Insider Guide To Creating A Killer Ezine

Insider Guide
To Creating
A Killer Ezine
Every Masterpiece Needs A Blueprint
This Is Your Ezine’s Blueprint
Go On, Create Your Masterpiece !

Insider Guide To Creating A Killer Ezine 2
A Ten Step Roadmap To Ezine Success

… 100% Guaranteed
By Dr.Mani Sivasubramanian
www.EzineLaunch.com
THIS IS NOT A FREE E-BOOK

IF YOU ARE INTERESTED IN RESELLING THIS E-BOOK, Click Here
Copyright © 2001, Dr.Mani Sivasubramanian

All Rights Reserved Worldwide
First Edition, November 2001
No part of this publication may be reproduced, stored in a retrieval

system or transmitted in any form or by any means electronic,
mechanical, photocopying, recording or otherwise without prior
written permission from the author. For reseller information,
please write to reseller@ezinemarketingcenter.com
Dr.Mani Sivasubramanian
Ezine Marketing Center
http://www.EzineMarketingCenter.com
info@ezinemarketingcenter.com
© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

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Introduction – Making The Most Of This Guide
Greetings and welcome to the Insider Guide To Creating A Killer Ezine
In case you’re wondering what I’m going to do here, it’s very simple. I’m
sharing with you my roadmap to ezine publishing success. This is the
distillation of years of experience I have gained from creating and publishing
email newsletters, marketing it to explosive growth and profiting enormously
from them.
Now I’m sharing these powerful insider secrets with a very select group of
people – including you. This means that you are among the first to have the
opportunity to benefit from these unique strategies – and create your own
potent, powerful and profitable ezine.
In the Insider Guide, you’ll get an overview of the whole ezine creation
process. You’ll learn how to build an ezine starting with little more than an
idea. By following the sequence I describe, you’ll soon have a high quality,
high impact ezine.
Throughout this Guide, I will refer to my comprehensive course on ezine

creation
“Ezine Launch – Tips, Tricks And Secrets

For Creating Killer Ezines”
Ezine Launch is a complete blueprint to ezine creation, compiled of the
latest, newest, most effective tips, secrets and strategies that hundreds of
ezine publishers – myself included - are using every day to publish ‘killer’
ezines.
To make it easier for those of you who own Ezine Launch, I have quoted
chapter (and page number, where relevant) so that you can directly skip to the
topic being discussed. In addition, I also point you to some other helpful
resources that provide extremely valuable information that you can benefit
from while publishing your ezine.
Because this Insider Guide is only an outline, it deals with just the major
steps and concepts. But as you know, each major step is made up of
dozens and dozens of smaller action steps. It is only by executing each of
these little things perfectly that one ends up with the ideal ezine.
So let me next tell you what this Insider Guide is NOT!

This Guide is not meant to give you the exact details of how each small step is
executed. That’s the job of a more comprehensive course like Ezine Launch,
which is composed of 140+ pages of tightly written lessons, covering in
careful detail every imaginable facet of the ezine planning, design and
creation process.
Even without reading Ezine Launch, you’ll find this detailed Insider Guide
helpful. In addition to clearly seeing the big picture, you will grasp the basics
of the individual steps in the ezine creation system. This will serve as a
starting point to launch your ezine.
And when you decide that you want to learn in greater detail about creating a
killer ezine, I have some good news guaranteed to delight you.
I am drastically slashing the price of Ezine Launch only for readers of this
Insider Guide because I realize that you are serious about ezine creation and
marketing. Listen, I want to give you a chance to learn from my lessons and
tips – and create your own killer ezine.
And that isn’t all. I’m also throwing in a free one month trial subscription to
my paid-newsletter, Ezine Marketing Tips. This will help you exploit your
ezine by marketing it effectively. When you claim your copy of Ezine Launch,
I’ll register you for the free trial.
Remember, this offer is limited to users of this Insider Guide – and it will not
last forever. Click here now to learn more about this special time-sensitive
offer.
However you choose to use this roadmap, I guarantee you’re going to be

overwhelmed by the content within this Insider Guide. I have taken the vast
experience I’ve gained from publishing over 15 ezines and distilled it into 10
simple lessons that remove all hurdles, and make creating an ezine as easy
as falling off a log.
All you have to do is follow the plan, one step at a time, and before you know
you’ll be the proud owner of your own killer ezine – I guarantee that.
Be prepared – you’re going to taste success beyond your wildest dreams.
Enjoy the journey.
Mani Sivasubramanian
The Ezine Marketing Center

TABLE OF CONTENTS
Top Ten Reasons To Publish An Ezine
STEP #1 : Develop A Roadmap To Ezine Success
1. What are you going to write about?

2. Study your competition
3. What do your readers want?
4. What is your ezine’s purpose?
5. Do you want to make money from your ezine?
6. Create a USP
STEP #2 : Design and Lay Out A Beautiful Ezine
1. Choose a catchy name

2. Create each element of your ezine – header, table of contents, footer,
content, advertisements
3. Layout your ezine elements into an attractive design
STEP #3 : Get Absolutely Magnetic Content To Enrich Your Ezine
1. What kind of content will you use?

2. Who will create the content?
a. Write it yourself
b. Invite other authors to do it for you
c. Hire a professional
3. Learn the essential elements of creating your own content
STEP #4 : Make Your Ezine Look Fabulous – No Matter What
1. Learn all about elements of ezine formatting

2. Create your ezine for the lowest common denominator
3. Check your ezine on multiple email clients
4. AOL woes – and getting over them
5. Publishing in HTML
STEP #5 : Design And Build An Effective Ezine Website And Archive
1. Choose your domain name

2. Choose a web hosting service
3. Designing your website – DIY vs. Hiring a Pro
4. What you should put on your ezine website

STEP #6 : Set Up An Automated Ezine Distribution System
1. Spread the word about your ezine automatically

2. Sign up new subscribers and send them the first ezine issue instantly
3. Respond to feedback, comments and questions right away
4. Use powerful business automation software to do it
STEP #7 : Before Publishing, Automate – And Test - Your Ezine

Processes
1. What can you automate?

2. Start by analyzing your ezine process, then automating it
3. Test every step of your process
4. Why not put your entire e-business on auto-pilot?
STEP #8 : Make Joining and Leaving Your List A Breeze For Users
1. Offer multiple options to sign up

2. Collect demographic data to tailor your content and offers
3. Let readers opt-in - twice
4. Handle removal requests promptly and politely
STEP #9 : It’s Showtime : Publishing Your First ‘Killer’ Ezine
1. Small details to make a big impact

2. Do a final proof-reading
3. And now …. PUBLISH
STEP #10 : Start Getting People To Sign Up In Droves For Your Ezine
1. Collect email addresses from your contacts

2. You have to sell even free!
3. Get subscriber recommendations
4. List in directories and search engines
5. Use articles as promotional tools
CONCLUSION : Two Powerful Secret Weapons To Blast Your Way To

Ezine Success

Top Ten Reasons To Publish An Ezine
Ezines are Universally Accessible,

Inexpensive, Instant and Interactive.
- Gain name and fame, become widely known as the expert on your subject
or topic
- Develop many contacts, make new friends and grow your network
- Cultivate a relationship with readers and invite them to your website over
and over, ultimately converting them into customers
- Get permission to contact your clients and customers regularly by email
- Expand your customer base much more widely than you can with only a
website
- Establish a route of communicating regularly directly with your

customers, maintaining contact with them over time
- Promote yourself and your business quickly and easily while saving
money
- Give your customers timely, up-to-the-minute information
- Increase brand awareness using your ezine
- Make money in many different ways with your ezine

Step #1 : Develop A Road Map To Ezine Success
1 – Decide What You Are Going To Write About
What are you good at? Think about what interests you. What are you
passionate about? Do you have expert knowledge or experience in a
particular subject or topic? Do people ask you for help or assistance with
things? What things? What kind of help?
Finding out what you are passionate about is the most important thing as you
plan your ezine’s topic. Great success is almost always bred by great passion.
Do what you love, and you won’t have to work a single day in your life
(Learn how to brainstorm for the ideal ezine topic in Lesson 3.1.1 of Ezine
Launch, pg.14)
2 – Study the competition
Is there a need or demand for the information you plan to provide? If you’re
teaching people about solving a common problem, or bringing happiness and
money, or relieving pain or stress, you’re sure to have an audience ready to
look at your offer. Maybe even pay for it.
Look for other ezines on the topic you plan to write about. How crowded and
competitive is the market?
Studying your competition is a very skilled task that takes specialized insider
knowledge to do well. Corey Rudl is one of the experts who shows you
exactly how to do it. See Lesson 21 of Corey’s Internet Marketing Course
Version 3.0 for step-by-step instructions, resources, and tools for researching
your competition.
3 – Find out what your readers want
Who are your readers? Which group or population are you targeting with your
ezine?
Ask your customers and contacts what they would like to learn about. Visit
discussion groups, bulletin boards and online forums where they gather and
observe the topics and issues being debated.
(See Lesson 3.1.3, pg.17 of Ezine Launch for instructions and ideas about
determining what exactly your readers are looking for.)

4 – Determine your ezine’s purpose
Why are you creating your ezine? Is it to instruct and educate? Entertain?
Market your product or service? Sell directly to customers?
Try and define this as clearly as possible before you start. The entire process
of planning and publishing your ezine will depend upon its purpose.
5 – Do you want to make money from your ezine?
Yes or No? How much? How fast?
You can choose between three methods of making money
– selling your content (paid-subscription model)

– advertising products and services (affiliate program model)
– selling advertising space and sponsorships (ad supported model)
Learn more about these models and how you can adopt them in your ezine
creating strategy in Lesson #3 of my free “7 Days To Ezine Marketing
Success” course. To sign up send any email to
EzineMarketingCourse@fetchreply.com or submit the online form at
6 – Write Your USP
If you’ve followed the steps above, by now you should be able to write out a
short statement (25 to 50 words) explaining your plans for your ezine. People
are more likely to sign up for a newsletter with a clearly stated purpose.

STEP #2 : Design and Lay Out A Beautiful Ezine
1. Choose a catchy name
You might wonder what’s in a name. The short answer – Everything.
A catchy, descriptive, short and memorable name can do wonders for your
ezine’s success.
The name you choose should be relevant, representative and add to your
business’ brand value. And an important point – the same domain name for a
website must be available !
(See Lesson 3.2, pg.20 of Ezine Launch for detailed instructions on choosing
the perfect title for your ezine – including important details on how search
engines rank ezines based upon their name.)
Important Note: As soon as you find the perfect name for your ezine, order the
domain name right away. Don’t wait – someone else might grab it. You don’t
have to build a website immediately, you can simply reserve the name for later
use. To start registering your ezine’s domain name, click here .
2. Develop a layout including the various elements of your ezine

Having a well designed, pleasing and consistent ezine format adds to its
appeal.
Most ezines are made up of a header, table of contents, the actual content, a
footer and advertisements.
a. Header: The header element is at the top and includes the ezine’s name,
issue number, date of publication, a slogan or descriptive phrase and the
website URL for the ezine.
b. Table of contents: A table of contents shows the reader at a glance what is

in this issue.
c. Content: This is followed by the actual content, presented in an easily

readable and attractive layout.
d. Footer: The footer is a standard set of administrative trivia including details

about subscribing or leaving the list, location of the archive of past issues,
copyright notices, legal information, feedback requests, author/editor/owner
details and any other relevant announcements.
3.Experiment with different arrangements of the various elements

View the samples in different email clients to make sure they look good in all.

4. Creating HTML ezines

If you intend publishing your ezine in HTML or Rich Text format, you’ll have to
organize your ezine elements in a different way to make it look more
attractive.
(In Lesson 4.1.1 to 4.4.7 of Ezine Launch, you’ll find a detailed breakdown of
all the major steps of ezine layout and design you must follow to make sure
your ezine is both user friendly and sells effectively to readers.)
The topics covered in this section include:
- Making that crucial first impression that takes your reader’s breath away
- Using your ezine layout for branding your business
- Making sure each issue is easily identifiable by using numbering
conventions
- Why you must offer a table of contents and how to create one
- Using links to draw readers into ‘Buy” mode
- When and how to insert advertisements
- How to make it easy for subscribers to contact you
- Getting more subscribers by simply asking them to sign up
- Designing links and email addresses to be clickable
- Determining the correct way to offer back issues
- How to use personal information to build trusting relationships
… and a whole lot more.
Keep This In Mind: The longer you spend planning and laying out your ezine
and its content, the fewer roadblocks you’ll run into later on. Plan for the future,
factor in growth and the related needs, make the best use of existing technology,
especially to automate everything. And always have your USP as the guiding
light when you make decisions and alterations.
Your ezine is an extension of your goals and ambitions –

keep them in sharp focus always.

STEP #3 : Get Absolutely Magnetic Content

To Enrich Your Ezine
It doesn’t matter what your ezine is about.

Or how well formatted it is
Or that you’re the world’s top expert on your subject
Or that you have thousands of subscribers.
The single most important thing about your ezine is its CONTENT.
Well-written, compelling, exciting and motivating content is what creating an

ezine is all about. If you write with passion, that very enthusiasm will
communicate itself to your readers, energizing them, mobilizing them to
action. Your content will determine your ezine’s success or failure online.
1. Decide what content you will use.
It will depend upon your audience, their tastes and desires, and the topic
of your ezine. Here are some suggestions:
- Editorials
- Feature articles
- News clips
- Reviews
- Aggregates of the best content
- Announcements
- Website updates
- Interviews
- Special offers and deals
- Interactive features
(Read chapter 5.1.2 in Ezine Launch for a thorough discussion on how you
can employ each of these different forms of content in your ezine.)
2. Who will create your ezine content?
Will you create all the content for your ezine? Or will you have others do it for
you? Or will you buy readymade or custom tailored content from a
professional service?
There are benefits and drawbacks to each approach. Choose the option that
is best for you.
(For more discussion on the pros and cons of using other people’s content
versus doing it yourself, see lesson 5 in Ezine Launch. You’ll also get
valuable tips on creating or re-packaging content for your ezine. If you don’t
know to write well, don’t worry. You’ll even learn how to get others to write for
your ezine – for free! And they’ll even thank you for it!)

Now here’s a secret tip: Even if you don’t think you can write very well, you can
still create killer sales letters that will increase your profits by upto 837% using a
simple set of fill-in-the-blanks sales letters. Just plug in your content and go.
Click here to learn more….
3. Doing it yourself – armed with these essential tips and secrets to content
creation.
If you decide to do it yourself, don’t miss out on the ideas, tips and
suggestions in chapter 5.1.2 and 5.1.5 in Ezine Launch about creating crisp,
effective content.
The topics covered in this extensive lesson include:
- How to translate your personal expert opinions into attention grabbing

editorials
- Step by step guidelines to writing short, yet informative and educational
articles
- How to enrich your ezine with fresh, high quality content – without writing a
single word. It’s true – you don’t even have to know how to write!
- Leveraging news stories into evergreen ezine content
- Gather valuable resources from various sources and present it as
packaged content items for your readers
- The A,B,Cs of writing reviews that catches your reader’s attention and
motivates them to buy
- Writing copy that brings readers back to your website over and over
- Why you should offer incentives, gifts, bonuses, freebies and prizes to
subscribers to dramatically increase response to your marketing message
…plus a lot more that I can’t list here fully.
If you haven’t already, please don’t put off reading lesson 5 (pg.48) of Ezine
Launch. It is well-written, compelling and has valuable information that can
make or break your ezine’s success.
Power Tip: Yanik Silver is an impressive online marketer. In an absolutely

stunning ebook tutorial called “33 Days To Online Profits”, Yanik and co-author
Jim Edwards emphasize the role of ezine articles as promotional tools.
In the most elegant step-by-step description about writing an ezine article that I
have ever come across, Yanik shows how you can kickstart those creative juices
and churn out an article that sizzles – and promotes your ezine or product in the
process.
This one lesson alone is worth the entire price of this value packed ebook “33
Days To Online Profits” – it sells for an incredibly low $29.00. A bargain if ever
you’ve seen one. Check it out – if nothing else, then for this article. Go to
http://www.EzineMarketingCenter.com/33days/

STEP #4 : Make Your Ezine Look Fabulous

– No Matter What
Did you know that upto 95% of your ezine subscribers may not read your
ezine – unless it is well formatted?
Email clients or programs are much more variable than web browsers in the
way they display messages. So getting your ezine to look great on every one
of them is a forbidding task.
Far too many ezine publishers simply neglect this critical issue and put
together an ezine that looks alright on their email program. By understanding
the pitfalls (and by using the valuable lessons in lesson 6 (pg.66) of Ezine
Launch) you can work around most of them.
1. Learn all about elements of ezine formatting
The elements of ezine formatting that pose a challenge to you, the ezine
publisher, include:
- Choosing a line length that will not wrap awkwardly

- Making Website URLs and email links clickable
- Limiting file size
- Using special formatting tags
- Applying different fonts
- Creating an aesthetically appealing format
- Publishing in ASCII text as well as HTML or Rich Text formats
2. Create an ezine for the lowest common denominator:
Use a text-only editor like Notepad instead of word processing programs like
MS Word or Lotus Notes. Limit line length to 64 characters, and hit the
ENTER button at this limit. Don’t exceed a file size of 20 KB. Try and avoid
any special formatting tags or using different fonts.
Intelligently use white space and text-decorators as section dividers to design

a visually attractive newsletter. HTML and Rich text email are becoming
popular and have many advantages over plain vanilla text. However there are
still many email programs that do not support HTML mail – so you should
check whether your readers can handle it before publishing in HTML.
A very useful tool to format your ezine is Ezine Assistant. By setting the line
length limits, you can instantly clean up your draft into a pretty ezine. Click
here to download a copy – it’s free !
3. Check your ezine on multiple email programs.
There isn’t a short-cut to this step. View your ezine on many platforms and on
different email clients. The most popular are Outlook Express, Eudora,

Pegasus, Netscape Messenger and the web-based email services, Hotmail

and Yahoo Mail.
4. AOL Woes:
The way AOL handles email gives grey hair to ezine publishers. You need to
format links specially for AOL users or send the entire ezine as an email
attachment. To see how to create ezines optimized for AOL users read
lesson 6.5 of Ezine Launch (pg.72).
5. Publishing in HTML:
Though more appealing and glamorous, creating HTML ezines has many
pitfalls and risks. To learn more about creating a HTML ezine, read lesson
6.9.1 to 6.9.15 in Ezine Launch which covers all essential basics on the
subject including
- Why you should never publish in HTML alone, always offer a text version
- How HTML ezines can outshine their plain vanilla text cousins
- Finding the pitfalls and dangers of dabbling in rich text
- How to code your ezine so it shows up in HTML capable clients
- Discovering the best software packages to help you publish in HTML
- Saving time and energy by creating cut-and-paste ezine templates
- Special issues related to distributing HTML ezines
- Cutting bloated code to trim down files sizes
- How to ensure maximum compatibility across different programs
- Things to do; and those to avoid like the plague

STEP #5 : Design And Build An Effective

Ezine Website And Archive
1. Choose your domain name
The domain name you select should reflect the title of your ezine. It is getting
harder to find good names, so act quickly. To make it easier for you to find
out quickly whether a suitable domain name is available for registration,
and to receive some assistance about other related domain names, you can
use a tool like Biz Mint. Once you’ve hit upon a great name, click here to
get started registering your domain names now.
2. Choose a web hosting service
Your web host is literally a part of your business itself. It is your host who will
ensure that your website is accessible to readers and customers round the
clock. In selecting a host for your site, cost is the least important issue. You
need exceptional quality of service. If your web hosting service cannot handle
the needs of your fast growing business, you will lose thousands of dollars
because your site was down.
Several issues need to be considered before selecting your hosting service.

The best account of these vital factors that I have come across and benefited
from are in Corey Rudl’s Internet Marketing Course version 3.0 (lesson 3-
3 to 3-6) where he discusses nineteen essential factors that you need to take
into consideration when choosing your web host.
This is information vital to your online success – ignore this priceless advice at
your own risk. To check it out, go to
http://www.EzineMarketingCenter.com/imc/
3. Designing your website – DIY vs. Hiring a Pro
You need to decide whether you will design your website on your own or hire
a professional designer.
a. Have a Professional do it
If you choose to have a pro design your site, don’t hurry. Take some time to
do basic research. Shop around. Some recent college grads offer their
services for a lower cost while they gain experience.
Alternately, you can surf the Net for cool websites and then contact the
designers of these sites directly. Before committing yourself to a designer, get
testimonials, see other work they’ve done and verify their credentials. And

sign a written contract, with special care to spell out copyright ownership of
your content. You shouldn’t have to pay more than 50% of the fee in
advance!
b. Do it yourself
If this is what you want to do, learn HTML. It isn’t very difficult. There are
many free tutorials online. HTML editor programs are also helpful in getting
you started. The one I love is Dreamweaver from Macromedia.
Secret Tip: Even if you hire a pro, learn some basic HTML. This will allow you to
make minor modifications without having to request the pro – and pay high fees
every time as well !
4. What should you put on your ezine’s website?
Your ezine’s website is the face you present to the world. You and your
business will be judged from its appearance and functionality. Take care to
design a great website.
In Lesson 8.2 of Ezine Launch, you’ll find a detailed breakdown of the 14

major aspects of designing your ezine’s website. Every single one of them is
important and needs to be carefully considered and implemented to make
certain that your website is user friendly and designed to attract new
subscribers and sell your product or service.
The topics discussed in this lesson are:
- Building your brand through your ezine website

- Exploding your ezine’s readership by attracting subscribers online
- Why you should post your latest issue on the Web
- How to list previous issues in an online archive
- Gaining your visitors trust and inspiring confidence in your business
- Why you must offer a privacy policy, and how to create one
- Making your website interactive to keep readers coming back
- Constructing your sales letter to maximize sign up rates
- Encouraging article submissions and other forms of content
- How to post your online marketing toolkit on the Web
… and much more.
Remember, every aspect of your site should work towards the same aim – to
convert the casual visitor into a loyal subscriber to your ezine. Ezine Launch
shows you exactly how to do this.

STEP #6 : Set Up An Automated Ezine

Distribution System
Very soon after you get started publishing your ezine, you can get bogged
down handling list administrative functions. This leaves you with less time for
the important things like marketing your products and creating new ones.
Take advantage of the benefits of technology by automating the entire

process. With just a few mouse clicks here and there, you should be able to
distribute your ezine to readers within minutes.
The three biggest, most essential steps in ezine publishing that you must
always make sure to automate are:
1. Spreading the word about your ezine
You’ll want to let your previous contacts, customers, friends and others know
about your new ezine. Sending out hundreds of personalized email
messages can be time consuming. Handling the responses to this can further
exhaust your time and energy.
2. Accepting new subscribers and starting their subscription
When a reader decides to sign up for your ezine, the request should be
fulfilled instantly. You need to
a. Add the subscriber’s email id to your list

b. Send out a welcome message
c. Distribute the first issue of your ezine
And do this quickly. Multiply this task by 100, then 1000 – and you’ll begin to
see what I mean by there not being enough hours in a day !
3. Responding to feedback
The success or failure of your ezine’s ‘selling’ power depends upon the
relationship you build and sustain with readers. The means handling
feedback, keeping up with customer questions, personalizing your mail outs,
creating special offers tailored to their needs and more.
All of these steps can be fully automated.
Discover how you can …
a. Develop and automate an ezine marketing system

b. Automatically add new email addresses to the distribution list
c. Generate welcome messages and send the first issue to new sign-ups
right away

d. Automate your email handling chores using ‘canned’ messages

e. How exactly you should craft these auto-response messages
f. Use the powerful technology of autoresponders to build and grow your list
Learn how to do this all from Ezine Launch. In chapter 11, ‘The Power of
Automation’, you learn how to implement these strategies for your own ezine
publishing efforts – one step at a time.
4. Let Technology Do The Work For You
And what’s more exciting is that there is a wonderful piece of business

automation software that will take over the bulk of your workload and leave
your hands free to explore more productive efforts like working on new
promotions or developing additional products.
Here are just a few features of this magic software that will thrill and excite
you – and remember, all of this is done automatically:
- Generates qualified leads by running ads in newsgroups, trading links and

more
- Replies to potential customers answering their questions with pre-created
replies
- Sends order confirmations to new customers affirming their good choice,
minimizing returns and refund requests
- Enters the names and email addresses of new leads and customers into
your database so you can easily send them follow up offers
- Personalizes each message with details like the person’s name, address,
product ordered, date of purchase, and any other data you have captured
- Formats all messages in text or HTML style. Now you can include any
bolding, italics, color or graphics
And there’s so much more…..
Request more information about this program by email. Or click here now to
learn more about this software directly online.
If you distribute your ezine yourself, you can make use of the program’s
complex filtering and autoresponse features to automatically handle these
issues. If you opt for a professional hosting company to distribute your ezine,
these functions can be set-up on the service’s website.

STEP #7 : Before Publishing, Automate – And

Test - Your Ezine Processes
If you really are serious about growing your ezine very big, very fast, it is
absolutely critical that you have the ability to automate everything related to
your list. It will save you time doing the same chores by hand.
More important, it will multiply your sales by four times – or more ! This is
because most online shoppers are impulse buyers. Answering their
questions, providing information and handling requests instantly – by
automating the processes – gratifies them. And boosts your profits.
1. Which parts of your ezine administration can you automate?
The one-word answer – Everything !
This includes
• Your sign-up and unsubscribe requests

• Your ordering system and payment processes
• Your search engine positioning and monitoring
• Your email
• Your online promotions (classified ads, discussion groups, bulletin boards)
• Your ad tracking
• Your affiliate programs
I know it seems overwhelming. But if you do it one small step at a time,

before long you’ll have an ezine that hums along on auto-pilot.
2. Study your ezine processes and then automate them
The first step is to imagine the process of attracting and signing up a new
subscriber. You’ll have to
- promote your ezine

- offer a method to sign up for your ezine
- respond to requests with a welcome message
- promptly deliver the first issue
- reply to questions and feedback
- make ‘back-end’ offers to your readers
- track responsiveness to various offers
- handle any request to unsubscribe from your list politely and quickly
In lessons 11 and 12 of Ezine Launch, you’ll learn about creating this process
using autoresponders and the built-in features of the various online ezine
distribution services. With these lessons you can be assured you can run
your ezine ‘hands-off’ – and have time to spend doing more important things.

3. Test before you launch
The purpose of testing your process is to save yourself hours of grief and
frustration later, and at the same time offering your customers the best
service.
Take your list for a trial run. Imagine yourself as a new subscriber. Put each
step of the process through its paces. If something is broken, or unclear, or
can be improved – do it. Now. Then test it again.
When you are happy, invite five friends to take a look at what you’ve created.
Watch their actions and emotions. Do they find anything confusing or hard to
carry out? Make notes and fix these areas next.
4. Why not set your entire e-business on auto-pilot?
And if you wish to go further and automate every step of your e-business,
Corey Rudl shows you exactly how in his brand-new, fully updated “Internet
Marketing Secrets Course -version 3.0”.
Here’s a sample of what you’ll find about business automation in this

comprehensive 1000+ page two-volume masterpiece:
- Lesson 7 – Harnessing the power of email

- Lesson 8 – Automating with autoresponders
- Lesson 5 – Ordering process automation
- Lesson 9 – Automating search engine submissions and monitoring your
ranking
- Lesson 14 – Automatically marketing to Usenet Newsgroups
- Lesson 15 – Using classified ad campaigns to reach customers
- Lesson 20 – Testing, tracking and surveying – Automate your ad tracking
- Lesson 22 – Automating your affiliate program
- Lesson 21 – Competitive intelligence (or automatically monitoring your
competition)
As you can see, Corey tells it all. If you are considering starting a business
on the Internet or already own one, you want to view his web site... Corey
really knows what he is talking about.
He gets over 4 million visitors every year, does over 5.2 million dollars in
sales online every year (yes that's $5,200,000), and personally made
hundreds of thousands of dollars from his online business...all from his one
small office.
He has made a fortune online and he has just developed a new version of his
power-packed course that REVEALS all his tips, tricks and techniques for
starting a business on the Internet and making a fortune.

He has discussed everything you ever wanted to know about starting a

business online... or if you already have a business online, he reveals exactly
how to promote it to make a fortune on the Internet. Check it out at
http://www.EzineMarketingCenter.com/imc/

STEP #8 : Make Joining and Leaving Your

List A Breeze For Users
Unless you make it extremely easy for users to sign up for your ezine, you’ll
lose many potential readers.
Create an easy-to-use, convenient registering system that makes visitors feel

secure about giving you their email address. You can make sure that you
capture the email address of every interested visitor to your ezine sign up
page by using the following steps:
1. Offer multiple options to sign up
At the very least, you must have

- a simple web based form for visitors to enter their name and email address
- and for visitors without forms-capable browsers, an email address to write
to
See a working example of such an ezine sign up page that we use for our free
newsletter, EZINE LAUNCH MONTHLY. Visit
And while you’re there, why don’t you sign up for our ezine too. It’s free and
you get a value-packed info-product on ezine publishing delivered right to your
email box once every month. Try it – you can always unsubscribe if you don’t
like it!
2. Think out-of-the-box.
Embed your ezine subscription details in various locations – discussion list

postings, bulletin board messages, your email signature file, even offline
promotions.
3. Collect demographic data to tailor your content and offers
Gathering some information about your list members can help when you
contact partners for joint ventures or advertisers to sponsor your ezine. But
asking for too many details may scare your readers away. Learn exactly how
to collect demographic data from your readers from Lesson 13.3 in Ezine
Launch (Gathering more demographic data from subscribers pg.115)
4. Let Readers Opt-in Twice Over
Get readers to confirm their request (double opt-in). By having subscribers re-
confirm their intention to sign up for your ezine, you can avoid later messy
complaints and also enhance the value of your list for marketing efforts.

To read an article on the benefits of a double opt-in sign up policy, sign up for
our free newsletter, Ezine Launch Monthly at
http://www.EzineMarketingCenter.com/ezlmonthly
Or you can request a copy from our autoresponder by sending an email to
mailto:double-opt-in@ezinemarketingcenter.com
5. Handle removal requests promptly and politely
Nothing irritates readers more than receiving an ezine they don’t want. As
ezine publisher, you don’t want to annoy your subscribers. Ensure a smooth,
polite process to handle requests to be removed from your list. (See Lesson
13.4 and 13.5 in Ezine Launch to discover how you professionally deal with
unsubscribe requests and the warning signs that tell you in advance that
trouble is brewing.)

STEP #9 : It’s Showtime : Publishing Your First ‘Killer’ Ezine
At last … the moment you’ve been waiting for all along.
You’ve done the groundwork. You’ve created an awesome ezine, beautifully

formatted, rich in valuable, powerfully written content. You have an expectant
subscriber base ready and waiting for your first issue.
Go, give it to ‘em…. Wait !
Or perhaps not just yet. There are a few more things that go towards making
your ezine a supreme masterpiece. Remember, the devil is in the details.
Little drops make an ocean. Get the small issues right and the big ones will
fall into place.
1. Small details to make a big impact
As you’ll learn with examples from Ezine Launch – Insider Tips, Tricks And
Secrets To Creating A Killer Ezine, here are some minor details that make
all the difference.
- Create a compelling SUBJECT line for your ezine (lesson 16.1)
- Make sure your ezine is free of spelling and grammatical mistakes by proof-
reading each issue (pg.126)
- Checking every link and email address can save you thousands of dollars
(lesson 16.6)
- Find the list distribution service that is most cost effective and best suited to
your business (lesson 9.2)
- Register on the service, define your list’s options and insert the content
elements (lesson 12.1)
- If you do it yourself, take care to keep your list private and secure (lesson
9.1)
- Customize your list. Add unique identifiers to the SUBJECT. Restrict

access to archives or subscriber lists. And much more… (lesson 12.2)
2. Do a final proof-reading
Send a copy of the final version to yourself by email. Review it critically one
last time for any small glitches.

- Are all the elements nicely formatted?

- Do any lines wrap awkwardly?
- Is the content tightly written, useful, entertaining?
- Are all the links clickable?
- Do they work correctly?
- Are the details about signing up and leaving your list included?
- Have you provided contact details for feedback?
- Is the file too large?
This is your last chance to catch and fix mistakes before others do. Watch
your creation like a hawk.
When you’re happy, get ready and…..
Now…. PUBLISH
Submit the final draft of your ezine to the distribution program or your own
email client.

STEP #10 : Start Getting People To Sign Up

In Droves For Your Ezine
Though discussed last, this is something you can start doing while you get the
other steps going. After all, you don’t want to be publishing a fantastic ezine
without having it reach large numbers of eager, enthusiastic readers!
Every visitor to your website, each customer or contact, is a potential

subscriber to your ezine. By signing up potential customers, you have a
chance to keep marketing your product or service to them repeatedly. By
having them read your ‘killer’ ezine, you can build up respect, confidence and
trust in your abilities – and convince them to order from you.
1. Collect email addresses from your contacts
To collect their email addresses, you must offer something in return. Your
free ezine is a fantastic offer. Make sure they know about your ezine, and
have an opportunity to sign up for it. Keep the process simple and fast.
2. You have to sell even free !
No longer is a free ezine enough to attract subscribers. There are simply too
many around. But you can sweeten the pot further by offering something else
of value to new subscribers. This could be
- a free report or ebook

- a free copy of a related product or service
- a trial subscription to your member site or paid ezine
- a chance to win a free copy of your products or consulting services
- cash ! Do this through an ezine affiliate program
3. Get readers to recommend your ezine to others
A powerful form of endorsement marketing is to get your ezine subscribers to

tell their friends about it and invite them to sign up. You can assist this by
including an online form for recommending your ezine to friends.
4. List your ezine in the various ezine directories and search engines
5. Submit articles about your topic to various other ezines and websites.
Include information about your ezine in it.
6. Advertise in other ezines by either paying for ad placement or in exchange

for running their ads in your ezine

7. Arrange reciprocal recommendations with ezine owners of related

newsletters
8. Use newsgroup and discussion list posts to promote your ezine
9. Place classified ads on various websites and ezines
10. If you think your ezine is news-worthy, issue a press release
These are just some of the top methods to quickly and effectively grow your
ezine’s readership. In fact, there are so many tactics, tips, strategies and
techniques that I have set up an ezine only to discuss proven profitable
methods of ezine marketing.
If you would like more information about this newsletter, Ezine Marketing
Tips, go to http://www.EzineMarketingCenter.com/ezinetips/
Remember: Ezine marketing is an on-going process.
You will spend an enormous amount of time and effort trying to get the word
out about your ezine. It will often be frustrating, tiring and boring.
You could end up spending hours and hours online, filling in forms, submitting
listings, writing to other ezine owners, hunting for websites to advertise. You
could lose a fortune on wasted ad dollars by running the wrong kind of ads or
displaying them in the wrong place.
Unless you have insider knowledge – and access to powerful software.
As a special gift for reading this Insider Guide, I’m going to let you in on two
secret weapons that will explode the effectiveness of your ezine marketing
strategies and skyrocket your profits. With these power tactics, you will
blow your competition out of the water!

CONCLUSION: Two Powerful Secret Weapons

To Blast Your Way To Ezine Success
Before telling you about the two secret weapons, I would like to invite you to
sign up for our FREE 7-day email course on Ezine Marketing.
FREE 7 DAY EZINE MARKETING PRIMER
Learn how to detonate your profits with killer ezine marketing tactics. Get your
FREE 7 day Ezine Marketing Course via e-mail today. Learn secret tips,
tricks and strategies to exploit the most powerful online marketing tool -
YOUR EZINE..
You will receive one lesson every day for the next 7 days - Join now!
Click here to sign up –

You can also join by sending any email to

And now here’s Secret #1 …..

Secret #1
New Proven Powerful Ezine Creating Secrets Guaranteed

To Show You How To Quickly And Easily Create A
‘Killer’ Email Newsletter
I’ve been creating and publishing ezines for over six years. Currently I
manage eight email newsletters reaching over 15,000 readers every month.
I’m still learning about ezine publishing and marketing.
Every day I hear something new on discussion lists, other ezines, special
reports, courses, ebooks - and most importantly from feedback that Ezine
Launch customers send me. These have been the inspiration for this Insider
Guide to Creating Killer Ezines.
Creating an ezine from scratch is a formidable task. There are so many

things to do. There are around 10 to 15 major steps to follow. And each of
these is in turn made up of dozens and dozens of smaller action steps.
You need to get them all right – the first time ! Otherwise you’ve wasted
precious time and effort. And your competition will race ahead, leaving you
biting the dust.
Today the ezine publishing stakes have gone up. The bar has been raised.
Impatient readers, faced with over-crowded email inboxes, are extremely
critical of ezines that fall below their expected high standards.
And they vote with their fingers on the DELETE key.
Make sure your ezine isn’t the one they trash. Create a mouth-watering
masterpiece, a “KILLER” email newsletter that informs and entertains,
educates and enthralls.
Keep eager, excited subscribers anxiously waiting for the next issue. Build up
your credibility and reputation. Establish a trusting relationship with your
subscribers.
And then you win. Big time. And your profits will skyrocket through the
ceiling.
But Creating That Perfect Ezine Is The Hard Part
And there’s a guaranteed way to succeed….

“EZINE LAUNCH – Insider Tips, Tricks And Secrets

To Creating Your Own ‘Killer’ Ezine”
If you don’t have a powerful, compelling and money-making ezine that gets
excited readers to your website in droves, then
"You Really Can't Afford NOT To Invest

In These Powerful, Proven Ezine
Creating Secrets !"
"In Just 14 Days You'll Discover How To Quickly And
Easily Create A New Ezine Guaranteed To Explode
Your Online Marketing Impact !"
In this e-book with 140 value-packed, tightly written pages, I reveal all my
time-tested, guaranteed ezine creating tips, tricks and strategies along
with personal examples, sample emails, ezine templates, reviews of the best
software packages and services, self-assessment tools and a whole lot more.
In fact with Ezine Launch ...
You'll discover proven fast and easy methods to launch your ezine -- and
with it you can blow your competition out of the water on the way to
unbelievable Internet profits.
Here’s what one of our many satisfied customers has to say about Ezine
Launch:
"Great information. I found it terribly easy to set up a high-quality ezine by

following your step-by-step instructions... Thanks for making your book simple
enough for a new first-time e-publisher to understand and use."
Ted Turnbridge
Social worker - Cambridge, U.K.
To read more testimonials from happy, successful ezine publishers who have
gained from Ezine Launch, or to learn more about the product itself, go to
http://www.EzineLaunch.com

And now for the other powerful secret weapon to jumpstart your ezine
publishing efforts….a powerful software program created uniquely for ezine
publishers like you and designed to speed up and simplify the important
process of marketing your ezine on the Internet.
Secret #2
"Discover How To Generate a Stampede of New

Subscribers - While Actually Decreasing Your
Workload - Using One-of-a-Kind Software That
Puts Your Ezine Marketing on Auto-Pilot!"
By now you know that creating and marketing an ezine requires a lot of
work. And just like neglecting to put gas in your car, if you stop constantly
building and marketing your ezine, the momentum slows … everything stalls
to a grinding halt.
So how would you feel about owning a software program that lets you
Spend 80% Less Time & Effort Promoting Your Ezine

- While Catapulting Its Success!
I’m going to tell you how you can. This fabulous program called
EZINE ANNOUNCER
http://www.EzineMarketingCenter.com/announcer/
is any ezine owner’s dream. Here’s just a small sample of what you can do
with this nifty tool:
Automate your ezine marketing by up to 100% using ONE software

product - not two or four.
Instantly access over 900 resources to promote and market your ezine -
you could easily waste 12 months wandering around the Internet trying to find
this information yourself.
Suck in 50-700 subscribers in a single week by sending one 17 line e-mail!

Advertise your ezine to thousands (even hundreds of thousands) of

potential ezine subscribers for free -- without using free classified ads
Create your own "ezine virus", let it spread the word about your ezine
automatically -- just sit back and let it go!
Get high rankings in ALL the major search engines - automatically! (takes
you no more than 30 minutes of work per month)
Find all the content you'll ever need for your ezine. In fact, you'll have new
content e-mailed to you every day/week!
Get more subscribers -- guaranteed! I don't care if your newsletter targets

Potbelly Pig owners or Small Business Owners -- it doesn't matter.
Get 100s of new leads every week utilizing a few simple, proven tactics
And that’s not all Ezine Announcer can do!
Ezine Announcer frees up your time by automating the tedious and

repetitive tasks, chores, and routines that your ezine will demand such as. . .
Submitting your ezine to all the top Ezine Directories - up to 100% of the
work (typing) is automatically done for you
Promoting your ezine through Announcement Lists - over 60 lists are

included - one click and you'll submit via e-mail to them all
Registering your articles - you'll automatically register your content with

over 30 of the top article archive sites - visited by millions!
Blasting your articles out to other ezines - it's the ultimate form of free
advertising. EzineAnnouncer blasts out your articles in one click.
Posting 100s of free ezine ads - you'll be automatically reminded to resubmit

every week or month
Tracking your ads, contacts, sales - without having to struggle with 3 or 4

different software applications
To learn more about this fantastic program and see

what else it can help you with, go to
http://www.EzineMarketingCenter.com/announcer/
You won’t regret it.

HELPFUL RESOURCES FOR EZINE CREATION
Here is a list of tutorials, software, services, ebooks, courses and other resources that will make your life easier
as you publish an email newsletter. This list is frequently updated, visit our Resources page for the latest
additions.
http://www.EzineMarketingCenter.com/resources.htm
● 7 DAY FREE EZINE MARKETING COURSE

Learn how to detonate your profits with killer ezine marketing tactics. Get your FREE 7 day Ezine
Marketing Course via e-mail today. Learn secret tips, tricks and strategies to exploit the most powerful
online marketing tool - YOUR EZINE.
● FREE EZINE LAUNCH MONTHLY NEWSLETTER

Get your FREE monthly newsletter with hundreds of "killer" tips and tricks to LAUNCH YOUR EZINE -- A
$179 VALUE!
You'll be glad you did.
freezine@ezinemarketingcenter.com
● INSIDER SECRETS TO CREATE, DESIGN AND PUBLISH YOUR EZINE

If you want to skyrocket your profits and get customers to come back and buy from you over and over
again, you must exploit the most powerful online marketing tool ever. You need to start sending out an
ezine TODAY
Get E-ZINE LAUNCH, the powerful book of Insider Secrets that shows you exactly how to plan, design
and publish an ezine.
http://www.EzineLaunch.com
● COREY RUDL's INTERNET MARKETING COURSE version 3.0

Learn from the best. The author of this site, Corey Rudl gets over 4 million visitors to his websites
yearly, does 5.2 million dollars in sales online each year (yes, that is $5,200,000), and personally makes
hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to
what he has to say as he knows what he is talking about when it comes to starting and promoting a
business on the Internet. He reveals all his unconventional tips, trick and techniques with examples so
you can learn most efficient and fastest way to make money on the Internet.
I highly recommend it.
Visit http://www.EzineMarketingCenter.com/imc/
● DOMAIN NAME REGISTRATION

Register your own domain name right now - and avoid paying astronomical registrar fees. Here is one of
the most reasonably priced domain registration services that we use regularly.
http://www.EzineMarketingCenter.com/domains/
● INSTANT SALES LETTERS
In only 3 minutes, you can quickly and easily create a sales letter guaranteed to sell your product or
service - without writing. Powerful money-making instant sales letters that will knock your socks off -
just fill in the blanks and go.
http://www.EzineMarketingCenter.com/salesletters/
● KILLER COVERS
Get an incredible visual representation of your ezine so that prospects immediately know what you sell!
Adding a killer cover to your ezine makes it appear professional, attractive and saleable. Try it out and
watch your ezine grow and profits explode.
http://www.EzineMarketingCenter.com/killercovers/
● ROIBOT
Roibot.com offers a whole host of useful tools for webmasters and ezine publishers including a powerful
ad tracking system. You can create custom links which will be analyzed by a tracker that will count clicks
before redirecting visitors to your webpages. This tool is used by many top marketers today because of
the power and flexibility it offers.
http://www.EzineMarketingCenter.com/roibot/
● 33 DAYS TO ONLINE PROFITS

A 33 day, step-by-step roadmap for Internet success no matter what product or service you sell ... 100%
guaranteed! Yanik Silver and Jim Edwards have created an ebook package containing everything that
you will need to sell anything online. It is one of the most effective ebooks I've ever read - it boosted my
ebook profits by a stunning 537% in just 3 weeks.
http://www.EzineMarketingCenter.com/33days/
● HYPERTRACKER
Helpful program that lets you target your ezine marketing efforts with laser precision by monitoring the
performance of each and every ad, article, barter and joint venture.
http://www.EzineMarketingCenter.com/hypertracker/
● BIZ MINT
What if you could grab virtually any domain name you wanted and register it for pennies, rather than
being a slave to high-priced auctions? Biz Mint enables you to find hundreds of thousands of recently
expired domain names up for grabs. Try this out - it could change the way you perceive, brand and
market online FOREVER.
http://www.EzineMarketingCenter.com/bizmint/
● MAIL LOOP - The Ultimate Email Automation Software

How can it help you? It automates your online business - complete Internet email, newsletter server, web
form processor, customer database, and autoresponder solution.
More details at http://www.EzineMarketingCenter.com/mailloop/
● GET RESPONSE
This is one of the programs we use for our follow-up autoresponse systems. It has many customizable
features that make it a fantastic email marketing tool. Guaranteed to turn visitors into paying customers
and skyrocket your profits.
I strongly recommend it.
http://www.EzineMarketingCenter.com/getresponse/
● FETCH REPLY
I use this versatile system to deliver my Ezine Marketing Course, and love it. Almost one out of every 50
or so *casual* subscribers ended up ordering from us - that's how powerful autoresponse follow-ups can
be. Try it out for free - then order their professional version.
It's value for money - I strongly endorse it.
http://www.EzineMarketingCenter.com/fetchreply/
● CGI SCRIPTS FOR EZINE PUBLISHERS

When it comes to creating webmaster-friendly CGI and PERL scripts to automate your website and
ezine, there's noone better than my good friend, William Bontrager - a.k.a. WillMaster. If you do any kind
of business at all on the Internet, you must check out this wonderful collection of free and 'for-fee' scripts.
There's almost certainly going to be something you can use. And with William, you ALWAYS get
several-fold more value than you pay for. This is among the best resources for ezine publishers I've
come across.
Check it out - you won't be disappointed.
http://www.EzineMarketingCenter.com/willmaster/
● EZINE ANNOUNCER
Discover how to generate a stampede of new ezine subscribers while actually reducing your workload.
This is a unique software that puts your ezine marketing on auto-pilot. Automate your ezine marketing
100% with Ezine Announcer
Get details here http://www.EzineMarketingCenter.com/announcer/
And because you've reached so far in this course, I would like to offer you
a special gift.
To claim your gift, go to this website now ...
http://www.EzineMarketingCenter.com/insiderguide/specialoffer.htm
In Conclusion:
I want to be absolutely sure you have all the information, all the support and
resources you require to create ‘killer’ ezines. That’s the reason for this
Insider Guide To Creating A Killer Ezine.
If there is anything more I can do to help, any questions I can answer or

assistance I can provide, please don’t hesitate to contact me by email at
info@ezinemarketingcenter.com
I wish you all success in your ezine creating efforts.
Cordially,
Dr.Mani Sivasubramanian
The Ezine Marketing Center


Insider Guide To Creating A Killer Ezine

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Insider Guide

Every Masterpiece Needs A Blueprint

This Is Your Ezine’s Blueprint

Go On, Create Your Masterpiece !

A Ten Step Roadmap To Ezine Success

THIS IS NOT A FREE E-BOOK

Copyright © 2001, Dr.Mani Sivasubramanian

No part of this publication may be reproduced, stored in a retrieval

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

TWO UNADVERTISED BONUSES

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EZINE LAUNCH MONTHLY

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© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

Introduction – Making The Most Of This Guide

Greetings and welcome to the Insider Guide To Creating A Killer Ezine

Throughout this Guide, I will refer to my comprehensive course on ezine

“Ezine Launch – Tips, Tricks And Secrets

So let me next tell you what this Insider Guide is NOT!

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

However you choose to use this roadmap, I guarantee you’re going to be

Be prepared – you’re going to taste success beyond your wildest dreams.

Enjoy the journey.

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

Top Ten Reasons To Publish An Ezine

STEP #1 : Develop A Roadmap To Ezine Success

1. What are you going to write about?

STEP #2 : Design and Lay Out A Beautiful Ezine

1. Choose a catchy name

STEP #3 : Get Absolutely Magnetic Content To Enrich Your Ezine

1. What kind of content will you use?

STEP #4 : Make Your Ezine Look Fabulous – No Matter What

1. Learn all about elements of ezine formatting

STEP #5 : Design And Build An Effective Ezine Website And Archive

1. Choose your domain name

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

STEP #6 : Set Up An Automated Ezine Distribution System

1. Spread the word about your ezine automatically

STEP #7 : Before Publishing, Automate – And Test - Your Ezine

1. What can you automate?

1. Offer multiple options to sign up

STEP #9 : It’s Showtime : Publishing Your First ‘Killer’ Ezine

1. Small details to make a big impact

1. Collect email addresses from your contacts

CONCLUSION : Two Powerful Secret Weapons To Blast Your Way To

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

Top Ten Reasons To Publish An Ezine

Ezines are Universally Accessible,

- Get permission to contact your clients and customers regularly by email

- Establish a route of communicating regularly directly with your

- Give your customers timely, up-to-the-minute information

- Increase brand awareness using your ezine

- Make money in many different ways with your ezine

© Ezine Marketing Center – All Rights Reserved www.EzineMarketingCenter.com

Step #1 : Develop A Road Map To Ezine Success

1 – Decide What You Are Going To Write About

2 – Study the competition

3 – Find out what your readers want

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