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1. An example of a ideal ethical approach that a sales organization can put in place is:
2. A key challenge for salespeople to develop character in today's business environment is:
Your Answer: The laws governing marketing and sales activities are lacking
Correct Answer: Many companies only focus on the end result
Many companies only focus on the end result. See page 340.
Your Answer: Tell competitors so the sales management team will get exposed
Correct Answer: Stay and reluctantly participate in the unethical behaviour
Stay and reluctantly participate in the unethical behaviour. See pages 341-342.
Your Answer: Fire the sales colleague and fine the salesperson
Correct Answer: Meet with both salespeople and coach them on how to behave;
document approach
Meet with both salespeople and coach them on how to behave; document approach. See
pages 342-343.
Recognize that the ethical dilemma exists - if you don't know about it, you can't take
action. See page 343.
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6. A salesperson gives a customer a gift before a major deal to thank the customer for past
business. What's the potential problem with this approach?
Your Answer: Paying for customer gifts with their own money
Correct Answer: "Padding" the expense account
Recognize and reward ethical behaviour and punish unethical behaviour. See page 344.
Your Answer: Promising a buyer that your own company will buy from them if you
get the deal
Correct Answer: Being truthful about competitors and focusing on your own solutions
Being truthful about competitors and focusing on your own solutions. See pages 344-346.
10. The best approach a sales manager can take when an account is re-classified a "house
account" to avoid unethical behaviour:
Your Answer: Tell the current salesperson the account will move in one week
Correct Answer: Meet with the current account salesperson to discuss the transition,
determine if switch will cause a short term loss of revenue, and offer
to adjust accordingly
Meet with the current account salesperson to discuss the transition, determine if switch
will cause a short term loss of revenue, and offer to adjust accordingly. See page 347.
Record a sales order before the deal is completely signed off. See page 348.
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12. The sales team wants to increase their sales margins. They approach some competitors to
set prices higher than they should be. This is called:
14. A provincial consumer protection practice that helps curb unethical selling practices by
salespeople is:
15. What is the best approach to dealing with a sales manager who continually directs
salespeople to behave unethically despite coaching and several warnings?
Fire the sales manager and explain the decision to the sales team. See pages 342-344.
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