Accelerating Your Growth!

About Us

Founded in 2013, Catalyst Web Trends offers next generation digital marketing
solutions that will help your business grow faster and generate greater revenues.
Promote your business, improve your social media presence, and ensure that your
business gets the online exposure that it needs to succeed.

We create your online presence, market it, and help you capitalize on the global
reach that the World Wide Web offers.

A brainchild of Vaibhav Jaiswal, a 14 year old Internet Marketing veteran, Catalyst

Web Trendz delivers world class digital marketing services along with business
consultation and performance assessment services, which sets it apart from a
slew of online promotion companies that offer their services in the market today.
Some of our Clients
Digital Media Services

Social Media
Marketing

Search Engine
Programmatic
Marketing
Buying
(SEM)

Mobile
Marketing

E-Mail
Marketing
Digital Media Services

Online Video
Marketing
Website
Content Development
Marketing &
Management
Search
Engine
Optimization
(SEO)
Audience
Marketing
E-Mail Marketing Process

1
2
List of 3 4
E-Mail
Potential Send Reporting
Template
Clients or Campaign and Analysis
Design
Subscribers
E-Mail Marketing - Sample Database Segmentation

Software
Location
Demograp
hics
Hospitality Logistics

Industry Income
Demogra
Coverage phics

Travel SMBs
Age Group
Distribution

Retail

Database (In Lacs)

Online Shoppers 75
Credit Card Holders 73
Car Owners 71
Frequent Flyers 59
Women Professionals 24
IT Professionals 21
Case Study - PayUmoney (Electronic Payment Solution)

Campaign Objective
To generate leads for their merchant web store.
Static Mailer
Our Strategy and Execution
1. Mailers were sent to B2B targeted database

2. Second e-mail was sent after 48 hours to openers who did

not click

3. Weekly e-mail was sent to clickers, who did not fill the leads.

4. Conversion rate improved every month

Results
1. Generated 900 leads over a period of 3 months

2. E-mail Open Rate – 9%

3. E-mail Click Rate – 3%

Case Study - Flipkart (E-Commerce)

Campaign Objective Static Mailer

To generate sales for their product, worked on the Cost per sale
(CPS) model

Our Strategy and Execution

E-mails were sent on e-commerce database on openers

Results
1. 1000 sales generated in a month

2. E-mail Open Rate – 9%

3. E-mail Click Rate – 2.5%

4. 500 Mobile App installs were derived in the process

Case Study - Fab Hotels (Hospitality)

Campaign Objective
To generate relevant traffic and drive bookings Dynamic Mailer

Our Strategy and Execution

1. Ran the mailers on travel database

2. Creative communication was revised every week

Results
1. E-mail Open Rate – 11%

2. E-mail Click Rate – 4%

3. Conversion from click – 0.5%

Case Study - Clovia (E-Commerce)

Campaign Objective Multiple Dynamic

Mailers
To generate sales for the online lingerie store. Partnered with the
brand on Cost Per Sale (CPS) model. 6 months, 50% revenue
generation

Our Strategy and Execution

1. Mailers were sent to e-commerce, female targeted database.

2. The mailer volume was scaled up every month.

3. New mailer used everyday

Results
1. E-mail Open Rate – 13%

2. E-mail Click Rate – 7%

3. Average ticket cost was over INR 900

Case Study - OYO Rooms (Budget Hotels Network)

Campaign Objective
Static Mailers
Relevant traffic generation on their website

Our Strategy and Execution

1. Generated traffic through mailers by targeting audience
interested in travel

2. New offer mailer was sent twice a week

Results
1. Generated 3 lac visitors per month from highly relevant
traffic.

2. E-mail Open Rate – 13%

3. E-mail Click Rate – 7%

Case Study - Sterling Holidays (Holiday Resorts)

Campaign Objective
Dynamic mailers were
To generate leads for their holiday packages. designed and sent

Our Strategy and Execution

1. Highly targeted travel audience were sent mailers.

2. Mailers with different communication were sent to people

who opened and clicked the e-mails, thus giving quality leads

Results
1. More than 25,000 quality leads have been generated since 2
years.

2. E-mail Open Rate – 19%

3. E-mail Click Rate – 8%

Case Study - Zopper (Mobile Marketplace)

Campaign Objective-
Static Mailers
1. To generate relevant traffic from metro cities.

2. 10% open city wise traffic required

Our Strategy and Execution-

1. Mailers were sent to e-commerce audience who had
purchased in the past.

2. City wise campaign was created to understand the response

and create segments.

Results-
1. 38 lacs mailers were sent

2. 3.5 lacs mailers were opened

3. Attained an overall CTR of 5%

Case Study - W for Woman (Fashion Store)

Campaign Objective Multiple Dynamic

Mailers
To target women and generate relevant visits on their website.

Our Strategy and Execution

1. Women targeted mailers were sent.

2. Different creative communication was sent to openers and

clickers every alternate day.

Results
1. E-mail Open Rate – 8%

2. E-mail Click Rate – 2%

Case Study - Jabong (E-Commerce)

Campaign Objective
To reach unique men and women audience

Our Strategy and Execution

1. Multiple mailers were sent to audience aged between 18 to
35.

2. Different creative communication was sent to openers and

clickers every alternate day.

Results
1. E-mail Open Rate – 9%

2. E-mail CTR – 2.1%

Case Study - Brigade (Real Estate)

Campaign Objective
Static Mailers
To generate leads for various properties

Our Strategy and Execution

1. Mailers were sent to audience interested in real estate and
investment.

2. Leveraged income demographic audience database for

properties with different price range.

Results
170 leads were generated per month
Case Study - ebay (E-Commerce)

Campaign Objective
Dynamic mailers
To generate traffic and conversions for their offers.

Our Strategy and Execution

1. Ran online display banners across news, shopping and
coupon sites.

2. Leveraged frequent shopper database and sent them offer

mailers.

Results
1. Approximately, 1 lac clicks were delivered in 3 days

2. 33% conversion was derived

Case Study - Tupperware (Kitchen Products)

Multiple Dynamic
Campaign Objective Mailers

To generate relevant traffic on their website.

Our Strategy and Execution

1. Mailers were sent on E-Commerce buyers database

2. Women targeted database

Results
1. E-mail Open Rate – 9%

2. E-mail Click Rate – 9%.

3. The Open to click rate was approximately same.

Mobile Marketing - Multi Channel Interaction Services

Online Mobile Ads-

Mobile Operator Ads • App Install
via- • WAP & In-App Ads
• SMS Consumer Reach • Rich Media Ads
• MMS • Video Ads
• IVR/Missed Calls • Click To Call Ads
• Push Message • Facebook
• Search Engine
Mobile Marketing - User Segmentation for better targeting

•Age •City •OS •Data usage

•Gender •Mobile Data •GPS pattern
Speed •Brand-Model •Calling Patterns
•SMS usage
Demograph Device
Location Behavioural
ic Profiles

•Shopping •Agriculture •Usage patterns- •Music Lover

pattern – time, •Rural Interest •WhatsApp •Movie Lover
day •Facebook
•Brand Loyalty •Linkedin
Online Social Entertainm
Rural
Shoppers Media ent

•Health
•Astrology
•Traveller

Lifestyle
Case Study - Paytm (E-Commerce)

Campaign Objective
To generate app installs from incentivised advertisement

Location- Pan India

Duration- 1 month

Result- 20,000 installs were delivered

Case Study - Holiday IQ (Travel Info Portal)

Campaign Objective
To generate app installs from incentivised advertisement

Location- Pan India

Duration- 1 month

Result- 40,000 installs were delivered

Case Study - Shimply (E-Commerce, Online Fashion)

Campaign Objective
To generate app installs from non-incentivised advertisement

Location- Pan India

Duration- 1 month

Result-
1. 6200 installs were delivered in 10 days

2. The App was trending on Top on the Google App Store within
15 days of its launch.
Case Study - Oxigen Wallet (Mobile Payment Solutions)

Campaign Objective
To drive app installs and generate registrations on the Mobile
App. Worked on the Cost Per Registration Model (CPR)

Location- Pan India

Duration- 1 month

Result- 10,000 registrations were delivered

Case Study - ICICI Pockets (Mobile Payment Solutions)

Campaign Objective
To drive app installs and generate registrations on the Mobile
App. Worked on the Cost Per App Transaction (CPAT)

Location- Pan India

Duration- 1 month

Result- 100 registrations were delivered

Audience Marketing
Online Audience Data Aggregation Data Analysis

Multiple browsing patterns Data Management Platform

are captured from various Data is collected in the form
sources of cookies and advertising id
for analysis

Platform Partners

Audience Data
Campaign Management Segmentation

available via

Cookies, advertising ids are

DSPs used to run advertisement segmented based on user patterns
campaigns against relevant audience i.e. Demographics, Interest & Intent
segments
Sample Audience Segmentation
Travel Enthusiasts Domestic International Business Leisure

Sports Freaks Soccer Premium Water Cricket

Technology Computers Informational Networking ERP

Automobile
Luxury/Sports Cars SUV Mid-size cars
Sample Audience Segmentation

Women Shopping Pregnant Corporate Lifestyle & Fashion

Schooling Higher Studies Colleges/Uni. Study Abroad

Education

E-Comm. Frequent Shoppers Deal Shoppers Top Online Spenders

Entertainment
Movies Music Nightlife
Sample Audience Segmentation

Banking & Finance Investment Banking Insurance Credit & Finance

Mobile/I-pads/Tabs Laptops Gaming Consoles

Gadget Geeks

SMBs & Entrepreneurs B2B Decision Makers

Search Engine Marketing (SEM) - SEO & Video Marketing

A website attracts relevant audience when marketed well. Catalyst Web Trendz is an expert in
both SEO and PPC Ads.
Keyword research & analysis , targeting, copywriting, creative development, deep-linking
specification and submission to major search engines; to maximise ROI from the campaign.

Google Search-Largest web

search engine in India

Google Display Network-92% ad

reach among internet audiences
with unique targeting options.

Publish, measure, personalize and

monetize videos across multiple
screen

YouTube-Video promotion
Facebook Performance Advertising
Brands existing customers can be mapped & different audience buckets can be created based on their
behavior.

Loyalist Purchased Female Male One time

with offer Shoppers Shoppers Shopper
only

Lookalike Modelling help s to increase volumes with 95% similarity in behaviour.

Lookalike

Exclusive Offers
for different Offer 1 Offer 2 Offer 3 Offer 4 Offer 5
sets
Client Testimonials
Superlative is the word for Vaibhav. He owns the instinct of recognizing opportunities. Always available with
creative ideas, expertise & support. Works more like a team member instead of a service provider. Surely a value
addition to any business. Great work & keep the ball rolling!
Saranjeet Singh-Head Digital Marketing, PayU

Like the tagline says “Accelerating the growth” stands true in this case. Catalyst Web Trendz has been very
monumental in delivering exceptional values and performance for our key clients. Their team makes sure to create
outstanding end to end customer experience. Vaibhav Jaiswal - Founder has been the backbone in scaling up our
business relations and has always been proactive in extending any operational efforts required to deliver desired
results.
Sumit Gaikwad-General Manager, Inuxu Digital Media
Catalyst Web Trendz is our premium partner for our lead generation program and have associated with them for
more than three years. Catalyst Web Trendz are professional in their approach and their dedicated support & service
team are always up for our campaign's good health. We always look upon Catalyst Web Trendz as our flourishing
business partner. All the best.
Gaurav Gupta-Product Manager, Hello Travel
Catalyst Web Trendz has been a partner in our digital marketing play over the last year and I am very impressed with
both the quality of thinking and the implementation rigour they have brought to the table in this time. Mr. Vaibhav
Jaiswal has a deep understanding of the HolidayIQ.com business model coupled with seamless execution has meant
we have been able to tap into some exciting business opportunities that have, most importantly, delivered results, and I
see a fruitful partnership ahead of us.
Vivek Elankannan-Deputy General Manager, HolidayIQ
About the Founder

Mr. Jaiswal holds a diverse experience in online marketing and product development.
Many organizations have benefitted from his endeavor to go beyond the conventional ways
of managing business.

During his tenure at Rocket Internet Company, world’s largest internet marketing
organization, he evolved their digital business to next level. He conceptualized and managed
viral, branding and conversion campaigns.
He has also managed India’s largest B2B projects
B2B Directory (Dir.indiamart.com)
B2B Catalogs (catalogs.indiamart.com)
B2B Classifieds (trade.indiamart.com)

https://www.linkedin.com/in/vaibhavjaiswal

+91 9953590779, 9811799595

vaibhav@catalystwebtrendz.com
 Accelerating Your Growth!
Catalyst Web Trendz Pvt. Ltd.
D-745, Lower Ground Floor, Opp. Market No. 2, C.R. Park,
New Delhi - 110019
Tel: 011 - 41048341 / 41657858 / 40537790
www.catalystwebtrendz.com

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