Babolat unveils world's rst connected

racquet, Babolat Play Pure Drive

NEWS PROVIDED BY
Babolat 
Aug 22, 2013, 11:50 ET

BOULDER, Colo., Aug. 22, 2013 /PRNewswire/ -- An international leader in tennis innovation,
Babolat announces the commercial launch of Babolat Play, unveiling the world's rst
connected racquet: the Babolat Play Pure Drive. The launch of the Babolat Play Pure Drive
is planned for December 2013 in the US, with global distribution to follow in 2014.

(Photo: http://photos.prnewswire.com/prnh/20130822/LA67678)

Babolat unveils yet another breakthrough innovation to the game of tennis: the new Babolat Play
Pure Drive. Babolat Play, the world's rst connected tennis racquet, allows every player to live a
unique experience based on progression, fun and sharing. Sensors integrated into the handle of the
Babolat Play racquet allow players to have access to exciting data about their game including shot
power and ball impact location, adding concrete information to the sensations they already receive.
The commercial launch of the Babolat Play Pure Drive is planned for December 2013 in the US.
www.babolat.com / www.Facebook.com/Babolat . (PRNewsFoto/Babolat) (PRNewsFoto/)

After 10 years of research, extensive testing and input from the tennis community, Babolat
offers yet another breakthrough innovation to the game of tennis: the new Babolat Play
Pure Drive. The Babolat Play connected racquet allows every player to live a unique
experience based on progression, fun and sharing. Eric Babolat, president and CEO of the
eponymous company said, "The course of tennis history will change with connected
racquets, and that starts with Babolat Play. I believe that in the near future, all tennis
racquets will be connected."

Gathering data to quantify your game and skills is a new concept in the game of tennis.
Just as sports like running and biking have changed with quanti ed-self technologies,
Babolat Play will alter the game of tennis for future generations. "In tennis, as in other
sports and in our daily lives, sharing and comparing experiences through digital tools is
becoming the new normal," said Eric Babolat. "We're adding concrete information to the
sensations players receive."

Babolat Play Pure Drive, the connected racquet

Babolat Play keeps the excitement and adrenaline of the game going once the player has
left the court by enabling tennis players of all levels to share their information and become
united through a common language.

Sensors integrated into the handle of the Babolat Play racquet allow players to have
access to information about their game.
Babolat Play collects exciting data like shot power and ball impact location (sweet
spot) along with number of strokes (forehand, backhand, serve, smash), spin level,
total and effective play time, endurance, technique, consistency, energy and rallies.
When the player has nished playing, information is transmitted through a Bluetooth
connection with a smartphone or from a USB to a computer, and is viewable on any
type of device (including tablets).
Players will be able to share information with the Babolat Play community through a
dedicated platform at Babolatplay.com and on a Babolat Play App.

Babolat Play Pure Drive Speci cations:

Babolat's challenge has been to integrate sensors in the handle of the racquet, without
changing the speci cations. The Babolat Play Pure Drive has the same physical
speci cations as a regular Babolat Pure Drive racquet.

Headsize 645cm²/100 sq. in.

Weight 300g / 10.6 oz
Balance 320 mm / 7 pts. HL
Grip Size 1-5
MSRP $399.00
To nd an authorized dealer, visit www.babolat.com or http://www.babolatplay.com

Starting August 27, 2013, Babolat will be accepting applications from US-based tennis
players to be the rst to try the new Babolat Play Pure Drive. Fifty players will be chosen to
join the Babolat Play Test Team and experience the Babolat Play community before it's
accessible by the general public. For info, visit www.Facebook.com/Babolat.

About Babolat
Created in 1875, in Lyon, France, Babolat is the longest-running international company
specialized in tennis. Today, Babolat is number 1 in tennis racquet sales in the US. Family-
run for ve generations, Babolat is an innovative brand in the tennis sector providing
complete equipment for tennis players: racquets, strings, shoes, balls, bags, apparel and
accessories. Babolat equips numerous tennis players including Rafael Nadal (SPA), Jo-
Wilfried Tsonga (FRA), Li Na (CHN), Sam Stosur (AUS), Agnieska Radwanska (POL), Kim
Clijsters (BEL) and Andy Roddick (USA): http://www.babolat.com -
www.Facebook.com/Babolat

Contact: Annie Coghill

annie@ameliecompany.com
303 832 2700 ext 202

SOURCE Babolat