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It involves specifying the objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable in achieving that objective.
It’s a great tool to help understand what is involved in making business decisions.
To determine the strength of CROCS because of its well-known and recognized brand around the world.
Their unique material used for the product which gives them competitive advantage.
SPACE matrix
To illustrate the Strategic Position and Action Evaluation of the brand CROCS.
Financial Position
Competitive Position
Industry Position
Stability Position
To develop a strategy penetration which strategy profile to be used for the next 3 years if
Conservative
Aggressive
Defensive
Competitive