Grace E.

Hasslinger

EDUCATION
James Madison University May 2020
B.B.A. Marketing Major
Dean’s List: Fall 2017, Fall 2018

WORK EXPERIENCE
IMC Consulting Competition August 2019-December 2019
James Madison University | Harrisonburg, Virginia
• Created a fully integrated 41-page Integrated Marketing Communications plan to increase admissions for
James Madison University by integrating digital marketing, sales promotions, and social media
• Generated strategic plan supported by extensive target market research and data analysis for client
demands and goals
• Developed a professional presentation to James Madison University officials to implement our
“Virginia may be temporary, but JMU is Forever” campaign
• Team’s strategic plan and formal presentation was awarded first place by our professor, Dean of
Admissions, and officials at James Madison University
Marketing Specialist June 2019-Present
Brian Hasslinger M.D., P.A. | Cumberland, Maryland
• Developed strategic marketing and advertisement plans
• Constructed intuitive patient experience surveys
• Designed and currently administer the medical practice’s Facebook page with promotions and
advertisements
• Redesigned logo and modified website to be more personalized for the practice
Marketing Coordinator Internship May 2018-August 2018
Care Ventures | Cumberland, Maryland
• Represented Flagship Rehabilitation at Leading Age Trade-Show Conferences in Roanoke, VA and
Hershey, PA
• Assisted in event coordination for Yumi Hogan’s Art Exhibit at Allegany Museum
• Created effective social media campaigns and advertisements for events and promotions

SKILLS
• Proficient in Microsoft platforms: Access, Excel, PowerPoint, and Word
• Experience with Google Analytics and Mailchimp
• HubSpot Certifications: Inbound Marketing and Email Marketing
• Experience with Tableau, Rstudio, and SPSS
• Event Planning and Coordinating: Trade Shows, Special Events

AFFILIATIONS
American Marketing Association, member January 2018 - Present
Alpha Phi Sorority, member September 2016 - Present
• Assistant of New Member Education January 2018-December 2018
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