling retailer's

overall goals such as to sell through merchandising. They mainly focus on sales floor spaceland volume
or provide adequate parking for customers, and an overall image that draws in customers.

Retail location is a primary element of retailing and having a good location is one of the crucial impacts
in the case of the marketing strategy of retail because many of the associated long-term decisions and
commitments depend on the location of the retail.

* Types of Retial Loactions:-

1. Solitary sites

2. Unplanned shopping areas

3. Planned shopping areas

1. Solitary sites :- These are single small outlets of shops which are separated and positioned near other
retailers on the roads on the way to shopping centers. Many of the food and non-food retailers use this
type of solitary sites.The primary advantage is that it is away from the competition and provides the
services to the customers, which help the customer to zero down on the product offered by that
particular retailer. For example :- kiosks, mom-andpop stores (similar to kirana stores in India).

2. Unplanned shopping areas:- These are the locations of retail stores which have evolved over a
period of time and have multiple outlets in nearby proximities. These are further divided into:

1. Central business district such as the downtown areas in major cities

2. Secondary business districts on main or high Street.
3. District neighborhood.
4. Location switch on the street or on the motorway which is also known as strip locations.

For Example:- sadar market, weekly mandis etc

Adavantage :- unplanned shopping areas are that there is very high pedestrian traffic during working
hours and also because of my residential areas. This ensures a constant pull of customers.

Disadvantage :-having unplanned shopping area is that there is a threat of shoplifting because of which
high security is required. Also, it may cause inconvenience to other customers, and there are high
chances of traffic blocking because of the unavailability of parking facilities.

3. Planned shopping areas:-The retail locations which are well planned according to the architecture
and provide multiple out that are under the same roof are called as planned shopping areas. They have
huge land spaces and the collection of major retail brands. Malls, Speciality, and Lifestyle centers are
classified under planned shopping areas.

* There are some types of retail stores :-

 1. Speciality stores:- The retail locations which are well planned and they have huge land spaces and
the collection of major retail brands. Malls, Speciality, and Lifestyle centers are classified under
planned shopping areas. For example :- supplements store like health kart and technical stores like
samsung care etc.

2. Department stores:- Department stores are generally located within malls and they may not have
their own independent stores.. They will sell clothing, men’s and women’s accessories, children’s
toys,and many different things.They will not sell FMCG items like Soap or shampoo. Example:-
Macy’s, Shoppers Stop, Pantaloons, Kohl’s etc.

3.Super Markets:- They are also preferred because they have a lot of variants of the same product.
Most of these categories deal in the residential market segment by dealing in a lot of food varieties,
necessary and useful products, groceries, bakery products, laundry, etc

4. Convenience stores:- Store in your locality which provides the most basic material to you in a
timely manner and which is available to you for all basic needs is a convenience store.They will have
2-3 types of each product and the volume too will be lesser.

5.Discount stores:- Discount stores sell all products at a good discount which attracts the customers.
They do this by buying the products in huge volumes from the company.they establish a huge
number of supermarkets and hypermarkets so that they can earn profit.6

7. Hyper Markets:- Hyper stores are retail stores which are huge in size and have many many different
categories under their belt. These retail stores are not found in malls. Rather they are malls by
themselves.

* The retail stores on free standing sites are the free standing stores and also known as Isolated stores
:-

Isloalted stores:- a freestanding retail outlet located on either a highway,street or at street corners.
There are no other similar retailer with which these types of stores makes barrier. Advantages :-
Example:- panwadi shops, etc

1. low rental cost

2. No competition in closer proximity
3. flexible
4. convenient.