MBA-III - Sem-Curriculum & Syllabus PDF

Sona College of Technology, Salem
(An Autonomous Institution)

Courses of study for MBA III Semester under Regulations 2015
Branch: Master of Business Administration
S. No Course Code Course Title Lecture Tutorial Practical Credit
Theory
1 P15MBA301 Strategic Management 3 0 0 3
2 P15MBA302 Entrepreneurship Development 3 0 0 3
3 P15MBA5XX Elective - 1 3 0 0 3
4 P15MBA5XX Elective – 2 3 0 0 3
Practical
9 P15MBA311 Advanced Excel – Practical 0 0 4 2
10 P15MBA312 Summer Internship Project (6 Weeks) 0 0 6 3
Total Credits 26
Approved by
Chairperson, MBA BOS Member Secretary, Academic Council Chairperson, Academic Council & Principal
Dr.M.Selvaraj Dr.A.C.Kaladevi Dr.M.Usha
Copy to:-
Director, Third Semester MBA Students and Staff, COE
III – Semester - 2015

Sona College of Technology, Salem
(An Autonomous Institution)
Courses of study for MBA III Semester under Regulations 2015
Branch: Master of Business Administration
List of Electives
S.No Course Code Course Title L T P Credits
MARKETING MANAGEMENT
1 P15MBA501 Services Marketing 3 0 0 3
2 P15MBA502 Consumer Behavior 3 0 0 3
3 P15MBA503 Integrated Marketing Communication 3 0 0 3
4 P15MBA504 Sales and Distribution Management 3 0 0 3
5 P15MBA505 Retail Management 2 0 0 2
6 P15MBA506 Online Marketing 2 0 0 2
7 P15MBA507 Brand Management 2 0 0 2
8 P15MBA508 Marketing of Financial Services 2 0 0 2
FINANCE MANAGEMENT
1 P15MBA509 Merchant Banking and Financial Services 3 0 0 3
2 P15MBA510 Security Analysis and Portfolio Management 3 0 0 3
3 P15MBA511 Banking Management and Technology 3 0 0 3
4 P15MBA512 Derivatives Management 3 0 0 3
5 P15MBA513 Strategic Financial Management 2 0 0 2
6 P15MBA514 Personal Finance and Financial Planning 2 0 0 2
7 P15MBA515 Risk Management and Insurance 2 0 0 2
8 P15MBA516 Micro Finance 2 0 0 2
HUMAN RESOURCE MANAGEMENT

1 P15MBA517 Human Resource Development 3 0 0 3
2 P15MBA518 Industrial Relations and Labour Welfare 3 0 0 3
3 P15MBA519 Performance Management 3 0 0 3

4 P15MBA520 Strategic Human Resource Management 3 0 0 3
5 P15MBA521 Organisational Change and Development 2 0 0 2
6 P15MBA522 Talent Acquisition 2 0 0 2
7 P15MBA523 Competency Mapping 2 0 0 2
8 P15MBA524 Labour Legislations 2 0 0 2
PRODUCTION MANAGEMENT
1 P15MBA525 Supply Chain Management 3 0 0 3
2 P15MBA526 Service Operations Management 3 0 0 3
3 P15MBA527 Total Quality Management 3 0 0 3
4 P15MBA528 Business Process Re-engineering 3 0 0 3
5 P15MBA529 Production Planning and Control 2 0 0 2
6 P15MBA530 Materials Management 2 0 0 2
7 P15MBA531 Project Management 2 0 0 2
8 P15MBA532 World Class Manufacturing 2 0 0 2
INFORMATION TECHNOLOGY MANAGEMENT

1 P15MBA533 Software Project and Quality Management 3 0 0 3
2 P15MBA534 IT Management 3 0 0 3
3 P15MBA535 E-Business 3 0 0 3
4 P15MBA536 Enterprise Resource Planning 3 0 0 3
5 P15MBA537 Business and Data Communication Networks 2 0 0 2
6 P15MBA538 Business Intelligence and Analytics 2 0 0 2
7 P15MBA539 Knowledge Management Systems 2 0 0 2
8 P15MBA540 Data Mining and Data Warehousing 2 0 0 2
Approved by
Chairperson, MBA BOS Member Secretary, Academic Council Chairperson, Academic Council & Principal
Dr.M.Selvaraj Dr.A.C.Kaladevi Dr.M.Usha
Copy to:-
Director, Third Semester MBA Students and Staff, COE

Semester 3 Type Core
Course Code P15MBA301 Specialization NA
Course Title STRATEGIC MANAGEMENT L:T:P:C 3:0:0:3
Course Outcomes : The Student will be able to

1. Understand the basics of strategy and its implications in an organization and community
2. Discuss the importance of business scenario in the competitive arena by doing
environment analysis
3. Analyze the stability and durability of different strategic alternatives under various
levels
4. Demonstrate the implementation of strategies and matching the strategy with
organizational structure and control systems.
5. Analyze the current trends and new challenges in the environment
Number of
Unit Syllabus Contents
Sessions
Concept of Strategy -Levels of strategy- Strategic Management-

Characteristics – Process – Stakeholders in business and their roles
in Strategic Management - Meaning of Strategic Intent, Vision,
Mission , and its characteristics, Business Definition using Abell’s 9
1 Framework, Objectives and Goals - Linking Vision, Mission to
Objectives- Critical Success factors(CSF), Key Performance
Indicators(KPI), Key Result Areas(KRA) – Corporate Governance -
Role of corporate governance in Strategy Management
Analyzing Company’s Internal Environment:- Evaluating company’s
Resources, Capabilities, Core Competencies, Distinctive
Competencies, Competitive advantage and its sources - Durability
of Competitive advantage – Building Blocks of Competitive
advantage – National Context and Competitive advantage
9
2 Analyzing Company’s External Environment :- Analyzing Macro
environment – Porters Five Force Model - Preparing an
Environmental Threat and Opportunity Profile – Strategic Group
analysis -Value Chain:- Primary and Secondary activities - Portfolio
analysis :- Business Portfolio analysis – BCG Matrix – GE 9 Cell
Model
Functional Strategies:- Efficiency, Quality, Innovation and
Customer Responsiveness - Business Strategies:- Low cost,
Differentiation, Focus- Global Strategies:- Competitive pressure
and its types – International, Multidomestic, Global, Transnational
Strategies -Corporate Strategies:- Stability, Growth Strategies – 9
3
Diversification – Joint Venture – Merger- Acquisition – Takeover –
Vertical and Horizontal Integration - Strategic alliances – Green
Field Development - Building and Restructuring Strategies:- Why
Restructure – Exit Strategies – Retrenchment Strategy - Turn
around Strategy - Causes
Strategy Implementation: – Process – Barriers to implementation ,
McKinsey’s 7S Framework – Mintzberg’s 5P’s - Organizational
Structure and Control System:- Entrepreneurial, Functional,
Divisional, SBU, Matrix, Network – Control System – Levels of
control system - Matching Structure and Control to Strategy:- 9
4
Functional level, Business level, Global level and Corporate level -
Implementing Strategic Change :- Corporate Culture - Change –
Resistance to change – Managing Politics, Power and Conflict –
Resolution Strategies - Strategy Evaluation:- Use of Balance
Scorecard approach for evaluation
Blue & Red Ocean Strategy – Meaning , Principles of blue ocean
strategy – Difference between blue and red ocean strategy -
Business Models :-Meaning and Components of business models,
9
5 New business model and Strategies for Internet economy –
Internet Strategies for Modern business - Not-Profit-Organization:-
Various forms of Not - for profit-organization- Popular Strategies.
Corporate Social responsibility – Business Ethics
Total No of Sessions 45
Note :Each concepts to be discussed with live business cases. Should be taught with more
real time examples and case studies
Learning Resources:
1. Azar Kazmi , Strategic Management & Business policy, Tata

Mcgraw Hill 2015
1 Text Books 2. Charles W.L.Hill & Gareth R.Jones , Strategic Management
Theory An Integrated approach ,Cengage Learning - 9th
edition
1. Thomas L.Wheelen, J.David Hunger & Krish Rangarajan ,
Strategic Management and Business Policy, Pearson
Education 2006
2. Thompson, Strickland, Gamble and Gain, Crafting and
Executing Strategy The Quest for Competitive advantage,
Tata Mcgraw Hill – 16th edition
Reference 3. Ranjan Das , Crafting the Strategy: Concepts & Cases in
2
Books Strategic Management, Tata Mcgraw Hill – 2004
4. Hitt,Ireland,Hoskisson,Manikutty , Strategic Management A
South Asian Perspective ,Cengage Learning -9th edition
5. R.Srinivasan , Strategic Managemnet The Indian Context,
Prentice Hall of India – 2002
6. 6. Thompson, Strickland , Strategic Management concepts
and cases , Mcgraw Hill Internaional edition – 12th edition
1. http://www.cse.iitm.ac.in/~vplab/courses/comp_org/LEC_IN
TRO.pdf
2. http://download.nos.org/basiccomp/l3.pdf
3. https://www.classle.net/content-page/classification-
programming- language
4.http://www.tutorialspoint.com/data_communication_compu
Web sites /
3 ter_network/
links
4. https://www.cybertext.com/books/primerprev/chapters/ch2.
htm
5. http://compnetworking.about.com/cs/designosimodel/a/osim
odel.htm
6. http://www.irma-international.org/proceeding/emerging-
trends-challenges-information-technology/31509/
Course Title ENTREPRENEURSHIP DEVELOPMENT L:T:P:C 3:0:0:3

1. Understand the importance of becoming an entrepreneur.
2. Identify the environment and other support services available
3. Prepare a Business plan and feasibility reports.
4. Gain knowledge and skills needed to run a business.
5. Understand the functioning and rehabilitation of sick units.
Number of
Sessions
ENTREPRENEURIAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career –
1 6
Entrepreneurial Personality - Characteristics of Successful,
Entrepreneur – Knowledge and Skills of Entrepreneur.
ENTREPRENEURIAL ENVIRONMENT
Business Environment - Role of Family and Society -
2 Entrepreneurship Development Training and Other Support 12
Organizational Services - Central and State Government Industrial
Policies and Regulations - International Business.
BUSINESS PLAN PREPARATION

Sources of Product for Business - Prefeasibility Study - Criteria for
3 Selection of Product - Ownership - Capital - Budgeting Project 12
Profile Preparation - Matching Entrepreneur with the Project -
Feasibility Report Preparation and Evaluation Criteria.
LAUNCHING OF SMALL BUSINESS

Finance and Human Resource Mobilization Operations Planning -
4 10
Market and Channel Selection - Growth Strategies - Product
Launching – Incubation, Venture capital, IT startups.
MANAGEMENT OF SMALL BUSINESS

Monitoring and Evaluation of Business - Preventing Sickness and
5 5
Rehabilitation of Business Units- Effective Management of small
Business.
Learning Resources:
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi,

2001.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and
1 Text Books Company Limited, New Delhi, 2001.
3. Arthur A.Thompson, Jr., Margaret A Peteraf, John E. Gamble,
AJ. Strickland III, Arun K.jain, Crafting and Executing
Strategy, MC Graw Hill Education, 2014.
1. Mathew Manimala, Entrepreneurship Theory at the

Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition ,2005
2. Prasanna Chandra, Projects – Planning, Analysis, Selection,
Implementation and Reviews, Tata McGraw-Hill, 1996.
Reference 3. P.Saravanavel, Entrepreneurial Development, Ess Pee kay
2
Books Publishing House, Chennai -1997.
4. Arya Kumar. Entrepreneurship. Pearson. 2012
5. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian
perspective. Cengage Learning. 2012
1. http://www.ediindia.org/
2. http://www.isb.edu/wadhwani-centre-for-entrepreneurship-
development
3. http://www.nstedb.com/training/edp.htm
4. http://wikieducator.org/Lesson_11:Entrepreneurship_Develop
ment
Web sites /
3 5. http://www.itec.mea.gov.in/?1376?000
links
6. http://thegedi.org/
7. http://www.cedtn.org/
8. http://www.iupindia.in/Entrepreneurship_Development.asp
9. https://www.youtube.com/watch?v=DITeF_TXUSw
10. http://www.csted.org/
Course Title ADVANCED EXCEL - PRACTICAL L:T:P:C 0:0:4:2

1. Prepare and present reports using various basic and advance functions available in MS
Excel
2. Understand the basic and advanced features of excel
3. Identifying and controlling the key sensitivities with advanced spreadsheet simulation
4. Design and develop model to enhance decision making process
5. Design reports
Number of
Sessions
Excel Advance Functions

VLOOKUP, HLOOKUP, SUMIF, SUMIFS, SUMPRODUCT, DSUM,
COUNTIF, COUNTIFS, IF, IFERROR, GETPIVOTDATA, DCOUNT,
DCOUNTA, OR, AND, SEARCH, INDEX, MATCH, CONCATENATE,
1 Random Number Generation. 12
Working With Cells and Ranges: Formatting Cells, Name Manager
Formulas For Financial Applications
PV, PMT, NPER, RATE, Creating Balance sheet, Investment
calculations and Depreciation calculations.
Excel Options
Various Methods of Filter and Advance Filter options- What if
analysis - Uses of Goal Seek and Scenarios Manager- Filter Data by
2 12
using an Auto Filter –Multiple and Advanced Filter - Various
Methods of Sorting Data – Multiple Sorting – Generating subtotals
& Formatting
Charts
Creating, Formatting and Modifying Chart- Building Primary and
3 secondary Axis chart – Radar Charts – Water fall charts – Football 12
Field charts – Gantt Chart. Setting up page – previewing and
Printing
VBA and Macros
Introduction to Macros – How to run a Macro – Recording macros
4 and viewing generated code – Running Macros using menu 12
command – Assigning a Keyboard shortcut – Assigning macro to a
toolbar, menu or button – Working with loops / conditions
Pivot Tables for Data Analysis

5 Create Database for Pivot, Analysing Data with Pivot Tables, 12
Producing Report with a Pivot Table.
Learning Resources:
1. David whigham, Business data analysis using excel, Oxford

publishing, 2011
1 Text Books 2. John Walkenbech, Excel 2010 Bible, John Wiley & Sons, 2010
Edition
1. Using Excel for Business Analysis – Danielle Stein Fairhurst,

Wiley
2. Building Data Analysis Using Excel – David Whigham – Oxford
University Press.
Reference 3. Building Financial Models with Microsoft Excel: A Guide to for
2
Books Business Professionals – K.Scott Proctor, Second Edition,
Wiley
4. Advanced Modeling in Finance using Excel and VBA – Mary
Jackson, Mika Staunton, John Wiley & Sons
5.
1. Mastering Financial Modeling in Microsoft Excel – Alastair L.
http://www.functionx.com/excel/
Day
2. http://www.computergaga.com/excel/functions/
Web sites / 3. http://www.computerhope.com/shorthcut/excel.htm
3
links 4. http://www.goodwin.edu/computer_resources/pdfs/excel_20
10_tutorial.pdf
5 . http://www.hrdiap.gov.in/Downloads/04.MS%20Excel.pdf
Semester 3 Type Elective
Course Code P15MBA501 Specialization Marketing
Course Title SERVICES MARKETING L:T:P:C 3:0:0:3

1. Understand the characteristics of services and apply gap model to various services
2. Understand customer behavior and solve customer problems
3. Develop service blue print for different services
4. Demonstrate customer-oriented service delivery
5. Develop pricing and communication strategies for services.
Number
Unit Syllabus Contents of
Sessions
FOUNDATION OF SERVICES MARKETING

Introduction to Services – Services Marketing - Characteristics of
1 9
services - Classification of services - Services Marketing mix – Gaps
Model of Service Quality
UNDERSTANDING CUSTOMER
2 Customer Expectation – Customer Perception – Customer Satisfaction 9
– Service quality – Building customer relationships – Service Recovery
SERVICE DESIGN AND STANDARDS

3 Service Blue printing – Service standards – Physical Evidence and 9
Service Scape
SERVICE DELIVERY
4 Employee roles in Service Delivery – Customer Role in Service Delivery 9
– Managing Demand and Capacity
5 MANAGING SERVICE PROMISES 9

Integrated services marketing communication – Pricing of services
Note: Student groups will be assigned to make case study presentations in various service
sectors. For mini-projects, Student groups will be visiting different service firms in and
around taking interviews and collecting data to understand the marketing mix strategies in
various services and have an experiential learning.
Learning Resources:
1. Valarie A Zeithmal, Mary Jo Bitner, Dwayne D.Gremler, Ajay

1 Text Books Pandit , Services marketing - Integrating customer focus across
the firm , SIE, McGraw Hill (India) ,2013, 6th edition.
1. Christopher H.Lovelock, Jochen Wirtz, Jayanta Chatterjee,

Services marketing – People, Technology, Strategy, Pearson,
2011, 7th edition.
Reference
2 2. Govind Apte, Services Marketing, Oxford University Press, Latest
Books
Edition
3. Hoffman, Marketing of Services, Cengage learning,1st
Edition,2008
1. http://www.marketingteacher.com/introduction-to-services-
marketing/
2. http://www.marketingteacher.com/introduction-to-services-
marketing/
Web sites /
3 3. http://www.slideshare.net/vicku1111/service-blueprint
links
4. http://www.hsbcservicedelivery.com/GlobalServiceDelivery.aspx
5. http://searchitchannel.techtarget.com/feature/Pricing-
strategies-for-services-Managing-solution-provider-margins
Course Title CONSUMER BEHAVIOUR L:T:P:C 3:0:0:3

1. Understand concepts, models and applications of consumer behaviour
2. Describe consumer perception, its elements and study about learning theories, attitudes
and motivation
3. Illustrate the influence of culture, subculture and cross culture on consumer behavior
4. Understand process of opinion leadership, adoption and levels, models of consumer
decision making
5. Discuss difficulties, challenges of consumer behavior in Indian context and issues
emerging
Number
Sessions
INTRODUCTION TO CONSUMER BEHAVIOR

Consumer Behavior – concepts, challenges and need Consumer
1 Behavior– Consumer Research Process – Ethics in Consumer Research 9
- Models of Consumer Behavior - Applications of Consumer Behavior in
Marketing Decisions.
CONSUMER AS INDIVIDUAL
Consumer perception - Elements of perception - Dynamics of
2 perception - Consumer imagery - perceived risk. Consumer Learning, 9
Cognitive Learning theory. Attitude, Structural Models of attitude,
Cognitive Dissonance Theory and Attribution theory.
CONSUMER PERSONALITY
Motivation as a psychological force - Types and System of needs.
3 Personality – Nature of personality – Theories of personality – Brand 9
personality – Self and Self-Image - Bias of consumers as Individuals
and Group
CONSUMER AS GROUP
Reference Groups and Family Influences - Social Class and Consumer
4 Behavior - The Influence on Culture on Consumer Behavior - 9
Subcultures and Consumer Behavior - Cross Cultural Consumer
Behavior.
MODELS OF CONSUMER BEHAVIOR

Opinion Leadership - Dynamics of opinion Leadership Process - The
5 Motivation behind Opinion Leadership - The Diffusion Process - the 9
Adoption Process - Levels of consumer decision making - Models of
Consumer Decision Making – Consumerism and consumer protection
Learning Resources:
1. Leon G. Schiffman and Leslie Lazar Kanuk.- Consumer behavior,
1 Text Books Prentice Hall ,10th Edition,2010.
1. Assael, Consumer Behavior, Cengage Learning, 2007
2. Blackwell, Consumer Behavior, Cengage Learning, 2007
3. David L.Loudon, Albert J Della Bitta, “Consumer Behavior”,
McGraw Hill, New Delhi 2005.
4. Jay D. Lindquist and M.Joseph sirgy, “Shopper, buyer &
consumer Behaviour, Theory and Marketing application”,
Biztantra Publication, New Delhi 2005.
5. Sheth Mittal, “Consumer Behavior A Managerial Perspective”,
Reference Thomson Asia (P) Ltd., Singapore, 2005.
2
Books 6. K.K.Srivastava, “Consumer Behavior in Indian Context”, Goal
Gotia Publishing Co, New Delhi 2004.
7. S.L. Gupta & Sumitra Pal, “Consumer Behavior an Indian
Perspective”, Sultan Chand, New Delhi 2001.
8. Ms.Raju, Dominique Xavedel, “Consumer behavior, Concepts
Applications and Cases”, Vikas publishing house (P) Ltd., New
Delhi – 2004.
9. Henry Assael, Consumer behavior strategic approach Biztantra,
New Delhi, 2005
1. http://www.consumerpsychologist.com/
2. http://www.retailcustomerexperience.com/topics/consumer-
behavior/
Web sites /
3 3. http://nptel.ac.in/courses/110105029/ - Online video lectures
links
4. http://hbswk.hbs.edu/topics/consumerbehavior.html
5. http://thecustomerfactor.com
INTEGRATED MARKETING
Course Title L:T:P:C 3:0:0:3
COMMUNICATION

1. Identify the elements of integrated marketing communication
2. Identify the media and design the media mix
3. Develop different types of advertisement
4. Identify sales promotion tools and direct marketing techniques
5. Understand public relations, personal selling and effectiveness of promotional programs
Number
Sessions
Introduction
1 Definition of integrated marketing communication - Promotion mix - 9
IMC planning process - Role of marketing communication organizations
– Objectives – Budgeting- Ethical issues in advertising.
Media Planning
Media plan - Media mix - Reach and frequency of advertisements -
2 9
Media strategy and scheduling.
Creativity
3 Types of Advertisements - Message Development – Appeal – Design – 9
Layout - Copy
Production: Print – Television – Radio - Web advertisements
Sales Promotion
Scope and role of sales promotion - Sales promotion Techniques - Trade
4 oriented and Customer oriented - Coordinating Sales Promotion and 9
Advertising
Direct marketing: Direct marketing strategies- Direct Selling
Public relations
Role of PR-Process of public relations- PR tools and techniques- Publicity
5 9
- Personal Selling - Measuring Effectiveness of the promotional program.
Learning Resources:
1. Georgy E Belch, Michael A Belch, and Keyoor Purani,

1 Text Books Advertising and Promotion, Tata McGraw Hill, 2010, 9th edition.
1. Wells, Moriarty & Burnett, Advertising, Principles & Practice,

Pearson Education, 2009.
2. Kenneth Clow. Donald Baack, Integrated Advertisements,
Promotion and Marketing communication, Prentice Hall of India
2009
3. Shah , Dezeoo, Advertising and Promotions-An IMC
perspective Tata McGraw Hill, 2010
4. Shimp, Advertising and Promotion: An IMC Approach, Cengage
Learning, 2009
Reference 5. Kazmi and Satish K Batra, Advertising & Sales Promotion,
2
Books Excel Books, 2010
6. Batra, Myers and Aaker, Advertising Management , Prentice
Hall of India 2009
7. Larry.D.Kelley and Donald.W.Jugenheimer, Advertising Media
Planning: A Brand Management Approach, Prentice Hall of
India 2009
8. Oguinn, Advertising Management with Integrated Brand
Promotion, Cengage,2009
9. Chunawala, Advertising Theory and Practice, Himalaya
Publishing House,2009
1.http://www.ascionline.org/
2.http://www.aaaindia.org/
Web sites / 3.http://www.jpssm.org/
3
links 4. http://www.slideshare.net/RajeshSatpathy/9-sales-promotion
5. http://www.marketingdonut.co.uk/marketing/direct-marketing
SALES AND DISTRIBUTION

MANAGEMENT

1. Describe the importance and relationship between sales and distribution management.
2. Elaborate the process of personal selling and explain the purpose and methods of sales
forecasting, budgeting, sales quotas and territories
3. Explain the importance of sales force planning, recruitment and selection.
4. Summarize the functions of marketing channels and explain the prominent distribution
channels.
5. Discuss the reasons for channel conflict, role of marketing logistics and supply chain
management.
Number
Sessions
Sales Management
Introduction to sales and distribution management- nature and
1 importance of sales management- Business to consumer sales Vs 7
Business to Business sales - roles of a sales manager- Selling skills-
sales objectives- linkage between sales and distribution.
Personal Selling
2 Personal Selling – process – psychology of selling –- Sales force 8
forecasting and budgeting- Sales territories and Quota.
Sales force Management

3 Sales force planning- recruitment-training- motivation- compensation- 10
controlling
Distribution Management
Marketing channels-functions-retailing and wholesaling – designing
4 10
channel systems.
Channel Management
5 Channel management-Marketing Logistics and supply chain 10
management.
Learning Resources:
1. Krishna K Havaldar &Vasant M Cavale, Sales and Distribution

1 Text Books
Management, Mc GrawHill. Second edition.
1. Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, Barry J.

Basin,Sales Management,Cengage Learning,2011
Reference 2. A Nag,Sales and Distribution Management, Mc GrawHill
2
Books Education 2013.
3. Tapan K. Panda and Sunil Sahadev,Sales and Distribution
Management,Oxford, 2014.
1. http://www.franchiseindia.com/
2. http://www.franchising.com/
3. 3.http://beta.tutor2u.net/business/reference/personal-selling-
merchandising
Web sites /
3 4. 4.http://www.salesforce.com/servicestraining/customer-
links
support/overview/
5. http://www.gtms-inc.com/What-is-Channel-Management-
Anyway ep 88.html
Course Title RETAIL MANAGEMENT L:T:P:C 2:0:0:2

1.Identify the types of retailers and understand customer buying behaviour
2.Understand the strategies of retailing
3.Understand how to receive ,present and maintain merchandise
4.Design Store layout for retail outlets
5.Understand Indian retail environment
Number
Sessions
INTRODUCTION TO RETAIL MANAGEMENT

1 Definition-Introduction to the world of retailing – types of retailers- 6
Multichannel retailing-customer buying behavior – Customer service
RETAIL MARKET STRATEGY

Retail market strategy-retail locations-retail site location-Human
2 8
resource management-Information Systems and Supply chain
management in Retailing
MERCHANDISE
3 Merchandise planning process-buying merchandise-Inventory 6
management-retail pricing
STORE LAYOUT
4 6
Store layout and Design-Visual Merchandising
RETAIL ENVIRONMENT
5 Indian Retail environment-Economic, political and legal-Organized and 4
unorganized retailing in India
Note:
Students will be taken to different types of retail outlets to understand store layout, visual
merchandising and customer buying behaviour. Mini-projects will be assigned to student
groups to apply various retailing strategies.
Learning Resources:
1. Swapna Pradhan ,Retailing Management Text and Cases, Mc

1 Text Books
Graw Hill(India),2009, 3rd Edition.
1. Michael Levy,Bartzon Weitz, Ajay Pandit ,Retailing Management,

McGraw Hill(India),2012, 8e
Reference 2. Anil Mishra and Ruchi Gupta, Customer Service in retailing
2
Books ,Biztantra,2014
3. Srini.R.Srinivasan, R.K.Srivastava,Cases in Retail Management,
Biztantra, 2012
1. http://www.franchiseindia.com/
2. http://www.franchising.com/
3. http://beta.tutor2u.net/business/reference/personal-selling-
Web sites / merchandising
3
links 4. http://www.salesforce.com/servicestraining/customer-
support/overview/
5. http://www.gtms-inc.com/What-is-Channel-Management-
Anyway_ep_88.html
Course Title ONLINE MARKETING L:T:P:C 2:0:0:2

1. Understand the environments and concepts of internet marketing
2. Critically evaluate the need for web development and search engine optimisation
3. Evaluate the importance of websites and CRM tools for marketers
4. Understand different ways and means to communicate with consumers through online
tools
5. Discuss the legal issues and methods related to online sales and distribution
Number
Sessions
INTRODUCTION
Introduction to online marketing – E – definitions – Internet and it’s
1 development – Internet benefits and problems – Ten Cs for Internet 6
marketers – Online marketing environment in the modern economy –
Online marketing plan – Online marketing mix
SEARCH ENGINE OPTIMIZATION

2 Search Engine marketing – Definitions and forms – Revenue models – 6
Search Engine Optimization – Pay per click search engine advertising
RELATIONSHIP MARKETING
Evolution of relationship marketing and CRM – CRM and One on one
3 marketing – CRM metrics and its measurement – Permission marketing 6
– Personalization, privacy and trust -Website development, design,
content and tips for increasing web sales
ONLINE COMMUNICATION TOOLS

Online communication tools and process – Promotional communication
mix – Online advertising – E-mail marketing – Viral marketing – Public
4 6
comments sites – Affiliate marketing – Blogging – Online sales
promotions – Automation for online sales – Integrating multi channel
strategies
DISTRIBUTION MANAGEMENT
Internet distribution issues and environment – Traditional distribution
management issues – Channel management behavioral issues –
5 6
Channel strategies – Disintermediation – Logistics and supply chain
management – Online market place – E procurement – Dominant
technologies – Introduction to online marketing legal issues
Learning Resources:
1. Richard Gay, Alan Charlesworth and Rita Esen – Online

1 Text Books Marketing, A consumer led approach – Indian Edition, Oxford
Publications, 2012.
1. Lorrie Thomas, McGraw-Hill 36-hour Course : Online

Reference Marketing, Tata Mc Graw Hill, 2010.
2
Books 2. Seth Godin, Permission Marketing : The Marketing Classic for
the Internet Age,Pocket books, 2007
1. http://www.searchenginejournal.com/17-online-marketing-
tools-boost-productivity-make-life-easier/
2. http://www.wordstream.com/online-marketing-tools
3. http://www.socialmediaexaminer.com/7-tips-for-making-your-
Web sites /
3 blog-a-content-marketing-magnet/
links
4. http://www.inc.com/online-marketing
5. http://www.huffingtonpost.com/sajeel-qureshi/what-digital-
marketing-to_b_5530675.html?ir=India&adsSiteOverride=in
Course Title BRAND MANAGEMENT L:T:P:C 2:0:0:2

1. Understand brand management concepts and career in product and brand management.
2. Identify different Brand strategies adopted by different companies.
3. Develop successful interfaces with sales, advertising & channel functions.
4. Understand different brand extension and identify the factors deciding it.
5. Calculate Brand Equity of a given product.
6. Differentiate regional and global brands and understand the future of brands.
Number
Sessions
INTRODUCTION
Brand – Definition – Functions & Importance of Branding – Types of
1 6
Brands – Store brands – Difference between product and a brand –
Role of Brand Managers - Challenges and Opportunities.
BRAND BUILDING AND POSITIONING

Strategic Brand Management process – Building a strong brand –
2 6
Brand positioning – Establishing Brand values – Brand vision – Brand
elements.
BRAND COMMUNICTIONS
Brand image building – Brand loyalty programmes – Brand promotion
3 methods – Role of Brand ambassadors, celebrities – On line Brand 6
promotions.
BRAND EXTENSION
4 Different type of brand extension – Factors influencing Decision for 5
extension – Reinforcing and Revitalizing brands - launching.
BRAND PERFORMANCE
Measuring Brand Performance – Brand Equity Management – Capturing
5 Customer mind-set - Brand Equity Measurement – Global branding 7
strategy – Future of brands
Learning Resources:
1. Kevin Lane Keller, Strategic Brand Management: Building,

1 Text Books Measuring and Managing, Prentice Hall, 3rd edition, 2007
1. Subroto Senguptha, Brand Positioning Strategies for

Competitive Advantage, Tata Mc Graw Hill, Second Edition
2. Moorthi YLR, Brand Management, Vikas Publishing House, 1st
edition, 2012
Reference
2 3. Kirti Dutta, Brand Management, Principles and Practices, Oxford
Books
Higher Education,1 st Edition.
4. Jagdeep kapoor, Brandex, Biztantra India, 2005
5. Nitish Rai Gupta, The 7 principles of Brand Management, Mc.
Graw Hill India Pvt. Ltd, 1st Edition.
1. www.ibef.org
2. www.brandequity.com
3. http://www.coolbrands.uk.com
Web sites / 4. http://www.bestglobalbrands.com
3
links 5. http://www.interbrand.com/en
6. http://hbswk.hbs.edu/topics/brandmanagement.html
7. http://branduniq.com/
Course Title MARKETING OF FINANCIAL SERVICES L:T:P:C 2:0:0:2

1. Understand the marketing strategies for financial services.
2. Classify the various financial services.
3. Formulate the strategies to sell Mutual funds.
4. Explain the role of a Branch marketing organizer.
5. Demonstrate the selling process of financial products.
Number
Sessions
MARKETING STRATEGY FOR FINANCIAL SERVICES :
The components of Strategy - Size of Wallet and Share of Wallet, Cross
- selling and Up – selling – Different products to market - Customer
1 6
Experience during Moments of Truth - Customer loyalty - Strategies
adopted by Financial Institutions – Emerging Trends.
INSURANCE AND OTHER FINANCIAL SERVICES :

Basics of Insurance – Roles and Functions of IRDA - Types of Insurance
2 policy – Life Insurance – General Insurance – Marketing Channels in 6
Insurance Markets. Housing finance – Credit cards – Credit rating
services.
MUTUAL FUNDS
Mutual funds and its importance – Types of Mutual Funds in India –
3 5
Guidelines for Investment advisor while selling Mutual fund to its
clients.
MARKETING AT BRANCHES AND RETAIL BANKING PRODUCTS :

Branch displays, Innovators in Branch displays, Role of a Branch
4 Marketing Organizer, Executing the Advertising strategy for financial 7
products, Principle activities in Retail Banking, Drivers of Retail business
in India – Commercial banking – Corporate banking.
SALES FUNCTION IN FINANCIAL SERVICES :

Sales structure – Managerial attitude to sales – Selling and Customer
service – Sales Management function – Personal selling in Financial
Services – Third party sales – High Net – worth Sales – Corporate sales
5 6
– Characteristics of a successful Salesperson – Consultative selling –
Promoting cross selling in Banks – Strategies for Improving Cross –
Selling.
Note: The students can be divided into groups and can analyze the key performance
highlights of Indian Banks in Retail Segment.
Learning Resources:
1. P. Pandian, Financial services and Markets, Vikas Publishing

1 Text Books
House; First edition
1. Hooman Estelami, Marketing Financial services, Dog Ear

Publishing, Second Edition.
Reference 2. Hoffman, Services Marketing, Cengage Publications, Fourth
2
Books Edition.
3. Vasant Desai, Financial Markets and Financial Services,
Himalaya Publishing house , First Edition.
1. http://financialservices.gov.in/
2. http://www.mckinsey.com/client_service/marketing_and_sales
/latest_thinking/retail_bank_distribution_2015
3. http://www.tcs.com/industries/banking/Pages/default.aspx
4. https://www.nabard.org/English/rrbs.aspx
Web sites / 5. http://www.investopedia.com/articles/general/071213/retail-
3
links banking-vs-commercial-banking.asp
6. http://www.moneycontrol.com/mutualfundindia/
7. http://www.insuranceinfo.com.my/learn_the_basics/types_of_i
nsurance.php?intPrefLangID=1
Course Code P15MBA509 Specialization Finance
MERCHANT BANKING AND FINANCIAL

SERVICES

1. Understand the functions of merchant banking and pre and post issue activities
2. Understand the leasing, hire purchase and factoring activities and its uses
3. Understand the concept of mutual funds and various types of MF’s and credit ratings
4. Discuss broad picture of venture capitalist and mergers and acquisitions related activities
5. Analyze consumer finance, housing finance and microfinance models
Number
Sessions
Merchant Banking and Issue Management

MERCHANT BANKING- An overview of Indian Financial System - Nature
1 and Functions of Merchant Banking - Regulation of Merchant Banking - 9
Present State of Merchant Banking in India. ISSUE MANAGEMENT - Pre
& Post issue activities
Leasing and Hire Purchasing and Factoring

Legal Aspects of Hiring and Leasing - Types of Leasing - Rights of Hirer
2 and Hire Vendor - Accounting Treatment of Lease - Lease Vs. Hire 9
Purchasing Introduction - Types of Factoring - Forfeiting- Process -
Advantages – Evaluation - Bills Discounting Vs Factoring Vs Forfeiting
Mutual Funds and Credit Rating

Types of Mutual Funds - Mutual Funds in India- Developing, Launching
- Computation and Relevance of NAV - Offshore Mutual Funds and
3 9
Money Market Mutual Funds - Regulation of Mutual Funds. Credit
Rating system – Growth factors - Rating Agencies - Credit rating
process
Venture Capital & Merger Acquisition

Definition- Characteristics-Evolution - Venture capital investment
4 process - Advantages-Forms - SEBI and Venture capital funds - Private 9
Equity - Venture capital in India Forms – Types Hostile Takeover –
Advantages, Regulations in India.
Additional Dimensions
5 Consumer Finance - Credit Cards - Housing Finance - Real Estate 9
Financing - Micro Finance Institutions- Concept, Models and Service
Note: Hire purchasing and leasing deals with the theoretical concepts only not Numerical
calculations
Learning Resources:
1. Dr.S.Gurusamy , Merchant Banking and financial services,

1 Text Books
Tata Mcgraw Hill, 3rd Edition
1. Clifford Gomez, Financial Markets, Institutions and Financial

Reference Services, Prentice Hall of India 2008, 5th Edition
2
Books 2. Bhole ,Financial Institutions and Markets, Tata McGraw Hill,
2010, 6th Edition
.
1. www.amfiindia.com
2. www.valueresearchonline.com
Web sites / 3. www.cams.com
3
links 4. www.india-financing.com
5. www.investopedia.com
6. www.segi.gov.in
SECURITY ANALYSIS AND PORTFOLIO

MANAGEMENT

1. Understand the Investment, Investment products and Risk Return Concepts
2. Know the working of securities Markets ,Exchange and Regulators
3. Get Acquainted with the fundamental analysis and valuations of Securities
4. Familiar with the theories and patterns of technical analysis
5. Understand the Knowledge of portfolio management
Number
Sessions
Overview Capital Market and Financial Asset

Financial and economic meaning of Investment – Characteristics and
1 9
objectives of Investment – Types of Investment – Investment
alternatives –Risk and return Concepts.
SECURITIES MARKETS
Organization and functioning of securities market - Segments – Types
2 9
- Participants in financial Market – Regulatory Environment - SEBI ,
Primary Market - Stock exchanges in India – BSE, NSE.
FUNDAMENTAL ANALYSIS
Economic Analysis – Economic forecasting and stock Investment
3 Decisions – Forecasting techniques - Industry Analysis : Industry 9
classification, Industry life cycle – Company Analysis- Measuring
Earnings – Forecasting Earnings – Applied Valuation Techniques.
TECHNICAL ANALYSIS
Fundamental Analysis Vs Technical Analysis –Dow theory- Charting
4 methods – Trend – Trend reversals – Patterns - Moving Average – 9
Exponential moving Average – Oscillators – Market Indicators –
Testing of Efficient Market theory.
PORTFOLIO MANAGEMENT
Asset allocation decisions – Passive and active management -Portfolio
5 analysis –Portfolio Selection –Capital Asset Pricing model – Portfolio 9
Revision – Portfolio Evaluation. Equity portfolio management
strategies.
Note: Numerical can be risk return concepts & Portfolio Evaluation
Learning Resources:
1. Prasanna chandra, Investment analysis and Portfolio

1 Text Books Management, Tata McGraw Hill, 2011
1. Donald E.Fischer & Ronald J.Jordan, Security Analysis &

Portfolio Management, PHI Learning., New Delhi, 8th
edition, 2011.
2. Reilly & Brown, Investment Analysis and Portfolio
Management, Cengage Learning, 9th edition, 2011
Reference 3. S. Kevin , Securities Analysis and Portfolio Management ,
2
Books PHI Learning , 2012
4. Hirt, Block, Fundamentals of Investment Management, Tata
McGraw Hill, 2010
5. Financial Management, I M Pandey, Vikas Publishing house
private Ltd,11th Edition 2013
2. www.nseindia.com
Web sites / 3. www.cfm-india.com
3
links 4. www.valueresearchonline.com
6. www.segi.gov.in

BANKING MANAGEMENT &
TECHNOLOGY

1. Understand the basic functions of banking operation and its regulation
2. Discuss various products offered by the bank for its customers
3. Analyze the impact of technology in banking industry
4. Evaluate the bank payment and settlement system
5. Analyze the financial statements of banks
Number
Sessions
Banking Overview
Evolution of banks in India - Pre & Post Nationalization of banks –
Regulation of Banking business - Functions of Banks –Types of 9
1
Banking– RBI Functions – Banking Regulation act – Negotiable
Instruments Act – Basel Norms - The Banking Ombudsman Scheme-
CRR – SLR – Repo Rate – Reverse Repo Rate – Base Rate
Banking Transactions
Types of customers - KYC guidelines – Different Deposit products –
Principles of Lending – Various Credit products – Fund Based loans :-
Cash Credit, Overdraft, Demand loan , Term Loan – Non Fund Based
Loans:- Letter of Credit, Guarantees –Working Capital assessment – 9
2
Operating Cycle – Projected Net working capital – Priority sector
advances - Documentation – Different modes of creating charges:-
Lien, Pledge, Hypothecation and Mortgage –Types of collaterals –
Nonperforming assets- Provision & classification of NPAs – SARFAESI
act -
Banking Technology
Indian banking transformation – Electronic Banking – Core banking –
Back office processing – Branch computerization – Online banking – 9
3
Internet and mobile banking - Electronic Distribution channels –
Onsite ATMs , Offsite ATMs, Stand alone ATMs, Networked ATMs - Core
banking solutions – POS terminals Impact of IT on banks
Bank Payment & Settlement System

Evolution and overview of Payment and settlement system in India –
9
4 Paper based payments –MICR – Cheque Truncation – Cheque Clearing
Electronic Payments - ECS Debit & Credit - RECS – EFT – NEFT –
SWIFT – CFMS – RTGS – POS Terminals - Electro Magnetic Cards
Current Trends in Banking
Financial Inclusion – Government of India’s Recent Initiatives on
Financial Inclusion and its Impact on Society – Financial Inclusion
9
5 Schemes - CRM in Banking- Priority Sector Advances - Asset Liability
Management -Cross Selling – Challenges faced by banks – Future
outlook of banks – Trend and progress of Banking in India – Global
Developments in Banking Industry.
Learning Resources:
1. Principles Practices of Banking – Indian Institute of Banking
& Finance – Macmillan Publishers India Limited , 3rd edition ,
1 Text Books 2015
2. Vijayaragavan Iyengar , Introduction to Banking , Excel
Books 2011
1. Clifford Gomez, Banking & Finance Theory, Law and
Practice , PHI Learning Private Limited, 2011
2. Kanhaiya Singh, Vinay Dutta , Commercial Bank
Reference Management , McGraw Hill Education Pvt Limited
2
Books 3. Arun chaterjee, Credit Management, Sky lark Publications
,2004 1st edition
4. 4. K.P.M. Sundharam & Varshney, Banking Theory Law &
Practice ,Sultan Chand & sons 2014, 20th revised edition
1. www.rbi.org.in
2. www.rbi.org.in.banking ombudsman scheme 2006
Web sites / 3. www.allbankingsolution.com
3
links 4. www.iba.org
5. www.iibf.org
6. www.banknetindia.com
Supplementary 1. Negotiable instruments – Avatar Singh – Eastern Book

4
reading Company 2005 4th edition
1. The Indian Banker journal, December 2011, Hune 2012,

Indian Banks Association
2. Journal of Banking Regulation – Volume 16, Issue 1,
January 2015
3. Journal of Applied Finance & Banking – Volume 4, Issue 4
2014
5 Journals
4. Journal of Banking & Finance – Volume 40, Issue 3, March
2014
5. International Journal of Banking, Accountancy & Finance,
Volume 4, Issue No 4, 2012.
6. Banking & Finance Review (BFR) – Volume 3, Issue 2,
December 2011
Course Title DERIVATIVES MANAGEMENT L:T:P:C 3:0:0:3

1. Understand the various derivatives products, exchanges and its advantages, risks.
2. Understand the futures contract its operation and valuation.
3. Understand the concept of options, types and valuation.
4. Discuss broad picture of different types of swaps.
5. Analyze derivatives markets in India.
Number
Sessions
INTRODUCTION
Derivatives – Definition – Types – Forward Contracts – Futures
Contracts – Options – Swaps – Differences between Cash and Future
1 9
Markets – Types of Traders – OTC and Exchange Traded Securities –
Types of Settlement – Uses and Advantages of Derivatives – Risks in
Derivatives.
FUTURES CONTRACT
Specifications of Futures Contract - Margin Requirements – Marking to
Market – Hedging using Futures – Types of Futures Contracts –
2 9
Securities, Stock Index Futures, Currencies and Commodities –
Delivery Options – Relationship between Future Prices, Forward Prices
and Spot Price
OPTIONS
Definition – Exchange Traded Options, OTC Options – Specifications of
Options – Call and Put Options – American and European Options –
3 9
Intrinsic Value and Time Value of Options – Option payoff, options on
Securities, Stock Indices, Currencies and Futures – Options pricing
models – Differences between future and Option contracts.
SWAPS
Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of
4 9
Financial Intermediary – Warehousing – Valuation of Interest rate
SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk.
Derivatives in India
Evolution of Derivatives Market in India – Regulations - Framework –
Exchange Trading in Derivatives – Commodity Futures – Contract
5 9
Terminology and Specifications for Stock Options and Index Options in
NSE, stock futures and Index futures in NSE – Contract Terminology
and Specifications for Interest Rate Derivatives.
Note: This paper deals with 70 % theory and 30 % numerical calculations
Learning Resources:
1. John.C.Hull, Options, Futures and other Derivative

1 Text Books
Securities’, PHI Learning, 8th Edition
Reference 1. N.R.Parasuraman, Fundamentals of financial derivatives

2
Books ,Wiley India. 3rd Edition
1.http://www.imf.org/external/np/sta/fd
Web sites /
3 2. www.investopedia.com
links
3. www.nseindia.com
Course Title STRATEGIC FINANCIAL MANAGEMENT L:T:P:C 2:0:0:2

1. Understand the conceptual and analytical framework of strategic financial management.
2. Understand the procedure that goes into preparation of financial planning.
3. Understand the procedure to be adopted while restructuring.
4. Understand the role of investment techniques in the capital budgeting process.
5. Get an insight on contemporary challenges, which a manager might face when planning.
Number
Sessions
Strategic Financial Management

Introduction-Meaning of Strategic Financial Management – Definition of
Strategic Financial Management – Characteristics of SFM – Scope of
1 SFM – Importance of SFM – Success factors and SFM – Constraints of 6
SFM - 9-s model for SFM – Strategic Decision making framework –
Financial Policy and Strategic Management :Components of financial
strategy; Objectives and goals; Strategic planning process
Financial Analysis
Financial analysis and planning, Financial models, Forecasting Financial
2 Statements, Cross sectional analysis of financial statement 6
information, Control, governance and financial architecture. Corporate
Valuation and Value Based Management
Financial Restructuring
Expansion and financial restructuring: mergers and amalgamations,
corporate restructuring, Buy-back of shares, LBO, Sell-off, spin-off,
3 6
demerger and reverse merger, reasons for merger, legal procedure for
merger, benefits and cost of merger, determination of swap ratios,
evaluation of merger proposal, corporate and distress restructuring.
Long Term Financial Decisions

Investment decisions under risk and uncertainty, techniques of
4 investment decisions, risk adjusted discount rate, certainty equivalent 6
factor, statistical method, sensitivity analysis and simulation method,
corporate strategy and high technology investments
Challenges in Strategic Financial Management

Introduction – Financial management in Sick units – Financial
management in Public Enterprise- Financial Innovation and Financial
5 Engineering – Corporate Governance challenges in Strategic Financial 6
Management – Regulatory challenges in Strategic Financial
Management – Uses of Information Technology in Strategic Financial
Management.
Learning Resources:
1. Palanisamy Saravanan, Jayaprakash Sugavanam and

Bharathy Jayaprakash, Strategic Financial Management,
1 Text Books
Oxford University press 2014.
1. Allen, D: An introduction to strategic Financial Management,

CIMA/Kogan Page, London.
2. Prasanna Chandra: Financial Management, Tata Mc Graw
Hill, Delhi.
3. Copeland, T., Koller, T and Murrin, J: Valuation: Measuring
and managing the value of companies, John Wiley,
Reference International Edition, New York.
2
Books 4. Hampton, Jone: Financial Decision Making, PHI, New Delhi.
5. Kaplan, Robert S., and Cooper, Robin: Cost & effect: using
integrated cost systems to drive profitability and
performance, Harvard Business Press.
6. Grinblatt, Mark and Titman, Sheridan: Financial Markets and
Corporate Strategy, Tata Mc Graw Hill.
2. www.nseindia.com
3. www.cfm-india.com
Web sites /
3 4. www.valueresearchonline.com
links
6. www.segi.gov.in
PERSONAL FINANCE AND FINANCIAL

PLANNING

1. Understand the fundamentals of financial planning process.
2. Develop a cash management strategy that incorporates a variety of savings plans.
3. Develop a plan to establish a strong credit history.
4. Discuss the role that investing plays in the personal financial planning process.
5. Recognize the importance of retirement planning.
Number
Sessions
Fundamentals of Financial Planning – Rewards of Sound Financial
Planning, Personal Financial Planning Process, A Lifetime of Planning -
From Goals to Plans, Planning Environment, Determinants of Personal
Income, Mapping Out Financial Future using Financial Statements and 6
1
Budgets, Time Value of Money, Understanding Basic Principles of Income
Tax, Basics of Calculating Taxable Income and Total Tax Liability Owed,
Effective Tax Planning.
Managing Basic Assets – Role of Cash Management in Personal

Financial Planning, Establishing a Savings Program, Meeting Housing 6
2
Needs – Whether to Buy or Rent, Buying or Leasing an Automobile.
Managing Credit – Basics Concepts of Credit, Credit Cards and Other

Types of Open Account Credit, Obtaining and Managing Open Forms of
6
3 Credit, Using Credit Wisely, Basic Features of Consumer Loans, Credit
Management, Single-payment Loans, Installment Loans.
Managing Investments – Objectives and Rewards of Investing,

6
4 Securities Markets, Investing in Common Stock, Investing in Bonds,
Investing in Mutual Funds, ETFs and Real Estate.
Retirement and Estate Planning – An Overview of Retirement

6
5 Planning, Social Security, Pension Plans, Principles of Estate Planning,
Trusts, Estate Planning Techniques.
Learning Resources:
1. Gitman, Joehnk & Billingsley, Personal Financial Planning,

CENGAGE Learning.
1 Text Books
2. Manish Chauhan, 16 Personal Finance Principles Every Investor
Should Know - Network 18 Publications.
1. Jack R Kapoor, Les R Dlabay, Robert J Hughes, Personal

Finance – Mc Graw Hill Education, 8th Edition.
2. Amar Pandit, The Only Financial Planning Book that You will
Reference Ever Need- TV18 Broadcast Ltd.
2
Books 3. Manish Chauhan, How to be Your Own Financial Planner in 10
Steps - TV18 Broadcast Ltd.
4. National Insurance Academy, Basics of Personal Financial
Planning - Cengage Learning.
1. 1.https://www.google.co.in/?gfe_rd=cr&ei=nnQnVYe_NqLv8w
e8tYDwDA&gws_rd=ssl#q=personal+finance+basics
2. https://www.google.co.in/search?q=tax+strategy&ie=utf-
8&oe=utf 8&gws_rd=cr&ei=7HQnVbjMK8zIuASnxYDwBw
3. https://www.google.co.in/search?q=Savings+Plans&ie=utf-
8&oe=utf-8&gws_rd=cr&ei=XHYnVZ2SEoLVuQTkt4CgAQ
4. 4.https://www.google.co.in/search?q=Health,+Disability+and
+Life+Insurance&ie=utf-8&oe=utf-
Web sites /
3 8&gws_rd=cr&ei=sXYnVZWvOY2SuASm1YC4Bg
links
5. 5.https://www.google.co.in/search?q=Investing+in+Bonds,+I
nvesting+in+Mutual+Funds,+Investing+in+Real+Estate+and+
Other+Investment+Alternatives&ie=utf-8&oe=utf-
8&gws_rd=cr&ei=AXcnVZmJJcWUuATm6ICIBw
6. 6.https://www.google.co.in/search?q=The+6+step+process+fi
nancial+planning&ie=utf-8&oe=utf-
8&gws_rd=cr&ei=OHcnVdPMGdGOuAS3tIDgCQ
Course Title RISK MANAGEMENT AND INSURANCE L:T:P:C 2:0:0:2

1. Develop an understanding of what risk is, how it can be measured and transferred
2. Understand the concept of risk aversion and retention
3. Familiarize the risk management techniques
4. Understand the basics of insurance
5. Familiarize the framework of insurance business in India
Number
Sessions
Introduction to Risk Management

Understanding Risk: Types of risk – Risk management - Objectives -
1 6
Risk identification and measurement - Pooling arrangements and
diversification of risk.
Risk Version
Risk aversion and demand for insurance – By individuals- By
2 6
corporations- Insurability of risk- contractual provisions- Legal doctrine-
- Loss control –Risk retention and reduction decisions.
Risk Management Techniques

Analytical tools used in corporate risk management -– products liability
3 6
– Environmental liability – Directors and Officers liability-Issues in
liability risk and management.
Introduction to Insurance
Definition of Insurance – Insurable risk – Principles of insurance – Kinds
4 6
of insurance – Costs and benefits of insurance – Pooling in insurance –
Factors that limit the insurability of risk – Reinsurance.
Insurance Regulators
Insurance business in India – Framework of insurance business –
5 6
privatization of insurance business – Insurance Regulatory and
Development Authority (IRDA) – Govt. Policy on insurance sector.
Learning Resources:
1. George E. Rejda: Principles of Risk Management & Insurance,

1 Text Books
Pearson: New Delhi (Latest Edition)
1. Harrington. Niehaus: Risk Management & Insurance, McGraw

Hill: New York. 3rd Edition, 2010
Reference
2 2. P.K. Gupta: Insurance & Risk Management, Himalaya
Books
Publishing House: Mumbai. 3 (Latest Edition)
3. Insurance Institute of India – IC 86 – Risk Management
1. www.licindia.com
2. www.insurancebrokerindia.com
Web sites / 3. www.irda.gov.in
3
links 4. www.insuranceinstituteofindia.com
5. www.niapune.com
6. www.insureatclick.com
Course Title MICRO FINANCE L:T:P:C 2:0:0:2

1. Understand and comprehend the importance of Micro Finance
2. Evaluate the impact of Micro Finance
3. Understand Micro Finance from the Indian Context
4. Familiar with the latest trends in the area of Micro Finance
5. Understand the importance of women entrepreneurship
Number
Sessions
INTRODUCTION TO MICROFINANCE
Basics – Need for microfinance – History of Microfinance in India – Micro
finance products- Microfinance services-Rural financial services- 6
1
Agricultural microfinance. Supply of Microfinance-Intermediation-
Regulations and Supervision- Microfinance as a development strategy
and as an industry – Role of Grameen Bank
MICROFINANCE CREDIT LENDING & RISKS

Credit Lending Models-Differences between SHG & JLG model-Indian
6
2 SHG problems & issues- RBI initiatives-NABARD & SHG-Bank Linkages
programmes in India. Types of risks in microfinance-Strategies for Risk
Minimization.
CREDIT RATING & IMPACT ASSESSMENT

Ratings models- GIRAFE, PEARLS, CAMEL, Microrate, CRISIL – 6
3
Component of Analyzing Indian SHGs. Impact Assessment of
microfinance-Approaches of Impact Assessment
MICROFINANCE & DISASTER MANAGEMENT

6
4 Pre-disaster, During disaster & Post disasters activities of MFIs for
clients-Schedule Commercial Banks and Disasters Issue
MICROFINANCE & DEVELOPMENT
Women Empowerment-Health-Microfinance, Micro-entrepreneurship and 6
5
Business Development-Micro finance & Education-Networking & Linkage
Building.
Learning Resources:
1. Indian Institute of Banking and Finance, Micro finance:

Perspectives and Operations, Macmillan India Limited, 2011
1 Text Books 2. Debadutta K.Panda, Understanding Microfinance, Wiley-
India,2014.
Reference 1. Beatriz and Jonathan, The Economics of Microfinance, Prentice

2
Books Hall of India,2010.
1. www. microfinancesummit.org
Web sites / 2. www.ifmr.ac.in/cmf/map/notes_on_data.html
3
links 3. www.livelihoods.org
4. www.grameen-info.org
Course Code P15MBA517 Specialization HR
Course Title HUMAN RESOURCE DEVELOPMENT L:T:P:C 3:0:0:3
Course Outcomes : The Student will be able to:

1. Study the overview of Human Resource Development.
2. Understand the designing of HRD systems and developing HRD Strategies.
3. Study the methods of training and development for the employees.
4. Design performance appraisal system for managers.
5. Link HRD with the strategic plan of the organization
Number
Sessions
INTRODUCTION TO HRD
Nature and concept of HRD – Improving performance through HRD-
1 9
Recent scenario of HRD in India- HRM and HRD – Role and
Competencies of HRD manager- Challenges of HRD
DESIGNING HRD SYSTEMS AND DEVELOPING HRD STRATEGIES

2 Subsystems of HRD - Designing HRD Strategy- HRD Strategy model- 9
Future challenges to HRD Strategy.
TRAINING AND DEVELOPMENT

Learning Cycle-Learning Process- objectives of training –Training need
3 analysis- Training methods- Evaluation of Training - Designing 9
management development Programs – Leadership development –
Assessment and development center
PERFORMANCE APPRAISAL AND POTENTIAL APPRAISAL

Designing Performance Appraisal System- Performance Appraisal
Process- Methods of Performance Appraisal- Potential Appraisal-
4 9
Matching Career Needs of Organization and Individual- Competency
mapping - Career Planning Process- Employee Coaching – Process of
Employee Counseling –Types of Mentoring
QUALITY OF WORK LIFE AND STRATEGIC HRD

Empowering Employees- Need for Quality of work life- HRD Audit and
5 9
Human Resource Accounting- HRD Culture – Linkage of Organizational
Strategy to HRD Tactics- HRD and Organizational Change.
Learning Resources:
1. Tapomoy Deb, Human Resource Development, Ane Books,2006

2. Mankin, D., Human resource development, Oxford University
1 Text Books Press India,2015
3. Udai pareek., Designing & Managing Human resources
sytems,2015
1. Haldar, U. K., Human resource development, Oxford University

Press India,2015
Reference 2. Rao, T.V., Future of HRD, Macmillan Publishers India,2015
2
Books 3. Nadler, L., Corporate human resources development, Van
Nostrand Reinhold,2015
4. Cooper, Managing Stress, Sage, 2011
1. http://forum.hrdiscussion.com/
2. http://network.hrmtoday.com/forum
3. http://www.citeman.com/11853-evolution-of-the-concept-of-
Web sites /
3 hrm/
links
4. www.citehr.com
5. www.shrm.org
INDUSTRIAL RELATIONS AND

LABOUR WELFARE

1. Understand the basic knowledge of Industrial Relations System and understand proper
means for the prevention and settlement of industrial disputes in Indian industries.
2. Describe the required skills in negotiation and comprehend the concept of and
perspectives on WPM.
3. Understand the discipline procedure and get knowledge regarding maintenance of good
discipline in an organization as a HR Manager.
4. Describe the importance of welfare facilities.
5. Explain the important labour welfare legislations in India.
Number
Sessions
INTRODUCTION TO INDUSTRIAL RELATIONS

Industrial Relations: Concept of Industrial Relations-Objectives-Factors
determining IR, Actors in IR.
Trade Unions: Features-Functions and its importance
Settlement Machinaries For Industrial Disputes: Industrial Dispute Act
1 10
- Dispute - Causes – Impact - Strikes - Forms of Strike - Prevention-
Government Machineries
Collective Bargaining: Concept-Participants in the Bargaining Process-
Negotiation Process
Workers Participation In Management: Concept and its importance.
EMPLOYMENT RELATIONS LAWS

Industrial Employment (Standing Orders) Act, 1946: Salient features
and importance.
Employees Provident Funds Act, 1952: Exempted employment-mode of
2 recovery of money due from employers. 9
Payment of Bonus Act, 1965: Payment of minimum/maximum bonus,
disqualification for bonus.
Payment of Gratuity Act, 1972: Objectives, Payment of Gratuity,
compulsory Insurance of Employer’s liability for gratuity.
WORK PLACE DISCIPLINE:

Work Place Discipline: Formal and Informal System-Reasons for taking
3 7
disciplinary action-Steps in disciplinary procedure-Hot Stove Rule-Work
place Counselling -Process of holding domestic enquiries in Industry.
LABOUR WELFARE MEASURES:
Classification of Welfare-Statutory and Non-Statutory Welfare
Facilities-Hygiene, Health and Safety Provisions under Factories Act,
4 Welfare measures in manufacturing/service sector. 9
Labour Welfare Officer: Need-Functions-Duties
Labour Welfare Funds: Objectives-Sources of Labour Welfare Funds
Workers’ Education Scheme: Objectives of Central Board for Workers’
Education-Training Programmes
LABOUR WELFARE LEGISLATIONS:

Factories Act 1948, Industrial Disputes Act 1947, Minimum Wages Act
1948, Payment of Wages Act 1936, ESI Act 1948, The Maternity
5 Benefit Act 1961, Workmen Compensation Act, 1923. 10
Child Labour Preventive and Regulation Act, 1986 and Contract Labour
Act 1970.
Learning Resources:
1. R.Sivarethinamohan, Industrial Relations and Labour Welfare

1 Text Books
(Text and Cases), PHI,2013
1. B.Nandhakumar, Industrial Relations Labour Welfare and

Labour Laws, Vijay Nicole Imprints Pvt Ltd, 2015 Edition
2. Arun Monappa, Nambudiri and Selvaraj,Industrial Relations
Reference and Labour Laws, Mc Graw Hill, 2012 Edition
2
Books 3. C.S. Venkata Ratnam, Industrial Relations, Oxford University
Press, 2011 Edition
4. Mamoria, Mamoria, Gankar,”Dynamics of Industrial
Relations”, Himalaya Publishing House,2011 Edition
1. www.articlebase.com
2. http://industrialrelations.naukrihu.com/employeewelfare.htm
Web sites /
3 3. www.lawinfo.com
links
4. www.lawforyou.com
5. www.lawsinindia.com
Course Title PERFORMANCE MANAGEMENT L:T:P:C 3:0:0:3

1. Understand the current roles and challenges of managing performance
2. Design performance Management System
3. Set up Performance criteria by overcoming all the barriers
4. Critically examine various components of appraisal and design effective appraisal form
5. Strategise effective implementation of Performance Management
Number
Sessions
PERFORMANCE MANAGEMENT
Introduction, Definitions, Concept, Perspective, Philosophy, Pre-
Requisites, Characteristics, Objectives, Importance, Imperatives,
Principles. Performance Management Vs Performance Appraisal. 9
1
Determinants of Job Performance, Personality and Job Performance:
Five factor Model. Elements of effective Performance Management.
Current trend and Challenges of Performance Management. Case
Study
PERFORMANCE MANAGEMENT SYSTEM (PMS)

Process, Objectives, Concept and model of PMS, Characteristics of
9
2 effective PMS, Dangerous of implementing poor PMS, Roles of
Employee, Managers and Management in PMS. PMS Checklist for
Managers, Competency Based PMS, E-PMS,Case Study
PERFORMANCE PLANNING
Meaning and Definition, Goal Setting theories, Performance criteria-
Characteristics, Principles, Process. Characteristics, Objectives, 9
3
Importance , Methods and Process of Performance planning
Performance Counseling: Meaning , Definition , Principles ,Skills, Check
List for Managers, Case Study
PERFORMANCE APPRAISAL
Meaning, characteristics , objectives, importance, Principles, Process ,
Modern Methods , Designing appraisal forms , Common rating errors,
4 Pitfalls, Elements of good appraisal system 9
Performance Monitoring: Meaning, characteristics, objectives,
importance, Principles, Process, Model, Monitoring Post Performance
management documentation and audit, Case Study
PERFORMANCE MANAGEMENT IMPLEMENTATION

Bottlenecks and strategies in effective implementation of performance
9
5 management, Handling Negative Feedback, Building and leading High
performance team. Performance Managed linked reward System:
Introduction, Objectives, Components of Reward System, Case Study
Learning Resources:
1. A.S.Kohli & T.DEB , Performance Management, OXFORD

1 Text Books
Publication, 2015 Edition
1. Herman Aqunis , Performance Management , Pearson

Publication, 2015 Edition
Reference 2. A.M.SARMA , Performance Management Systems , Himalaya
2
Books Publishing, 2015 Edition
3. Soumendra Narain Bagchi , Performance Management,
Cengage, 2015 Edition
1. www.dhmn.state.md.us
2. www.ohcm.gsfc.nasa.gov
Web sites /
3 3. www.balancedscorecard.org
links
4. www.citehr.org
5. www.shrm.org
STRATEGIC HUMAN RESOURCE

MANAGEMENT

1. Understand the perspective of strategic HRM
2. Explain the process of Strategic Management Process
3. Link the HRP and designing work systems with the company’s strategy
4. Implement strategically the functions of HRM
5. Understand the global perspective of SHRM
Number
Sessions
INTRODUCTION:
Adopting an investment perspective of Human Resource Management-
1 Measuring Human Capital-HR issues and challenges in Strategic 9
Human Resource Management-Workforce Demographic changes and
diversity.
STRATEGIC MANAGEMENT PROCESS:

2 Strategic HR Versus Traditional HR- Process of Strategic Management- 9
Barriers to Strategic HR
HUMAN RESOURCE PLANNING AND DESIGN AND REDESIGN OF

WORK SYSTEMS:
3 Objectives of Human Resource Planning-Types of Planning- Design and 9
Redesign of Work Systems- Understanding Change and Managing
change.
IMPLEMENTATION OF STRATEGIC HUMAN RESOURCE

MANAGEMENT:
4 9
Staffing- Training and Development- Performance Management-
Compensation- Labor Relations- Employee Separation
GLOBAL HUMAN RESOURCE MANAGEMENT:

International HRM Versus Domestic HRM- Culture Assessment-
5 9
Strategic HR Issues in Global Assignments- Building multicultural
organizations
Learning Resources:
1. Jeffrey A.Mello, Strategic Human Resource Management,

1 Text Books
Cengage Publications, 3rd edition
1. Agarwala, Strategic Human Resource Management, Oxford

Publications, 2015
2. Randall.S. Schuler and Susan E. Jackson, Strategic Human
Reference
2 Resource Management, Blackwell Publishing,2015
Books
3. Pulak Das, Strategic Human Resource Management, Cengage
Publications, 3rd edition 2012.
1. www.hrm.org
2. www.slideshare.net
Web sites / 3. www.citehr.com
3
links 4. www.wisegeek.com
5. www.corwin.com
ORGANIZATIONAL CHANGE AND

DEVELOPMENT

1. Understand the need of Organizational Change
2. Explain the process of organizational change
3. Describe the nature of Organizational Development
4. Implement OD interventions
5. Learn the contemporary issues in OD
Number
Sessions
INTRODUCTION TO ORGANIZATIONAL CHANGE

Organizational Change-Need and Philosophy of organizational change- 3
1
Forces and resistances to Organizational Change-Types of
organizational change. Role of organizational change consultants.
ORGANIZATIONAL CHANGE PROCESS

Theories of Organizational change- Lewin’s model of change- Kotter’s 6
2
model of change-Burke Litwin Model of organizational change-
Influence of culture on change.
NATURE OF ORGANIZATIONAL DEVELOPMENT

Definition of Organizational Development-History of OD-Values, 7
3
Assumptions and Beliefs in OD-Characteristics of OD-Managing the OD
process-Overview of OD interventions.
IMPLEMENTATION OF OD INTERVENTIONS
8
4 Team interventions-Intergroup and Third-party peacemaking
Interventions-Comprehensive interventions-Structural Interventions
CONTEMPORARY ISSUES IN ORGANIZATIONAL DEVELOPMENT

6
5 Issues in Consultant- Client Relationships- Recent trends in
Organizational Change and Development-Future of OD.
Learning Resources:
1. Wendell L.French & Cecil H. Bell, Jr, Organization

1 Text Books Development, Prentice-Hall of India Private Limited, New
Delhi,2015
1. Gareth R.Jones, Organizational Theory Design and Change,

Pearson Publications, 7 th edition.
2. Deepak Kumar Bhattacharyya, Organizational Change and
Reference
2 Development, Oxford Publications,2015
Books
3. Sharma, Change Management and Organizational
Transformation, Mcgraw hill Publications,2015
1. www.cehd.umn.edu/olpd
2. www.cornerstoneondemand.in
Web sites / 3. www.changedesigns.net/public/team.
3
links 4. www.questia.com
5. www.manchester.ac.uk
Course Title TALENT ACQUISITION L:T:P:C 2:0:0:2

1. Design a Job description and Job specification for a job.
2. Identify the best sources of recruitment for different jobs in the current scenario.
3. Explain the new methods of selection and understand their implications.
4. Design orientation program and also find solution to placement problems.
5. Identify the factors influencing retention and frame strategies to retain the human
resources.
Number
Sessions
JOB ANALYSIS AND HR PLANNING

Job Analysis, writing Job Description and Job Specification, HR
1 6
Planning-Demand and Supply forecasting, Talent acquisition process,
Difference between recruitment and talent acquisition.
RECRUITMENT
Recruitment process, Sources of Recruitment, Alternatives to
2 6
Recruitment, Information Technology and HR: Recruitment on the
Internet, Global Talent search.
SELECTION
3 The Selection Process, Basic Selection Model: The Decision Theory 6
Approach, Basic Testing Concepts and Interviewing Candidates
INDUCTION AND PLACEMENT

Strategic choices of orientation, Requisites of an effective programme,
4 6
Evaluation of orientation programme, Placement- Placement problems,
Assessment-classification Model and Employee Placement.
RETENTION MANAGEMENT
Basics of Absenteeism, Turnover, Attrition and Retention of HR,
5 6
Importance of Retention, Retention Determinants, Retention
Management Process, Retention interventions.
Learning Resources:
1. Gary Dessler, Human Resource Management, Pearson

Education,2015
1 Text Books
2. VSP Rao, Human Resource Management-Text and Cases, Excel
Books,2015
1. David A.Decenzo, Stephen P.Robbins, Fundamentals of Human

Resource Management, Wiley Publication,2015
Reference
2 2. John M.Ivancevich, Human Resource Management, Mc Graw
Books
Hill 2012, 10th Edition
1. www.citehr.com
2. www.hrmguide.net
Web sites / 3. www.nationalhrd.org
3
links 4. http://nipm.in/
5. http://www.thehrclub.net
Course Title COMPETENCY MAPPING L:T:P:C 2:0:0:2

1. Understand need competency
2. Build effective competency model
3. Design and implement generic competency model
4. Design and implement assessment centre
5. Use the competency in various HR Functions.
Number
Sessions
COMPETENCY
1 Meaning , Importance , Types , Structure, Skills for HR professionals, 6
proficiency Level, Case Study
COMPETENCY MODEL
2 History , Need , approaches and design and development of 6
competency Model, Case Study
GENERIC COMPETENCY MODEL

3 Technicians & Professionals , Sales People , Helping and Human 6
Service Worker , Managers , Entrepreneurs
ASSESSMENT CENTRE
4 Meaning, History, Need, Design, Methods and Implementations-Case 6
Study.
COMPETENCY BASED APPLICATION

5 Recruitment and Selection , Succession Planning , Training and 6
development , Compensation ,Case study
Learning Resources:
1. Dr.Sraban Mukhejee , Competency Mapping for Superior

1 Text Books
Results , McGraw Hill,2015
Reference 1. Lyle M.Spencer & Signe M.Spencer , Competence at Work ,

2
Books Wiley India,2009
1. www.cite HR.com
2. www.NHRD.org
Web sites /
3 3. www.shrm.org
links
4. www.tvrls.com
5. www,hrforum.org
Course Title LABOUR LEGISLATIONS L:T:P:C 2:0:0:2

1. Understand the rights of an employer and employee and describe the methods of
settling industrial disputes without state intervention and their advantages.
2. Explain the provisions relating to occupational health and safety in an Industry
3. Explain the concept and legal frame work of wages.
4. Apply this Act while remunerating employees in an establishment and understand the
measures in preventing sexual harassment of women at work place.
5. Understand the importance of social security legislations in India.
Number of
Sessions
DISPUTE SETTLEMENT LEGISLATION

Industrial Disputes Act: Employer & Employee rights: Lay-off,
1 6
strike, lock-out, retrenchment and closure, Different methods of
dispute settlement in India.
HEALTH & SAFETY LEGISLATION

2 Occupational Health and Safety, Occupational diseases and 5
prevention, Safety Inspector, Health and Safety provisions.
WAGE LEGISLATIONS
Payment of Wages Act: Objectives, Scope, Permissible or
authorized deductions.
3 5
Minimum Wages Act: Objectives, Procedure for the fixation and
revision of the minimum rates of wages, Inspectors-Powers and
functions.
SOCIAL LEGISLATIONS
Equal Remuneration Act-Objectives and its importance, Duty of
employer to pay equal remuneration, Prohibition of discrimination
4 in recruitment, Inspectors. 6
The Sexual Harassment of women at work place Act, 2013-
Constitution of Committees under this Act-Complaint-Inquiry into
Complaint, Redressal- Duties of Employer
SOCIAL SECURITY LEGISLATIONS

Important features of :
5 8
Workmen compensation Act, Payment of bonus Act, Payment of
gratuity Act, ESI Act, Maternity benefit Act.
Learning Resources:
1. P.R.N.Sinha, Indu Bala Sinha and Seema Priyadharshini

1 Text Books Shekhar, Industrial Relations,Trade Unions and Labour
Legislation- -Pearson 2nd Edition.
1. Arun Monappa, Nambudiri and Selvaraj, Industrial Relations

and Labour Laws, Mc Graw Hill, 2012 Edition
2. C.S. Venkata Ratnam, Industrial Relations, Oxford University
Reference Press, 2011 Edition
2
Books 3. Mamoria, Mamoria, Gankar,”Dynamics of Industrial Relations”,
Himalaya Publishing House, 2011 Edition
4. Avatar Singh, Introduction to Labour and Industrial Laws
5. N.D. Kapoor, Elements of Mercantile Law,2011
1. www.lawforyou.com
2. www.lawinfo.com
Web sites /
3 3. www.indialaws.com
links
4. www.lawsinindia.com
5. www.nhrd.org
Course Code P15MBA525 Specialization Production
Course Title SUPPLY CHAIN MANAGEMENT L:T:P:C 3:0:0:3

1.Understand the concepts of supply chain and its importance
2.Learn types of purchasing strategies and process in supplier evaluation
3.Calculate network design decisions using decision trees , network optimization models.
4.Plan for demand and supply of products
5.Know current trends in supply chain management
Number
Sessions
INTRODUCTION
Supply Chain – Fundamentals, Importance, Decision Phases, Process
View. Supplier- Manufacturer-Customer chain. Drivers of Supply Chain
9
1 Performance. Structuring Supply Chain Drivers. Overview of Supply
Chain Models and Modeling Systems. Business processes in supply
chains, Types of supply chains and examples & Strategic, tactical, and
operational decisions in supply chains.
STRATEGIC SOURCING
In-sourcing and Out-sourcing – Types of Purchasing Strategies. Supplier 9
2
Evaluation, Selection and Measurement .Supplier Quality Management.
Creating a world class supply base. World Wide Sourcing.
SUPPLY CHAIN NETWORK

Distribution Network Design – Role, Factors Influencing, Options, Value
9
3 Addition. Models for Facility Location and Capacity Location. Impact of
uncertainty on Network Design. Network Design decisions using Decision
trees. Supply Chain Network optimization models.
PLANNING DEMAND, INVENTORY AND SUPPLY

Overview of Demand forecasting in the supply chain. Aggregate planning
in the supply chain. Managing Predictable Variability. Managing supply
9
4 chain cycle inventory. Uncertainty in the supply chain – Safety
Inventory. Determination of Optimal level of product availability.
Coordination in the Supply Chain. Supply chain performance measures.
Supply chain inventory management, Bullwhip effect.
CURRENT TRENDS
E-Business – Framework and Role of Supply Chain in e-business and b2b
practices. Supply Chin IT Framework. Supplier relationship
management. Information Systems development. Packages in Supply 9
5
Chain –eSRM, eLRM, eSCM. Internet-enabled supply chains:e-
marketplaces, e-procurement, e-logistics, e-fulfillment, ERP. Cases in
Supply Chain Management.
Learning Resources:
1. Sunil Chopra and Peter Meindi, Supply Chain Management-

Strategy Planning and Operation, Pearson Education, Indian
1 Text Books Reprint, 2014
2. Joel D. Wisner, Principles of Supply chain management,
Cengage Learning, 2007
1. Monczka et al., Purchasing and Supply Chain Management,
Cengage Learning,Second edition, Second Reprint, 2002.
2. Altekar Rahul V, Supply Chain Management-Concept and
Cases, Prentice Hall India, 2005.
Reference
2 3. Shapiro Jeremy F, Modeling the Supply Chain, Cengage
Books
Learning, Second Reprint , 2002.
4. Ballou Ronald H, Business Logistics and Supply Chain
Management, Pearson Education, Second Indian Reprint, 2004.
1. http://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-
management
2. http://www.purchasing-procurement-center.com/purchasing-
strategies.html
Web sites / 3. http://www.logisticsbureau.com/distribution_network_design.h
3
links tm
4. http://smallbusiness.chron.com/importance-forecasting-
supply-chain-
5. https://www.ces.sdsu.edu/Pages/Engine.aspx?id=318
Course Title SERVICE OPERATIONS MANAGEMENT L:T:P:C 3:0:0:3

1. Understand the importance of service
2. Understand location, layout and sourcing of services
3. Learn service operations
4. Know the quantitative models
5. Know the service quality and standards
Number
Sessions
INTRODUCTION TO SERVICES
Nature of services, Role of services in the economy, Service
operations, Formulating Service strategies.
1
Designing Service Enterprise: New service development, Service
Blueprint, Technology in services, Process design and improvement in 9
service encounter.
LOCATION AND LAYOUT
Location selection for service operations, Evaluation of service location,
2 Supporting facilities and process flows, Layout design of service 9
enterprises. Outsourcing and off sourcing of service, Operations models
of various services.
MANAGING SERVICE OPERATIONS
Managing capacity and demand, Front office / Back office Interface,
3 9
Resource scheduling, Service supply relationship, Waiting time
management.
QUANTITATIVE MODELS
Capacity planning, Queuing models, Forecasting demand for services,
4
Service productivity and Performance measurement, Tools for 9
evaluating services.
SERVICE STANDARDS
Service Quality and Strategy, Revenue Management, Yield
5 9
Management, Managing of service projects, Service standards and
certification, Globalization of services.
Learning Resources:
1. Metters, King Metters and Pullman, “Successful Service
Operations Management”, Thomson Learning, New Delhi –
2005.
1 Text Books 2. Fitzsimmons.J.A and Filtzsimmons, Moona J, “ Service
Management Operations, Strategy and Information
Technology”, Sixth edition, McGraw-Hill, New Delhi, 2001
1. Davis. M and Heinke. J, “Managing Services”, McGraw Hill,

New Delhi, 2003.
Reference 2. Hacksever, Render, Russell and Murdick, “Service
2
Books Management and Operations”, Second edition, PHL, New
Delhi, 2007.
1. www.apics.org
Web sites /
3 2. www.supplychainmgt.in
links
3. www.poms.org
Course Title TOTAL QUALITY MANAGEMENT L:T:P:C 3:0:0:3

1. Understand the various principles, practices of TQM to achieve quality
2. Learn various tools on Quality
3. Understand various techniques of quality
4. Understand the importance of ISO Certifications
5. Understand knowledge on World Class Manufacturing
Number
Sessions
Evolution of Quality
1 Quality control – Quality Assurance – Total Quality Management – Core
9
concepts – Quality Gurus and their contribution
Tools of Quality
2 Quality costs - Quality measurement-Quality circles- Seven tools of
9
Quality – Seven tools of Management – Applications
Techniques of Quality
Quality Function Deployment (QFD) – Failure Modes and Effect Analysis
3
(FMEA) – Just In Time – KANBAN – 5S Principles – Zero Defects – Poka 9
Yoke
ISO 9001:2008 AND ISO 14001:2004

ISO 9001:2008 and ISO 14001:2004: Philosophy – Elements –
4
Requirements – Benefits – Procedure – Documentation – Certification – 9
Auditing – Implementation
World class manufacturing

5 Six Sigma – Lean Manufacturing – Lean Six Sigma – Theory of
9
Constraints – Agile Manufacturing
Learning Resources:
1. Dale H. Besterfield, Carol Besterfield-Michna, Glen Besterfield
and Mary Besterfield-Sacre Total Quality Management, Third
edition, Pearson Education, 2009.
1 Text Books
2. Gryna, Richard Chim Hai Chua, Joseph A. DeFeo, Juran's
Quality Planning and Analysis for Enterprise Quality, Fifth
Edition Tata McGraw-Hill, 2008.
1. James R.Evans & William M.Lidsay, The Management and
Control of Quality, Fifth Edition, South-Western (Thomson
Learning), 2009.
2. Zeiri. “Total Quality Management for Engineers Wood Head
Reference Publishers, 1997.
2 3. B.Janakiraman R.K. Gopal Total Quality Management Text
Books
and Cases Prentice Hall 2006
4. Frank M.Gryna Richard C.H.Chua Joseph A.Defeo Quality
Planning and Analysis for Enterprise Quality, Tata McGraw
Hill 2007
1. http://www.investopedia.com/terms/q/quality-control.asp
Web sites /
3 2. http://www.asq.org/index.aspx
links
3. http://www.lean.org/WhatsLean
Course Title BUSINESS PROCESS RE-ENGINEERING L:T:P:C 3:0:0:3

1.Understand the concepts and dimensions of BPR
2.Enable BPR in manufacturing and technology sector
3.Learn implementation process of BPR in industries
4.Determine the success factors of BPR in implementation
5.Learn the barriers for success of BPR
Number
Sessions
INTRODUCTION
1 Business Process: Definition Dimensions-History of BPR, Definition, 9
Basics - need for Reengineering-Benefits of BPR -Key targets of BPR
BPR IN MANUFACTURING INDUSTRY

Enablers of BPR in manufacturing : Agile manufacturing, Lean
Manufacturing, Just-in-Time, Production Planning - Product
2 design and development 9
BPR AND INFORMATION TECHNOLOGY
Relationship between BPR and IT - Role of IT in Reengineering- BPR
tools and techniques
BPR IMPLEMENTATION METHODOLOGY

Reasons for implementation of BPR- Necessary attributes of BPR
3 methodologies - BPR team characteristics - Different phases of BPR - 9
Different BPR methodologies - Steps of Process Reengineering- -
Performance measures of BPR
SUCCESS FACTORS OF BPR

Reengineering Success Factors: Top Management Sponsorship,
4 Executive Leadership, Strategic Alignment, Change Management - 9
Critical Success factors of BPR - Potential Project Implementation
Success
BARRIERS TO BUSINESS PROCESS REENGINEERING SUCCESS

5 Barriers to BPR implementation - Root Causes to Information 9
Technology Barriers - A framework for Barrier management
Learning Resources:
1. Carr, K. David, Best Practices in reengineering, McGraw-

Hill, New York, 1995
1 Text Books
2. Sethi, Organizational Transformation Through Business
Process Reengineering,Pearson, Education 2009
1. Bhatt, Business Process Reengineering, Himalaya

Publishing House ,2010
2. Radhakrshnan ,Balasubramanian, Business Process
Reference Reengineering: Text and Cases, PHI Learning, 2009
2
Books 3. Dey, Business Processing Re Engineering & Change
Management , Biztantra 2009
4. Srinivasan, Business Process Reengineering, Tata McGraw
Hill, 2010
1. http://www.businessdictionary.com/definition/business-
process-reengineering-
2. http://www.leanproduction.com/agile-manufacturing.html
Web sites / 3. http://panorama-consulting.com/five-reasons-why-
3
links business-process-
4. https://www.uni.edu/~schragec/tphuman.htm
5. http://www.slideshare.net/msq2004/bpr-03-process-re-
design
PRODUCTION PLANNING AND

CONTROL

1. Understand about seasonal demand & forecasting.
2. Understand demand management, MRP and MPS.
3. Understand various EOQ Models.
4. Understand scheduling & sequencing.
5. Understand current trends in PPC.
Number
Sessions
Introduction
Forecasting - Definitions - Methods - Characteristics of Forecasting
problems - Forecasting methods
1 Time series analysis - simple and moving averages - exponential 6
smoothing methods - correction for trend - linear and nonlinear
regression techniques - analysis of seasonal demand – seasonal
demand with growth pattern – problems
Demand, Capacity, MRP
Demand Management & Planning Strategies: Functions in Demand
Management, Planned Independent requirement, Customer
Requirement
Capacity Planning: Capacity evaluation, Procedures, Related functions,
Capacity Leveling.
Consumption Based Planning: Consumption Based Planning, Re-order
2 6
Point Planning, Forecast Based Planning, Time Phased Planning.
Material requirement planning: Overview of Material Planning
Procedures, MRP, MPS Master Data for MRP, Scheduling, BOM
explosion, Dependent Requirements, Carrying out MRP, Single item
(single & multi-level), Net requirement Calculation, Lot Size
calculation .
Inventory Control
Inventory control with known demand - inventory costs EOQ models -
3 6
quantity discount models - instantaneous and gradual - supply and
demand cases – problems.
Scheduling, Sequencing
Operations scheduling - production scheduling - Job shop scheduling
problems - sequencing problems - scheduling tools and techniques –
4 6
problems Supply chain management - make or buy decisions - JIT
purchasing.
Synchronous Manufacturing
Global sourcing - information flow – problems in Synchronous
5 manufacturing and theory of constraints – performance measurement 6
- capacity constraints - implementing a synchronous operations
system.
Learning Resources:
1. Chase, Aquilano, Jacobs - Production And Operations

Management - TMH, 10/e , 2004
2. James Dilworth - Production And Operations
Management - Mcgraw Hill International
1 Text Books
3. Paneerselvam - Production and Operations
Management - PHI
4. Seetharama, Dennis, Peter – Production Planning and
Inventory Control, PHI – 2007 Edition
1. Rogerto Russel, Taylor - Production And Operations

Management - Prentice Hall, 4/e
Reference 2. Roger Schmenner - Production And Operations
2
Books Management - Prentice Hall
3. Steven Nahmias - Production And Operations Analysis -
Mcgraw Hill, 5/e, 2005
Web sites /
3 1. https:// www.productionplanning.com
links
Course Title MATERIALS MANAGEMENT L:T:P:C 2:0:0:2

1. Understand the concepts of materials management and its importance.
2. Learn types of purchasing and procurement activities.
3. Know the importance of quality control.
4. Know about inventory management and cost.
5. Study techniques in logistics and storage systems.
Number
Sessions
INTRODUCTION
Introduction – Systems approach to Materials Management –
1 6
Forecasting, objectives and the Materials Organisation – Materials
Planning.
PURCHASING
Purchasing – Purchasing in Materials Management – System Concept –
2 Purchasing and Procurement activities under Materials management – 6
Value Analysis and Value Engineering – Purchasing and Quality
Assurance.
QUALITY CONTROL
Incoming Material Quality Control – Statistical Quality Control –
3 Purchasing capital equipment, plant and machinery – International 6
Buying and Import purchasing – Governmental purchasing practices
and procedures.
INVENTORY MANAGEMENT AND COSTS

Inventory Management and Control Systems – Stores Management
4 6
and Operation – Material Accounting, Flow of Costs and Inventory
Valuation, Physical Verification, Security and Materials Audit.
LOGISTICS
5 Materials Handling and Storage Systems; Physical Distribution 6
Logistics – Transportation, Traffic and Claims Management.
Learning Resources:
1 Text Books
1. P. Gopalakrishnan & M. Sundaresan Materials
Management: An integrated approach -.
1. A.K. Datt , Materials Management: Procedures, Text and

Reference Cases .
2
Books 2. J.R. Tony Arnold & Stephen N. Chapman , Introduction to
Materials Management .
Web sites /
3 1. https://www.procurementlearning.org/
links
Course Title PROJECT MANAGEMENT L:T:P:C 2:0:0:2

1. Understand the purpose and importance of project management and to prepare a
project proposal for a given project.
2. Schedule a plan for a given project and estimate the cost of it.
3. Identify different documents maintained in a project and understand different roles and
responsibilities of a manager and his team.
4. Understand different risks in a project
5. Assess the environmental impact for a given project.
6. Practise MS-Project to understand different processes of project management.
Number
Sessions
The Nature and Purpose of Project Management – Categories of

1 projects – Project Life cycle – Project selection and proposal 7
preparation.
Project Planning - Network plan. Scheduling – CPM, PERT, GERT -

2 project control process. Project cost estimates – cost performance 7
analysis – Cost forecasting and control.
Project organizations – Organizing Human resources – project

3 6
manager and the team – Project communication and documentation.
Resource leveling and allocation - Managing Risk in Projects –

4 5
Environmental impact assessment, project audit.
Green project management, Project Management Software - Hands-on

5 5
Experience with MS-Project 2013.
Learning Resources:
1. Jack Gido and James P. Clements, Project Management,

Cengage Learning, 2011.
1 Text Books
2. Choudhury.S, Project Management, Tata McGraw Hill, New
Delhi, 2013.
1. Jack R.Meredith, Samuel J. Mangel,Jr., Project

Management-A Managerial approach, Wiley India, Sixth
edition, 2009.
2. Panneerselvam and SenthilKumar, Project Management,
PHI learning Private Ltd., 2009
3. K Nagarajan, Project Management, 2nd ed., New Age
International Publishers, 2004.
Reference 4. Prasanna Chandra, Projects – Planning, Analysis,
2
Books Selection, Financing, Implementation, and Review, Tata
McGraw-Hill, 7th edition.
5. John M.Nicholas, Herman steyn, Project Management for
Business, Engineering, and Technology – Principles and
practice, Elsevier, 3rd edition 2010.
6. Micheal W.Newell and Marina N. Grashina, The project
Management Question and Answer Book, Yesdee, 2014.
1. http://www.pmi.org/
2. http://www.greenprojectmanagement.org/
3. http://www.projectmanagers.net/
Web sites / 4. http://www.freeonlineprojectmanagement.org/
3
links 5. http://brodzinski.com/
6. https://kanbanflow.com/
7. http://brodzinski.com/
8. http://www.djaa.com/
Course Title WORLD CLASS MANUFACTURING L:T:P:C 2:0:0:2

1.Exaggerate the competition between information age and world class manufacturing
2.Determine competitive edge in global business
3.Learn the tools and systems for world class manufacturing
4.Identify world class manufacturing in Indian business perspective
5.Understand how to convert Indian business strategies in world class manufacturing
Number
Sessions
WORLD-CLASS MANUFACTURING AND INFORMATION AGE

COMPETITION
1 Globalization and International Business -World-Class manufacturing 6
and Information Age Competition - Manufacturing Challenges of the
Information Age - Problems in the Manufacturing Industry
GAINING COMPETITIVE EDGE THROUGH WORLD-CLASS

MANUFACTURING
2 Manufacturing Excellence and Competitiveness - Models of World- 6
Class Manufacturing -The Practices of World-Class Manufacturing -
Quality in World-Class Manufacturing
SYSTEMS AND TOOLS FOR WORLD-CLASS MANUFACTURING

Overview of systems and Tools: Information Management Tools,
3 6
Product and Process Design Tools, Bar Code Systems, The Kanban-A
Lean Production Tool, SQC, Poka Yoke
WORLD-CLASS MANUFACTURING: THE INDIAN SCENARIO

Competitiveness of Indian Manufacturing - Manufacturing Objectives
4 6
and Strategies - The Manufacturing Strategic Intent Framework -
Strategic use of IT in Indian Manufacturing
LEADING INDIA TOWARDS WORLD-CLASS MANUFACTURING

Developing Strategic Thinking in Manufacturing - Issues in Strategic
Planning for World-Class Manufacturing - Strategic Planning
5 6
Methodology for World-Class Manufacturing - World-Class
Manufacturing Implementing Plan - Performance Measurement System
for World-Class Manufacturing
Learning Resources:
1. Richard J. Schonberger, World Class Manufacturing: The

Lessons of Simplicity Applied, Collier Macmillian, London
1 Text Books
2. B S Sahay, K B C Saxena and Ashish Kumar, World-Class
Manufacturing – A Strategic Perspective, Macmillan, 2009
1. Gunn, T.G., Manufacturing for Competitive Advantage:

Becoming A world Class Manufacturer, Ballinger
Publishing, 2007
2. Suzaki, K., The New manufacturing Challenge: Techniques
Reference for Continuous Improvement, Free Press, new York, 1987
2
Books 3. Shigeo Shingo, A Revolution in Manufacturing: The SMED
System, Stamford, Conn. Productivity Press, 1985
4. Callon, J.D., Competitive Advantage through Information
Technology, McGraw-Hill, New York, 1996
1. http://world-class-manufacturing.com/
2. http://www.slideshare.net/prasadb2612/worldclassmanufa
cturing
Web sites / 3. http://www.krollontrack.com/information-management/
3
links 4. https://hbr.org/2005/07/strategic-intent
5. http://www.slideshare.net/WelingkarDLP/world-class-
manufacturing

MBA-III - Sem-Curriculum & Syllabus PDF

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

MBA-III - Sem-Curriculum & Syllabus PDF

Загружено:

Авторское право:

Доступные форматы

Sona College of Technology, Salem

(An Autonomous Institution)

III – Semester - 2015

S.No Course Code Course Title L T P Credits

2 P15MBA502 Consumer Behavior 3 0 0 3

3 P15MBA503 Integrated Marketing Communication 3 0 0 3

4 P15MBA504 Sales and Distribution Management 3 0 0 3

5 P15MBA505 Retail Management 2 0 0 2

6 P15MBA506 Online Marketing 2 0 0 2

7 P15MBA507 Brand Management 2 0 0 2

8 P15MBA508 Marketing of Financial Services 2 0 0 2

2 P15MBA510 Security Analysis and Portfolio Management 3 0 0 3

3 P15MBA511 Banking Management and Technology 3 0 0 3

4 P15MBA512 Derivatives Management 3 0 0 3

5 P15MBA513 Strategic Financial Management 2 0 0 2

6 P15MBA514 Personal Finance and Financial Planning 2 0 0 2

7 P15MBA515 Risk Management and Insurance 2 0 0 2

8 P15MBA516 Micro Finance 2 0 0 2

HUMAN RESOURCE MANAGEMENT

2 P15MBA518 Industrial Relations and Labour Welfare 3 0 0 3

3 P15MBA519 Performance Management 3 0 0 3

III – Semester - 2015

5 P15MBA521 Organisational Change and Development 2 0 0 2

6 P15MBA522 Talent Acquisition 2 0 0 2

7 P15MBA523 Competency Mapping 2 0 0 2

8 P15MBA524 Labour Legislations 2 0 0 2

2 P15MBA526 Service Operations Management 3 0 0 3

3 P15MBA527 Total Quality Management 3 0 0 3

4 P15MBA528 Business Process Re-engineering 3 0 0 3

5 P15MBA529 Production Planning and Control 2 0 0 2

6 P15MBA530 Materials Management 2 0 0 2

7 P15MBA531 Project Management 2 0 0 2

8 P15MBA532 World Class Manufacturing 2 0 0 2

INFORMATION TECHNOLOGY MANAGEMENT

4 P15MBA536 Enterprise Resource Planning 3 0 0 3

5 P15MBA537 Business and Data Communication Networks 2 0 0 2

6 P15MBA538 Business Intelligence and Analytics 2 0 0 2

7 P15MBA539 Knowledge Management Systems 2 0 0 2

8 P15MBA540 Data Mining and Data Warehousing 2 0 0 2

III – Semester - 2015

Course Code P15MBA301 Specialization NA

Course Title STRATEGIC MANAGEMENT L:T:P:C 3:0:0:3

Course Outcomes : The Student will be able to

Concept of Strategy -Levels of strategy- Strategic Management-

1. Azar Kazmi , Strategic Management & Business policy, Tata

Course Code P15MBA302 Specialization NA

Course Title ENTREPRENEURSHIP DEVELOPMENT L:T:P:C 3:0:0:3

Course Outcomes : The Student will be able to

BUSINESS PLAN PREPARATION

LAUNCHING OF SMALL BUSINESS

MANAGEMENT OF SMALL BUSINESS

1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi,

1. Mathew Manimala, Entrepreneurship Theory at the

Course Code P15MBA311 Specialization NA

Course Title ADVANCED EXCEL - PRACTICAL L:T:P:C 0:0:4:2

Course Outcomes : The Student will be able to

Excel Advance Functions

Pivot Tables for Data Analysis

1. David whigham, Business data analysis using excel, Oxford

1. Using Excel for Business Analysis – Danielle Stein Fairhurst,

Course Code P15MBA501 Specialization Marketing

Course Title SERVICES MARKETING L:T:P:C 3:0:0:3

Course Outcomes : The Student will be able to