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GED 0109

Speech Communication
Dr. Dominique Angela M. Juntado
 What is the difference between:
 To Persuade
 To Convince
 To Influence?
 Why do people communicate?
 It is natural
 Usage of words and symbols makes it a part of
 Communication is the method to accomplish almost
every meaningful human goal
 It is a skill
 Ability to communicate depends on one’s experience,
training, and insight.
 It is deliberate
 The perspectives of people are neither ‘accidentally’
nor ‘unconsciously’ changed through persuasion.
 Persuasion is therefore definable as ‘a deliberate act
where we decide that we desire a specific change with
targeted people in the real world.’2
 It is about change
 As a result of persuasive communication, people will
think, feel, and act differently.
 Therefore, Persuasion is…
 Words for change
 Intentional and deliberate
 A skill you improve
-Thoughts- -Feelings- -Behaviors-
Beliefs Sadness Smiling
Facts Anger Nodding
Attitudes Disgust Frowning
Values Shame Grimacing
Attributions Happiness Voting
Disgruntlement Buying
Optimism Volunteering
 Persuasion also changes emotions and moods. More
often, you’ll want to understand the other person’s current
emotion or mood to help you pick the most effective
persuasion play.
 A Persuasion Play is a specific, planned act of persuasive
communication you design and implement to achieve a
goal. (ex. To change a mood or to create behavior change)
 Q: Is there a difference between Persuasion vs.
Manipulation? (Justify your answer.)
 All three categories are connected inside us
 Our thoughts can change our feelings
 (ex. If you are feeling slightly dejected, start thinking
‘good’ thoughts about your past successes and your
feelings will change)
 Our feelings can change our thoughts
 (ex. Seeing a story on TV that outrages and angers you --
- and soon all those calm and rational thoughts are
 Our behaviors can change our feelings
 (ex. If you’re feeling down, exercise a bit --- even just
stretch or walk briskly --- and your feelings will
 Does ‘persuasion’ have to be angry or aggressive to be
successful? (Justify your answer)
 Does ‘persuasion’ require strategy? Why or why not?
 If you answered ‘yes’, what do you think goes into
 How you know if you are good at persuasion?
 Is there a difference between being able to persuade
people and ‘having power’?
 Eye Contact with the Audience5
 Focusing your eyes helps you concentrate. When your eyes wander, they take in
random, extraneous images that are sent to your brain, slowing it down.

 When you fail to make eye contact with your listeners, you look less authoritative,
less believable, and less confident.

 When you don't look people in the eye, they are less likely to look at you. And when
they stop looking at you, they start thinking about something other than what you're
saying, and when that happens, they stop listening.

 When you look someone in the eye, he or she is more likely to look at you, more
likely to listen to you, and more likely to buy you and your message.

 When you look a person in the eye, you communicate confidence and belief in your
point of view. One of the most powerful means of communicating confidence and
conviction is sustained, focused eye contact.
 Eye Contact with the Audience5
 Sustained, focused eye contact makes you feel more confident and
act more assertively. It may feel weird at first, but when you
practice, it becomes a habit that gives you power.

 When your listeners see your eyes scanning their faces, they feel
invited to engage with you. They feel encouraged to signal to you
how they feel about what you're saying--with nods, frowns, or
skeptical raisings of their eyebrows.

 As a result, your listeners are transformed from passive receivers to

active participants. Your monologue takes the form of a dialogue,
albeit one in which you speak words while they speak with gestures
and facial expressions. Your speech or presentation is suddenly a
 Eye Contact with the Audience5
 However, to have a successful dialogue with your
audience, you must respond to what your listeners are
signaling. So, for instance, when you see skepticism, you
might say, "I know it seems hard to believe, but I
promise you, the investment makes sense. The data
bears it out. “

 Finally, when you look someone in the eye for three

to five seconds, you will naturally slow down your
speech, which will make you sound more
 Posture6
 Physical Implications: Optimizing Breathing
 Slouching, rounding your shoulders forward, keeping
your head down leaves less room for your lungs to fill up
when you breathe
 Additionally, you are putting some of the muscles
around the collarbone and neck in a strenuous position
which will make breathing difficult
 Diaphragmic Breathing vs. Thoracic Breathing
 Posture
 Physical Implications: Optimizing Breathing
 Not having sufficient air to speak at length can also
impact our mindset
 Posture
 Outward Psychological Effects: Making Impressions
 Conveys image of ‘Leadership’, ‘Comfort’, ‘Confidence’
 Gives impression that you are confident in what you are
 Posture
 Gestures and their Meanings7
 Leaning to one side – you don’t really want to be there,
you are trying to slip away
 Pacing across the speaking area – If without purpose
and no relation to the speech, it shows you cannot wait
to finish and that you are wasting time there.
 Rocking back and forth – loss of power; you are needing
 Posture
 Optimizing Posture for Public Speaking
 To become conscious of your posture, first think about
your back position --- how straight you are standing, or
 Keep your shoulders back and keeping your weight on
the balls of your feet will help combat slouching.
 Good posture starts with a comfortable pair of shoes
 Paralinguistics
 Volume: Loudness or softness of the voice
 Speed: Pace which something is spoken
 Intonation: Rise and Fall in voice
 Tone of voice: Feelings added while speaking
 Pronunciation: The manner in which a word is uttered
 Articulation: Clarity in the voice
 Pause: A break taken while speaking
 Punctuation Marks: The use of conventional symbols &
pacing in communication.
 6 Public Speaking Tips to Hook Any Audience
by Charisma on Command: https://youtu.be/k8GvTgWtR7o
 Amy Cuddy ‘Your body language may shape who you are’
TED Talk.
 1-4 Booth-Butterfield, Steve. The Complete Idiot’s Guide to Persuasion. USA: Alpha, 2009.

 5Wyeth,Sims. ‘10 Reasons Eye Contact is Everything in Public Speaking’.

INC.com https://www.inc.com/sims-wyeth/10-reasons-why-eye-contact-can-
 6Roy,William. ‘How bad posture can impact your public speaking’. Pitch Cards
Website. https://pitch.cards/how-bad-posture-can-impact-your-public-
 7Burke, Charmaine. ‘Body Language Posture.’ The Art of Communicating.