VILLASIS, PRINCE BRYLE E.

BSECE 2

COCA-COLA

1. Research the origins and history of the institutions you have

chosen.

Coca-Cola history began in 1886 when the curiosity of an Atlanta

pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft
drink that could be sold at soda fountains. He created a flavored syrup, took it to
his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent”
by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited
with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still
used today.

2. Map the International Connections it has created.

3. Identify the major country-leaders of this institution.

- Coca-Cola is led by the Chairman and CEO, himself, James Quincey.

4. Locate the Philippines in this map of interconnections.

- Coca-Cola FEMSA is the largest franchise bottler of Coca-Cola products in the world, and its
history in the Philippines began in January 2013 when it acquired 51% of Coca-Cola Bottlers
Philippines, Inc. from The Coca-Cola Company.

How does this institution influence global economic activity?

- The Coca-Cola system is a global business that operates on a local level in every
community around the world. CCI conducts bottling and distribution operations with 25
plants in 10 countries, creating a positive economic impact both directly and indirectly. Our
 products are produced, sourced (where possible), distributed and sold locally. A bottle of
Coca-Cola creates added value for multiple sectors during its journey from the production
line to the consumer. Many sectors, including agriculture, energy, production, logistics,
transportation, distribution, retail, cooling, advertising, media and packaging play a role in
the production of a single bottle of Coke.

How does it affect economic in the Philippines?

- The ever-evolving business landscape is changing once again – but this time, the change,
initiated by business leaders, is happening at the base of the pyramid. At the 2nd Inclusive
Business Asia Forum led by the Asian Development Bank at its Manila headquarters, Coca-
Cola was among the business organizations invited to share their best practices and
application of the inclusive business approach into their value chain thru their 5by20
Program. In 2010, The Coca-Cola Company made a commitment to enable the economic
empowerment of 5 million women micro-entrepreneurs across its value chain by year 2020.

The four-day forum, which was attended by about 250 representatives of government,
business associations, corporations, and investors from across Asia, showcased how the
inclusive business approach is gaining momentum globally and how other stakeholders can
replicate it. The forum discussed how the participants, from both private and public sectors,
can create an enabling environment for inclusive business which can create jobs and provide
relevant services and goods to low-income individuals and communities.

Unlike traditional corporate social responsibility projects, which are primarily

philanthropic, the inclusive business approach creates business models that include the
marginalized sector.

References:

https://www.worldofcoca-cola.com/about-us/coca-cola-history/

http://www.coca-cola.com.ph/en/sustainability/women/coca-cola-philippines/

https://www.cci.com.tr/en/sustainability/our-focus-areas/economic-development

https://www.entrepreneur.com.ph/run-and-grow/coca-cola-femsa-ph-plant-tour-a00054-20160417

https://www.coca-colacompany.com/our-company/leadership