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At Business Bridges, we help you build loyalty and trust with reality-
based marketing.
We empower great ideas and believe that great content comes from great
people, just like you!
We can help you cut through the noise, find your audience and deliver your
brand story at it's best. We are dedicated to authentic brand stories and
use journalistic methods to create the largest possible value for both your
budget and your audience.
MEN
We hope you are ensuring the highest safety standards to safeguard your
health during these trying times. Many business gurus are predicting bad
business fortunes for people in the aftermath of the Covid-19 pandemic. I
beg to differ. True people's habits and preferences may change which will
affect some businesses but only those which will not change. For instance
online shopping has picked up, if your business is not fully workable online
then you may miss out on some sales. For instance, if you relied on walk
through customers, it is possible even after Covid-19 that many people will
restrain their movements for some more months avoiding ultra social areas
like downtown. Such people surprisingly are the ones who have purchasing
power.
Marketing has changed so much in recent years. You don't need to spend
piles of shillings on billboards, newspapers and music trucks to reach
thousands. Not only were those methods expensive but also not
measurable. However with your own digital marketing strategy, you can
always analyse, measure and see which channels, campaigns or adverts
are causing engagements, inquiries and ultimately sales for your business.
So in this proposal I want to highlight the following.
First of all this is only an illustration of the kind of strategy that we shall
brainstorm together with you and we shall implement as a marketing
system for your business.
There are three vital stages: Reaching people, Converting them into
buyers, turning the buyers into repeat customers and advocates for your
brand.
But then, let us be honest. Stats prove that on average only 3% of the
people who will see your offers or your products will buy them. On average
27% may not buy immediately due to one reason or another such
as lack of money at that moment or probably because they don’t know how
to use the product or service. For instance, for a marketing agency like
ours, after the initial contact with our potential clients, we seek to educate
them about the advantages and necessity of our service. Once people
appreciate, they are able to trust us with their work. In a similar case, you
really want to use social media and your website or even YouTube to
educate people about the different ways their homes or living spaces could
look better thanks to GoodGlass Uganda, about the different decor accents
people can experiment with, there are so many ideas that can be
implemented. And many strategies such as automatic Facebook
messenger messages or email messages that can be set up to notify
people about new discounts, new designs or any interesting campaign that
we shall be thinking off. In the long run, someone who never bought
something initially would be compelled to buy. So many combinations of
offers and tactics that take people's initial buying objectives away can be
made. I realise Good Glass is a very creative brand in terms of recycling
glass, conservation etc.
As you have noticed, 2020 marketing is very interlinked with almost the
whole business process. As such in case you choose to outsource your
marketing to us, we shall constantly be touch and making many
suggestions about what to implement. It does not end there, customers
especially those who purchased have to be constantly engaged to increase
their lifetime value to your business. Treating them right coupled
with the right marketing communications makes them happy but most
importantly it makes them indirectly brand ambassadors by giving you free
referrals. The referrals can be direct and deliberated by us for instance a
discount code to give a friend and any other creative thing or the referral
can be non-premeditated(which is even sweeter) such as a customer
tagging your active Instagram or Facebook in their photos thereby giving
you exposure to almost their whole world.
The entire experience that we shall design for you will be fully
encompassing covering all steps of the customer journey,
retention and so on. By the way, this requires a really long meeting with
you.
1.1 Identifying the target market – It is not only a lovely home piece but it
can also work as a gift. It is hard to target those who want to buy for home
use on social media adverts. But being easily locatable on Google search
and social media allows people to see the wine holder. Those planning to
take a gift on a wedding and sort of express interest to attend the event on
Facebook. Facebook advertising can allow you to reach such people with
your offers and suggestions. You can target only people planning to attend
weddings on a given weekend and suggest the amazing wine holder as a
gift option to take to the newly weds.
1.2 Crafting the right message and the media – Many things are
involved in the process of presenting a winning advert; nice pictures or
videos(videos are most preferred), good graphics, really persuasive words
and most importantly right keyword research and placements. It is a
complete process that we carry out to optimise your advertising and earn
you the best returns.
2.2 Lead nurturing system – For those who express interest above and
are captured in our marketing system, many of them have to be nurtured
into making the purchase. Again this can be done in many ways, risk
reversal is among the methods. If someone refuses to purchase because of
price or some sort of fears, a money back guarantee averts that objection
(and this is not dangerous if your product or service is fantastic). Making
the sales process flexible can also improve on conversions for instance,
offering multiple payment options and even cash-on-delivery! Btw, people
buy some things with emotion and then justify their actions with logic later.
As such you want to erase any obvious objections at the point of sale. Look
at this product description page for one of the business we market for ( It is
my personal business btw) https://treasurebox-gifts.store/products/sound-
activated-tshirt-spiral-pattern You will see the sales page has social proof,
a bit of urgency and even a way to lower the price. These are actions that I
use to erase objections
2.3 Lead conversion system – I might have put the vital parts of this in
the previous part. But a promise of a unique and prestigious experience
coupled with a flexible payment method and good risk reversal can be a
good incentive for someone to release money in a scenario where they
might have had other options lingering in the mind.
3.2 Increasing the lifetime value – Ideally you want a customer to buy an
item from you, get hooked and they keep returning over and over again.
Only the customers who have a special attachment to your business will do
this. This has to be deliberately planned in that even if another similar
business opened for business on the ground floor, the customers would still
climb up to you if you were on the 20th floor. Also you don’t want customers
reaching you by accident where someone just enters your door by luck.
You want to eliminate luck and chart your own destiny. That is why it is vital
to create customers for life. For a your unique business, this is easily
achievable, once someone buys anything, you could offer customisation
options or even a thank you card containing an offer like a free wine of their
choice to use in the wine holder (assuming you sell it at a high mark up to
cater for this). You always wanna give them an offer that is irresistible.
What you have read is not even a fraction of what we shall be doing to
grow your business. We shall discuss that in detail with you. During the
month of April, 2020, if you agree to outsource your marketing efforts to us,
our website designer will be glad to freely design for you a fully functional,
modern and dynamic e-commerce website equipped with all the
functionalities we would love to implement for FREE. We know you are not
working due to the current situation as such we shall provide most of our
services for FREE for all new clients until June 5th. Plus, once you start
paying for our service, you only pay at the end of the month when the work
is done. We have a dedicated team that will always do your work on time.
Furthermore, I run my own party supply shop for young children's items. It
is new. It is located at Acacia Place. It is called the Treasure Box and it’s
website which is made by myself is https://treasurebox-gifts.store/
Proposal by:
Ntegeka Isaac
ntegeka.i@yahoo.com
+256789324075
Kampala, Uganda.