Integrated Advertising, Promotion, and Marketing Communications

Start Date :
End Date:
Word Limit : 1500-2000

Topics to choose from: 1. Integrated Marketing Communications

( ANY ONE) 2. Corporate Image and Brand Management
3. Buyer Behaviors

Assessment Task 1 (Worth 20%) Case-Study - Individual Task

 The main purpose of this assignment is to develop understanding of concepts, the ability to apply theory and
logic, undertake research and analysis, and communicate effectively.  You will pick a news article relevant to
chapters covered in the first three to four weeks, identify two to three key issues (as relevant to a particular topic
and chapters), think of relevant marketing theories, analyse the case-study using identified theories, and finally,
provide recommendations. You will research a minimum of 5 references, a minimum of 3 of these references
must be scholarly articles (journal articles and conference papers), remaining could be from credible online
sources. 

A suggested structure would include the following sections:

 
1.            Introduction
2.            A brief background on the case, identification of key issues, and current situation
3.            Introduction of relevant theories
4.            Application of theories to the case. If successfully applied, how and to what extent.  If not, whether the
business should have applied identified theories, and how.
5.            Recommendations for future action
6.            Conclusion
7.            References : 3 scholarly article,2 any others mandatory
             
Case Study Mark Sheet
 
Research                               
Minimum - 5 references                  
Scholarly articles - minimum 3 /10
Referencing  
APA style of referencing.                  /
5
General Structure    
Introduction  
Logical Sections that flow from one to the next as discussed above  
              
/10
Case Description   
Background, problem/issues, and current situation in relation to the identified  
problems/issues                 
/25
Theories  
Identification of theories (At least one) relevant to the case; application of  
theory/theories and analysis                 
/25
Recommendations & Conclusion /20

Formatting  
Please include a Title Page clearly stating topic, names, day and date, and  
page numbers at bottom right. Use single-spacing, Times Roman font (size 12)   
with headings in size 14                  /
5