QUESTIONNAIRE

COMPARISON BETWEEN ONLINE AND OFFLINE

MARKETING
(AMAZON VS WALMART)

Objective- To comprehend and evaluate the competitiveness of

Walmart and Amazon in the market.

Part-1: Background Information

Instruction: Please mark ( ) in front of the response that applies for you.

1. Gender:
 Male
 Female
2. Age:
 20 – 29 years old
 30 – 39 years old
 40 – 49 years old
 50 – 59 years old
 More than 60 years old
3. Have you ever done online shopping?
 Yes
 No
4. Have you ever done shopping from Amazon and Walmart?
 Yes, both
 No, both
 I used only Amazon
 I used Only Walmart
5. Which type of shopping you trust and prefer most?
 Online
 In- Store
Why?
………………………………………………………………………………..
………………………………………………………………………………..
6. Which thing attracts you more when you go for shopping or want to do shopping?
(Rank from 1 to 6, where 1 is most important  and  6 is least important)

 Price
 Discount
 Availability and Range of products
 Brand originality and warranty
 After sale service
 Customer loyalty

Part-2: Factors motivating the customers for shopping regularly

Instruction: Please mark the degree of your motivation to the following factors by
marking ( ). To what extent do you agree or disagree with each statement below.

Influencing Factors Scale of Agreement

Strongl Stron
y Agree Unsur Disagr gly
Agree (2) e ee Disagr
(1) (3) (4) ee
(5)
1. Amazon makes positive Impact     
on people as compared to
Walmart
2.     
3. Amazon has more Brand     
Loyalty than Walmart
4. Physical Appearance of     
products are more important for
the customer.
5. Peoples are so lazy that they     
don’t want to go to the market
6. Amazon helps to avoid traffic     
and wastage of time than
Walmart
7. We can get anything with single     
click with varieties.
8. Walmart has best discount and     
price range of each and every
product than Amazon
9. Walmart have all the brands     
 which a customer need as
compared to Amazon
10. Walmart is better than Amazon     
as a shopping place for all type
of customer.
11. Amazon has the better supply     
chain network than Walmart
12. Walmart should try and expand     
their market in E-commerce
websites and Apps also

Part.3 Product based competition. Support your answer with ( ) mark

1. Amazon is best in :
 Groceries
 Clothing
 Vegetables
 Non-veg food items
 Chemicals based things
 Medicines
 Electrical appliances
 Automobile Parts
 Automobile vehicles
 Telecom Appliances
 Everything
2. Walmart is best in :
 Groceries
 Clothing
 Vegetables
 Non-veg food items
 Chemicals based things
 Medicines
 Electrical appliances
  Automobile Parts
 Automobile vehicles
 Telecom Appliances
 Everything

Thank you so much for taking out your precious time to participate in the study!