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Guided by:
Mrs.Swati Bhargava
Made by-
Amisha Pawar.
Khushi Agrawal
Manasvi Wagh
Manisha Thapa
Himani Khandelwal .
Introduction:
Packaging is one of most important parts of marketing. As clothing is for
humans ,packaging is for products.
Packaging refers to the act of designing and producing the container or
wrapper of a product. Packaging plays an important roal in determining
customers attitude towards the product sometimes by looking at the
packaging the customer tries to access the product quality. Attractive
packaging is one of the important factors in success of a product and
perform better .
Levels of
packaging
1. Primary Packaging
2. Secondary Packaging
3. Transportation Packaging
Primary Secondary Transportation
Package package Package
Primary Packaging
It refers to the products for
immediate container.
Example:- Toothpaste ,Colgate,
Pepsodent etc…
Secondary Packaging
It refers to additional layer of
protection that are kept till the
product are ready for use.
Example:- A toothpaste tube
comes in a cardboard box.
When a consumer using the
toothpaste he disposes of box
but retain the primary tube.
Transportation Packaging
It refers to further
packaging necessary for
storage a transportation .
Example:- A toothpaste
manufacture may send
the goods to retailer in a
carbolated box.
Functions
of packaging
Product Identification
:-
Packaging greatly helps in identification of
product. A nivea jar can be easily identified
by its blue colour packaging. It give the
product unique identify.
Product Protection :-
Packaging protects the contects of a product
from spoilage, breakage , leckage , forage ,
damage climatic effect etc. This kind of
protection is required doing storing distribution
and transportation of product.
Facilitating use of
product :-
The size and shape of
package should be such that
it should be convinent to
open handler & use for the
consumer.
Product Promotion :-
Packaging is also used for
promoting purposes . An attractive
colour , photograph or typephase
many be used to draw attention for
people at purchasing time.
Packaging makes product to look
different & unique with different
product that people attracted
towards it & products get
promoted.
Evaluation of packaging
:-
From the very beginning, packaging has been
involving and will keep on involving with changing
due to its influency perceptions.