Elements and

Principles of
Design
By Jacob Lindon
 Balance pt 2
Horizontal Balance:
Radial Balance:

Vertical Balance
 Balance!
● Definition: The visual interpretation of gravity in the
design Physical Balance:
● Symmetrical:

Visual Balance:
● Asymmetrical:
 Rhythm and movement: The use of
recurring elements to direct the viewer
Regular Random

Graduated
Proportion: refers to the size of the parts of an object in relationship to other parts of the same
object.
Scale: is the size of one object in relation to the other objects in a design or artwork

Proportion: Scale:

Golden Mean:-A mathematical

ratio found in nature
 Emphasis-the art of making a specific element stand out or
draw attention to the eye
Focal Point: Placement: Color:

Size: Line:
 Harmony-Sameness, the belonging of things
Unity-the way in which the different elements of a composition interact with one another

The goal of all design is design is to be unified.

When the elements and principles are

together, they both guide and enhance each
other.
Variety of Contrast: Contrast is the use of opposite
things in design, and the variety is how much it is used

Variety:

Contrast:
Pattern: an underlying structure that organizes surfaces or
structures in a consistent, regular manner
Radial:
Irregular:

Regular:
 Line: An element of art that can be used for
shape, corners, etc.
Vertical:
Curved: Horizontal

Diagonal:

5 lines
1.Dotted
2.Spirals
3.Thick
4.squiggly
5. Wavy
 Shape: A 2-D area created by lines
Organic:

Positive and
Negative:

Geometric
 Color: A vast variety of hues, shades, and pigments
Value: The lightness or darkness of a color
Hue:
Secondary cool

Chroma grey scale:

Tertiary: monochromatic

Warm
Primary colors Tint and
shade
 Form: An object with height, width, ad depth

Organic:
Geometric

Natural Abstract
Space: The area around objects

Linear
Two point
perspective