Marriage Story: Why Page Builders Are a Perfect

Match for Shopify Free Themes

Many of us thrive on independence and hold that spirit so dear to heart. Why do we need a
stranger to suddenly get in our way while we are perfectly fine doing what we’re doing?

Shopify free themes are that self-sufficient kind of guy. They are so effortless in flaunting their
stable system and making a fully-functional storefront.

Until one day, love comes along.

Just like any other guy in a boy-meets-girl story, they stumble upon the realisation that love is a
multiplication kind of math. Shopify themes don't need someone to complete them, but a partner
so they can together leverage each other’s strengths.

Page builders come in gracefully to impress with their simplicity and flexibility. The two
concepts are wildly different, yet are strikingly similar in some ways.

It’s not ½ + ½ = 1. Page builders for Shopify free themes make 1 + 1 greater than ever.

Outline

● Theme, Template and Page Builder - a lovely explanation in basic English

● How ‘complete’ is a Shopify theme?

● What makes a page builder perfect for Shopify themes?

○ A Template Editor

○ A Marketer

○ A Finance Manager

● So, let’s become a match-maker

Theme, Template and Page Builder - a Shopify encyclopedia in
basic English

So, what is...what?

A ‘theme’ is a set of HTML/CSS codes that decide the complete design of a website. A theme is
made up of different templates.

Templates create layouts for different pages of a website. Different pages can have different
templates. A page layout can be adjusted by changing template’s code.

That’s not very lovely, is it? Let’s put it into perspective by looking at the Shopify context.

For Shopify, themes and templates are modelled on a house structure.

Themes act as the roof and the foundation of the house. Similar to themes as in general
context, a Shopify theme consists of a set of codes which compulsorily consists of 7 folders.
These data determine and keep fixed the header & footer and basic functions of an online store.

Templates play the ‘body’ role of the structure. Each template is fixed for a page, so in the
Shopify context, a page can represent a template. Layouts of such templates, or pages, can
only be changed by coding.

So, where is the so-called page builder in this organisation?

Shopify page builders can be understood as the worker that helps decorate the house. A
Shopify page builder is not a built-in part of a theme, although it influences templates of the
theme.

By building a Shopify page, the application automatically modifies the coding of the templates in
the backend with no actual coding work being done by you. Simple.

A page created by PageFly is synced with Shopify’s backend and makes a template
All in all...

For a Shopify theme, you get what you’re given. The theme gives you a toolkit to set up a
basic online store layout with simple features like a menu, product listings, cart page and so on.
And that’s it.

Shopify page builders cannot replace the core features of a theme, yet they make themes
more complete.

How ‘complete’ is a Shopify free theme?

The Shopify Theme Store includes more than 100 free and premium themes that are
professionally predefined for your online store.

The designs can fit a variety of stores from different industries.

A Shopify account can hold up to 20 themes. If you reach your plan's theme limit, then you need
to remove a theme before you can add a new one.

As a theme itself, a Shopify free theme comes with irreplaceable core values, forming the
backbone of an online store.
Some inseparable parts of a theme: the Menu, header & footer, product listings on the product
page/collection page, etc.

Without a Shopify theme, an online store would be nothing more than a bunch of text and
images tied together for show.

Although most people wouldn’t hesitate to walk away from the free and cheap themes, I would
say that Shopify free themes are hidden gems lying in waiting. Try to make the most out of
them, and you’ll realise just how diverse Shopify free themes can be.

So what’s the problem with our Mr. Charming?

We can build a store out of a Shopify free theme, but the question is, can we build a store that
sells?
After fresh-new merchants finish inserting pictures and text into their first Shopify free themes,
they might start wondering what makes their store more appealing and drive better traffic.
It’s sad but true that “Can I put a countdown timer here?” or “Can I put a Mailchimp form there?”
does not work on Shopify free themes.

Paid themes are a big investment and present greater risks as well. Who can say for sure
that after getting the exact layout from a fashionable paid theme, merchants wouldn’t want to
alter the storefront in a few days? The market doesn’t have much waiting time for a theme, while
the cost of hiring a freelancer coder and changing a theme is increasingly high.

So, is a Shopify theme complete? Sort of.

Can we make it even better? For sure, yes. And it all starts with a Shopify page builder.

What makes a page builder perfect for Shopify themes?

Page builders are the muse of Shopify.

Store design service providers account for nearly 45% of Shopify’s 4,000+ apps, in which the
page builders rank in the top six sub-categories that have the most apps.

A page builder profile: PageFly - the number one Shopify Page Builder and the top 8 most
reviewed app among 4,000+ apps on the Shopify App Store.
Most page builders share the common drag-and-drop system, requiring users with no coding
skills to design their storefront. Regardless of what Shopify theme you’re using, you can always
integrate it with a page builder.

Not only is it compatible with different themes, page builders can juggle multiple roles in the
relationship. They are just never boring!

A Theme Editor
Shopify themes might get overprotective sometimes - they provide you certain limitations to the
layout and ask you to play by the rules.

Shopify themes limited features

As a template editor, PageFly enables you to have fun with the store’s looks by structuring your
page any way you want.
Have had enough of just text and pictures? Add product details, videos, Q&A, forms, icons - you
name it!

PageFly - limitless experiments with elements

How you dress reveals a lot about your personality. In this case, I think page builders are 100%
dressed to nail any concept. This open mindset will help your storefront handle any
uncertainty coming from the ever-changing market.

But before any of that, let’s clear up some doubts here.

This...

...this…
...and this

Reputation might have taken a wrong turn for page builders. Third-party apps can possibly
impede the performance of your pages due to inefficient code, bulky files, too many redirects or
errors in server location and performance.

Visit PageFly Academy to learn more about page speed optimization.

However, there are builders behind page builders. As for PageFly - one of the best page
builders for Shopify - our developers have gone out of their way to make sure newly created
pages on the platform don't affect the store's speed.

Let’s take a look at a demo store by PageFly.

We test it on Google Page speed on a regular basis, and the results are consistently good.
This score is determined by running Lighthouse to collect and analyze data about the page. A
score of 90 or above is considered fast.

Measured by Page load time app on Google, 0.99 second is how long it takes for the demo
store page to load. When it comes to reaching a good loading time, Google shows that 53% of
mobile visitors leave a site that takes longer than 3 seconds to load.

On that note, PageFly also provides the Lazy Load option, which helps you to optimise the page
loading speed. By using Lazy Load for your page, you can see 10-30% reduction in the page
loading time.

Video: https://www.youtube.com/watch?v=4Jx7-VbAO6k

A Marketer
What sets a good Shopify builder apart from the average one is the ability to yield traffic and
sales. I’m not talking about the homepage, I’m talking about landing pages in general. This is
the page your visitor lands on when coming to your Shopify store, making their first interactions
and potentially becoming a good lead.

Capturing customers’ attention at early stages is of great importance. That’s what a page
builder is born to deal with.

It’s pretty cliché to assume that a landing page must always be a home page. Those in need of
a dress for the party tonight might be bored of visiting homepage to homepage of numerous
stores, just to find themselves among a large ocean of distracting details.

Who needs a lengthy story about the brand here, really?

How about this?

That’s a regular page created by the page builder PageFly.

Instead of directing customers to a certain kind of page like Homepage or Collection Page,
merchants can wear the creative hat in building their own pages. By understanding the search
intent of the customers, you can connect them with the right landing page.

Sales items and countdown timers are two recommended examples that amplify “fear-of-
missing-out effects.”

Some other interactions to boost sales:

● Analytics for tracking

● Smart forms

● In-page HTML, CSS and JavaScript

● Built-in animation

● Custom hovering effects

Remember to optimise your page across multiple devices! You can read our detailed
instructions on a responsive landing page here.

A Finance Manager
Page builders save cost in the long run in comparison with purchase of a customised theme. My
suggestion is sticking to a free theme and a page builder as alternatives to a Shopify paid theme
that charges over $140.

PageFly has a free plan. Paid plans can be downgraded anytime and the pages would still
remain live in the dashboard.

Every month you have to pay $29 for a Shopify basic plan subscription, while PageFly
serves you happily ever after with access to one of all their templates and features available
for free.

So, let’s become a match-maker!

Stage 1: Seeing
● Visit the Shopify theme store and download the free themes that feel right to you
● Install PageFly

CTA: Install PageFly

Stage 2: Dating
● Set up a basic Shopify store
● Elevate the game with an excellent landing page

Stage 3: Engaged
Consider scaling up your business with PageFly advanced plans

Stage 4: Married
● Track performance of your pages and elements with PageFly 2.9.0 Analytics. Feel free
to contact us 24/7 if you need additional support
● Spread your happiness

Do you know that PageFly has an affiliate programme for match-makers?

Marrying more Shopify stores to PageFly can actually get you good credits and a considerable
side income.

CTA: Sign up for PageFly Affiliate Programme