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FINAL PROJECT
(BBA - 1H)
Think about some company that you’ve heard about that interests you, or some company that has
products you like. If you are considering starting your own business, choose a company that you
particularly admire, and that you might use as a model for your own business.
Consider this selected company for your analysis for this final Management project.
(Note: It is not necessary to make sub-points for each question mentioned under each section.
The given questions are just for your guidance and should be used as a reference only to guide
your report.)
1. Company Introduction
- Describe the firm.
- How old is it?
- In what industry (or industries) is the firm active?
- What products or services does it sell?
- Who are its principal competitors?
2. The External and Internal Environments
- How well is the company performing in the industry?
- Conduct a SWOT analysis for your company.
3. Organization Structure
- Describe the basic structure and hierarchy of your company.
- Does the structure of the company make sense?
- Do you think the structure is effective?
4. Human Resource Management
- What is your company’s overall strategy for human resource management?
- What is your company’s main approach for staffing the organization?
- To what extent does this organization emphasize development and motivation of
its workforce?
- What training methods seem to be most widely used in this organization? Do its
training programs seem to be above or below average for this industry?
5. Leadership
- What can you find out about the CEO of the company?
- How would you characterize his or her way of leading and managing?
- Describe his or her leadership approach the leadership models from your text?
- Would you characterize the CEO as an effective leader?
6. Managerial Decision Making
- Research and find an example of a significant strategic error or a significant
strategic success that managers at the organization have made over the last
decade?
- What concepts discussed in the text contributed to the failure or success?
- What barriers to effective decision making did the organization face?
7. Conclusion and reflection
- What are your concluding remarks about the overall performance of the company,
its leadership, management approaches and decision making process?
- If you are given a chance to become the company’s CEO, what would you do
differently?