Task

SWOT analysis to determine the current situation of the company CROCS.

It involves specifying the objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable in achieving that objective.

It’s a great tool to help understand what is involved in making business decisions.

To determine the strength of CROCS because of its well-known and recognized brand around the world.
Their unique material used for the product which gives them competitive advantage.

Targeted market mostly the medical services.

SPACE matrix

To illustrate the Strategic Position and Action Evaluation of the brand CROCS.

List down the factors affecting the:

Financial Position

Competitive Position

Industry Position

Stability Position

To develop a strategy penetration which strategy profile to be used for the next 3 years if

Conservative

Aggressive

Defensive

Competitive