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Directions: The final exam study guide for Copywriting Mastery is 54 questions.
All questions on this study guide relates back to one of the 55 exam questions
you will see on the Copywriting Mastery Final Exam. All answers can be found in
the videos in the modules. This study guide is broken down by module. The
notes you take in the workbook will
also be BENEFICIAL when filling out your Study Guide.

Module 1 - Core Concepts of Copywriting

1. Of all the CVJ Stages, which stage is one of the hardest to write
copy for?

2. List the different types of content types you can have at the
Engage Stage of the CVJ.

3. Your main intent of copywriting is to do what?

4. What is the main difference between copywriting and branding?

Final Exam Study Guide 1

5. List the three rules of selling.

6. According to Bob Bly, a good copywriter should prove what about

your solution you are trying to sell?

7. How do you write a buyer persona? What steps should you be


8. When you are writing your copy, who is the most important

9. What is another term for the “Big Idea?”

10. How many CTA’s should you include in your copywriting?

11. How can you research “hot button” topics?

Final Exam Study Guide 2

12. Which internal team can you use to help you get to know your

13. List out the 4 P’s and the attributes of each one.


Module 2 - Diving Deeper into Effective Copywriting

1. How do you overcome selling resistance?

2. List a few things you should be testing when it comes to your


3. Where should your benefit come when writing bullet tip copy?

4. How do you generate passion in your copy?

Final Exam Study Guide 3

5. What should you be worried about when weaving passion into
your copy.

6. When writing a story, you want to make your prospect what type of
character in the story?

7. List the different ways you can find ways to write a story.

8. If you are writing a parable, what is the preferred writing voice to


9. If you are trying to write to relate to your prospect, which type of

writing voice is best used to connect with your prospect?

10. Where should you normally start your stories?

11. Which process should you use to help you plan your story process?

Final Exam Study Guide 4
Module 3 - What is Your Copy Really Selling?

1. When writing copy is it better to focus on benefits or features? Why?

2. What should you focus your copy on when it comes to highlighting

your benefits for your product or service.

3. When writing future benefits, what pronoun (subject) should you use?

4. List the different copy types you can use when writing for future

5. Define the term “benefit” when it comes to products/services.

6. How does the question “So What?” help you discover the deeper

Final Exam Study Guide 5

7. List the different aspects of a USP.

8. How do you articulate your USP in your copywriting?


Module 4 - Persuading Your Prospect

1. According to Ryan Deiss, why do people buy transformations?

2. The purpose of your copy should be to move your prospects from

a less desirable _________ _________ to a more desirable ________

3. What type of pronouns do you use with 1st Person, 2nd Person,
and 3rd Person writing voices?

4. List the ways to forge a personal connection with your prospect.

Final Exam Study Guide 6

5. What are the attributes of a prospect’s core complex?

6. What test can you run to help you identify an emotion your
prospect may be feeling?

7. What core emotion is best for using when writing non-profit copy?

8. Which of the core emotions can be used to “open Pandora’s


9. What is the Golden Thread and how can it be used to improve

your copywriting?

10. What are the four legs of the four-legged stool?


Final Exam Study Guide 7

Module 5 - Anatomy of a Sales Promotion

1. List out all the sections of the anatomy sales promotion.

2. How does a headline work in your sales promotion?

3. Which type of lead works best when the value of your product/
service is already known?

4. Which section of the sales promotion will be the majority of your

body copy?

5. What is a false close and how does it help your copywriting?

6. How does a guarantee in your sales promotion help mitigate risk?

7. What is the strategy behind adding a PS in your email?

Final Exam Study Guide ••• 8

Module 6 - Copywriting Secrets from the Masters

1. Which type of voice should you avoid writing in when you writing
your copy?

2. What is the #1 design goal of your copy?

3. What should you avoid in your copy at all cost?

4. What are the 5 W’s and the one H?

5. How many benefits should you include in your copywriting when

writing a testimonial?

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