Mobile Technology

and Product Strategy

Comprehensive Services in Mobile Technology and Product Strategy
Chetan Sharma Consulting brings a very unique and an integrated perspective to the mobile marketplace
that combines our knowledge of the Telecom industry in Strategy, Technology, Markets, and Intellectual
Property. We were founded in 2001 and have completed over 100 engagements with over 65 clients rang-
ing from startups to Fortune 50. By completely understanding the full lifecycle of an idea or an investment,
the ecosystem complexities, the market differences, the players, and the leaders, and by grasping the nu-
ances of the ecosystem end-to-end, we are able to draw up strategic plans and recommendations for our
clients that yield them the highest ROI. Our experience spans the globe and we actively track and work in
the biggest and the most innovative global markets in the world –
Asia, Europe, and North America.

MO BI L E T ECHNO L O G Y & PRO DUCT ST RAT EG Y

Technology
Our background is rooted in technology and R&D. We can
go in as deep and as wide as the project needs. We have run
R&D groups and pilot programs for clients, done industry stan-

Research
Intellectual
Property

Market
dard analysis, delved into protocols and source code, and STRATEGY
most importantly, we understand the business of technology
very well. We are well versed with both consumer and enter-
prise markets. Our clients value the depth and the breadth of
our experience, knowledge, and strategic thinking.
Business
SERVI CE ARE AS

Product Assist in product requirements and technical product specifications. As-

Development sessment of invention and patent portfolio and strategies for strengthen-
ing the IP portfolio and position in the industry. Usability studies, Project
management, Vendor selection and management, Implementation and
rollout strategy.
Technology Auditing Evaluation of technology portfolio to develop a coherent product and
technology development strategy.
Competitive Technical assessment of capabilities and competitive analysis.
Assessment
R&D Application portfolio analysis, Technical feasibility, Prototype develop-
ment.
Risk Management Sarbanes-Oxley, Process re-engineering, and Risk Management.
Product Strategy Methodology
We have a very integrated approach to strategy. We strongly believe that taking
market research, business, technology, and intellectual property inputs into strategic
initiative is essential in obtaining a long-term sustainable competitive advantage in
the industry. By taking into account the various scenarios that might unfold, one is
better prepared for any roadblocks and surprises down the road. Our technology
and product strategy work takes a broad view of the ecosystem, the players, the
technologies, and the trends and prepares our clients on what’s to come. We offer
actionable recommendations on how to build competitive advantage in the ever-
changing industry landscape.

Download our “What is your Patent Portfolio Quotient (PPQ TM)?” whitepaper to read
our thoughts on how you can extract maximum value out of your product develop-
ment lifecycle.

Sample Engagements
A major mobile infrastructure company needed help with their product roadmap.
We facilitated several product strategy sessions with the senior executive team and
"Your work on 4G was much
came up with the product plan and specifications that influenced the deployment
appreciated by DoCoMo R&D
at a major carrier. In the end, the ideas presented in our work reached over 30M
Management."
subscribers.
Dr. Yashuhisa Nakamura,
Senior VP & CTO,
A major operator needed assistance in preparing their product strategy for mobile NTT DoCoMo
video service offering. We did the market research, competitive analysis, technology
assessment, business model analysis, and prepared a set of recommendations and "Chetan is a true expert in
roadmap for the client. the area of wireless data
applications. He brings credi-
A mobile technology startup needed help in running their R&D group and in facilitat- bility to each project in which
ing trials with major operators around the world. We assumed the role of the R&D he is involved."
Chief and worked with the team in two countries to streamline the R&D to product Mike Vanderwoude VP,
process and efficiently run a successful trials with operators around the world. Cincinnati Bell Wireless

A major mobile media company wanted to integrate their IP work with product
planning. Using our PPQTM methodology, we integrated the processes and put prac- "I appreciate that you were
tices in place to capture IP in a timely fashion. able to help us develop a
vision and Roadmap for our
Portal Services Business in
such a short period of time.
You were able to marry our
internal knowledge and ideas
with your expertise and build
a very concise and compre-
hensive strategy that we can
Subscribe to our free Research updates share with our customers.
The work you lead us in has
We publish updates on the US Wireless Data Market on a quarterly basis and on the Global Wireless Data Market on a been invaluable in our pres-
semi-annual basis. In addition, we provide regular updates and articles of interest to the CSC community. Our numbers entations to our staff, to op-
are quoted regularly by major publications from around the world.
erators – the best consulting
To subscribe, please send a message to subscribe at chetansharma dot com support I have had while
here"
Steve Elfman, SVP
Technology & Operations,
Chetan Sharma Consulting
1778 12th Ave NE GM Europe, InfoSpace
Issaquah, WA 98029
USA Copyright © 2008, Chetan Sharma
http://www.chetansharma.com Consulting, All Rights Reserved.
info@chetansharma.com