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● Driving the modernisation of the tourism sector, improving its technological capacity
and enhancing the effectiveness and efficiency of management processes,
● Strategy and investment for the Paradores de Turismo.
Paradores de Turismo S.A., a public corporation established as such in 1991 but
whose origins dates back to 1930, runs the state-owned hotel network. There are now
94 establishments, employing 3 500 people, most of which are located in historic sites and
other interesting natural areas.
SEGITTUR is a state-owned company responsible for promoting research and
development for innovation in the Spanish tourism industry, in both the public and private
sectors.
The main co-ordination instruments between public and private tourism stakeholders
are the:
● Inter-Ministerial Committee for Tourism (Comisión Interministerial de Turismo) whose
members represent those national ministries that have responsibility for tourism-
related matters,
● Sectoral Tourism Conference (Conferencia Sectorial de Turismo) which brings together
public representatives from central government and the autonomous regions with
tourism responsibilities,
● Spanish Tourism Council (Consejo Español de Turismo) which brings together all the
territorial tourism administrations (state, regions and provinces/cities) and the private
sector i.e. chambers of trade, the National Employers’ Association (CEOE), professional
associations, trade unions and a wide spectrum of tourism professionals,
● Advisory Council of Turespaña (Consejo Asesor de Turespaña), established in 2013 to
enhance collaboration with the private sector. It comprises 11 members, 5 of which
come from the private sector.
The 17 autonomous regions are responsible for the promotion and regulation of tourism
within their own territories. Local entities (provinces and municipalities) manage their own
tourism interests, mainly in terms of promotion and dissemination of information.
Total resources allocated to tourism at State level in 2015 is EUR 323.72 million, a 2.18%
increase over 2014, but significantly less than in 2011. This includes EUR 236 million to the
Secretariat for Tourism and EUR 85 million to Turespaña. The main source of funding is the
General Budget of the State. At state level there are no specific touristic taxes. Turespaña
gets about 20% of its income resources from its commercial activity. The Secretariat for
Tourism is responsible for a special EUR 220 million fund, not included in the General
Budget, to provide loans for the modernisation of tourism destinations.
In addition, a very important share of tourism expenditure comes from the
17 Autonomous Communities and their own budgets.
Inter-Ministerial
Ministry of Industry, Energy and Tourism Committee
for Tourism
Co-ordination boards
Sectoral Tourism
Conference
Turespaña’s
Advisory Council
Department for Co-operation Department for Tourism Development
and Tourism Competitiveness and Sustainability
State Company for Innovation and Tourism Spain Institute for Tourism State Network of Tourist Establishments
Technology Management and Facilities
(SEGITTUR) TURESPAÑA (PARADORES DE TURISMO DE ESPAÑA)
Source: OECD, adapted from Ministry of Industry, Energy and Tourism, 2016.
The current issues for tourism are the sustainable use of natural resources
(environmental, economic and social) and the need for planning and management in
public tourism policies. Other key issues are seasonality and geographical diversification,
away from the coast and towards higher spending markets. Spain has a wide range of
relevant products including niche areas such as rural and urban tourism, gastronomy,
shopping and health tourism. There is a rural tourism promotion plan for 2014, which is
already giving results, and a Plan for Shopping Tourism focused on Asian markets. A new
health tourism cluster has been created, with the combined efforts of different ministries
and the private sector in international promotion. Other areas of diversification include:
golf tourism, ecotourism and religious tourism.
Policy priority areas are defined in the National and Integral Tourism Plan 2012-15
(PNIT) which lays down a series of objectives for the Spanish tourism sector:
● Boost tourism activity and profitability,
● Generate quality employment,
● Encourage market unity,
● Improve international ranking,
● Enhance the cohesion and renown of brand “Spain”,
● Favour public-private co-responsibility.
● Address the seasonality of tourism.
These objectives will be accompanied by three instruments: boosting knowledge,
entrepreneurship and training; improving tourism supply; and diversifying demand.
Emphasis is placed on strengthening the Spanish brand, and using the tourism brand
as a lever to improve the overall country brand, helping to generate confidence for
investing in, and trading with, Spain.
Emphasis is also placed on customer satisfaction. A loyalty programme has been
created along with initiatives addressing airport fees and the red tape associated with the
tourism visa process.
Policies also support the repositioning of mature destinations, with credit facilities for
renewing tourism infrastructure, customer experience management, standardisation of
accommodation rating and categorisation, bringing out the importance of Spain’s cultural
and natural heritage, wine and cuisine and innovation in destination management with
the design of Smart Destinations and Smart Cities specially supported by SEGITTUR.
In order to disseminate improved knowledge and information about the sector, there
is a new approach to national tourism statistics under the National Institute of Statistics,
creating synergies and reducing costs and allowing Turespaña to prioritise information
analysis.
To capitalise on talent and entrepreneurship, new financial instruments have been
developed to facilitate access by SMEs to money for Research, Development and Innovation
(R+D+I) projects and the development of innovative products. Credit lines for young
entrepreneurs seek to facilitate innovative business models, to improve competitiveness in
the sector and support the incorporation of young entrepreneurs and their projects.
Statistical profile
2008
Domestic tourism consumption Inbound tourism consumption Internal tourism consumption
Total .. .. ..
Consumption products 53 923 51 736 120 889
Tourism characteristic products 42 616 34 790 91 013
Accommodation services for visitors 16 513 12 464 32 445
Food and beverage serving services 14 506 13 529 28 764
Passenger transport services 6 656 7 107 20 013
Air passenger transport services .. .. ..
Railways passenger transport services .. .. ..
Road passenger transport services .. .. ..
Water passenger transport services .. .. ..
Passenger transport supporting services .. .. ..
Transport equipment rental services .. .. ..
Travel agencies and other reservation services
3 384 418 6 043
industry
Cultural services 1 557 1 272 3 748
Sports and recreation services .. .. ..
Country-specific tourism characteristic goods .. .. ..
Country-specific tourism characteristic services .. .. ..
Other consumption products 11 307 16 946 29 876
Tourism connected products .. .. ..
Non-tourism related consumption products .. .. ..
Non-consumption products .. .. ..
.. Not available
Disclaimer: http://oe.cd/disclaimer
OECD (2016), “Spain”, in OECD Tourism Trends and Policies 2016, OECD Publishing, Paris.
DOI: http://dx.doi.org/10.1787/tour-2016-36-en
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