SWOT Analysis of FBB:

Strengths:
 One the biggest strength of fbb is the large customer base it has acquired all over the years.
 Its huge range of differentiated franchised products that it offers to the people.
 Deep discounting available across online channels of FBB, it acts as a disruptive mechanism.
 Presence of FBB stores Pan India with 94 exclusive stores in more than 46 cities.
 Presence of strong own brand product portfolio that includes brands like DJ&C, Buffalo, Lee
Cooper Originals, etc.

Weakness:
 People generally consider low pricing of the products as equivalent to low pricing.
 Overcrowded during the time of sales.
 Falling revenue of FBB in terms of per sq. ft.

Oppurtunities:
 Huge untapped market leading to opening up of 140 exclusive stores of FBB with an
investment of 350 crores by the year 2022.
 Expand its presence by associating with brands like LYCRA for boost in the sales.
 Grabbing the opportunity of the technological advancements by improving its online
presence, improving its website and inclusion of future pay for online payments.

Threats:
 Competition that it faces by the outlets selling at similar ranges like that of FBB.
 Uncertainties impacting the stores like the current pandemic have led to closure of the
stores all across the country.
 Constant changes of customers with regards to fashion can lead to hamper in the sales of
FBB.