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Conscious Clarity
Embracing the beautiful
restraints of living with less
@alpjewelry
Conscious Clarity
Embracing the beautiful restraints of living with
less
After an era that has been defined by choice, how do we For design industries, this shift to a more minimalist mindset
adapt to restraint? Conscious Clarity embraces the beauty, will take a number of forms. In apparel, expect to see hi-tech
innovation and opportunity that comes from living with less. and performance-focused fabrics in everyday wear and
tailoring, offering greater durability and versatility. In beauty,
Across the world, the impact of climate change is revealing
look out for simpler and more precisely targeted products.
itself in increasingly devastating ways, and living smaller
And in lifestyle and interiors, there will be a re-prioritisation of
and smarter is becoming an imperative rather than a choice.
leisure and time affluence. We will also see a re-evaluation of
In South Korea, for example, food waste recycling has
retro themes across all categories, not through the slavish
increased from just two percent in 1995 to 95% in 2019
recreation of specific styles or decades, but through pieces
thanks to strict government policies, and in the Netherlands
that are more broadly rooted in classic design.
(and soon beyond), new startup Gibbon is making it possible
to go on vacation without luggage (or frivolous pre-vacation Fittingly, this direction can be best summed up by the prolific
purchases) by renting excess inventory from retailers to German industrial designer Dieter Rams, whose dictum
travellers. The free rein of libertarianism is being supplanted amounts to just three words: “Less but better.”
by the beautiful restraints of limitarianism.
Action Points
1 . Fabrics in their purest form deliver timelessness and minimalism:
prioritise noble and natural fibres such as cotton, silk and wool in
their simplest, purest forms to address consumer focus on de-
materialisation and a less-is-more mindset. Enhance qualities with
mercerised sheen and calendered fluidity for core separates and
luxe-touch suiting.
2 . Build versatility into apparel with technical fibres: offer value-
added everyday qualities to your consumer. Outerwear, utility
classics and core tailoring feature invisible performance and
durability via climate-ready weatherproof protection. Look for
premium technical blends such as Recover, as well as insulating
qualities such as Econyl, Newlife and Repreve nylons and
polyesters.
3 . Enhance sustainability through fibres and mechanical finishes:
use organic and natural RWS, GOTS and FSC-certified fibres,
keeping blends pure for optimum circularity. Offer streamlined and
toxic-free decorative techniques such as fabric manipulation.
4 . Offer reassurance through soft comfort: in a climate of anxiety,
softness will be an increasingly important quality for fabrics and
finishes. Padded quilts and felted wools offer enveloping and
cocooning comfort. Heritage colour-woven checks and stripes with
a sense of nostalgia also play into the appeal of the comfortable
and familiar.
Sicky Magazine
Timeless Tailoring
DK&D
Ami
The concept: In a move to reduce and streamline multiple processes and techniques,
decorative aspects are pared back to minimalist fabric manipulation, mastered by
modern brands such as Loéil. Barely-there flowing patterns are also important in this
story, evoking a sense of sensual softness and fluidity.
Fibre & yarn: Use organic peace silks and FSC cellulosics such as Tencel, Cupro and
Naia for luxurious sheen, drape and buttery handles – ideal for eveningwear.
Construction: Look for charmeuse, georgette and crêpe-back satin, engineered
seersucker stripes, airy cloqué blistering, and heat-set plissé placements. Replicate
swirling patterns with tonal or matte-and-shine jacquards.
Relevant for: blouses, dresses, intimates
Kosuke Nishimura
Marina Moscone
Softened Classics
Dash + Miller
Raw Edges
Dash + Miller
JA Fabric by Takisada
Nagoya
The concept: Classic influences remain key for blouse- and dress-weights, aligning with
timeless values. Play into a less-is-more sensibility with subtle palettes and pared-down
softened marks and patterns, which can give textiles a more casual look.
Fibre & yarn: Keep surfaces light with organic and premium GOTS cotton crepes and lawns.
Add texture with linen, and use Cupro or Modal for smarter shirting and dresses. Blend with
fine worsted wool or mohair for mid-weight suiting and outerwear. Explore shadow and soft
focus effects with space-dyed and melange yarns.
Construction: Grids, overchecks and stripes have a versatile quality, working well for casual
and smart applications. Padded micro-quilts offer soft structure for outerwear.
Relevant for: shirting, dresses, tailoring, separates, jackets, loungewear
Bav Tailor Rare Thread
Brushed Canvas
Lola Lely
Klauber Brothers
The concept: A focus on zero-waste and circular manufacturing will shift conventional
perceptions of beauty, fuelling innovative approaches to repurposed textiles,
championed by the likes of Eileen Fisher. Pieced, patched and mended fabrics become
more delicate and refined, taking on a value akin to artworks.
Fibre & yarn: Factor in circularity via efficient recyclability or biodegradability of natural,
organic and pre- or post-consumer waste cottons, linen, hemp and silk.
Construction: Needle-punched layers of sheer offcuts and scraps play with parchment-
like translucency and create a build-up of colour. Employ engineered patchwork as a
decorative placement focus.
Relevant for: formal pieces, with sheer qualities for occasionwear
Aurelia Jordan Kuo
Waste No More
Revisited Nostalgia
Deveaux
Juste Magazine
Kathryn Sullivan
Industry Credits & Collaborations
Studios
The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns
Digital Identities Digital Identities The Pleasure Principle Digital Identities Made in Nature
The Pleasure Principle The Pleasure Principle Creating Intimacy The Tactile Internet Decolonisation
Survival Mode The Tactile Internet Time Affluence Pre-Futures
The Horror De-Materialisation
FUTURE DRIVERS
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transformation across Innovations Trend Concepts present
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FUTURE CONSUMER