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The relationship between cost, sales and profit is shown by cost volume profit analysis. A cost
volume profit analysis is helpful in profit planning and control, management decision, cost
control and budgeting etc. CVPA can be regarded as a sophisticated method or analytical tool
used in management. The use of this method helps in determining the different levels of product
or sales to avoid losses, to earn a desired net profit and so on. The cost volume profit relationship
helps management to find out right solution for following questions:
What sales volume is needed to break even and to earn a desired profit?
How will the change in selling price affect the profit position of the company?
What will be new break even sales if there is change in fixed and variable cost? etc.
Five important factors influence cost volume profit analysis are:
Fixed Cost, Variable Cost, Selling Price, Volume of Sales or Level of Sales Activities and
Mixture of the types of products sold.
Break Even Analysis
The breakeven point is used under breakeven analysis. Break-even point is the level of activity
where total costs are equal to total sales. It is a point of no profit and no loss. If the sales or
production is higher than break-even volume, there will be profit. In the same way if the sale is
less than break-even sales, there will a loss. According to BEP all costs can be classified into
fixed and variable cost, selling price & fixed cost will remain constant and the levels of
production and sales remain unchanged during the period.
Graphic Presentation Total Sales
Y Total Cost
profit
B E Point Variable Cost
Cost & Sale
loss
Fixed Cost
Margin of Safety X
Output
Importance of BEP
The breakeven point is helpful to management of forecasting, evaluating managerial efficiency
and decision making.
The BEP is used in determining the following:
The requirement of the sales department that justify a proposed investment in plant
expansion
The probable cost per unit of manufactured goods at various production levels
Calculation of profit from a budgeted sales volume and sales volume to break-even
The assumption that fixed cost always remains constant is not true. It may be increased
when production or operation technique is changed.
The assumption that the productions and sales level should be equal is another drawback
of CVPA.
It is not easy to forecast future break-even points at various sales volumes.
According to the assumption of CVPA, total cost can be divided into fixed and variable
cost only. There are other costs, which are neither fixed nor variable, i.e. semi variable or
fixed cost.
The assumption that the variable cost (direct labour) remain constant in per unit cannot be
entirely true, because any change in production volume will have a direct effect on
labour. If the organization decides on a temporary shutdown of operations, and wants to
retain its highly experienced and skilled labour during the shutdown period, the fluctuate
nature of direct labour is changed.
Formulas:
CMPU = Contribution Margin per Unit = SPPU – VCPU
P/V Ratio = Profit Volume Ration = Contribution Margin Ratio= 1- V/S or CM/S
P/V Ratio =
Different in Sales
Fixed Cost
BEP in Units =
CMPU
Fixed Cost
BEP in Rs.=
P/V Ratio
Cash Fixed Cost
Margin of Safety =
P/V Ratio
Actual Sales – BE Sales
P/V Ratio
Profit if Sales in Rs. = (Actual Sales Rs. – BE Sales Rs.) x P/V Ratio
BEP OF MULTI-PRODUCTS
Beltronic Pvt. Ltd. Company produces two products- Lovely and Beauty. The company’s annual
sales and expenses were as follows:
Products Lovely Beauty Total
Sales (units) 20,000 30,000 50,000
Sales (Rs.) 3,00,000 6,00,000 9,00,000
Less: Variable costs
Material 60,000 180,000 240,000
Labour 80,000 120,000 200,000
Variable manufacturing overhead 20,000 90,000 110,000
Variable selling & administrative 40,000 60,000 100,000
Total Variable cost 200,000 450,000 650,000
Contribution margin 100,000 150,000 250,000
Less: Depreciation fixed cost 40,000 50,000 90,000
Margin for joint fixed cost 60,000 100,000 160,000
Less: Joint fixed cost 90,000
Net income 70,000
Required:
Weighted average CMPU and PV ratio.
Company’s BEP in units and in Rs.
[Ans: (1) Rs. 5 and 5/12 (2) 36,000 units & Rs. 648,000]
Required:
What sales volume in units and rupees keep the company in break-even?
Sales units to obtain Rs.1800000 profit
Profit if Sales is Rs.8000000
Cases
1. Punjab Textiles is known across the globe for its high quality fabrics. The compnay until 2009
has been successful in targeting its products to reputed companies of readymade garments in
different parts of Europe. Upto 2009 the company has not only been successful in exporting
largets volume of fabrics from India to Europe but also in making its presence felt in this context.
Despite all this, the company is facing an intense competition in European market from textile
exporters of Bangladesh and Indonesia who have entered this market recently. Consequently,
sales and net income of the company for the past few years have been declining. During the year
2011, the company has managed marginal sales revenue by selling just 6200 units of ‘Khadi’ and
5800 units of ‘Denim’ and consequently both products left very little as margin of safety.
To meet the growing demands of competition and reverse the trend of declining sales, the
strategic committee of the company decided in favour of reducing the selling price by 15% and
10% for ‘Khadi’ and ‘denim’ respectively. It is believed that the reduction in selling price would
increase the sales of ‘Khadi’ and ‘Denim’by 25% and 30% respectively. The existing selling
price of ‘Khadi’ and ‘Denim’ is Rs.1500 and Rs.1200 per unit respectively.
The Strategic Committee of the company has taken these measures after analyzing the folowing
details about variable costs and fixed costs for the year 2011 submitted by the accounting
department of the company:
Expenses 150 90
Total 950 740
The Strategic Committee is also willing to take any measure that would ensure optimum use of
the production capacity. Even it is considering a proposal to produce only one type of product if
it promises to generate maximum sales revenue.
Required:
a. Examine the impact of price reduction on company’s sales and profits. Determine the break
even point and margin of safety for both products after making reductions in their prices.
Company A Company B
Less;