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Assume you know your subject better than your readers, so be prepared to
explain what may appear obvious to you, but only convey the information they
Avoid jargon and acronyms unless your readers speak your “language.”
Before you begin to write, de ne your reason for writing in a single phrase or
sentence and jot this down, together with supporting facts or arguments.
fundamental questions.
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Your opening and concluding sentences are likely to have the greatest impact on your readers. Use your
opening statement to draw your readers into your text. Use your restatement
Be Brief
Establish a rm word or page limit or, in the case of email, con ne yourself to
a single screen.
Ensure that the most important elements in your message are conveyed
rst. By setting clear priorities, you may nd that some ideas may be omitted
Write in Color
Vivid writing calls for a few well-chosen adjectives. Engage your reader’s
senses.
Analogies can help explain abstract ideas – from simple similes to extended
metaphors.
Provide context for numbers. Explain why they are signi cant.
and notes also apply to emails, at least when initial contact is made. Only
Since the brevity of emails can make them seem abrupt, soften their edges by using constructions such as
Never write an email in anger. Before you do express yourself in writing, consider whether a conversation
Events for
Writers
February 10,
2020
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