Bulletproof LinkedIn Ads

LinkedIn Research Worksheet

Overview

1. Describe your ideal prospect.

2. Describe what type of company or organization this person works for.

3. What type of action do you want the prospect to take when they
land on your website/landing page?

4. What is your budget or monthly budget for this ad campaign?

5. What countries do you want to target with your ad campaign?

COPYRIGHT ADSKILLS.COM 2019 | ALL RIGHTS RESERVED | SUPPORT@ADSKILLS.COM

 Bulletproof LinkedIn Ads

Individual Insights

1. What job title(s) does your ideal prospect have? (i.e. - Director of
Digital Marketing, CFO, Lab Researcher, etc.)

2. What type of skills does your ideal prospect have? (i.e. Google Ads,
Financial Analysis, DNA Purification, etc.)

3. What level of seniority does your ideal prospect have? (i.e. Manager,
C-level, VP, entry level, etc.)

4. How many years experience does your ideal prospect have? (i.e. 3+
years)

COPYRIGHT ADSKILLS.COM 2019 | ALL RIGHTS RESERVED | SUPPORT@ADSKILLS.COM

 Bulletproof LinkedIn Ads

5. What is the gender of your ideal prospect? (Most commonly this is

N/A)

6. What types of groups might your ideal prospect be a part of on

LinkedIn? (i.e. Digital Marketing related groups, Bloomberg, CRISPR
related groups).

7. Optional - Can you provide links to profiles of examples of some of

your ideal prospects?

COPYRIGHT ADSKILLS.COM 2019 | ALL RIGHTS RESERVED | SUPPORT@ADSKILLS.COM

 Bulletproof LinkedIn Ads

Company Insights

1. What industry or industries does your ideal prospect work in (i.e.

Biotechnology, Law, Financial Services, Pharma, etc.)

2. How large is the company that your ideal prospect works for?
(Ranges usually work best here. I.e. For Small businesses, anywhere
from 1-20 employees. For Large, companies of 5,000+ employees)

3. Are you trying to target specific companies? If so, how many specific
companies are you trying to target?

COPYRIGHT ADSKILLS.COM 2019 | ALL RIGHTS RESERVED | SUPPORT@ADSKILLS.COM

 Bulletproof LinkedIn Ads

Miscellaneous Insights

1. Do you have any major competitors that you do not want to see your
ads?

2. Do you have any existing customers that you do not want to see
your ads?

COPYRIGHT ADSKILLS.COM 2019 | ALL RIGHTS RESERVED | SUPPORT@ADSKILLS.COM