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TEAM PROJECT
Prepared by:
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PRODUCTS PRICE
(RM)
1 Bihun Singapore+Telur Mata RM 2.00
2 Cendol RM 2.50
3 Roti John Small Big
RM RM
2.00 4.00
Strategy Details
1 Product - Our tagline is Laku Keras
- Our product is not being offered in
our collage and another stall at
Aymo Fest
- Our product is based on the healthy
foods .
2 Price - The price we offered is affordable for
staffs, students of KPM Ayer Molek
and visitors pocket money.
- The price setting is based on cost +
profit margin.
3 Promotion - Promote through social media for
example whatsapp , Instagram and
twitter
- We make printed promotion such as,
picture of our product.
4 Place - Aymo Fest Stall and around the field
of KPM Ayer Molek
© Price setting: (estimation)
a) Rojak Buah
Cost per Unit (CPU) = RM 0.95
If 80% profit margin, so the price will be:
RM 0.95 x 0.80 = RM1.80 or in between RM 1.80 – RM 2.00
b) Sengkuang Calit
Cost per Unit (CPU) = RM 0.80
If 20% profit margin, so the price will be:
RM 0.80 x 0.20 = RM1.00 or in between RM 0.80 – RM 1.00
c) Air Oren
Cost per Unit (CPU) = RM 0.64
If 60% profit margin, so the price will be:
RM 0.64 x 0.40 = RM 1.00 or in between RM 0.80 – RM 1.00
(c) Sales Forecast
We sell 3 products:
TOTAL 200.00
Prepared by:
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(Natasha Zulaikha Binti Nasaruddin)
(MARKETING UNIT)
(3) PRODUCTION PLAN
RAW MATERIAL REQUIREMENT BUDGET (MRP)
Prepared by:
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