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2) If members of the target market for an Apple iPad do not initially recognize the
brand name, but compelling advertising results in more members remembering
the brand, we say the Apple iPad has achieved:
Select one:
a. brand rejection.
b. brand preference.
c. brand non-recognition.
d. brand insistence.
e. brand recognition.
3) Every morning, Sycamore Dairy picks up milk which farmers have "milked"
that morning. The dairy processes the milk and separates the cream from the
milk. Some of the cream is made into butter and packaged in various sizes. The
milk and remaining cream are blended into various products, sealed in pint,
quart and half-gallon containers, and delivered to supermarkets in the quantities
and assortments they want. The dairy is providing what regrouping activity?
Select one:
a. Bulk-breaking
b. Sorting
c. Accumulating
d. All of these regrouping activities are being provided by Sycamore Dairy
e. Assorting
5) Regarding railroads,
Select one:
a. full carload rates are lower than less-than-carload rates.
b. None of the provided alternatives is true.
c. they handle products only if they are shipped in full carload lots.
d. they transport the same products in less-than-carload lots faster than full carload
shipments.
e. rail shipments usually move much faster than truck shipments.
8) In which of the following situations is the new product entering the MARKET
INTRODUCTION stage of the product life cycle?
Select one:
a. Porsche just introduced a new luxury sports-utility vehicle to compete against
sport-utility vehilces made by others.
b. Google just introduced driverless cars.
c. Home Depot (a home improvement chain) just introduced its own dealer brand
of paint.
d. Colgate-Palmolive just introduced a "new and improved" chemical formula for
its "Total" toothpaste.
9) Distribution centers:
Select one:
a. Are always automated
b. May rely on technology to increase efficiency
c. Are always used by manufacturers
d. Is another name for a traditional warehouse.
e. All of the provided answers are true XXXXXX
12) Debbie Wood sells food products to grocery wholesalers and large
supermarket chains in Tallahassee. She sells for several manufacturers with
noncompeting lines of food products-earning a 5 percent sales commission. She
neither handles nor owns the products she sells. Debbie is a:
Select one:
a. Rack jobber.
b. Selling agent.
c. Truck wholesaler.
d. Broker.
e. Manufacturers' agent.
13) Which of the following is NOT an example of the customer service level
concept?
Select one:
a. The local ice cream truck must have the lowest price
b. Business executives renting cars from Avis want the cars to be ready when they
get off their planes
c. An Apple store has enough iPhone 6’s in stock to sell to all customers wanting
to purchase one that day
d. All of the provided alternatives are examples of the customer service level
concept
e. Online shoppers expect to receive the exact item they ordered from Amazon
15) A new product idea is more likely to move quickly through the early stages
of the product life cycle when:
Select one:
a. the product can be given a trial.
b. the product is easy to use.
c. the product's advantages are easy to communicate.
d. the product is compatible with the values and experiences of target customers.
e. All of the provided alternatives are correct.
16) Parties R Us is a large store containing nothing but party supplies. The store
carries everything from costumes to party favors, decorations to invitations, and
paper plates to birthday candles. The selection is huge and prices are low. There
is even a party consultant on hand to help plan parties. Parties R Us is a:
Select one:
a. Catalog retailer.
b. Department store.
c. Category killer.
d. Convenience store.
21) Andrea’s Kitchen is a catering business that operates by means of its own
website. Customers order party platters, pastries, and other foods that the
company makes to order. The items are then vacuum-packed in dry ice and
shipped to the customer’s address via overnight delivery. Andrea’s Kitchen is
part of a(n):
Select one:
a. Dual channel. XXXX
b. Indirect channel.
c. Direct channel.
d. Traditional channel.
e. Intermediary channel.
24) Jack White wanted to purchase a new dress shirt. He went to a local
department store, toured the men’s department, and thought all the brands
looked about the same. He decided to buy the store brand shirt, because it was
the cheapest. For Jack, the new shirt was a(n):
Select one:
a. homogeneous shopping product.
b. convenience product.
c. specialty product.
d. heterogeneous shopping product.
e. impulse product.
25) Characteristics of a good brand name include all of the following except:
Select one:
a. Be easy to spell and pronounce.
b. Connotes positive imagery
c. Be legally available for use by the firm.
d. Describe the product and key benefits.
e. Be trendy.
26) All of the following would be reasons for a firm to use direct distribution
rather than indirect distribution, except:
Select one:
a. Customers are concentrated in same geographic areaXXXX
b. The firm has limited financial resources
c. Control of messaging XXXXX
d. Lack of cooperative intermediariesXXXX
e. Better contact with the end customer
27) The best transportation alternative for shipping chickens from farms in West
Virginia to processing plants in Maryland would be:
Select one:
a. Rail.
b. Water.
c. Air.
d. None of the provided answers is correct.
e. Truck.
30) Which of the following wholesalers own (take title to) the products they
sell?
Select one:
a. Brokers XXXX
b. Selling agents
c. Combination export managers
d. None of these wholesalers owns the products they sell
e. Manufacturers' agents
31) Lisa Campos was interested in buying a coffee pot to use at college and
a tablet for her sister's birthday present. At the local discount store, she
compared prices on coffee pots and chose the cheapest. She read the product
information on each tablet and finally chose one with high resolution and
an extra battery. For Lisa, the coffee pot was:
Select one:
a. a homogeneous shopping product, but the tablet was a heterogeneous
shopping product.
b. an impulse product, but the tablet was a convenience product.
c. a specialty product, but the tablet was a heterogeneous shopping product.
d. a heterogeneous shopping product, but the tablet was a staple.
e. a convenience product, but the tablet was a specialty product.
37) Heinz has a new ketchup bottle that has the cap on the bottom, instead of the
top. The bottle uses gravity to help the consumer get every last drop of ketchup
out of the bottle. The cap is also designed to pour cleanly, so that dried ketchup
does not accumulate around the opening. This new bottle demonstrates how
packaging can:
Select one:
a. enhance product usage.
b. protect the product.
c. incorporate UPC codes.
d. promote product.
e. lower distribution costs.
41) A wholesaler that sells electronics is trying to find more success with their
sales. They currently sell to several different customer groups, each with very
specific and different needs. Which method should they use to better meet the
needs of customers and improve their sales?
Select one:
a. Sorting
b. Accumulating
c. Bulk-breakingXXX
d. Assorting XXX