Course: MIS207

Section: 3
Assignment Number: GA1
Assignment Description: Online Shopping- Perspective from a shopper and a manager

Submitted to,
Mr. Adeyl Khan (Ayn)
Lecturer
Department of Management
North South University

Submitted By,
Name #ID

MD. Ahnaf Ahmed 171-3093-630

Jannatun Naher 172-1319-030

Harun Or Rashid 172-1297-630

Kazi Moriom Tonima 172-1302-630

Fatema Tuj Johra  183-1728-030 

Date of Submission: 17th June, 2019

Contents
Introduction......................................................................................................................................3
Consumer Perspective.....................................................................................................................3
Product.........................................................................................................................................3
Intermediaries...............................................................................................................................4
Value Proposition.........................................................................................................................4
Delivery........................................................................................................................................4
Payment........................................................................................................................................5
Return Policy................................................................................................................................5
Reflection (Manager’s Perspective)................................................................................................5
Business Processes.......................................................................................................................5
Infrastructure (IT)........................................................................................................................7
Consumer Behavior......................................................................................................................8
Conclusion.....................................................................................................................................10
Appendix........................................................................................................................................10
 Introduction
The use of online shopping is becoming more convenient day by day. In online shopping
customer can search their desired products from various online platforms and can place orders
from home and cab get a home delivery. Revenues from online sales throughout the years
subsequently created more online retail businesses in Bangladesh. In this real time, existing
physical stores like meenabazar, swapno has been expanded their business by running online
stores. Each member of our group has decided to purchase our desired product picking different
online stores. We analyzed their order placement process, delivery methods, payment system,
customer services and return policy. We experienced the whole process of online shopping,
advantages and disadvantages by doing this assignment. We came to know that in online markets
each organization tries to deliver optimum services because of risen market competition. Online
shops that we chose are playing top in the market of Bangladesh. All the analysis has been done
from both managers and customers perspective.

Consumer Perspective
Product

Product Online site Cause for choosing

Matador I-Teen Chaldal.com Fast Delivery, Less Cost
6Pcs Pen
Meena Miracle Aloe V & Meenaclick.com Original product, Very good
Honea brand value, Low cost,
Standard product,
Availability.

পু তুলনাচের ইতিকথা (মানিক রকমারি.com Original product, Good brand

বন্দ্যোপাধ্যায় – রচনা প্রকাশ) value, previously used this
product, better in quality than
other brands, Low cost.
Pizza & cake Brush Shwapno Good brand value,
availability.

Jersey HattrickBD.com Premium quality,

Availability, Moderate cost.
Intermediaries

Intermediarie Shwapno HattrickBD Meena-click Rokomari Chaldal

s
Social Media Facebook Facebook Facebook Facebook Facebook
Email Google, Google, Google, Google, Google,
Yahoo Yahoo Yahoo Yahoo Yahoo
Card Online Credit Online Credit Online Credit Online Credit Online Credit
Card Card Card Card Card
Mobile bkash bkash bkash bkash bkash
banking

Value Proposition

Shop Home Cash on Wide Time Customer

Delivery delivery Selection Consuming Care
Shwapno     
HattrickBD     
Meena-click     
Rokomari     
Chaldal     

Delivery

Shop Delivery option Delivery Time Delivery Charge

Shwapno Home Slot based Depends
HattrickBD Home Depends on product 60 taka
Meena-click Home and store Slot based Depends
pickup
Rokomari Home delivery Slot Based 40 taka
Chaldal Home Delivery Slot based 39 Taka
Payment

Shop Cash on Delivery Credit Card Mobile banking

Shwapno   
HattrickBD  N/A 
Meena-click   
Rokomari   
Chaldal   

Return Policy

Shop Return conditions Refund Replacement

Shwapno Damaged, wrong, Available Available
incomplete
HatttrickBD Damaged, wrong, Available Used
incomplete
Meena-click Damaged, wrong, Available Available
incomplete
Rokomari No return policy
Chaldal Damaged, wrong, Available Available
incomplete

Reflection (Manager’s Perspective)

Business Processes

Business process define as some activities that is a responsibility taken to deliver goods
to customers. Here it shows how some input contributes to add some value to goods and services
to customer. Chaldal, Rokomari, Hat-trick BD are online shop which do not have any physical
retail outlet. In spite of having different categories of goods these three-follow same business
process. Chaldal mainly focuses on grocery products, Rokomari is an online bookstore including
other products, Hat-trick BD is an online clothing shop. The similarity among them is that they
sell wide range of goods of their particular categories. Apart from their product categories, they
all follow similar business process to deliver goods to their customers.

At first, they collect these products from wholesaler or manufacturer then they store it at
their warehouse. Most demanded products are brought in bulk so that they can reduce their cost a
little bit. All their products are displayed in the website and they also attract customers by many
promotions and discounts. These firms afterwards undertake different marketing strategies to
communicate with the target market. Through different social Medias and digital marketing these
firms advertise their products to their target markets and use different promotional strategies to
attract new and existing customers.

Then customers then look for their desired product and if they get in favorable price then
gets interested more for online websites for ordering their goods.

For gaining customers trust and enhance their loyalty they check and recheck it if
customers get the product, they use different communication.

Shawpno and Meena click on the other hand have physical outlet as well as they are
operating online. This type of organization is called bricks and clicks which means the firms
integrates both offline and online presence to have a competitive edge. Shwapno and Meena-
click sells wide varieties of goods which includes grocery products, lifestyle products and many
more. Like Chaldal, they offers all their goods on their website and afterwards they follow the
similar business process of Chaldal. However, a distinct difference is that Shwapno and Meena
click will first locate the nearest store of the customer who is ordering online. Then from that
nearest store they will deliver the ordered product to the customer.  
 Data Service &
Ordering Payment Fulfillment
Sharing Support

Five Major Internal Activities of all these five organizations are quite similar

1)  Data sharing

E commerce site uses the internet to share data with customers: product, product
attributes, promotions/discounts etc.

2)    Ordering

As a customer adds a product to the shopping cart, an order is placed. A sales

representative from the business calls to confirm the order. The calculation of the price of the
product such as adding vat or deducting discount amount is done by the website.

3)    Payment

Several online payment methods such as Bkash, Rocket are popular for payment. Cash
on delivery is also available.

4)    Fulfillment

The product is delivered at the doorstep of customers. The delivery charge needs to be
pain in order to fulfill the order.

5) Service and Support

Managers update their websites daily to display new products on the website. They have
call centers to address any product related problems.  

Infrastructure (IT)
Websites Infrastructure
Chaldal.com  Widget: Facebook
 Web Framework: Express, Microsoft ASP.Net
 Ecommerce: nopCommerce
 Web Server: Express, IIS
 Analytics: Google Analytics, TrackJs
 Programming language: Node.js
 JavaScript Framework: React 0.12.2
 Operating System: Windows Server
Shwapno  Widget – Website
 Ecommerce – EPS
 Email Service: Google aps for business
MeenaClick  Web Framework- Bootstrap
 Content Delivery network- cloudflare
 Advertising- criteo
 JavaScript- Backbone Js. lodash, underscore,js
 Hosting Providers- CloudFlare Hosting
 SSL Certificate: CloudFlare SSL
Rokomari.com  Widger: Facebook, OWL Carousel
 Ecommerce: Magento
 Analytics: Google Analytics
 JavaScript Framework: Prototype 1.7
 Font Script: Font Awesome, Google Font API
 Web Framework: Bootstrap 3.3.5
 Mobile Framework: JQuery Mobile
 Programming Language: PHP
 Database: MySQL
 Tag Manager: Google Tag Manager
  JavaScript Libraries: Lightbox, JQuery 1.11.3, script.aculo.us
HattrickBd.com  Widget - Facebook
 Analytics - Google Analytics
 Tag Manager - Google Tag Manager

Consumer Behavior

Online Shop Demographic Geographic Psychographic Behavioral Circumstantial

Chaldal.com Adolescents Inside Individuals Moderate to Groceries and
and Adults Dhaka city who don't have heavy using household
paying only room schedule- clients, Variety items are
regardless of wise to go to chasing, delivered at
their salaries bazar, time Benefits/Discount doorstep of the
conscious chasing customers
individuals within a period
of time.
Rokomari.com Teenagers, . people who Heavy readers Fast delivery,
adults and   Dhaka city aren’t great customer
young readers only comfortable service and
with e learning, various
cannot buy collection
because having including latest
a rigid editions
schedule and
some editions
aren’t available
at nearby stores
Shwapno Middle Dhaka city People who Individuals who Items conveyed
Income have a compact as often as at doorstep,
individual and schedule and a possible buyers wellspring of
people of all rigid lifestyle of Shwapno buy food supplies.
ages from physical
outlets and some
do order online.
Hattrickbd.com Adults who All For busy people Fast delivery,
are football metropolita easier process.
and cricket n cities
fans.
People who
want
 personalized
clothing or the
jerseys of their
favorite players
or team.

Meena Click Adults and Delivery of People who People of all Easier way to
youngsters products have a busy groups order their take goods
within lifestyle and products from the city to
Dhaka city, people from regardless of their districts
districts like remote areas class.
feni, and districts
comilla, they order
Barisal etc. goods from the
and old city
Dhaka

From the above table it very well may be seen that all the online shops pretty much focus
on a similar age statistic. Most customers esteemed the additional accommodation of not visiting
conventional retail locations since it takes very less time. The customer’s order from any place
the parcel reaches the doorstep. Shoppers likewise esteemed approaching the plenty of items
readily available that would some way or another require an incredible piece of looking from
shop to shop.

From a manger’s perspective, it is important to monitor the shopper sections. Inability to

adjust and take into account changing patterns and tastes of the consumers could be unfavourable
to the business. Along these lines, a manager ought to have key spryness concerning his rivals as
well as changes to his competitors' preferences and tastes.

Conclusion
In Bangladesh, web based shopping is as yet not well-acknowledged by customers.
Dominant part of the populace is as yet not all that alright with purchasing something that they
don't get to handpick or see with their own eyes before acquiring. Be that as it may, it is really
taking shape. Various associations are going to the scene with various ways to deal with catch
the market as it is assembling. Our childhood is utilizing this administrations like never before
previously. Through various investigation we have attempted to make sense of how they work.
We picked Chaldal, MeenaClick, HattrickBD, Shwapno, and Rokomari. While, Chaldal,
Shwapno are centered around conveying staple goods. MeenaClick and HattrickBD convey way
of life. Ultimately, rokomari centers around Book. These organizations take administration
charge for conveyances. These shops have a wide assortments of items that the shoppers can
look over. In this report we have thought about their gathering of items, mediators, commercial
centers, installment strategies, conveyance choices, return and discount arrangements and their
administrations and backing. We likewise took a gander at their client administration and
frameworks they use to maintain their business strategies. We adapted much while experiencing
the majority of this and can express that this organizations have potential yet they must be smart.
Web based business is a continually evolving business. Regular a ton of organizations are
coming in to the challenge and some are losing business because of absence of adjustment.

Appendix

MD. Ahnaf Ahmed

Jannatun Naher
Harun Or Rashid

Kazi Moriom Tonima

Fatema Tuj Johra

 http://ww1.chaldaal.com/
 http://www.meenaclick.com
 http://www.shwapno.com
 https://www.rokomari.com/book
 https://en.wikipedia.org/wiki/Online_shopping
 https://en.wikipedia.org/wiki/Buyer_decision_process
 https://en.wikipedia.org/wiki/E-commerce_payment_system
 https://en.wikipedia.org/wiki/Consumer_behaviour
 https://en.wikipedia.org/wiki/Market_segmentation