MICROSOFT CORPORATION

(A Term Paper)

Submitted By:

Julius P. Fronda

Starr Luyaben

Rhea Joy Mora

Jyacinth Talattag

Justine Helena Agustine

Hannah Kathleen Argal

Millen Merdith Mansibang

BSMT 2A
 I. Origin/ History of Corporation

Microsoft Corporation is an American multinational technology company with

headquarters in Redmond, Washington. It develops, manufactures, licenses, supports,
and sells computer software, consumer electronics, personal computers, and related
services. Its best known software products are the Microsoft Windowsline of operating
systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers.
Its flagship hardware products are the Xbox video game consoles and the Microsoft
Surface lineup of touchscreen personal computers. In 2016, it was the world's largest
software maker by revenue (currently Alphabet/Google has more revenue). The word
"Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No.
30 in the 2018 Fortune 500 rankings of the largest United States corporations by total
revenue.

Microsoft Corporation is a leading developer of personal-computer software

systems and applications. The company also publishes books and multimedia titles,
produces its own line of hybrid tablet computers, offers e-mail services, and sells
electronic game systems, computer peripherals (input/output devices), and portable
media players. It has sales offices throughout the world. In addition to its main research
and development centre at its corporate headquarters in Redmond, Washington, U.S.,
Microsoft operates research labs in Cambridge, England, Beijing, China,Sadashivnagar,
Bangalore, India, Santa Barbara, California, Cambridge, Massachusetts, New York,
New York,and Montreal, Canada.

In 1975 Bill Gates and Paul G. Allen, two boyhood friends from Seattle,
converted BASIC, a popular mainframe computer programming language, for use on an
early personal computer (PC), the Altair. Shortly afterward, Gates and Allen founded
Microsoft, deriving the name from the words microcomputer and software. During the
next few years, they refined BASIC and developed other programming languages. In
1980 International Business Machines Corporation (IBM) asked Microsoft to produce
the essential software, or operating system, for its first personal computer, the IBM PC.
Microsoft purchased an operating system from another company, modified it, and
renamed it MS-DOS (Microsoft Disk Operating System). MS-DOS was released with the
IBM PC in 1981. Thereafter, most manufacturers of personal computers licensed MS-
DOS as their operating system, generating vast revenues for Microsoft; by the early
1990s it had sold more than 100 million copies of the program and defeated rival
operating systems such as CP/M, which it displaced in the early 1980s, and later IBM
OS/2. Microsoft deepened its position in operating systems with Windows, a graphical
user interface whose third version, released in 1990, gained a wide following. By 1993,
Windows 3.0 and its subsequent versions were selling at a rate of one million copies per
month, and nearly 90 percent of the world’s PCs ran on a Microsoft operating system. In
1995 the company released Windows 95, which for the first time fully integrated MS-
DOS with Windows and effectively matched in ease of use Apple Computer’s Mac OS.
Microsoft also became the leader in productivity software such as word-processing and
spreadsheet programs, outdistancing longtime rivals Lotus and WordPerfect in the
process.

Microsoft dramatically expanded its electronic publishing division, created in

1985 and already notable for the success of its multimedia encyclopaedia, Encarta. It
also entered the information services and entertainment industries with a wide range of
products and services, most notably the Microsoft Network and MSNBC (a joint venture
with the National Broadcasting Company, a major American television network).

As a result, by the mid-1990s Microsoft, which became a publicly owned

corporation in 1986 became one of the most powerful and profitable companies in
American history. It consistently earned profits of 25 cents on every sales dollar, an
astonishing record. In the company’s 1996 fiscal year, it topped $2 billion in net
income for the first time, and its unbroken string of profits continued, even during
the Great Recession of 2007–09 (its net income had grown to more than $14 billion by
fiscal year 2009). However, its rapid growth in a fiercely competitive and fast-changing
industry spawned resentment and jealousy among rivals, some of whom complained
that the company’s practices violated U.S. laws against unfair competition. Microsoft
and its defenders countered that, far from stifling competition and technical innovation,
its rise had encouraged both and that its software had consistently become less
expensive and more useful. A U.S. Justice Department investigation concluded in 1994
with a settlement in which Microsoft changed some sales practices that the government
contended enabled the company to unfairly discourage OS customers from
trying alternative programs. The following year the Justice Department successfully
challenged Microsoft’s proposed purchase of Intuit Inc., then the leading maker of
financial software for PCs.

Partly because of its stunning success in PC software, Microsoft was slow to

realize the commercial possibilities of network systems and the Internet. In 1993 it
released Windows NT, a landmark program that tied disparate PCs together and offered
improved reliability and network security. Sales were initially disappointing, but by 1996
Windows NT was hailed as the likely standard for PC networking, quickly surpassing
Novell’s NetWare in market share. Microsoft did not move into Internet software until a
new venture, Netscape Communications Corp., had introduced Navigator, a Web
browser program that simplified the once-arcane process of navigating the World Wide
Web. In a violent change of course, Microsoft quickly developed its own browser,
Internet Explorer, made it free, and moved aggressively to persuade computer makers
and Internet service providers to distribute it exclusively. By 1996 Microsoft was
bundling Explorer with Windows OS and had begun the process of integrating Explorer
directly into Windows. In response, Netscape accused Microsoft of violating its 1995
consent decree and sued; those efforts helped to persuade the Justice Department to
reopen a broad investigation of Microsoft.

In 1999, following a trial that lasted 30 months, a judge found Microsoft in

violation of the Sherman Antitrust Act (1890) and ordered the breakup of the company.
In 2001 an appeals court overturned the breakup order but still found the company
guilty of illegally trying to maintain a monopoly. The company’s legal woes continued in
2004: the European Union (EU) levied the largest fine in the organization’s history to
that point, €497.2 million ($611 million), in retaliation for what were described as
Microsoft’s near-monopoly practices. In February 2008 the EU imposed an even higher
fine, €899 million ($1.35 billion), on the company for having defied the EU’s 2004
antitrust decision against Microsoft for illegally bundling multimedia software with its
Windows operating system to the exclusion of competitors.

In 2001 Microsoft released the Xbox, an electronic game console that quickly
captured second place in the video gaming market. In 2002 it launched Xbox Live, a
broadband gaming network for its consoles. A more powerful gaming console, the Xbox
360, was released in 2005. In an intensely competitive market, where the Xbox faced
strong pressure from the Nintendo Wii and Sony PlayStation, Microsoft struggled
through the years to make consistent profits from its console. For example, in 2009 the
company cut the price of the Xbox 360 Elite by as much as 25 percent in order to pick
up market share. The move was successful; by 2010 the Xbox 360 was the most-used
game console in the American home. But at the same time, the price cuts also led to a 6
percent drop in revenue in Microsoft’s Entertainment and Devices Division (EDD).

Other EDD products also struggled. The Zune family of portable media players
introduced in 2006 failed to challenge the market dominance of Apple’s iPod. The
Windows Mobile OS, used in smartphones made by a variety of vendors, including
HTC, LG, Motorola, and Samsung, trailed in market share in the United States behind
Research in Motion’s BlackBerry and Apple’s iPhone. In 2009 Microsoft ceased
publishing online and disc versions of its Encarta encyclopaedia.

Microsoft began planning a major replacement for all of its operating systems in
2001. The project, code-named Longhorn, encountered numerous delays, in part
because of efforts to address the public’s growing concern with computer security and
consumers’ desire for PCs to have greater integration with a full range of entertainment
equipment within the modern electronic home. The company started over, and the new
operating system, renamed Vista, was released to other software developers late in
2006 and to the general public in 2007. Like most new operating systems, Vista met
with initial problems involving incompatibilities with older computer peripherals. More
problematic for the new operating system was its “bloated” structure, which required a
very fast microprocessor and large amounts of dedicated computer memory for proper
functioning. Its high threshold for adequate system resources deterred many companies
and individuals from upgrading systems from earlier, and perfectly serviceable, systems
such as Windows XP (derived from the term Windows Experience). In addition,
consumers were baffled by the numerous Vista options—Home (Basic or Premium),
Ultimate, Business, and others—while business users (Microsoft’s core market) balked
at its major change to the user interface and were unwilling to port their internal
applications to the new system.

Microsoft’s corporate users had other reasons to stick with Windows XP. Though
still problematic compared with other operating systems, XP was significantly more
secure than its predecessors. XP was also faster and much more stable than Windows
95 or 98, and it ran tens of thousands of software programs written specifically for it,
which made business users reluctant to switch operating systems. It can be argued that
customer satisfaction with XP is what killed Vista among business users. PC makers,
who were contractually required by Microsoft to ship products with Vista, were
compelled to offer “downgrades” from Vista to XP, and user appreciation even
compelled Microsoft to extend its official support of the older OS through 2014, three
years beyond its normal support policies.

Adding to Microsoft’s OS problems was increased competition in the

marketplace. Apple’s Mac OS X, riding on the huge success of the iPhone and iPod
consumer products, grew in popularity. Linux, long an operating system for the
technically adept, began to appear in more user-friendly versions, such as Ubuntu, and
by the end of the first decade of the 21st century, Linux had captured one-third of the
growing low-cost netbook market. Yet, despite its problems in the marketplace,
Microsoft remained the dominant supplier of operating systems. Windows held a
worldwide market share of 86 to 92 percent, depending on the research analysis. With
the release in 2009 of Windows 7, the replacement for Vista, to critical praise by
reviewers and analysts, Microsoft’s lead remained intact. In 2012 the company released
Windows 8, which offered a start screen with applications appearing as tiles on a grid.
Windows 10, released in 2015, featured Cortana, a digital personal assistant capable of
responding to voice commands (as did the iPhone’s Siri), and a new Web browser,
Microsoft Edge, which replaced Internet Explorer.

Microsoft’s continued OS dominance and its quick recovery in the “browser wars”
did not repeat itself in the search-engine market, where Microsoft’s search engine, Live
Search, trailed well behind those of Google Inc., the new industry giant, and Yahoo!
Inc., the durable Internet portal site. Microsoft hoped to change the market dynamics
with the release in 2009 of Bing, a “decision engine” designed to display more retrieved
information in search pages than was typical, thus enabling better-informed decisions
concerning what links to follow or, in some cases, displaying enough information to
satisfy the original query.

In 2008 Microsoft had offered to buy Yahoo! for $44.6 billion, but this proposal
was rejected by Yahoo! However, negotiations between the companies continued, and
in 2009 an agreement was reached in which Yahoo! would use Bing for its Web site and
would handle premium advertisements for Microsoft’s Web site—an arrangement
scheduled to last 10 years. Microsoft followed up the agreement with Yahoo! by
licensing search content from Wolfram Research, makers of the Mathematica-powered
Wolfram Alpha scientific search engine.

On another front in its competition with Google, Microsoft moved into cloud
computing, where application software and data storage are provided by centralized
Internet services and are simply accessed by users through their local PCs. Microsoft’s
first move was with its Windows Azure platform, announced in 2008. Azure lets service
providers or businesses build computing infrastructure in the “cloud” and then offer the
infrastructure as services to users. In 2011 Microsoft released Office 365, a cloud
version of its highly profitable Office business software suite (comprising Word, Excel,
PowerPoint, Outlook, and OneNote) that included services and features similar to those
of Google Docs.

In 2011 Microsoft bought the Internet voice communication company Skype for
$8.5 billion, which at that time was the largest acquisition in Microsoft’s history.
Microsoft planned to add Skype to Xbox, Outlook, and Windows smartphones. The
Skype acquisition placed Microsoft in competition with Apple’s video-chat service
Facetime and Google’s Internet communication service Voice.

In 2000 company cofounder Gates relinquished his role as CEO of Microsoft to

Steve Ballmer, whom Gates had met during his brief tenure at Harvard University in the
1970s. He handed over the title of chief software architect in 2006 to Ray Ozzie, a chief
developer of the computer networking package Lotus Notes in the 1990s. In 2008 Gates
left the day-to-day running of the company to Ballmer, Ozzie, and other managers,
though he remained as chairman of the board. Ozzie stepped down in 2010, and
longtime Microsoft executive Satya Nadella replaced Ballmer as CEO in 2014.

There was some concern (and some hopefulness) among industry observers that
the departure of Gates would hamper Microsoft’s preeminent position in the computer
industry. That situation did not materialize. The company retained its top spot in both
business and consumer segments, including operating systems, productivity software,
and online gaming services. In 2012 it introduced Surface, a line of hybrid tablet
computers with hardware designed by Microsoft itself, a first for the company. It also
had competitive products in almost all areas of business information technology and
applications. Microsoft’s core strengths and most of its profits were to be found on its
business side, where it set global standards with its products. Nevertheless, Microsoft’s
management understood that the company also had to have a major, even if not a
dominant, presence in consumer markets as improvements in information technology
continued to blur the line between personal computing and business computing.
 II. Present Status

Microsoft Corporation is an American multinational technology company with

headquarters in Redmond, Washington. It develops, manufactures, licenses, supports,
and sells computer software, consumer electronics, personal computers, and related
services. Its best known software products are the Microsoft Windows line of operating
systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers.
Its flagship hardware products are the Xbox video game consoles and the Microsoft
Surface lineup of touchscreen personal computers. In 2016, it was the world's largest
software maker by revenue (currently Alphabet/Google has more revenue). The word
"Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No.
30 in the 2018 Fortune 500 rankings of the largest United States corporations by total
revenue.

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop
and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal
computer operating system market with MS-DOS in the mid-1980s, followed by
Microsoft Windows. The company's 1986 initial public offering (IPO), and subsequent
rise in its share price, created three billionaires and an estimated 12,000 millionaires
among Microsoft employees. Since the 1990s, it has increasingly diversified from the
operating system market and has made a number of corporate acquisitions, their largest
being the acquisition of LinkedIn for $26.2 billion in December 2016, followed by their
acquisition of Skype Technologies for $8.5 billion in May 2011.

As of 2015, Microsoft is market-dominant in the IBM PC compatible operating

system market and the office software suite market, although it has lost the majority of
the overall operating system market to Android. The company also produces a wide
range of other consumer and enterprise software for desktops, laptops, tabs, gadgets,
and servers, including Internet search (with Bing), the digital services market (through
MSN), mixed reality (HoloLens), cloud computing (Azure), and software development
(Visual Studio).
 Steve Ballmer replaced Gates as CEO in 2000, and later envisioned a "devices
and services" strategy. This unfolded with Microsoft acquiring Danger Inc. in 2008,
entering the personal computer production market for the first time in June 2012 with
the launch of the Microsoft Surface line of tablet computers, and later forming Microsoft
Mobile through the acquisition of Nokia's devices and services division. Since Satya
Nadella took over as CEO in 2014, the company has scaled back on hardware and has
instead focused on cloud computing, a move that helped the company's shares reach
its highest value since December 1999.

In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded
company in the world after having been dethroned by Apple in 2010. In April 2019,
Microsoft reached the trillion-dollar market cap, becoming the third U.S. public company
to be valued at over $1 trillion after Apple and Amazon respectively. Microsoft is the
world's most valuable company.
 III. Contribution to the World’s Economy

Microsoft's story is founded on the goal of having a world impact. Under the
leadership of its first CEO Bill Gates, and on to his successor, Steve Ballmer, to its
current leader Satya Nadella, Microsoft has been an integral part of social change and
world affairs.

Microsoft has been around for the past 40 years. The company recently recently
celebrated its anniversary and Bill Gates even sent out a letter to all employees, where
he talked about how great the software giant is.

Over the 40-years Microsoft has been in existence, the company performed a lot
of great feats, some that have managed to stand the test of time. It changed the way we
use computers using Windows OS or Office software. Today we are going to talk about
the 5 ways Microsoft changed the world in ways many might not have known, until now.

When the company launched Media Center, it was way ahead of its time, which
is one of the reasons why it failed to take off. It came packed with a lot of the features
we see today in many Smart TVs from different manufacturers.

Playing against strangers online had been around long before Microsoft entered
the field. However, online gaming truly took off after the company launched Xbox Live, a
model that is now being copied by Sony and several other companies.

Microsoft was the first company to highlight the smartphone and tablet. It did so
with Windows CE, Pocket PC, and Windows Mobile. Ironically, the company that did it
first is now well behind the ones who followed. Read the History of Windows Tablets.

There was a time in the late 1990s when Apple was short on cash. The company
needed $150 million to stay afloat, and Microsoft was the one that saved the iPhone
factory from certain doom. If Bill Gates had refused at the time, chances are we
wouldn’t see such exceptional products from Apple.

Computers decades ago were too complicated for the everyday man, but
Microsoft went ahead and changed the game by making computers, personal. Now
Microsoft is hoping to change things again with the announcement of HoloLens, a
personal holographic computer housed over the eyes.

Microsoft not only put a PC in every home and on every desk but was crucial to
defining the relationships between OEMs, platform providers, developers, businesses
and consumers that are the foundations of the present age of personal computing.
 I. Introduction

Microsoft is an American multinational computer technology corporation whose

history started 4th April 1975. Formed by Harvard College dropout, Bill Gates and his
childhood friend Paul Allen, Microsoft has now become the biggest software company. It
is also one of the most valuable companies in the world.

Microsoft Corporation, leading developer of personal-computer software systems

and applications. The company also publishes books and multimedia titles, produces its
own line of hybrid tablet computers, offers e-mail services, and sells electronic game
systems, computer peripherals (and portable media players. It has sales offices
throughout the world. In addition to its main research and development center at its
corporate headquarters in Redmond, Washington, U.S., Microsoft operates research
labs in Cambridge, England, Beijing, Sadashivnagar, Bangalore, India, Santa Barbara,
California , Cambridge, Massachusetts, New York, New York ,and Montreal, Canada.

With user-friendly tools like Windows, Office and MS Paint, Microsoft was
successful with making computing, something that was remote and foreign to most
people, a personal and easy experience. Consumers and businesses also benefitted
from the fact that Microsoft's platform became the dev box and target of a massive
community of developers who ultimately supplied Windows with 16 million programs.

Microsoft not only put a PC in every home and on every desk but was crucial to
defining the relationships between OEMs, platform providers, developers, businesses
and consumers that are the foundations of the present age of personal computing.
Microsoft mainstreamed personal computing to the extent that PCs are now available in
a range of forms and price points. Third-world countries, where there is no or limited
electricity, are even provided with durable wind-up PCs.

PCs and Windows have become the fundamental tools that have helped authors
write best sellers, artists create masterpieces, musicians craft music, social service and
volunteer organizations monitor resources, manufacturers optimize production, banks
power ATMs and much more. Their integration in almost every part of our lives has
changed our world.

Though the PC market declined after the smartphone's advent, the existence of
these modern mobile PCs, is a testimony of Microsoft's impact on the world and
personal computing. Especially since Microsoft's $150 million contribution to Apple in
1997 saved the Cupertino company, enabling it to exist long enough to introduce the
world-changing iPhone in 2007.

Many of the world's businesses, which drive local and global economies and
have intricate relationships with and impact on local and global communities, run on a
Microsoft-based IT infrastructure. From Windows Server to Intune device management,
to Azure cloud services, to Surface deployment, Office 365 and more, Microsoft is the
platform that many large and small businesses around the world run on.

The global scope and the impact of these relationships cannot be overstated.
Multibillion-dollar companies rely on the integrity and reliability of Microsoft's tools daily.
We have witnessed the impact and costs to businesses when these systems are
compromised.

Businesses are not the only high-profile consumers of Microsoft tools.

Governments, from local municipalities to agencies like the U.S. Department of Defense
to various governments around the world, such as China, rely on Windows and other
Microsoft services for smooth operations and security.

It is a testimony to the powerful role Microsoft plays in global affairs that its tools
are relied upon by governments around the world.

One of the features of Microsoft corporation is the Microsoft word, which is widely
used by many people around the globe. Microsoft Word is a great tool as typing is faster
than ever, It is easy to correct the mistakes by just hitting the backspace or delete
button, There are the templates for any type of document and mail merge from a
database so that you can easily send out the letters to multiple people at a time.
 Microsoft Word requires a computer to edit or view the documents which may
sometimes not be there especially when on the go, The people use the same templates,
So, The documents just become clones of each other and help option sometimes
provides vague answers.

In the Philippines, Microsoft corporation has big impact when it comes to

technological advancement. Filipinos Microsoft employees are passionate about giving
time, money, and skills to address the issues facing our world. It’s part of our culture
and how we live our mission. Microsoft makes sure that you grow by giving
opportunities to increase your skill set with online training and education. It's a
technology company so they make sure there are ways for you to be updated with both
software and hardware to use aside from just the product knowledge.

Microsoft is all about empowering people and organizations with technology. So

it goes without saying that we are staunch supporters of the administration and the
DICT’s mission to empower Filipinos through digital transformation. Through the digital
transformation of our government processes, we don’t just address operational
inefficiencies, but create meaningful economic impact as well, leading to further
development of the Philippines.

Microsoft is a company built on a dream that has been largely accomplished.

Though it has had many misses, including smartphones, Zune, and Microsoft Bob, the
company is looking forward. Surface introduced a new PC category, Windows 10 on
ARM opens the door to potential telephony-enabled PCs, and Windows Mixed Reality
and HoloLens position the company to democratize augmented and virtual reality for a
future of holographic computing.

Microsoft's influence raises some concerns as well. It's AI-driven camera

technology that can recognize, people, places, things, and activities and can act
proactively has a profound capacity for abuse by the same governments and entities
that currently employ Microsoft services for less nefarious purposes.
 II. History of Corporation

Microsoft has an undeserved reputation as a boring company that makes boring

products. In reality, nothing could be further from the truth. Microsoft’s journey from a
scrappy, opportunistic startup in New Mexico to a global corporate software giant is a
fascinating story of ambition, power, and hubris.

The company’s numerous product missteps in the 2000s had done little besides
confuse consumers and cast doubt on Steve Ballmer’s leadership. Failed products like
Windows Vista, Windows Kin, Bob 1.0, Windows phone and Zune player.

Despite this, for all its faults, it’s impossible to imagine modern computing without
the company that Gates and Allen founded in 1975. Microsoft never wanted to be the
best software company—only the biggest. Microsoft’s focus was in quantity, not qualit,
as Bill Gates said "if you cant make it good, at least make it look good". The company’s
relentless pursuit of market share gave the company the clout and resources it needed
to weather the various storms of the ’90s and 2000s.

Microsoft’s mistake is a learning opportunity for every company to prioritize

quality over quantity. Their attempts at cash grabs products that they expect to make
high profit failed which in return almost bankrupt their company. It also ruined their
reputation because of the numerous lawsuits against them that made the consumers
lose their trust on the company. So without that early market dominance, the company
may not have survived so many mistakes.

Despite their broad adoption and impressive market penetration, Microsoft’s

products have never been particularly popular with consumers. The company has,
however, always known its ideal buyer intimately—managers, not end users. This
knowledge is essential, especially for companies operating in highly competitive
markets.

It can be very hard for even young companies to change and adapt to
fundamental shifts in a market. Microsoft’s slavish devotion to the boxed-software model
almost killed the company. Successfully shifting focus in a changing market requires a
keen understanding of not only your core strengths but your most vulnerable
weaknesses.

Microsoft effectively created then dominated a brand-new market by cleverly

anticipating bigger shifts in the nascent home computing market. What Microsoft failed
to do, however, was respond in a timely way to clearly evident changes in how people
bought and used software and adapt accordingly.

Microsoft may not have the kind of reputation that newer companies like Google
and Facebook enjoy. It does, however, occupy a truly unique place in the history of
computing technology. Without Microsoft, the world would look, feel, and work a lot
differently than it does today—and Bill Gates’ relentless drive to succeed was a driving
force behind his company’s incredible growth and longevity.

Under Satya Nadella’s watchful leadership, Microsoft emerged from one of its
most challenging periods to finally become the 21st-century technology company it has
always promised to be. The company’s future is far from guaranteed, however, and
Nadella will have to continue challenging his company to do better and be better if his
company is to succeed. At Satya Nadella’s Microsoft, it seems that quality may finally
be more important than quantity.

III. Conclusion and Recommendation

Conclusions
Based from the findings, it can be concluded that Microsoft Corporation plays a
significant role in the industry especially the in the business world and education,
boosting efficiency and productivity; adding a pinch of entertainment. Meanwhile,
quality, diversity and innovation can be highly seen in Microsoft for it constructed highly
useful softwares for maintenance and administration; applications for educational
purposes, productivity, digital media authoring, 3D creation and video games; search
engines; servers; and Windows components. Microsoft also manufactures consumer
electronics, personal computers and related services. In addition, it has big impact when
it comes to technological advancement and globalization. Hence, it empowers people
and organizations, addresses operational inefficiencies, and creates meaningful
economic impact leading to development and underscoring productivity

Recommendations
Noted from the conclusions abovementioned, the following recommendations
were made for Microsoft Corporation and everyone:
1. Everyone is encouraged to use Microsoft products due to its usefulness and
user-friendliness;
2. People should Microsoft products in an appropriate manner;
3. Microsoft should continuously improve and development their products due to the
fast-changing needs and wants of the people;
4. Microsoft should preserve their product alignment with good externalities;
5. Microsoft have to build up a stronger security system against cybercrime;
6. Microsoft must maintain its competitive advantage.