THE FUTURE

IS BRIGHT FOR
GEO-TARGETED
ADS

Ad
WHAT IS
A GEO-TARGETED AD?
It’s a digital ad that is served
based on the user’s location.

THE FUTURE OF
GEO-TARGETED ADS

Geo-targeted ad revenue will

represent 45% of all mobile ad
revenues by the year 2021.

BENEFITS OF GEO-TARGETED ADS

66% of people want Brands are seeing as much as 78% of local

ads customized to a 20% increase in conversions searches lead to
their location when using location data in offline purchases
their campaigns

WHERE ARE
GEO-TARGETED
ADS USED?
The most typical use case is
that of a brick-and-mortar store
or service location whose target
customer lives, works, or travels
within a radius of the location.

OTHER USES FOR GEO-TARGETING

Block traffic Garner e-commerce transactions Drive foot traffic

to competitors using detailed local demographics to events

THE FUTURE OF LOCATION

BASED ADVERTISING
The increased number of mobile computing
devices, along with the impending
integration of location-based search with
social networking, will be behind the
massive shift towards location-based
advertising in the 2017-2021 time period.

BALIHOO FOR
NATIONAL BRANDS
Using an automation platform like
Balihoo allows national brands,
including ecommerce brands, to
use a variety of targeting criteria
including zip code or radius, at
scale across hundreds or
thousands of markets.

GET A LEG UP
ON COMPETITORS
WITH BALIHOO
B
Balihoo absorbs and activates
geo-specific data from 3rd party
sources. Brands using Balihoo are %
getting a leg up on competitors that
are only using the targeting capabilities
offered by their ad networks.

LEARN MORE