Samantha Seymour

246 Middaugh Road Clarendon Hills, IL 60514 | (630) 441-8892 | seymou57@msu.edu

Education
Michigan State University | Bachelor of Science, Advertising Management | May 2020
Minor: Public Relations

Experience
Meridian Entertainment | Event Consultation Intern | Holt, MI | Jan 2020 – present
 Coordinate interviews for a variety of Michigan venues by collaborating with artist publicist
 Research artist and venue availability
 Manage artist publicity for events/concerts by composing scripts, strategic art placement, and gift incentives to
engage potential audience

AmTrav Corporate Travel | Marketing Intern | Chicago, IL | May – Aug 2019

 Created three to four organic written content for company website on a weekly basis
 Engaged in management, consulting and sales meetings weekly
 Analyzed Google Analytic advertising campaign data daily for prospective buying opportunity
 Used CRM platform Zoho Office Suite to calculate lead to potential conversion rates

Orthopedic Associates of Riverside | Administrative Assistant | Riverside, IL | Dec 2017 - Dec 2019
 Demonstrated computer proficiency in Microsoft suite to manage clinic needs
 Provided general administrative and clerical support including confidential patient and legal documents
 Directed and distributed fifteen to twenty-five incoming patients daily

The Abbey Resort | Customer Service | Fontana-On-Geneva Lake, WI | May 2017 – Aug 2018
 Organized and prioritized workflow and daily assignments for maximum production
 Supervised employees and production methods to ensure quality and safety

Projects
Account Planning and Research | Moosejaw Interim Report | Aug – Dec 2018
 Performed and moderated two focus group interviews containing six individuals
 Developed a survey of twenty-one questions and distributed to an audience of one hundred, curated ethnographic
research, interpreted data, created crosstab, and subset analysis to create strategic brief

Digital Analytics | Final Project Traverse City Film Festival | Jan – May 2019
 Produced data-informed content strategy for client’s social media
 Researched and analyzed client’s target audience
 Performed social media audits using Microsoft Excel

Integrated Campaigns
 Led strategic and creative advertising campaigns for:
o State of Michigan Attorney General’s Office Ok-2-Say
o American Legion Veterans Service Officer
o NorthShore Medical Group Individualized Medicine Initiative
 Developed year-long media plans for traditional and digital channels
 Managed mock budgets ranging from $100K to $500K towards creative activations
 Collaborated with groups of three to six peers and delegated responsibilities within

Extracurricular Activities
Pi Beta Phi Fraternity for Women | Dec 2017 – present
Michigan State University Public Relations Student Society of America | July 2019 – present
Michigan State University Advertising Association | Sep 2019 – present
AdCraft | Nov 2019 – present