PROJECT SYNOPSIS

TOPIC: CONSUMERS BEHAVIOUR OF

PARLE.

NAME: RAHUL SINGH

T.Y.B.M.S

ROLL NO: 53.

Introduction Of The Project:

This project is based on buying behaviour of consumers towards
the products of PARLE.This research project will help us to understand
the present market scenario in biscuits captured by the Parle and the
other competitor brands viz., Britannia, Priyagold, etc.The research
project also studied the behaviour of consumers about their preferences
for biscuits, candies and their overall buying behaviour with the help of
questionnaire. A detailed research on this topic with the help of proper
research methodologies and interpretations will help to find out the
consumers behaviour.

Company Profile:
 Parle Products has been India's largest manufacturer of biscuits
and confectionery, for almost 80 years. Makers of the world's largest
selling biscuit, Parle-G, and a host of other very popular brands, the
Parle name symbolizes quality, nutrition and great taste. With a reach
spanning even the remotest villages of India , the company has definitely
come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market

leaders in their category and have won acclaim at the Monde Selection,
since 1971. With a 40% share of the total biscuit market and a 15%
share of the total confectionary market in India , Parle has grown to
become a multi-million dollar company. While to consumers it's a
beacon of faith and trust, competitors look upon Parle as an example of
marketing brilliance.

In 1929 a small company by the name of Parle products emerged in

British dominated India. The intent was to spread joy and cheer to
children and adults alike, all over the country with its sweets and
candies. The company knew that it wouldn’t be an easy task, but they
decided to take the brave step. A small factory was set up in the suburbs
of Mumbai, to manufacture sweets and toffees. A decade later it was
upgraded to manufacture biscuits as well. Since then, the Parle name has
grown in all directions, won international fame and has been sweetening
people's lives all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has
factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which
are the largest biscuit and confectionery plants in the country.
Additionally, Parle Products also has 7 manufacturing units and 51
manufacturing units on contract.
Objective Of The Research Project:

1. To compare the Brand with its competitive Brands like ITC,

Britannia, Priyagold in terms of coverage, number of brands
available and monthly sales.
2. To analyze that which type of biscuits and candies are most
preferred and demand by the customer.
3. To check the Brand availability of the company products at
different stores.

RESEARCH METHODOLOGY:

The study of consumer behaviour of parle will be studied and

analysed with the help of the data collected through different
sources. The primary data which is collected from me is on the
basis of Questionnaire that are designed for the shopkeepers as
well as consumers to collect the information that will be required
to carry out the research. Secondary data are collected from books,
articles, Internet etc.
DIRECTION FOR FUTURE RESEARCH:
The study of consumer behaviour will enable the company to realize the
behaviour of consumer while choosing the parle product. These research
Project can help the company to understand behaviour of consumer
which will help in Concentrating on consumer tastes and preferences,
and it will may also help parle to create brand image and attract more
consumer in the future.