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Ratchakrit Klongpayabal
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
Business Model Innovation Map
Business Model Triangle
What do you offer to the customer?
What?
Value
Proposition
Who?
Revenue Value
Model Chain
How is revenue created? Value? How? How is the value proposition created?
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
01
ADD-ON
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
02
AFFILIATION
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
03
AIKIDO
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
04
AUCTION
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
05
BARTER
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
06
CASH MACHINE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
07
CROSS SELLING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
09
CROWDSOURCING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
10
CUSTOMER LOYALTY
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
11
DIGITIZATION
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
12
DIRECT SELLING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
14
EXPERIENCE SELLING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
15
FLAT RATE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
16
FRACTIONAL OWNERSHIP
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
17
FRANCHISING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
18
FREEMIUM
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
19
FROM PUSH TO PULL
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
20
HIDDEN REVENUE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
22
INGREDIENT BRANDING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
24
LAYER PLAYER
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
25
LEVERAGE CUSTOMER DATA
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
26
LICENSE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
28
LONG TAIL
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
29
MAKE MORE OF IT
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
30
MASS CUSTOMIZATION
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
31
NO FRILLS
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
32
OPEN BUSINESS MODEL
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
33
OPEN SOURCE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
34
ORCHESTRATOR
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
35
PAY PER USE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
36
PAY WHAT YOU WANT
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
38
PERFORMANCE-BASED
CONTRACTING
Who What Value How
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
39
RAZOR AND BLADE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
40
RENT INSTEAD OF BUY
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
41
REVENUE SHARING
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
43
REVERSE INNOVATION
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
44
ROBIN HOOD
Aravind Eye Care System (1976), One Laptop per Child (2005),
TOMS Shoes (2006), Warby Parker (2008)
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
45
SELF SERVICE
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
49
SUPERMARKET
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
50
TARGET THE POOR
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
51
TRASH TO CASH
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
52
TWO-SIDED MARKET
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
53
ULTIMATE LUXURY
This presentation is adapted and based on working Paper “The St.Gallen Business Model Navigator” by Oliver Gassmann, Karolin Frankenberger, Michaela Csik