Running Head: COMMUNICATION

COMMUNICATION
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Table of Contents
Answer 1: Communication and the organisation.............................................................................2

Answer 2: Communication Integration...........................................................................................6

Background of the organisation...................................................................................................6

Planned message for the MTN.....................................................................................................7

Product message for the MTN group...........................................................................................7

Service message for the MTN group...........................................................................................7

Unplanned message for the MTN group......................................................................................7

Dynamics of organisational communication...................................................................................8

Introduction......................................................................................................................................8

Background on organisational communication............................................................................8

Elements of organisational communication.................................................................................8

Conclusion.......................................................................................................................................9

Bibliography..................................................................................................................................10

Appendices....................................................................................................................................12

APPENDIX A:...........................................................................................................................12

APPENDIX B:...........................................................................................................................12

APPENDIX C:...........................................................................................................................12

APPENDIX D:...........................................................................................................................12

APPENDIX E:...........................................................................................................................12

APPENDIX F:............................................................................................................................12

APPENDIX G:...........................................................................................................................12
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Answer 1: Communication and the organisation

Background of chosen organisation
 Company history
 Management team
 Legal structure and ownership
Name of Organisation
Vodacom group limited (functioning as
Vodacom) is known as the mobile
communication Organisation of South Africa.
In 1993, Vodacom were incorporated as the
joint venture between Vodafone, Telkom, and
VenFin limited. In 1994, group launched
nation first GSM network. Five percent stake
of the Vodacom group was sold to the BEE
Organisation, known as Hosken Consolidated
Investment Limited (HCI). HCI sold stack
back to the Vodafone and VenFin.
Management team of the Organisation is
responsible to manage the operations of
groups, develops the strategy and policy
proposals regarding consideration of board and
implements the board directive [ CITATION
Vod20 \l 1033 ].
There are leading executives, leadership, and
employees. These develop the annual financial
plan and business plan regarding the board’s
approval. These also develop, monitor, and
implement procedures, policies, control at
internal level, manage risk, ethics, and levels of
authority, and governance.
The company has the detailed code of conduct
which is necessary to maintain by the
executive and employees with the highest
ethical standards. Objective is to certify that
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business practices of Vodacom are conducted

 Locations and facilities
within the manner which is beyond the
approach. The company has the 12 director’s
unitary boards. Five directors that include the
chairman are liberated non-executive directors.
Majority are known as the non-executive
directors. There are 60.5% holding is owned by
the Vodafone. This is one of the largest
communication Organisations as per the
revenue [ CITATION Vod202 \l 1033 ].
Headquarter of the Vodacom is in Midrand,
South Africa. Roots of the Vodacom are not
only in South Africa. It has grown its operation
to include the network within Democratic
Republic of the Congo, Tanzania, Lesotho,
Mozambique, and gives services of businesses
to customers in Nigeria, Kenya, Zambia,
Ghana, and Cameroom. This Organisation also
provides the internet services and virtual
private network with connectivity facilities to
customers with fixed line services, variety of
wireless, satellite, converged, and mobile
technology. It also offers the host services that
combine involvement and track record to
deliver customary and utility based facilities
with latest emerging techniques. This
Organisation provides the services such as
voice, converged, messaging, and data services
to more than 55 million consumers. It also
provides the enterprise mobility, machine to
machine, mHealth, unified communication,
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and mEducation services [ CITATION Vod201 \l

 Mission statement
Corporate communication
 Artefact of business communication
 Purpose of artefact
 Audience communication is aimed at
 Message communication aims
convey
1033 ].
“The Vodacom way is the only way” is
mission statement of the Organisation
[ CITATION Vod203 \l 1033 ] . It is creating an
Organisation that strives to improve the lives
of people and empower by advanced
telecommunication solutions. It is committed
to dominate telecommunication by innovative
yet sensible meanings.
Corporate communication is known as the
communication which takes place in
corporation such as businesses, companies, or
group of companies. Artefact of business
communication is to provide the mobile
communication services.
Purpose of the artefact is to focus on the voice
and data communication with great emphasis
of coverage and quality.
Audience communication is aimed at to
provide the one stop solution regarding
corporate data requirement, particularly catered
to address the requirement for high speed
internet, data, and virtual private networking
powered through the WiMAX and 3G services.
In order to make a good customer relations
plan to sell the services directly without middle
man. Internal stakeholders such as employees,
board of directors, regulators, and investors.
to Message communication aims to create the
Organisation image, combining visions, values,
and support the Vodacom through the
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communicating and mobilize the internal and

external care behind the corporate objective
and develop the plan which minimizes the
Organisation desire objective and feature of
brand.

Public relations
 Artefact of business communication Vodacom is making the relations with the
public as appointed the PR agency public
relations to launch the offer. It embraces the
traditions of public relations. Force behind the
relations with public is business
communication.
 Purpose of artefact Purpose of the artefact is to reach the more
people globally.
 Audience communication is aimed at Objective to communicate the people is to
reach the wider regional economies and
cultures within the global network by
communication. Customers, suppliers, local
community, and creditors are stakeholders.
 Message communication aims to Message communication objectives are to
convey convey the direct connection with appropriate
changes and make huge customers loyalty
through the experiencing the character of
brand.
Business communication
 Artefact of business communication Artefact of business is to promote the brand
and establish the effective connection between
the band promise and delivery.
 Purpose of artefact Purpose of the artefact is to interact with the
people by series of high visibility platform
activation, activities regarding public relation
and many other creative elements of
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marketing.
 Audience communication is aimed at Audience is communicated with the objective
to bind the journeys of customers together in
one consistent experience. Stakeholders are
society and government.
 Message communication aims to Organisation is internalized totality of
convey impressions received through customers
resulting within the distinctive position within
the mind on the basis of functional and
emotional benefits.

Answer 2: Communication Integration

Background of the organisation

MTN group limited is known as the multinational telecommunication group that was launched in
1994. This is formally known as the South African mobile telecommunication Organisation that
operating within the African, European, and Asian nations. Head office of the Organisation is in
Johannesburg. There are more than 232.6 subscribers of the Organisation which make it eight
largest operator of mobile network and biggest within the Australia. This Organisation provides
services in more than 20 nations and one third of the Organisation revenues come from the
Nigeria that hold more than 35 percent market share. It is primary sponsor of national rugby
union team of South Africa and English football club Manchester United F.C [ CITATION MTN20 \l
1033 ].

Planned message for the MTN

MTN group uses the many categories of messages. Planned messages of the Organisation is
named, and written with the acceptable boundaries. Target audience of the planned messages is
the people that value attitudes and beliefs. These types of customers are important as favorable to
increase the revenue of Organisation as develop the positive beliefs regarding brand and use the
services regularly.
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Product message for the MTN group

Product messages of the organisation are emotional and present the direct expression. Target
customers are non-loyal customers that switch the brand. This will be effective to convenience
more customers and improve the familiarities with the other people by attitudinal behavioral
tendency.

Service message for the MTN group

Predicative messages of the MTN group are propositional which communicates the values and
attract the customers. Target customers are loyal consumers with high income. These will help to
maintain the fixed income and create the certainty to make the changes in plan. Improve the
offers visibilities and have the positive impact on the Organisation employees.

Unplanned message for the MTN group

Message that Organisation should convey is that it wok to make the lives a whole lot brighter.
This Organisation believes that culture is strategic assets which enable the success. It expresses
values and behaviors to customers by appropriate interaction with each other and stakeholders
across the group. This kind of important behavior will be reinforced by working practices of
MTN group.

Dynamics of organisational communication

Introduction
Communication within the Organisation relied on the complete and clear sending and receiving
of messages (Kernbach, Eppler, and Bresciani, 2015). Organisations are dynamic and created by
communication. Organisational communication is receiving and sending messages between
interrelated employees in a specific environment of set to achieve the particular objectives.
Organisational communications is contextual and depend on the culture. Objective of the essay is
to present the dynamics of organisational communication. It will cover the background on
organizational conflict and elements of organisational conflict.
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Background on organisational communication

Unclear and poor communication from management to employees is known as the source of
conflict. Lack of planning before communication is also leads to the conflicts within the
Organisation. This can be stressful and create the many issues that increase the
misunderstandings. For example, poor selection of employees for communication also results in
the poor feeling and Organisational conflicts. Opposing viewpoints, styles of work and behaviors
can cause the many arguments and misunderstanding within the employees. Clashing personality
of inappropriate communication is root cause of the conflicts. Conflicts within the Organisation
can be task related, relationship related, and value oriented.

Elements of organisational communication

In task related issues employees have the issues regarding the different ideas to perform the work
related tasks. For example, debate on the strategies to hand the project and lead to crease the
varying views regarding allocation of scarce resources. Relationship related conflicts are related
to power and control. Value related conflicts are these in which employees prefer the values and
increase the ratio of conflicts (Okoro, 2012).

There are three types of conflicts which are common known as the task, relationship, and value
conflict. Strategies such as proper attention and clarification of the message are effective to solve
the conflicts. Management and employees are responsible to communicate appropriately and
effectively to consider the issues. Conflicts due to communication cannot be eliminated these can
be minimized through the appropriate selection of employees within the process of
communication (Roth, 2014). This is also effective for the business to consider the views of
staffs while approaching the selection within the communication process. This is important to
develop and deployed the strategies by the stakeholders for engagement with communication. It
is also effective to many styles of communication and creates the bridges of understanding.
Organisation should get the good information’s and encourage the open dialogues for honest
conversations and detective work. Collaboration is also effective strategy to allow the
participation and contribution of every employee. This increases ratio to support everyone
through the effective communication (Krum, 2013).
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Conclusion
In the limelight of the discussion it can be concluded that effective communication is important
for the businesses to solve the conflicts. Further discussion covers the communication styles of
organization within the South Africa. It also covers that objective of the communication of both
the Organisations are to convey the messages and attract the employees for services. Overall
objectives of the Organisation are to increase the profits and visibility.
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Bibliography
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal of
Business Communication, 52(2), pp.164-187.

Krum, R., 2013. Cool infographics: Effective communication with data visualization and design.
John Wiley & Sons.

MTN, 2020. IDE-JETRO. [Online]

Available at: https://www.ide.go.jp/English/Data/Africa_file/Company/swaziland03.html
[Accessed 16 04 2020].

Okoro, E., 2012. Cross-cultural etiquette and communication in global business: Toward a
strategic framework for managing corporate expansion. International journal of business and
management, 7(16), p.130.

Roth, S., 2014. The things that go without saying: on performative differences between business
value communication and communication on business values. International Journal of Business
Performance Management, 15(3), pp.175-191.

Vodacom, 2020. Board Member. [Online]

Available at: https://www.vodacom.com/board-of-directors.php
[Accessed 16 04 2020].

Vodacom, 2020. Enterprise. [Online]

Available at: https://www.vodacom.com/enterprise.php
[Accessed 16 04 2020].

Vodacom, 2020. Governance. [Online]

Available at: https://www.vodacom.com/company-structure.php
[Accessed 16 04 2020].
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Vodacom, 2020. Our mission. [Online]

Available at: https://www.vodacom.co.ls/ls-about-us/our-mission
[Accessed 16 04 2020].
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Appendices

APPENDIX A:
Artefact of corporate communication is to provide the mobile communication services.

APPENDIX B:
Artefact of is to embraces the traditions of public relations.

APPENDIX C:
Artefact of business is to promote the brand and establish the effective connection between the
band promise and delivery.

APPENDIX D:
Artefact is to increase the revenue of organisation as develop the positive beliefs regarding brand
and use the services regularly.

APPENDIX E:
Artefact is convenience more customers and improves the familiarities.

APPENDIX F:
Artefact is to improve the offers visibilities for attracting more customers

APPENDIX G:
Artefact is that culture is strategic assets.