Essay about blue ocean strategy.

In the first chapter, we find that the strategy of the blue ocean is based on leaving
aside competition against other companies and focusing more on innovation, as this is
the key to success.
One the one hand, we have the red ocean, where companies aggressively compete to
be the first in customers, in this strategy to be successful it’s necessary to destroy each
other. It is a clear example of what happens here in Colombia. Companies only focus
on making a profit without creating or giving a better result to the customers.
Companies that choose this strategy turn the business into a field of war, where
everyone already has knowledge of the rules of the game and where the territory is
limited by the strong congestion that is generated by the existence of all the equal
companies. In the red ocean, companies set aside their stamp, they do not create new
styles that characterize them or make them unique in their production, so customers
no longer see anything different other than the price, producing low demand and
growth.
On the other hand, we have the blue ocean. In this strategy, there must be the ability
to create a new space in the market and make the competition irrelevant. The blue
ocean teaches us the importance of going further, generating ideas never seen in the
market. In this strategy, to be successful, companies do not compete with each other,
they only enter a market never contested before, and where the rules of the game are
waiting to be put in, as they are increasingly new. To understand this concept, the
book gives us the example of the Circus Di Solei, this circus reinvents itself in the
market, creating a different circus concept, where the performance is enjoyed by
adults and young people, not just by kids. It sought to expand in the market without
having to compete and achieved it by focusing on the creation and innovation of the
never before seen and thus benefit customers by giving it a better experience.
I think that companies should improve and think better about the strategy that they
are taking, see which one is the best fit for their project, and generate demand. In the
red ocean, most companies are focus on beating others in existing markets, profit
margins are low and growth limited. In the blue ocean, it is all about navigating the not
before known. It is calm and empty see where viable ideas are generated.