I.

NAME OF THE BUSINESS

The partners have agreed upon to name the business, EVENTually

Perfect, finding it suitable to the type of service that the partners desire to
establish. According to the Merriam-Webster Dictionary, the adverb eventually
means at some later time; in the end. Likewise, the primary goal of EVENTually
Perfect is to produce an event that despite various restrictions that may arise,
the business would perfectly match the customer’s specifications. Furthermore,
it is decided that the name should be stylized in a way that the word “EVENT”
is capitalized as it helps the type of service offered emphasized.

II. COMPANY LOGO

EVENTually Perfect offers events planning and coordinating services.

Its logo is imprinted with the words 'EVENTUALLY' and 'perfect' colored in
orange and blue, respectively and are surrounded by confetti. The words
'Events Planner and Coordinator' are added at the bottom to help the customers
determine the business' type just by observing its logo. The proponents have

1
chosen the party popper as the business' main icon as it is used in different
events and celebrations mainly to add fun and enthusiasm. The color blue is
associated with depth and stability. It means trust, loyalty, confidence and faith.
Orange, according to color psychology, represents being adventurous and fun.
These colors' meaning are aligned to what we expect the customers would feel
about us: to give their trust and faith to EVENTually Perfect that in providing
events filled with creativity, warmth and enthusiasm.

III. LOCATION OF THE ENTERPRISE

EVENTually Perfect is
located at Unit 8C Ground Floor,
The Green Podium, One Archers
Place, Taft Avenue, Malate,
Manila. It is a small office for 5-7
persons which measures 40
square meters. Most meetings
with the clients are conducted in
restaurants/coffee shops, in
client’s home, in places where the
client wishes to celebrate the
event, or over the phone. When the company has achieved its target point,
EVENTually Perfect will have office branches in the neighboring areas of Manila
to expand business, enabling it to reach out to more people.

2
 The company wants to
maintain high professionalism.
The office is equipped with the
latest business technology, such
as computers, data software,
telephones, fax, internet
connection, printers and other
relevant machines. The office
would also have space for the
storage of supplies and
equipment for the operation of the
business.

IV. BRIEF DESCRIPTION OF THE BUSINESS

Making and implementing choices are vital in achieving success in

events planning and organizing. With Murphy’s Law as a golden rule for the
special events industry, “Anything that can go wrong will go wrong”. Social
gatherings tend to flop due diverse reasons. The spearhead’s lack of
experience can pose a threat since managing events require familiarity. If the
person in charge of facilitation has little or insufficient background of the
activities, workloads, and his team’s capabilities, anything can go out of control
quickly. Being undeniably late and the habitual procrastination are deeply
embedded in the Filipino culture; thus, poor time management can ruin any
plan. Misallocations of resources could mean the littlest details to fall between
the cracks and waste every peso; and every peso lost is crucial in assuring that
expenses fall beneath the client’s budget estimates. Having a competent team
handling your most precious occasions will ease the burden of having to go
through every task and aspect yourself. Thus, there is a boomingly lucrative
demand for event planning and coordination organizations.

3
 EVENTually Perfect strives to be the premier option of the Filipino
citizens in the special events industry. The whole point of planning and
coordinating events is to deliver a remarkable experience. From choosing the
right activities and options, utilizing the available resources and manpower,
meeting the client’s wants, and down to delivering those visions. The goal is to
correspond the customers’ desire to celebrate, constraints in time and finances,
and the business’ intention to produce profit. Through the team’s
professionalism, expertise, and devotion, reasonably-priced quality events are
sure to be delivered.

Founded originally on a hit telenovela, EVENTually Perfect is dedicated

to catering the needs and financial budget of the middle class. Established as
a partnership and located at Unit 8C G/F, The Green Podium, One Archers
Place, the team specializes in event planning and coordinating. Services of
devising event arrangements (outlining the client’s budgets, visions and goals,
conceptualizing the tone and theme) and coordinating (handling the venue
accommodations and receptions, location styling, catering, staffing) can be
availed as packages. The team’s planning overview generally consist of design
conceptualization, proposal approval, decision-intensive organization,
coordination, and evaluation.

Being proudly Filipino, EVENTually Perfect is invested in the community

it resides in. The team gives back to the community by providing job
opportunities outside of the organization by employing local citizens and
vendors with shared visions and quality value-added products and services. To
stay on top, the business does not only recognize, but also acknowledges the
demands of the society. Whether the clients are teens looking forward to their
coming of age, young lovers seeking to surprise their partner, students
organizing their school events, good friends throwing the soon-to-be bride a
bridal shower, or adults celebrating their anniversaries, the team is delighted to
be their companion.

4
 Directing the flow of event planning and executing is no easy feat, but
facing the trivial hurdles to make any and every event highly memorable is the
forefront of EVENTually Perfect.

V. MAJOR ASSUMPTIONS AND OVERVIEWS

A. Management Feasibility

EVENTually Perfect is a partnership formed by four partners. Two of

them are capitalist partners namely, Lorabelle Angel Pido and Jonah Claire
Santos, while the other two are capitalist-industrialist partners namely,
Patrisha Mae Crispino and Angeli Marie Sagun. Each of the partners will
contribute two hundred fifty thousand pesos (₱250,000) cash as the initial
capital of the firm. Aside from the cash contributed, the capitalist-industrialist
partners will also render their skills and expertise in the operation and
management of the business. Each will share in the profit or loss with the
ratio of 20%, 20%, 30%, and 30% respectively. Patrisha Mae Crispino and
Angeli Marie Sagun will also be given a compensation aside from having a
larger portion in the profit or loss sharing because they were designated as
the managing partner or the Directress of EVENTually Perfect and the
treasurer of the business. Manpower will require an accountant, treasurer,
secretary, and twelve (12) event coordinators. Employees will be selected
based on their background, capabilities, and skills required to conduct the
service.

Business will commence its operation on January 2018, after

completing the pre-operating activities with an allocated period of 4 months.
They have complied with the legal requirements by the governing
accreditation prearranged by Securities and Exchange Commission (SEC)
and Bureau of Internal Revenue (BIR).

5
B. Marketing Feasibility

This aspect focuses on the study of the market which helps in building
the foundation for the financial aspect of the business. This highlights the
relationship between demand and supply through techniques such as
demand and supply gap analysis; marketing program and projected sales
are also assessed in this aspect. To further understand the market and the
business, EVENTually Perfect also evaluates its strengths, weaknesses,
opportunities and threats and how these things can be maximized (or
minimized, when necessary) in order to come out with strategies to
strengthen the business. These are necessary steps so that EVENTually
Perfect could provide efficient and effective plans to aid in the promotion and
operation of its business.

C. Technical Feasibility

This aspect is distinguished from the other aspects by its highlight on

what the business is and what the business has to offer in its target market.
It provides the service description and the process from which these services
will be given to the consumers. Description and evaluation of the location site
is also discussed. It is highly focused on the operations side of the business
and what plans can be made so that the business will function in accordance
to its nature and type. Furthermore, financial data is also given to assess the
expenses of the company before the start of the operations and will be
projected for the following years. Lastly, this also provides detailed
description of the pre-engagement, engagement and post-engagement
process of the business.

D. Financial Feasibility

This aspect is the most crucial component of the study wherein the
results of the management, marketing, and technical aspects are being
measured, evaluated, and expressed in peso terms. Financial aspect
6
projects how much start-up capital the business will need to obtain, the
sources of capital, returns of investments, and other financial considerations.
Furthermore, it determines how much cash is needed, its sources, and how
it will be spent. This aspect serves as an assessment of the financial
considerations of the proposed business venture: start-up capital, expenses,
revenues, income, and disbursements. This entails information regarding the
company’s projected income, cash flows, financial position, and changes in
partners’ equity. Financial aspect will give a clearer interpretation of the
company’s overall financial performance.

The business venture desires to be profitable enough to retain an

amount which will be forwarded as working capital for the next operating
cycle. As part of the financial aspect of the study, the proponents shall weigh
the company’s profitability, solvency, and liquidity through financial ratio
analysis. Based on the calculations, the proponents shall determine if
EVENTually Perfect is financially feasible and profitable.

E. Socio-Economic Feasibility

This aspect shows the implications of the business and its impact to
socio-economic development. From the commencement of the proposed
business, there is a necessity of requiring resources from the community.
The company offers opportunities for the people and also, pay the
corresponding fees and taxes to the government. Generated revenues of
government shall be utilized for projects for the benefit of the public, thus,
promoting equal dispersal of wealth and welfare. This aspect also shows the
corporate impact of the establishment to its environment and the influence
of the business organization to the society and the community.

7
VI. METHOD OF FINANCING

EVENTually Perfect is a service-oriented business which caters the

coordinating and planning needs of the events desired by its clients. The
proponents – being everyone is inclined with the said venture – decided to
establish the form of organization be a General partnership. Two (2) out of four
(4) partners will be capitalist-industrialist partners but all of them will contribute
two hundred fifty thousand pesos (₱250,000) each for cash amounting to a total
of one million pesos (₱1,000,000) to finance the initial operation of the
business. The invested capital is considered to be sufficient enough to cater for
the preliminary needs of EVENTually Perfect.

VII. LONG-RUN OBJECTIVES

EVENTually Perfect has the following long-run objectives:

1. To further expand the business operations through developing a wider

scope of services that the company is offering to its clients within the span
of 3-5 years.

2. To cater a wider range of customer type and numbers meeting their

increasing needs and wants for events planning and coordination.

3. To have at least eighty percent (80%) of the investment contributed by the

partners returned within five (5) years.

4. To capitalize on greater number of equipment.

5. To be one of the strongest players in the industry of events planning and

coordination.

8
VIII. INVESTMENT COST

The total investment cost is one million pesos (₱1,000,000.00), covering

the partners' investments aforementioned. The detailed computation of project
cost will be presented in this paper's financial aspect section

9
I. BACKGROUND OF THE STUDY

The Filipinos have a whole year round of occasions marking their

calendars. Regardless of the individual’s financial capability, they find ways to
celebrate the occasion as grandly as they could.

In the past decade, events planning and coordinating services became a

new career field that has relatively grown enormous in the market. The demand
for this escalated as the current generation tends to celebrate almost every
important event of their lives. In addition to the lack of expertise in planning
events, today’s fast paced living makes it hard to meticulously prepare
everything needed; thus, the demand for hiring someone specializing in this
field increases.

Event planning is the process of planning a ceremony, occasions, party

or convention. It includes, but is not limited to: budgeting, establishing dates
and alternate dates, selecting and reserving the location, developing a
theme/motif for the event, arranging the technicalities needed (e.g., lights and
sounds), providing securities, sending invitations to attendees, emergency
plans, clean up and conducting evaluations of the event. Additionally, event
coordinating deals with managing the individual components of an event to
ensure that it goes smoothly as planned. Its goal is to make the plans made
into a reality.

This line of work deals with a lot of organization and communication

aspects. Event planning and coordinating equates to meeting deadlines and
communicating with a lot of people at the same time, making it fast paced and
demanding.

With this, the proponents came up with EVENTually Perfect, a business

that serves the target market through corresponding the customer’s desire to
celebrate, constraints in time and finances, and the business’ intention to
produce profit. This feasibility study aims to determine the attainability of

10
forming a business that offers events planning and coordinating services
catering the needs of adults residing in Metro Manila.

As regards above, the said business proposal surrounds events planning

and coordinating services, intending to deliver reasonably-priced quality events
through the team’s expertise and professionalism in the field of events planning
and coordinating services. Devising event arrangements (outlining the client’s
budgets, visions and goals, conceptualizing the tone and theme), coordinating
(handling the venue accommodations and receptions, location styling, catering,
staffing), and other services similar from the mentioned can be availed by the
customers as packages.

II. STATEMENT OF THE PROBLEM

For the past years, the demand for events planning has been increasing
enormously. People nowadays are fond of celebrating even small events in
their lives, making it for event planners and coordinators marketable and
popular. So, the researchers aim to propose an events planning and
coordinating services to determine its attainability in Metro Manila.

Going further, this study intends to answer the following questions:

Management

The management aspect syncs the duties and responsibilities of

developing corporate policy and organizing, planning, controlling, and directing
a company’s resources.

In line with this, the proponents seek to answer the following questions
with regards to the business’ management:

1. What type of business organization best suits the business?

2. What are the business requirements required for the business to operate?

11
 3. What are the policies, rules and regulations to be implemented by the
management in the proposed business?
4. What are the qualifications needed when hiring employees and what are
the salary and benefits given to them when hired?
5. What are the responsibilities of both the employees and employer?

Marketing

The marketing side of a business correlates the products and/or services

and your unique selling proposition, pricing strategy, sales/distribution plan,
advertising and promotions plan. This department also describes the market
situations where the business can be analyzed through demand analysis.

The following are the questions regarding the marketing aspect of the
business:

1. Who are the target markets of the proposed business?

2. What is the demand, supply, demand gap and market share of the
business?
3. What marketing program shall be used to promote the business?
4. What strategic marketing plan shall be developed to endorse the
business?
5. What are the reasonable prices for the packages offered by the business?

Technical

The technical part of the proposed business talks about how the items are
to be created, when these items are to be delivered, how much it will cost to
create the items, where to deliver the items and what innovation to be utilized.

In accordance with this, the researchers look to answer the accompanying

inquiries as to the business' technical side:

1. What are the priorities and factors to be accounted for when deciding for
the place of the business?

12
 2. What are the specific services that the business will offer to meet the
needs of the target market?
3. What are the tools, materials and resources needed to provide events
planning and coordinating services?
4. How will the company operate its business?
5. How will the proponents differentiate the proposed business to other
existing business?

Financial

The financial part discusses how the business shall be financed, its
possible sources of financing and its utilization. This also includes the financial
plan of the company which will determine the current financial state of the
business.

The following are the questions regarding the financial side of the
business:

1. How much is the initial contribution needed by the company to establish

and to operate the business?
2. What are the possible sources of financing and how will it be utilized?
3. What are the major profit points for the specific market and business?
4. What is the ideal ROI and payback period of the business?

Socio-economic

Every business has the basic role of getting benefit from their monetary
attempts. This angle talks about the obligations and relationship of the business
towards the general public inside which it works.

The proponents attempt to answer the following questions regarding the

socio-economic aspect:

1. What are the possible effects of the business to the local industry?
2. How will the business fulfill its social and environmental responsibilities?
13
 3. What are the possible contributions of the business to the society?
4. How will the business uphold compliance with the rules and regulations
established by the authoritative bodies?

III. SIGNIFICANCE OF THE STUDY

This feasibility study will serve as a guide for potential businessmen. This
study has undergone series of analyses for it to provide information which is
beneficial to all interested users such as, event planners and coordinators,
businessmen, researchers, students, and customers.

First, potential businessmen and event planners and coordinators will gain
useful information needed in establishing the same type of business or
enhancing their current enterprise. This study can help existing event planners
in assessing their business whether it is profitable or not, create business
strategies to achieve its objectives, and discover new plans on how to compete
with their present rivals in the same industry.

Next, future researchers will be guided by this study for their own
researches. The information presented can be used as a reference data in
conducting new researches and will also give them an overview about the
analyses.

Students may use this study as a learning tool that will provide information
and knowledge which can help them in future time regarding the same type of
business for their feasibility study.

Lastly, customers or the society will have benchmark in choosing a better

event planning and coordinating business that offers an affordable price and
high quality service through this study.

14
IV. SCOPE AND LIMITATIONS

This feasibility study has the aspects of management, marketing,

technical, financial and socio-economic part of establishing a business. The
mentioned aspects will let the proponents determine if the service-oriented
business, namely: EVENTually Perfect, will be successfully launched and
operated in some years’ time. The proponents shall forecast and project future
activities, assumptions and positive outcomes for a period of five (5) profitable
years.

EVENTually Perfect is to be located at Unit 8C Ground Floor, The Green

Podium, One Archers Place, Taft Avenue, Malate, Manila. The researchers
believed it to be accessible to its potential clients which are the working
population of Barangays 709 and 719, Malate, Manila who will seek a helping
hand in organizing and planning their future affairs. The target market of this
study will only be limited to the aforementioned clients. The study’s boundaries
are set to the patron’s events, specifically birthdays, debuts, reunions,
baptismal receptions, surprise parties, and other gatherings which requires
catering, staffing, lights and sounds, photography and videography, and/or
party needs. EVENTually Perfect will only be limited to the outsourcing of the
above mentioned services specifically needed and required for the events of
the clients.

The proponents shall conduct a survey of its target market in Metro Manila
to evaluate the supply and demand for the current study. Moreover,
assumptions made by the proponents were only based on the answers from
the survey questionnaires and interviews on the competitors.

15
V. OBJECTIVES OF THE STUDY

The following are the objectives the proponents would like to achieve at
the end of the feasibility study:

Management:

1. To form and establish a business organization that best suits the business.
2. To know and be familiar with the legal and business requirements when
forming a business.
3. To establish company policies and rules and regulations to be followed by
the employees.
4. To know the qualifications needed when hiring employees and the salary
and benefits given to them when hired. Also, to be familiarized to the
responsibilities of both the employees and employer.
5. To formulate and effective time table for the business for a projection of 5
years.

Marketing:

1. To identify the target markets, major segments and possible competitors of

the business.
2. To determine the sufficient amount of demand and supply of the business in
the target market of the business, and to know the demand gap using the
demand and supply relationship.
3. Identify which marketing program and techniques shall be used to promote
the business.
4. To establish a strategic marketing plan to be developed to endorse the
business.
5. To give the customers reasonable prices and perform high quality service in
lower price.
16
Technical:

1. To provide services that will cater the demands of the business target market
and be familiar with the processes and methods of providing the business.
2. To purchase cost effective resources needed to provide the services the
business offers.
3. To realize if the project is feasible and profitable.
4. To know if the proposed location have adequate access to infrastructures
and services such as highway, railway and utilities.

5. To determine if the location of the business is suitable for operations and

would be beneficial to the profitability of the business.

Financial:

1. To determine the initial capital needed to establish the business.

2. To know the sources of financing and how it will be utilized.
3. To establish the ranges of the possible budget of the proposed business.
4. To execute the return on investment and payback period of the business.

Socio- economic:

1. To determine the possible effect of the business to the local industry.

2. To know on how would the business fulfill its social and environmental
responsibilities.
3. To determine the possible contributions of the business to the society.
4. To assess the compliance of the proposed business to the rules and
regulations established by the authoritative bodies.

17
VI. METHODOLOGY

This part of the study provides a framework on the approaches, to be used

by the proponents, in undertaking the general research strategy- from the
gathering of data to identifying the methods to be utilized.

The two kinds of data, Primary and Secondary, accumulated in this

feasibility study were collected from citizens residing in proximity to the
business location.

The Primary data were raw and direct information derived from conducting
surveys; while the survey questionnaire were distributed to the selected
samples. Correspondingly, professionals with prior knowledge and expertise in
handling events, in the same field and industry, were interviewed to attain
sufficient guidance and receive constructive recommendations. The Secondary
data were derived from books, articles, previous studies, internet, and other
relevant sources for supplementary information that are timely and beneficial to
the study.

A. Sampling Method

For the study, the use of stratified random sampling was employed
within the vicinity of Manila. Stratified random sampling involves the division
of a population into smaller groups known as strata. Strata are formed based
on members' shared attributes or characteristics. After strata are formed,
each individual, from the total population of the group chosen, has an equal
fair chance to be chosen as respondent. The entire procedure was
accomplished in a single step wherein each respondent is independently
selected.

With this technique, adults around the area were randomly drafted and
inquired to answer the survey forms. From the proponents’ perspective, the
respondents would generally form part of the needed targeted market, and
18
would deliver the substantial data that will constitute the population as a
whole.

B. Sampling Size

To come up with the reasonable sample that will constitute the needs
of the whole population, the proponents utilized the Slovin’s Formula to get
the sample size needed. This states that:

𝑁
𝑛=
1 + 𝑁e2

where:
n – Number of sample/sample size
N – total population
e – margin of error

C. Sampling Tools

The proponents constructed survey questionnaires, to be

accomplished by the respondents, as their means of acquiring primary data.
The inquiries written in the said survey forms were integrated in a systematic
and meticulous manner to allow fluid visioning of the needs of the target
market.

Interviews and consultations were also conducted among professors,

professionals in the same field, and proponents to gather supplementary
information—mainly constructive inputs concerning the needs of the
students, and significant advices in governing such business.

In addition, an extensive study was administered through utilization of

readily-available learning materials, direct observation of the business
process and operation, and in-depth comprehension of the business nature
and purpose.

19
D. Sampling Area

The samples were carefully selected around Manila catering

universities and different households. The respondents will be composed of
the working population within the vicinity of the proposed business site in Taft
Avenue, Malate, Manila.

E. Statistical Treatment in Projecting Demand and Supply

The following statistical tools were utilized in this study:

1. Percentage Distribution

Percentage Distribution was used to describe relationships in the

answers of the respondents in the given survey form. It was also used in
the computation of annual demand and supply in Vito Cruz, Taft, Manila.

Formula: Percentage (%) = n / N

Where: n = Number of a particular group

N = Total number of one group

2. Graphics and Table

Graphs and tables was used to illustrate differences in the data

gathered which was applied to predict trends and significant details.

20
3. Linear Trend Analysis

Linear Trend Analysis was used to determine the projected demand

of establishments and projected supply of competitors in Vito Cruz, Taft,
Manila.
Trend Line Equation:

𝑦𝑝 = a + bx Where:

𝒂 = ӯ- bx̅ x = Period
y = Actual Population
𝑛∑𝑡𝑦 − ∑𝑡∑𝑦 n = Number of periods
𝑏=
𝑛(∑𝑥 2 ) − (∑𝑥)2

21
VII. DEFINITION OF TERMS

The following terms are operationally defined for better comprehension of

this feasibility study:

1. Event - something (especially something important or notable) that

happens; a social occasion or activity. (Merriam-Webster)
2. Events Planning - is the process of managing a project such as a
meeting, convention, ceremony, team building activity, party, or
convention. It involves working directly with the client as it involves
determining the client’s vision, needs, and budget. (www.thebalance.com)
3. Events Coordinating - involves being responsible for making sure all the
details are executed and managing the individual components to ensure
that the event goes smoothly. (www.thebalance.com)
4. Cocktail - an alcoholic drink consisting of a spirit or several spirits mixed
with other ingredients, such as fruit juice, lemonade or cream.
5. Cocktail Party - a party at which cocktails are served.
6. Debut - is a traditional Filipino coming-of-age celebration which
celebrates a young woman’s 18th birthday, at the age of maturity in the
Philippines. Although also reaching legal maturity at 18, a Filipino man
may mark his own debut on his 21st birthday, albeit with less formal
celebrations or none at all.
7. Theme Party - a party where its individual components (food,
decorations, dress code) connect to one theme.
8. Bridal Shower - a gift-giving party held for a bride-to-be in anticipation of
her wedding.

22
I. INTRODUCTION

Management is the act or skill of controlling and making decisions about

a business, department, sports team, etc. It is essential that there is an efficient
and an effective management as it decides on what would give the greatest
benefit for the business. Management is composed of planning, organizing,
staffing, directing and controlling the business.

EVENTually Perfect aims to provide highly satisfactory events to every

client who will avail the business’ service. The management assures that the
mission and vision statements, the established strategies and the provided
Gantt chart be followed diligently, in able to maintain effective and efficient
management. The organizational chart is made to achieve an organized
manner of work among employees of the business.

II. FORM OF BUSINESS ORGANIZATION

Weighing the pros and cons and after having a thorough analysis, the
researchers inferred that it would be best that EVENTually Perfect be a
partnership in order to derive maximum benefits mentioned on the subsequent
paragraphs. A partnership is a contract whereby two or more persons bind
themselves to contribute money, property, or industry to a common fund, with
the intention of dividing the profits among themselves (Article 1767, Civil Code
of the Philippines). The partnership consists of two (2) capitalist partners and
two (2) capitalist-industrialist partners.

In comparison to sole proprietorship and corporation, the formation of a

partnership is relatively easier and inexpensive to establish. Acquiring and
raising capital is lot easier when compared to the formation of a sole
partnership. It allows the owners to draw on the resources of the co-partners.

10
The active participation of one or more partners enables more convenient
supervision of the business.

The unlimited liability of the partners makes it more reliable from the point
of view of the creditors, which results to the latter being attracted to finance the
venture. Additionally, the partners are the ones who bear the tax and not the
partnership. Partnership does not experience double taxation unlike a
corporation.

Though there are advantages in deciding to form a partnership, there are

also disadvantages such as being less stable since it is susceptible to
dissolution. A partner may also be subject to personal liability due to the
wrongful acts of other partners. Having considered these disadvantages, the
proponents still believed that benefits will still be high enough through effective
strategies and proper management.

A. Company Description

Making and implementing choices are vital in achieving success in

events planning and organizing. With Murphy’s Law as a golden rule for the
special events industry, “Anything that can go wrong will go wrong”. Social
gatherings tend to flop due diverse reasons. The spearhead’s lack of
experience can pose a threat since managing events require familiarity. If
the person in charge of facilitation has little or insufficient background of the
activities, workloads, and his team’s capabilities, anything can go out of
control quickly. EVENTually Perfect strives to be the premier option of the
Philippine citizens in the special events industry.

EVENTually Perfect is a Small and Medium Enterprise (SME)

dedicated to catering the needs and financial budget of the middle class. The
team specializes in event planning and coordinating. Services of staffing,
location styling, lights and sound system, photography and videography can
be availed as packages. Planning overview generally consist of design
conceptualization, proposal approval, decision-intensive organization,
coordination, and evaluation.
11
 III. VISION AND MISSION STATEMENTS

A. Vision
A trusted company providing quality yet economical services creating
extraordinary experience – transforming every event into an Eventually
Perfect celebration.

B. Mission
1. To satisfy our customers with quality services catering their
utmost needs for an events coordinating and planning services.

2. To open growth opportunities attracting the best employees who

can contribute innovative ideas and unleash their potentials in and
through the company.

3. To build stronger connections with the most professional

business partners in a mutually-beneficial relationship.

IV. PARTNERS AND THE ORGANIZATION

A. Capitalization and Roles of Partners

Initially, the business will be composed of four (4) partners to which two
(2) of them are capitalist partners and two (2) will be capitalist-industrialist
partners. Each of the partners will contribute cash for the business’ initial
capital. In addition to the cash contributed, the capitalist-industrialist partners
are to render their skills and expertise for the management and operation of
the business.

12
 The business’ profit will be divided to the partners according to their
interest percentage. The capitalist-industrialist partner will receive salary
aside from her share on the business’ profit, as their payment for their active

participation in the business. The partners’ share on the business is

illustrated below.

Name of Partners Amount Type of Partner Profit/Loss

Contributed Sharing
Patrisha Mae Crispino ₱250,000.00 Capitalist- 30%
Industrialist
Partner
Lorabelle Angel Pido ₱250,000.00 Capitalist 20%
Partner
Angeli Marie Sagun ₱250,000.00 Capitalist- 30%
Industrialist
Partner
Jonah Claire Santos ₱250,000.00 Capitalist 20%
Partner
Table 1.a
Partners’ Capitalization Structure
The managing partner, or the events directress, would be given an
additional twenty thousand pesos (₱25,000.00) as a compensation, aside
from her share in the profit and loss for each month. The treasurer of the
company, one of the partners, will be given an additional compensation of
fifteen thousand pesos (₱15,000.00) monthly together with her share in
profit/loss. The partners’ responsibilities were thoroughly discussed on the
next sub-topic.

13
B. The Partners

1. Patrisha Mae Crispino

She graduated Bachelor of Science in Hotel and Hospitality

Management at the Pamantasan ng Lungsod ng Maynila.

Responsibilities:

 Capitalist-Industrialist Partner
 General Manager/Event Directress
 To contribute a cash capital of ₱250,000

2. Lorabelle Angel Pido

She graduated Bachelor of Science in Accountancy at the

Pamantasan ng Lungsod ng Maynila.

Responsibilities:

 Capitalist Partner
 To contribute a cash capital of ₱250,000

3. Angeli Marie Sagun

She graduated Bachelor of Science in Accountancy at Pamantasan

ng Lungsod ng Maynila.

Responsibilities:

 Capitalist-Industrialist Partner
 To contribute a cash capital of ₱250,000
 To render her skills and services in handling the company’s
money as the Treasurer

14
 4. Jonah Claire Santos

She graduated Bachelor of Science in Accountancy at Pamantasan

ng Lungsod ng Maynila.

Responsibilities:

 Capitalist Partner
 To contribute a cash capital of ₱250,000

C. Organizational Chart

Figure 1.a
Organizational Chart of EVENTually Perfect

As illustrated above, EVENTually Perfect will follow the flow of the

Organizational Chart. Atop the organized chart are the Partners. Next to
them is the Events Directress, a managing partner, who holds the overall
responsibility in the operation of the business.

15
V. LEGAL REQUIREMENTS

The business is required by the local government of Manila to apply for

the requirements needed before the commencement of the business. Specific
forms, licenses, and other documentation must be accomplished to legalize the
business.

A. Registration in Securities and Exchange Commission (SEC):

The proponents will comply the following with the Securities and
Exchange Commission:

 Six (6) copies of the application and supporting documents having

cover letters each.
 Name Verification Slip
 Articles of Partnership
 Written undertaking to change partnership name
 Clearance from government agencies, if necessary
 Registration fees, a total of one thousand two hundred pesos (₱1,
200.00).

After these, the partners should get a Bank Certificate of Deposit of the
Paid-in-Capital to verify the amount of the contributed capital of the partners.
The partners will then present it to the SEC, together with the requirements
aforementioned, to establish and register the partnership.

After the completion of the requirements from SEC, the commission will
hand a Certificate of Recording to award the juridical personality to the
establishment.

B. Obtain Community Tax/Cedule:

The proponents will then pay the annual community tax and obtain the
Community Tax Certificate (CTC) from the City Treasurer’s Office (CTO).
16
This requirement would amount to five hundred pesos (₱500.00) paid
annually.

C. Application for Barangay Clearance:

The partners will request a community certificate and barangay

clearance at the barangay hall of where the business is located, particularly
at the barangay hall of Barangay 709. Barangay Business Clearance can be
obtained in the amount of one thousand pesos (₱1,000.00).

D. Application for Mayor’s Permit:

The proponents will have to submit the following requirements to the

Mayor’s Office:

 Accomplished business permit application form

 SEC Business Name Certificate
 Sketch of the business location
 2 pcs. 2x2 pictures
 Registration fees amounting to four thousand two hundred and twenty
pesos (₱4,220.00)

Mayor’s permit is a requirement by the Manila City Hall to all who will
start a business. Its validity will expire in one year and should be renewed in
the subsequent years to continue the legal operation of the business.

E. Registration in Bureau of Internal Revenue (BIR):

The proponents will have to comply the following requirements of the

BIR:

Documentary Requirements:

 SEC’s Certificate of Registration

- Mayor’s Permit
 Tax Forms

17
 - BIR Forms 1903
- BIR Forms 0605
- BIR Forms 2000
 Annual Registration Fee

The management shall also perform the following: (1) Filing of tax
identification number (TIN), (2) Registration of books and accounts, (3)
Subsequent registration of books/renewal (in general). Total fees to be paid
amounting to five hundred pesos (₱500.00).

F. Registration in Social Security System (SSS):

The proponents will have to submit the following:

 Accomplished R1 Form (Employee Registration)

 Accomplished R1A Form (Employment Report)
 SEC Business Name Certificate
 Copy of Articles of Partnership
 Mayor’s Permit

For Employees:

The company will then remit the contributions of its employees to the
Social Security System. The proponents will need to accomplish the SSS
Form E-1 (Personal Record) and submit it with the original/certified true
copy and photocopy of any of the following:

- Baptismal certificate
- Birth certificate
- Driver’s license
- Passport
- Professional Regulation Commission (PRC) Card
- Seaman’s Book

18
 For Employers:

Any of the partners should accomplish the SSS Forms R-1

(Employer Registration) and R-1A (Employment Report), and submit
these together with a photocopy of the Articles of Partnership. The
partner/s should also bring the original copy of the Articles of Partnership
and present it to the SSS for authentication purposes.

G. Registration in Home Development Mutual Fund (HDMF):

The proponents will need the following requirements:

 Accomplished two (2) copies of the Membership

Registration/Remittance Form
 Members Data Form of the employees
 Certificate of SSS Coverage and Compliance, if private employer
 SEC Registration
 Articles of Partnership
 1st Monthly membership contributions

The HDMF Agency directs the Pag-IBIG Fund. According to RA 7742,

members of SSS who earn at least four thousand pesos (₱4,000.00) a month
shall be registered with HDMF. The following are the monthly contribution for
employees according to their monthly compensation:

Monthly Employees’ Share Employer’s Share

Compensation
₱1,500.00 and below 1% 2%
Over ₱1,500.00 2% 2%
Table 1.b
Percentage Share in HDMF

19
H. Registration of Philippine Health Insurance Corp. (PHILHEALTH):

The proponents will submit the following:

 Employer Data Record or ERI Form (in duplicate)

 Business permit/license to operate
 SEC Registration

PhilHealth is a government-owned and controlled corporation that is

concerned with health care financing. The New National Health Insurance

Act (RA 7875) as amended RA 9241 requires all employers of the

government and private sectors and their employees to register with this
agency.

I. Fire Safety Bureau:

Businesses are also required to register with Fire Safety Bureau to

ensure the welfare and security of its employees as well as the owners of a
certain company. Its site layout, specifically the electricity and wiring system
should be checked to make sure that these are not susceptible to fire. There
should also be right number of fire extinguisher ready for emergency use and
an accessible fire exit in cases of big fires.

J. Department of Labor and Employment:

The proponents will need to accomplish the following requirements:

 Rule 1020 Form

 Layout of business location
 Vicinity Map

20
 Business Permits and Certificates:

1. Certificate of Registration from SEC

2. DOLE Registration
3. Form 2303 – BIR Certificate of Registration – Tax Identification
Number
4. SSS Certificate
5. PHILHEALTH Registration
6. Pag-IBIG Mutual Fund Registration
7. Mayor’s Permit
8. Barangay Clearance
9. Contract of Lease
10. Certificate of Fire Protection

VI. OPERATIONS OF THE BUSINESS

A. Hiring and Recruitment Process

Figure 1.b
Hiring & Recruitment Process

21
1. Notice of Vacant Position

The business will publish a notice on the Classified Ads section of

broad newspapers for a week or two that the business is looking for office
staffs. Additionally, a hiring notice will be posted in the Facebook page
and in the business’ website.

2. Interview

The applicant will be interviewed as soon as his resume is submitted.

If the applicant submitted his resume at the office then he will be
interviewed immediately. Those applicants who have submitted their
resumes through the business’ corporate e-mail will be sent an e-mail to
recognize their submission and their scheduled interview.

3. Selection of Applicants and Agreements

The business will select the applicants that would best fill the vacant
positions. The business and selected applicants will agree to the Terms
and Conditions of Employment.

4. Orientation

The newly hired employee will be given a day of orientation before

he starts his work. The orientation includes giving information with regard
to company policies, duties, responsibilities and other matters concerning
the company’s and the employee’s respective job.

22
 B. Manpower Requirements

No. of
Job Title Job Description Qualifications Employee
s
 Oversees the entire
operations of the  Must be one of the
business partners
 Responsible for  Skilled in project
strategic planning management
 In-charge of  Bachelor of Science
recruitment, training and in Hospitality
Events orientation of Management, or
1
Directress employees other related fields
 Supervise event  Excellent
coordinators organizational skills
 Deliver events within  2-3 years of
budget, time and client’s meaningful
expectations experience in event
 In-charge of advertising management

 Responsible for
 Bachelor’s degree
interviewing the clients
in related field
– asking about their
 1-2 years of
preferences for the
meaningful
Program event
experience in
Coordinat  Responsible for the 6
program
or planning of ceremonies,
coordination
and program flow of the
 Must be at least 23
event
years old
 Responsible for
 Male or Female
proposal making

23
  Travelling to on-site  Excellent
inspections and project communication
managing events skills
 Coordinate the team’s  Creativity, planning
schedule and workload and organizational
 Responsible for the skills
evaluation of the  Computer savvy;
clients/employees proficient in MS
satisfaction after every Office
event

 Bachelor’s Degree
in related field
 Sponsor Liaison
 1-2 years of
 Coordinate event
experience in the
caterers and organize
related field
menu per event
 Must be at least 23
 Ensures health and
years old
safety on catering food
 Male or Female
 In-charge of
Hospitality  Able to handle tight
coordinating party
Coordinat deadlines 6
needs, invitations and
or  Excellent
giveaways
interpersonal skills
 Responsible for venue
 Negotiation skills
bookings; coordinates
 Computer savvy;
with photography and
proficient in MS
videography service-
Office
providers
 Excellent
communication
skills
 Bachelor of
Accountan  Responsible for keeping
Science in 1
t and maintaining of
Accountancy or

24
 accounting records and in any related
data field
 Prepares financial  Must be at least
statements, reports and 23 years old
cost data  2 years of
 Calculates employee meaningful
salaries experience in the
 Prepares the related field
computation of  Must be a
deductions and Certified Public
contributions to National Accountant
Government Agency  Computer savvy;
proficient in MS
Office

 Must be one of the

 In-charge of managing
the cash of the business
Treasurer
 Responsible for funding
and sales
 Scheduling of meetings
& events to prioritize
within a period of time
Reception
 Answering of phone
Secretary
calls
 Encoding, photocopying
and binding documents
partners
 Bachelor’s degree
in Accounting or
Finance
1
 Good analytical and
time management
skills
 Trustworthy
 MS Office proficient
 Bachelor’s Degree
in any related field
 Must be at least 21
years old
1
 Female
 Good written and
oral communication
skills

25
  Undertaking any other
tasks required to meet
the needs of the
business
Table 1.c
Manpower Requirement of EVENTually Perfect
 Computer savvy;
MS Office proficient
 Strong
organizational and
time management
skills
 Ability to work well
with the team

C. Seminars and Trainings

Annual Seminar for Company Coordinators and Personnel

The concept of events has long proliferated as a strategic

marketing tool utilized by various businesses to establish their products
and services. This has lead experts to explore more in detail the Science

of Event Management; thus, it recognized the discipline as a profession

and no longer an ad hoc committee work. The rapid growth and
emergence of trends require Event Coordinators to be updated in their
craft. The competence allows them to efficiently run the project behind the
scenes while building their brand.

EVENTually Perfect’s competitive advantage, compared to its

competitors, is the business’ involvement in the annual Events
Management Conference and Certification Course for their coordinators
and personnel. In the span of the employees’ stay with the organization,
they will constantly obtain necessary skills which would make them
globally-competent in the fast-changing events industry. These programs
will be provided by the management to enhance the professional

26
 growth and development of each personnel. The Events Directress will
attend seminars and trainings conducted by the chosen affiliation of the
business and she will facilitate the in-house training to the coordinators of
the business.

The said program will be implemented quarterly, depending on the

date/s provided by the leading hosts namely Wedding & Events
Professionals Association of the Philippines and Event Planners
Association. The following are the matters of interest that encompass this
program:

- Talks and seminars

- Events Management Conferences
- Events Management Certification Course
- Team building activities
- Any other activities which would improve employee performance

The business allotted the amount of forty thousand pesos (₱40,000.00),

increasing 5% annually, as its budget for seminars and training.

D. Attire and Grooming

The employees are required to wear the prescribed polo shirts/uniform

and denim pants of their choice. The underlying purpose in establishing a
casual dress code is to enable the employees to perform their tasks
comfortably, in the office and the field, while projecting a professional image.

The business will be providing (3) crimson pink polo shirts/ uniforms for
each of the coordinators and (3) salmon pink polo shirts/ uniforms for each
of the staffs. The variety of colors is designed to provide distinction between
the roles of each employee and to allow the easy facilitation of tasks. This
will also enable the clients to easily locate the person they need. In case of
outdoor meetings or events, the coordinator/s or employee/s deployed must
wear a black blazer or any semi-formal to formal wear. This is a necessity as

27
to ensure that the clients would not be given any false impression on the
professionalism of the business itself.

The company has provided clothing allowance yearly with a total cost
of fifteen thousand and nine hundred pesos (₱15,900.00); computation of
which is discussed further in the financial aspect of this study.

The following are the uniforms of EVENTually Perfect’s Personnel:

Uniform 1: for the Administration and Event

Coordinators (Events Directress, Program
Coordinator, Hospitality Coordinator and
other Partners)

Uniform 2: for the Office Staffs (Accountant

and Secretary/ Receptionist)

28
 Uniform 3: Blazer - to be used with
Uniforms 1 and 2 in events that will be
handled

Identification Cards would be given out to all the employees to prove

their identities and authority to operate. This are required to be worn at all
times, inside the office site and on the event venues, to ensure the safety of
the employees and the business clients themselves, and to prevent further
unnecessary confusion. This contains the employee’s full name, picture, job
position, and the contact person with their respective numbers and
relationships in case of emergency.

Sample ID
(Front View)

Sample ID
(Back View)

29
E. Working Operations
1. Office Based Work

The office is open from 9 o’clock in the morning until 6 o’clock in the
evening from Monday to Friday, and 8 o’clock in the morning until 12
o’clock noon every Saturdays. Holidays will warrant non-operation of the
business.

2. Field Based Work

The management will first assess the schedule of each client then
assign to each event coordinators. The working schedule for the event
coordinators is not certain for their schedule will vary depending on the
client/event assigned to them.

F. Employee Salary and Compensation Schedule

1. Payment Schedule of the Employees

The establishment will pay salaries on every 15th and 30th day of
each month following the imposition of National Wages and Productivity
commission under the Department of Labor and Employment.

The salaries of each employee will be fixed per month. The

proponents grounded the monthly salaries based on the prevailing market
salaries of similar jobs gathered through competitor’s interview.

30
 No. of
Total Salary per
Employees Monthly Rate Employees per
Job Title
Job Title

Events Directress ₱25,000.00 1 ₱25,000.00

Treasurer ₱15,000.00 1 ₱15,000.00

Program &
Hospitality ₱18,000.00 12 ₱216,000.00
Coordinators

Accountant ₱20,000.00 1 ₱20,000.00

Secretary/Receptioni
₱14,500.00 1 ₱14,500.00
st
Table 1.d
Salary of Office Staffs

2. Overtime Pay for Office Staffs

Overtime Work is work rendered beyond eight (8) hours:
a. Every hour worked in excess of 8 hours earns an additional pay of
25% of the regular wage.
b. Regular wage plus an additional 30% thereof should be paid to the
employees for the work rendered on holidays and/or rest days.

G. Employee Benefits and Incentives

1. Social Security System (SSS) Benefits

Republic Act No. 8282, otherwise known as the Social Security Act
of 1997, is aimed at providing protection for the SSS member against
socially recognized hazard conditions, such as sickness, disability,
maternity, old age and death, or other contingencies not stated but
resulted in loss of income or results to a financial burden. The employees
31
and employers are to contribute for the social security system benefits in
accordance to the given schedule by the Philippine Social Security
System. Monthly employee contribution depends on the employee’s
actual monthly salary.

2. Philippine Housing Benefits through PAG-IBIG Fund

Pag-IBIG Fund Law (Pagtutulungan sa Kinabukasan: Ikaw, Bangko,

Industriya at Gobyerno), otherwise known as the Presidential Decree No.
1752, as amended, or the Home Development Mutual Fund (HDMF) Law
of 1980, is a Philippine housing benefit provided by the government,
wherein its members enjoy adequate housing benefit through efficient
savings plan. The employer is required to contribute per month not less
that P100.00 to the employee’s HDMF. In accordance to the periodic
remittance schedule provided by HDMF, the employer will remit tis
contribution, in addition to that of the employee’s, which is based on their
monthly compensation and is to be deducted from their payroll.

3. Phil Health Benefits

Health Insurance Corporation is the medical insurance company of

the Philippines. All employees are required to be contributors of this
service (Republic Act 7875). Members are given health and
hospitalization subsidies should they or a dependent be hospitalized.
Subsidies are given for room and board, drugs and medicines,
laboratories, operating room and professional fees for confinement of not
less than twenty-four (24) hours. Moreover, other health treatment
procedures such as chemotherapy and radiotherapy are also subsidized.
Monthly contributions are based on actual employee monthly salaries and
the amount of employee contribution is matched equally by the employer.

32
4. Thirteenth (13th) Month Pay

Under the Presidential Decree No. 851, or what is otherwise known

as the 13th Month Pay Law, the 13th month pay in the Philippines is
mandatory and will be received by every rank-and-file employee in the
country who have rendered service for at least one month within a
calendar year, regardless of his/her salary. Pay is given before the twenty-
fourth (24th) of December every year. Failure to such is subject to suit.

5. Leaves

These are days when employees may still be paid despite their
absence from work.

a. Leaves allowed by law:

i. Maternity Leave

A female member of the Social Security System (SSS) who has

paid at least three (3) monthly contributions in the twelve-month
period immediately preceding the semester of her childbirth or
miscarriage shall be paid a daily maternity benefit equivalent to one

hundred percent (100%) of her average daily salary. The benefit is

for sixty (60) days for normal delivery and seventy-eight (78) days
for caesarian delivery for the first for deliveries and miscarriages.

ii. Paternity Leave

The law provides for paternity leave of seven (7) days with full
pay to all married male employees in the private and public sectors.
It is only available for the first four (4) deliveries of the legitimate
spouse with whom the employee is cohabitating.

b. Vacation Leave

All employees are entitled of up to seven (7) days of annual

vacation leave.
33
 c. Sick Leave

This is for the employees suffering from illness. Employees are

entitled of up to seven (7) days of sick leave annually provided that they
are able to show authorized and certified medical certificates.

H. Internal Policies and Procedures

The general policies will be applicable at all levels and in all parts of the
organization.

1. Organization: Line of Authority and Responsibility

a. Objective compatibility will be the essential standard among the firm.

The association's staff are relied upon to be facilitated in
accomplishing the hierarchical objectives.

b. All decisions involving more than one person shall be consulted with
all necessary authorities.

c. Adequate notes shall be maintained for every meeting or discussion

amongst all personnel. This is to be documented by the secretary.

d. Decisions are to be made promptly as the conditions require.

e. All decisions are to be implemented immediately or as scheduled.

f. The Directress, as the managing partner is to be given full

consideration with the ideas and suggestions of the other partners,
equals and other personnel.

g. The ideas of all members are to be freely exchanged for the overall
benefit of the company.

h. There are to be definite, non-overlapping lines of authority. The

organizational chart, which includes all positions and jobs within the
company must be observed.

34
 i. All instructions are to be channeled through the proper
organizational structure or given only to those authorized to receive
them.

j. The partners will hold meeting at least twice a month.

2. Development of Leadership
Objectives and self-organization

a. Each partners are expected to have a clear understanding of the

company’s general and specific objectives and policies.

b. All employees must put the company’s interests first above his/her
personal interests.

c. Employees should maintain a cooperative spirit at all times.

d. The duties and responsibilities are to be reviewed regularly or as

needed to comply with the flexibility of their nature of work.

e. Employees must schedule their work in the office and organize them
according to policy and for the advantage of the business.

Delegation of responsibilities

a. The Directress must adequately train newly hired employees and

brief them in performing their jobs according to working policies and
procedures.

b. Employees are to be trained and encouraged to develop initiative

and use their own judgment to the greatest practical degree through
their past experiences and knowledge.

c. All personnel must exercise discipline and proper decorum at all

times.

d. Absenteeism, tardiness and loafing must be held to a minimum.

35
 e. Judgment of personnel must be held on facts, not prejudices.

3. Segregation of Duties

The Directress is the one responsible for managing, tallying, and

recording daily financial transactions on accounting records. He/she also
delegates some of her work to the office secretary, so he/she overlooks
the business during the operating hours in the establishment. During the
different sessions, the Directress will perform a sort of control in the
safekeeping of the cash. On the other hand, the secretary will monitor if
the transactions are properly recorded and to update the partners
regarding the business transactions and activities.

D. Efficiency and Quality

General Efficiency

1. Every employee must be fully qualified for each position.

2. Proper care, routine and preventive maintenance are to be provided for
all furniture, fixtures and supplies.
3. Systematic conservation of supplies is to be practiced and checked.
4. Improvements on the service to be offered must be continuously
adapted to current trends and techniques.
5. Adequate and accurate records must be kept for all company
operations.
6. Promptness must be the rule for all established routines and scheduled
meetings and appointments.

Control of Operations

1. All company’s expenses shall be carefully and completely budgeted.

2. Complete control of all operations must be maintained at all times.

36
 3. An amount of cash would be invested to treasury notes. In time, these
shares would gain interest income which would generate additional
source of income.

Employee selection and welfare

1. All employees must go through the proper recruitment program as

imposed by the company before being hired.
2. Routines periodic check-up of the physical health and general welfare
of each employee.

E. Policies for Operations

1. Non-Competing Clause Policy

Eventually Perfect will be handling clients through the full time

employees. That is why, the company will impose non-competing clause
policy to restrict personnel in engaging own transactions and business
with the company’s customers. Any violation of this policy will resort the
management to file legal action.

2. Purchasing
b. All purchase transactions of furniture, fixtures, supplies, etc. will
be centralized and must be headed by the Directress. All of the
transactions subsequent to commencement of the business will
be on account to be paid at the end of the month.
c. EVENTually Perfect must maintain a good supplier relationship.

d. The company must consider the quality, prices and convenience

in the selection of suppliers.
e. Supplies would be bought on a yearly basis or when immediately
needed. Before the end of the reporting period, supplies would be
replenished to attain a predetermined amount plus 5% increase
in cost representing allowance for additional consumption.

37
3. Service Process
a. The procedures in the service process must be closely monitored
by the Event Directress.
b. The methods used in the operation may be continually improved
to be more cost-effective and practicable for the company.
c. The systems of operations within the company must be organized
and coordinated to provide a consistent flow of activities and
services.
d. Standards, service control and quality control must be set for the
internal operations of the firm.

4. Suppliers
a. Eventually Perfect shall pay a 25% down payment to suppliers
upon signing of contract. The remaining balance of 75% will be
paid two (2) weeks before the said event.
b. The business will use its working fund on its day to day
operations.

5. Finance
a. A research for the process specifications must be done on a
continuous basis. The company will adapt the Philippine Financial
Reporting Standards as the method of accounting.
b. The company will follow the calendar year as the accounting
cycle.
c. All business transactions must be authorized by the Directress
and must be verified and recorded by the accountant.
d. Adequate supporting documents must be maintained for all
transactions.
e. Budgets must be finished periodically and may be revised as
necessary.

38
 f. Payment of accounts and other obligations must be managed
properly to maintain good credit standing without having great
impact on the cash flow of the company.
g. The company’s financial performance must be evaluated
periodically to address its weaknesses and to further find
opportunities for growth.

6. Marketing
a. The revenue from the services would only be done through the
accrual basis.
b. Prices will be fixed in each package offered by the business.
These prices shall be applicable to all customers.
c. Promotions and advertisements may be done to increase sales
are as the benefit that the company will receive exceeds the cost.
d. Prices shall be reviewed regularly to maintain competitiveness in
the market without sacrificing profitability.
e. Customer satisfaction must be the priority of the business.

7. Other Policies

● Absenteeism
Daily attendance of all employees is expected.

Rule:

1. Only 2 absences, without valid reason, are allowed every month.

2. More than 2 absences, without valid reason will cause the
management in considering the termination of the contract of
employment of the employee.
3. In case that the employee will be absent, notification to the
secretary of the directress/partners is required.

39
● Tardiness Policy
The management will provide a 15-minute grace period
without salary deduction to employees as a consideration only for
those who may be coming in late for a valid reason.

In case the employee who may be coming in late without a

valid reason, the following are the management’s action.

1st and 2nd offense: Warning

3rd and Continuous offense: Termination (subject to an

evaluation of the Directress)

● Smoke and Alcohol Free Workplace Policy

Eventually Perfect: Events Planner and Coordinator will uphold
good moral and conduct at all times. That is why, the business facility
shall be completely smoke free workplace to protect the indoor air
quality and the health of the employees. Consumption of alcohol is
also strictly prohibited. Failure to comply with the said policy will
result in disciplinary action that can lead up to and include
employment termination.

1st offense: Warning

2nd offense: Termination (subject to an evaluation)

● Work Place
The office area shall uphold proper ventilation and sanitation.
Fire extinguishers are available for use in cases of emergency; the
proponents will provide the said tools to ensure safety within the
premises. The entire place is ensured to be built in accordance with
the requirements of the law and certain rules and regulations
concerning safety and security. The personnel must also avoid
unnecessary activities which may impair services to be offered by
the firm.

40
 Internet access within the work area would also be limited for
business use only. This is to ensure that employees are doing their
works with best quality possible.

● Business Records
Since Eventually Perfect does not involve complex
transactions, simple accounting records are kept both electronic and
manual which consists of the following;

1. Journals: Used to record normal business transactions such as

recognition of income, payment of salaries, acquisition of
supplies, etc.
2. Ledgers: Consist of general and subsidiary - primarily used to
track account balances as well as for customers for balances due.
3. Petty Cash book: Shows the records of disbursements of small
amounts to conduct daily business operations.
● Seminars and Trainings
1. The Directress together with the 12 coordinators shall attend
seminars regarding events planning and coordinating.

2. Estimated fees amounting to five thousand pesos (₱5,000)

regarding membership in organizations and seminars shall be
paid by the business.

F. Internal Control
1. Recording of Transactions

Only the secretary shall record and authenticate all service

transactions and verify all administration exchanges.

2. Cash Safeguards

a. The secretary has a safety box that will be used in small

transactions.

41
 b. In the closing hours, the Directress will check the safety boxes and
reconcile the money to the transactions recorded.

c. The Treasurer will deposit the collected money in the bank a day
after the collection at the Bank of the Philippine Islands (BPI).

d. A petty cash fund is to be established in the amount of ten thousand

pesos (₱10,000.00) to be used for small immediate payments. The
petty cash book is maintained by the Treasurer.

e. Expenses such as food and refreshment, representation for clients,

out-of-pocket cost, and the like will be considered as official expense
reimbursable by the petty cash fund.

3. Payroll
a. The accountant is primarily responsible for the preparation of payroll.
b. Payment of wages and salaries is to be handled by the Directress.
Checks to be distributed, prepared and recorded by the accountant,
will be signed and approved by him/her.
c. The employees are required to sign on the payroll sheet upon receipt
of payment.
d. No one is allowed to receive the salary of another or sign in the name
of another employee under any circumstance.
e. Any unclaimed compensation shall be kept in the hands of the
secretary and shall be released by the claim of the employee.

4. Supply Management and Safeguards

There should be proper maintenance for the supplies. Such should

be made periodically and to monitor the usage of supplies by an
employee.

Office Supplies

42
 Each employee is responsible for updating the managing partner
for the inventory of supplies. The Directress, with the help of the
secretary, is the one who will purchase the said supplies on account or
by cash, whichever is appropriate.

5. Furniture and Fixtures Safeguard

Ensure that all furniture and fixtures are turned off and plugged out
after office hours. Timely maintenance of furniture and fixtures is to be
observed. All office staff, the secretary, accountant and/or the assistant
coordinators, shall be the one liable for the cleanliness, security and
organization of the furniture and fixtures.

6. Time Management

To monitor working hours and absences, the employees have to time

in and out using the log notebook.

7. Partners Withdrawal

Capitalist Partners can only withdraw an amount equal to their share

in the profit of the current month ended. This is implemented to safeguard
the capital contribution from further deterioration in amount.

43
VII. PROJECT SCHEDULE

EVENTually Perfect will use the Gantt Chart to illustrate the activities it
will partake.

Gantt Chart

A Gantt Chart is a type of bar chart that illustrates a project schedule. It

indicates the start and finish dates of activities projected. It also establishes the
timeframe of activities starting from the organizational planning up to the
commencement of the business. The researchers acknowledged the following
activities which they will partake:

ACTIVITIES DURATION
Commencement of the o Study the economic viability of the 10 weeks
Feasibility Study proposed business
o Approval of such business if
feasible
o Examine the marketing,
management, technical, financial
and socio-economic aspects of
establishing an events planning and
coordinating business.
Generation of Capital o Setting of partners’ investments 2weeks
Contribution
Location Setting and o Finding and setting of location of 2 weeks
Setting the Terms the proposed business
o Setting the terms of the agreement
Compliance with o Registration/Recording of 8 weeks
Necessary Statutory partnership at Securities and
Requirements Exchange Commission (SEC)
o Obtain community tax

44
 o Application for barangay clearance
o Obtain Mayor’s Permit to operate at
the Licensing Section of the City
o Registration of the business with
the Bureau of Internal Revenue
(BIR)
o Registration in Social Security
System (SSS)
o Registration in Home Development
Mutual Fund (HDMF)
o Registration in Philippine Health
Insurance Corporation (PhilHealth)
Business Place o Redecoration of area 4 weeks
Improvements o Fixings of electrical wirings
Acquisition and o Procurement of necessary assets 3 weeks
Installation of Assets o Installing furnitures and equipments
o Filling business place with the
necessary supplies needed before
the commencement of the business
Evaluation and o Evaluation of potential suppliers 8 weeks
Selection of Suppliers o Selection of suppliers for each
service set forth by the proponents
Initial Advertising and o Apply marketing strategies set forth 8 weeks
Promotions by the business proponents
Commencement of o Formal start of the business Continuous
Business Operations operations
o Business commence the offering of
its services to clients
Table 1.e
Pre-Operation Activities

45
 2017 2018
ACTIVITIES
Jul Aug Sep Oct Nov Dec Jan

Commencement of
the Feasibility Study

Generation of
Capital Contribution

Location Setting
and Setting the
Terms

Compliance with
Necessary Statutory
Requirements

Business Place
Improvements

Acquisition and
Installation of
Assets

Evaluation and
Selection of
Suppliers

Initial Advertising
and Promotions

Commencement of
Business
Operations

Table 1.f
Gantt Chart

46
I. INTRODUCTION

Marketing is the actions a company, either associated with buying or

selling a product or service, undertakes to acquire and maintain healthy
customer relationships. This is inclusive of the system of business activities of
planning, pricing, promoting, distributing quality goods and services to be
conferred to present and potential customers. By pioneering strategic ways of
coping up with the markets’ needs and wants, probing relevant opportunities,
proposing and marketing the product, and attaining the loyalty and patronage,
it has been the life and blood of every business-related transaction.

The marketing aspect encompasses the following areas: market

description and analysis, marketing environment, marketing mix, channels of
distribution, results of the survey, SWOT analysis, and marketing strategies.
The necessary information will be analyzed based on the outcome of the
conducted survey. The proposed feasibility’s intention is to satisfy the
customers’ needs and provide a remarkable experience by delivering
exemplary events planning and coordinating services. The aim is to
correspond the customers’ desire to celebrate, time and financial constraints,
and the business’ intent to produce profit.

This aspect serves as the foundation of the succeeding- the financial.

With the presence of the projected demand, the profitability can be measured
with the available data. In the interest of the business, it must consider the
target market first; the benefit of knowing the potential customers is the
realization of the key factor in achieving its objectives. Correspondence of the
sought opportunities and market are also important as this would pave the
way for devising effective and efficient strategies. The core essence of it all is
coinciding the customers’ demand with the supply of quality services at
equitable prices while assuring the business’ profitability.

10
II. MARKET DESCRIPTION AND ANALYSIS

Relative to the city’s flourishing industry, well-earning citizens are

already opting to have their special occasions be planned and coordinated by
an events team. Celebrating birthdays, anniversaries, baptism, and such,
have been deeply embedded in the Filipino culture, especially around the
avenues of Manila where there are numerous “handaan” every day; thus, the
proponents saw Barangay 709 and 719, both along Taft Avenue, as an ideal
place for starting up an events planning and coordinating business. Various
suppliers, such as catering services, venues, lights and sound services, etc.,
are also readily-available at a neighboring distance. Given these
circumstances, it was deduced that choosing Taft as the target market
location will be a practical and valuable decision.

Figure 2.a
Vicinity Map - Barangay 709, Malate, Manila

EVENTually Perfect aspires to transform events into a remarkable and

heart-stopping memories by delivering quality event services at an equitable
price. Explicitly, the proponents targeted to provide their expertise to the
citizens of Taft for its wide array of available suppliers and potential
customers. With the city’s thriving socio-economic status, it is prevalently
11
home to middle-class adults and households capable of sustaining their
needs and wants. Residences in Taft, particularly condominiums and
households, at a reasonable distance from The Green Podium are the sought-
after locations in the target market.

Figure 2.b
Vicinity Map - Barangay 719, Malate, Manila

The citizens, 25 and above or known as the working population, of the

Barangay 709 (along Taft Avenue and Fidel A. Reyes St.) and 719 (Adriatico
St., Malate St., Kalye Pablo Ocampo, Taft Avenue), were chosen with the
belief of their valuable contributions in providing economic opportunities for
the business to thrive. Being strategically-located at the business avenue of
Taft, there is a considerable amount of adults and professionals residing in
the said area. Currently, the fluctuating and unstable movement in the
consumers' expenditure poses an impediment for a company to achieve and
maintain its core competitive advantage. The blistering and tremendous
technological advancement also has a significant influence in the demand of
the market; thus, the suitable employment of technical capital can be
advantageous for the enterprise. Given this set of factors that can potentially
affect the special events industry, these would be further considered in the
said study.

12
A. Population Analysis

In order for the business to operate efficiently and effectively, a

population analysis was conducted by the proponents. Through this
meticulous screening and deliberation, an intensive understanding of the
potential market will be grasped and used for the succeeding components
and aspects.

B. Market Segmentation

Within every market lies a diverse mix of customers with varying

needs, characteristics, and behavior that allows them to be distinctively
identified. The consumers can be clustered into several ways judging on
factors such as: behavioral, demographic, geographic, and psychographic.
The proponents used geo-demographic segmentation to furthermore
classify the market into alternative segments. This procedure is heavily-
centered on the focal point of the population’s characteristics in a physical
region.

After a thorough analysis of the concentrated target market, the

proponents have come to a common understanding of dividing the market
into two major segments: Barangays 709 and 719. These are further
disjointed to 2 subsequent segments: working population and others. Be it
noted that the proponents have stipulated an allowance of 5% for double
counts and human errors.

C. Market Targeting

Market Targeting is the systematic procedure of weighing each

segment’s attractiveness level, then choosing which of the alternatives
would be best to penetrate. A firm should target segments which can
proficiently generate income while providing customer value and sustain it
over time.

13
 Since Taft is home to the University Belt-2, government buildings,
commercial spaces, condominiums, hangout places, and is highly
accessible given different modes of available transportation, the business
took advantage of this opportunity to pick it as the study’s business area.

The proponents have gathered underlying information about the said

barangay profiles for the past years.

2012 2013 2014 2015 2016

TOTAL 3,265 3,389 3,518 3,652 3,791
Table 2.a
Combined Historical Working Population of Barangays 709 and 719

Such information was provided by the barangay secretary and was

duly approved by the barangay captain of each of the target barangays.
Based on their provided information and barangay profiles, these
population consists of 65% middle-class residents and 25% upper-class
residents, which would be the potential clients of the business.

In order to compute the projected population of the target for the

succeeding five years, the projection method with the highest degree of
reliability, compared to the alternative methods, as utilized—the trend line.
This opts to make use of the historical population of the target market for
the previous five years and predicts the succeeding based on trends.

Year (t) y t^2 ty

1 3,265 1 3,265
2 3,389 4 6,778
3 3,518 9 10,554
4 3,652 16 14,608
5 3,791 25 18,955
15 17,615 55 54,160
Table 2.b
Projected Population

14
 Year t A B Y
2017 6 3,128.5 131.5 3918
2018 7 3,128.5 131.5 4,049
2019 8 3,128.5 131.5 4,181
2020 9 3,128.5 131.5 4,312
2021 10 3,128.5 131.5 4,444
2022 11 3,128.5 131.5 4,575
Table 2.c
Projected Population (Using Trend Line Equation)

D. Competitive Advantage

The following are the comparisons between EVENTually Perfect and

its competitors:

 EVENTually Perfect is an organized enterprise, duly registered with the

Bureau of Internal Revenue (BIR) and Securities and Exchange
Commission (SEC), ensuring that the entity is conforming to legal
regulations in the Philippines. Most of the competitors, being freelance
and online-based, display evident absences of abiding with the law and
legal recognition from those in authority. This is beneficial to the business
by boosting its public image through law-abiding practices —


penultimately upholding its reputation that positively impacts the market.

Moreover, this specific advantage is likewise favorable to the consumers;

their welfare is assured due to the level of security available against

business malpractices.

 Convenience and comfort are also one of the advantages of EVENTually

Perfect over its competitors. In assuring the reception areas of the office
are well-arranged with proper conditioned ventilation and vivid designs,
the customers who are anxious upon planning his events would feel the

15
 relaxing ambiance exuded. The idea of limiting the walk-in customers by
arranging a time schedule would correspond to the minimization of noise
and disturbances which most competitors are lacking at.

 EVENTually Perfect is also promoting sustainability by working to keep

your event green and minimize wastage. By renting and outsourcing on
much needed resources, like utensils, decorations, etc., the concept of
reuse becomes inherently better for the environment. The team ascertains
its clients of its practices of comprehensive recycling, sustainable
purchasing, energy and water conserving, without compromising the
quality of the services it offers.

 The coordinator and team are capable of listening and delivering the
customers’ desired events. This is possible by ensuring every event
begins with a vision. Laying out all the details and actually heeding to the
needs of the clients is what the EVENTually Perfect’s rivals fail to deliver.
The team works with the client every single step of the way. And albeit the
events technology has a desirable influence in the special events industry,
the professionals are just as competitive. By attending seminars and
taking their on-site experiences by heart, they continually develop their
knowledge and technical skills—thereby remaining competent and
dedicated in the said field.

III. MARKETING ENVIRONMENT

In opting for a market location for your business, there are major factors
to consider in unleashing most of the potential for your venture—the
environment viewed in a macro and micro perspective.

EVENTually Perfect has its marketing environment that consists of

varying factors and forces that affect the ability of the management to build
and sustain a healthy and thriving relationship with their prices customers.

16
A. Macro environment

The macroenvironment of the business serves as features that could

possibly restrain or propagate the scope and opportunities of a business
entity as a whole rather than a specific scope or region. The trends that
prevail predominantly in the market, perceived wholly, are discussed in the
succeeding subtopics. Whenever a significant macroenvironmental change
in the industry occurs, the key to staying above the situation is having an
effective and established marketing strategy which most businesses need
to realize their business objectives.

1. Economy

As what most economists say, “demand is the desire for a product

or service backed-up with willingness and ability to pay”. In pursuing a
market, one does not only look at the amenable customers, but also at
their capabilities of availing the business’ offered services. Thus, the
purchasing power and spending patterns of the targeted market should
be scrutinized by the enterprise themselves.

The prices per package were conscientiously deliberated to ensure

its economical price would not compromise the quality of the service and
profitability. The said services are reasonably-priced while securing the
strategies laid out and the pricing decisions made by the firm are
grounded on the status of demand influenced by the economy.

2. Natural Forces

This macroenvironment factor focuses on the availability and the

susceptibility of the resources—materials, tools, equipment, furniture—
utilized by the business in providing satisfaction and quality services to
its clients. Environmental issues that may possibly pose a threat are the
sustainability of energy, preservation of available resources, rampant
pollution. Moreover, the drastic changes in the climate and the

17
unreliability of the forecasted weathers can delay any scheduled tasks in
the timetables. Fortuitous events can disrupt any foregoing plans.

With concern to the pollution, the business practices proper waste

disposal activities that could minimize potential hazards and rubbish.
This entails a team who values hygiene and maintains cleanliness in and
out of the office and work place. The goal is to penultimately reduce
health risks for the employees and its clients while instilling genuine
concern for the environment.

3. Technology

An important force that should not be overlooked is technology.

Advancement is swift; by utilizing modern electronics and digital
processing, the business obtains a competitive advantage over its
competitors. Therefore, EVENTually Perfect exerts a considerable
amount of effort in ascertaining its employees are technologically-
competent by providing seminars to update their knowledge. These are
inclusive of the innnovation of the events industry—from the workplace,
to the in-home, then to the online world. Management ensures that the
team, strategies employed, and business decisions are updated to allow
increase in effectivitity and innovativity.

4. Government

Businesses are regulated by the government by establishing

ordinances to safeguard the consumers of all kinds of abusive treatment
and illegitimate transactions. They also protect the economical interests
of the society and enterprises against unjust competition by subjecting
and limiting certain kinds of businesses to varying laws.

EVENTually Perfect is a law-abiding business whom follow the

imposed rules and regulations by the local authorities in managing their
work activities. Changes in the said law, rules, and regulations will be
adopted by the firm as soon as possible.

18
B. Microenvironment

The microenvironment incorporates the components near the

organization that influence its capacity to serve its clients. It likewise
alludes to the inside variables that nearly influence the business. They infer
the organization's inclination with respect to the business exchanges and
connections toward the accompanying influences.

i. The Company

All the employees of the company shall abide to its mission, vision,
objectives, strategies and policies in order to achieve their goal. The
management, staff, and employees will all contribute and commit in
providing superior customer value and harmonious relationship with the
customers. Furthermore, EVENTually Perfect will be established under a
formal business structure and a simple yet effective management style.
This ensures the company's steadiness and constant stream of its
administrations to its standard clients. An effective and efficient internal
control and policies is also established to ensure that business
transactions will be done proficiently, and that every feature of
operations will abide to local laws and regulations, to safeguard the
overall reliability of financial statements. The management, together with
the employees would work hand-in-hand in offering the best services.

ii. Demography

Demography relates to the population and the study of it by the

proponents of the firm. It focuses with the general market who are major
players in the demand of the service offered. They also contribute to the
manpower which helps in operations of the firm. In this study, the
demographics are approximately the working population of Barangay

19
 709 (Along Taft Avenue and Fidel A. Reyes) and Barangay 719
(Adriatico St., Malate St., Kalye Pablo Ocampo, Taft Avenue).

Accordingly, there are approximately 3,791 residents who belong in

the working population residing in the aforementioned barangays. The
proponents will only need 362 respondents as a sample size. In contrast,
the proposed business would focus on well-off households and
individuals that are willing to hire an events manager.

iii. The Customers

The customers are the prime foundation of the firm’s income. The
company believes that they should and must be well accommodated and
are given services with the highest value and quality.

EVENTually Perfect will offer its services mainly to the selected

target market such as individuals and households that are willing to hire
the services of an events manager.

iv. The Competitors

In marketing, in order to be successful, a company must have a

high degree of competitive advantage compared to those businesses on
the same field. That is why EVENTually Perfect is continually striving to
keep up with the vast growth of competitors within the vicinity by
increasing and improving the quality, value, and price-worthiness of its
services. The company also acknowledges the existence of such
competitors to ensure customer’s satisfaction. Please refer to the
Appendix for competitor’s interview documentation.

20
a. Direct Competitors
The competitors, listed below, were considered as direct
competitors due to the information procured that (1) they have offered
the same type of service, and/or (2) handled events in the same
proximity, to the target market regardless of their office location.

 Kiss the Girl Events

Kiss the Girl Events is a 4-woman team formed by the goal to
create memorable experiences as their client celebrates their
special day. They were established by four ladies passionate about
events and committed to provide high quality services to ensure a
stress-free occasion. They specialize in organizing every wedding,
birthday, debut, corporate event, party, and many other
celebration, and treat all their engagement as if they were their
own. Their wide network of suppliers, contracted with the finest
deals, enable them to ensure the client’s vision fits their budget.
Backed up by years of experience, the Kiss the Girl Events aim to
make your events creatively beautiful without compromising their
patrons’ tight budgets. They are committed to bringing creative
ideas and solutions to meet the needs and demands of your
events.

 On Fleek Event Management

On Fleek Event Management provides wedding packages
consisting of full, semi-full, and on-the-day wedding coordination.
They also cater other social events such as birthdays, reunions,
anniversaries, surprises, and such. With their mission to relieve as
much stress as possible for their clients, they aim to meet their
clients’ expectations by bringing into reality their dream events
patterned to their specifications. They pride themselves on their 5-
star service made possible by their ability to listen and execute the
clients’ desires. They go beyond what is needed to ensure that

21
 their loyal customers’ needs and wants are met, and guests are
content and entertained.

 Party Time Philippines

Party Time Philippines started as a family business that
caters to intimate parties every now and then. Their founder,
Saibachi, saw the demand for a distinct division that supported
families with design and entertainment for their children's
milestones; thus, Party Time Philippines was created. Their goal is
to be a one-stop Catering and Coordination establishment for all
the loving parents that desire to provide their children the most
outstanding event in their whole lives. Party Time Philippines was
formally incorporated into PTP Catering and Events Coordination
Corporation, and now caters to catering, styling, and full event
coordination for several businesses and hotels in the Philippines.
From social events of birthdays, weddings, to corporate events of
brand launching and meetings, they have established their brand
as a known and credible business that provided its services to a
long list of Corporations and Businesses, and an even longer list of
families.

v. The Public

This refers to any group that has an actual or probable interest in a

company’s capabilities and competence to achieve its goals. This
consideration of the public, such as the government, financial
institutions, and potential clients is vital in scheming the customer’s
demand that the firm wants to provide. The sensitivity of the business
towards either help or hinder the company’s progress.

22
 vi. The Culture

Culture is a set of beliefs, customs, arts, way of thinking and

behaving in a group of people in a society. Marketing campaigns and
advertisements must be in line with the beliefs and traditions of the
target area. Proper adjustments in accordance with the choices
regarding the social and social convictions ought to likewise be
considered by the business. The preferences of the society as a whole
would also be accounted in seeing that the services are generally
acceptable. The company promotes cultural importance and sensitivity in
order to attract customers and will also retain them in the long run.

IV. MARKETING MIX

Marketing mix is a set of controllable tactical marketing tools that can be

controlled by a company to influence consumers and to promote its brand in
the market. The mix is grouped into 7 Ps:

A. Products/Services

EVENTually Perfect is an event planning and coordinating business

that offers full event management services. The business will compete with
the existing market with its high quality and competitive events planning &
coordinating services that are all priced reasonably. The business will cater
middle-class Filipinos who want to have a remarkable celebration of each
important occasions of their lives. As mentioned previously, the company is
offering events planning & coordinating services, such as (1) devising event
arrangement; (2) coordinating; and other similar services that can be
availed by standardized packages.

23
B. Price

The pricing strategy of the firm is to charge a reasonable price for all
events planning and coordinating services it offers that is competitive
compared to businesses engaged in the same type of industry. The pricing
will be based on per package ratings. Thus, the business will employ a
pricing based on the ability of the market to pay as its main goal is to
provide a high quality events planning and coordinating services at a
reasonable price.

Other Events Planning

EVENTually Perfect
Businesses
Coordinators’ Fee ₱30,000 ₱70,000
Minimum Package
₱115,000 ₱195,000
Pricing
Maximum Package
₱235,000 ₱390,000
Pricing
Table 2.d
Pricing Comparison

The proponents’ coordinators’ fee is based on the market’s ability to

pay. By knowing this, they have come up with prices that are much lower
compared to other competitors giving the same kind of services. The
minimum and maximum pricing per package is computed based on the
rates of suppliers, plus 40% mark-up on each service they provide, to
ensure that the company can cover up the direct and indirect expenses of
the business operations. These are already inclusive of coordinator’s fee.
The prices from other events planning businesses were recorded during
phone-call interviews and were also researched by the proponents in the
competitors’ business website. These competitors’ prices are relevant so
that Eventually Perfect can give much lower and reasonable fees without
compromising the quality of services they are providing.

24
C. Place

The business will be located at Unit 8C Ground Floor, The Green

Podium, One Archers Place, Malate, Manila. The area is around the vicinity
of barangays 719 and 709. The business focuses but not limiting its scope
to the individuals and residents of these two barangays. The area is highly
commercialized, housing many establishments including condominiums,
coffee shops and restaurants, and residential houses. This component of
the marketing mix is further discussed in the Technical Aspect of this study.

D. Process

Based on the foregoing marketing strategies developed, potential

clients are interviewed regarding the type of services they want to avail and
for when would this event take place. The ideas are then recorded, and
eventually the company team will brainstorm for the ideas regarding the
theme, motif and overall concept of the event. Upon completion of the
proposal, the team would then suggest it to the client subject to the latter’s
approval. The company will charge the client for the proposal fee, which
would be inclusive in the outstanding amount of the whole event services
fee, given that the client would accept the proposal.

Next, the team will coordinate with vendors and suppliers applicable
to the services availed by the client. The company should make sure that
the goals of the company are in line with the goals of the vendors/suppliers
and employees. Finally, there will be an evaluation phase, wherein the
company will get feedback from various ways to oversee lines of
improvement in handling events. The service process is a lot helpful as the
team will thoroughly supervise the event management and will hopefully
result in a successful celebration.

25
E. People

Since the business is a service type business, it will capitalize on the

skills its people have. It will hire employees in accordance to the set
qualifications of the company who can increase the value of the company
while it also put value on them.

F. Promotion

EVENTually Perfect is yet to make its name in the industry so even

before the commencement of the business, it will make and distribute
promotional materials to potential clients. These materials will be diverse in
form and creative to attract the target market.

1. Printed Advertisements – the business will use different kinds of printed

advertisements like leaflets, posters, and flyers. This material shall
include the company’s name, logo, contact information, and the
services that if offers. This shall be distributed within the business
location and outside Taft, Manila.

26
2. Social Media – the business will also maximize the social media to
promote itself through making an account in social networking site like
Facebook, Instagram, and Twitter. These sites shall be used to cater
wider range of clients. The services will be posted in these sites as well.
In addition, the company also has its own website where we can update
our services offered.

27
 3. Calling Cards – to better extend the personality of the company, calling
cards will also be distributed to the business partners, clients and
potential clients.

Business
Card Samples

4. Word-of-Mouth – this technique is expected to be the most effective in

establishing a name in the industry when positive feedbacks are given.
Previous clients will refer the company to their relatives and friends,
enlarging the market of the business.

G. Value Proposition

EVENTually Perfect, a business that strives to be the premier option

of the Filipino citizens, is the pioneer events planner and coordinator right
in the heart of the vibrant district of Manila. Located in Taft, it offers close
proximity to varying universities, malls, and hospitals, and is accessible via
light rail transit or other vehicles passing by major thoroughfares. As the
28
 only event-related business in the said vicinity, the proponents have seen
an opportunity to start up this type of business to cater event services to
the market; the citizens of Taft and nearby areas no longer need to travel
as far as Las Pinas or other distant places to find a team to handle their
most precious occasions. The team delivers a remarkable experience by
choosing the right activities and options, utilizing the available resources
and manpower, meeting the clients’ wants, and down to conveying those
visions at reasonable and economical prices lower than those of the
competitors’. Being proudly Filipino, EVENTually Perfect is invested in the
society it resides in. The team only employs local citizens and procures
local suppliers with the same vision

and offers value-added quality products and services, and gives back to the
community by hosting events for charity foundations.

V. CHANNELS OF DISTRIBUTION

The Channels of Distribution, aka Trade Channels, are demarcated as

the path along which the goods or services move from the providers to the
final consumers. The distribution itself takes account of the diverse activities a
business undertakes to make the goods or service accessible and available to
the target market. Viewing it in a standard parlance, it is a network of
distribution through which the producer sets his/her offering in the market and
transfers it to users. This encompasses the following: suppliers (suppliers of
goods/ services), agents (middlemen like wholesalers and retailers who
intervene between the producers and consumers), and the consumers.
Therefore, the channel serves to link and establish a connection between the
gap of the point of production and consumption; thereby creating utilities in
time, place and possession.

29
 EVENTually Perfect’s team have preferred an appropriate channel of
distribution that accurately reflects its business practices. The trade channels
for distribution is ascertained to be effectively consistent with the promulgated
management policies, internal controls, and marketing program of the entity.

The establishment will utilize the three-way Supplier-Agent-Consumer

Channel. This is a common channel wherein middlemen are involved and
serves as an intermediary. The producers of the services will be outsourced
and managed by the agents then bought and utilized by the end-consumers. It
is the process wherein the services will flow freely despite their indirect
transfer of services. EVENTually Perfect ensures that the delivery of services
would efficiently flow with the minimal costs incurred from the delivery. The
caterers, venues, lights and sounds, etc. will be outsourced and delivered as
a full event package to the business’ clients. Being able to select from a wide
array of suppliers with varying fees, the agent has control over the distribution.
Despite the three elements and functions in the channel, attainment and
correspondence of mutual goals is ascertained. Through the coordinators and
the whole team, EVENTually Perfect can provide quality service to its
customers.

Supplier Agent Consumers

Figure 2.c
Three-way Supplier-Agent-Consumer Channel Diagram

VI. RESULTS OF SURVEY

A. Service Analysis

Event management is the application of project management to the

creation and development of small to large scale events. It involves
studying the brand, identifying its target audience, devising the event

30
concept, and coordinating the technical aspects before actually launching
the event. (Ramsborg, et. al., 2008)

The process of planning and coordinating the event is usually

referred to as ‘event planning’ which is inclusive of the budgeting,
scheduling, selecting the site, acquiring necessary permits, coordinating
transportation and parking, arranging for speakers or entertainers,
positioning decors, safeguarding event security, catering, coordinating with
third party vendors, and foreseeing emergency plans.

Events coordinators are in charged with the necessary coordination

and negotiations with the suppliers for the events desired by the clients.
They are the intermediary who will accomplish this on behalf of their busy
yet loyal patrons who are not able to handle and plan their celebrations. In
return, they should place qualified trust and reliance on the event
coordinator’s expertise in the field of events planning.

B. Survey Analysis

To confirm the existence of the demand for events planning and

coordinating services, a survey was conducted by the proponents to make
statistical corollaries on the population of residents- particularly the working
population - of Barangays 709 and 719 using a sample computed using the
Slovin’s Formula.

Slovin’s Formula is used to calculate the sample size from a

population with an unknown behavior considering the Margin of Error
(MOE) and Confidence Level.

1. Sampling Method

In the determination of the market share for this business, the

proponents would essentially gather data and test its feasibility. For this
study, a Stratified Random Sampling was employed within the vicinity of
the business.
31
 Stratified Random Sampling is a sampling method which includes a
division of population into smaller groups known as strata and a random
sample is formed to have an equal opportunity to be picked as a
respondent.

Barangay Population

709 710
719 3,081

TOTAL 3,791
Table 3.e
Working Population of Barangays 709 and 719

The data were gathered through the cooperation of the barangay

officials of both Barangay 709 and 719. To provide the proponents a
source of accurate data, they provided their respective Barangay Profiles
that include the number of population in their own barangays in light of
the most recent census.

The sampling size is computed using the Slovin’s Formula with an

acceptable margin of error of 5%.

𝑁
𝑛=
1 + 𝑁𝑒 2

where:
n – Number of sample/sample size
N – total population
e – margin of error

n = 3,791 / 1 + 3,791(0.05)2

n = 361.8 ≈ 362 respondents

32
 Hence, the result shows that the proponents should include in
the survey 362 respondents to allow the 95% level of confidence.

A sample stratification method will be used to provide for a

proportionated total number of respondents in each barangay.

SAMPLE STRATIFICATION = n / N * layer size

where:
n – total number of sample/sample size

N – total population

layer size – population per barangay

For Barangay 709:

S = 362 / 3791 * 710

S = 67.8 ≈ 68 respondents

For Barangay 719:

S = 362 / 3791 * 3081

S = 294.2 ≈ 294 respondents

Barangay n/N Layer Size Stratified Sample

709 0.095489 710 68

719 0.095489 3,081 294

TOTAL - 3,791 362

Table 3.f
Stratified Sampling

33
2. Survey Objectives
 To determine if there is such need for the services that the business
will offer.
 To identify the services that the market will consider to avail.
 To find out the prices that is offered to the customers in availing each
services.
 To have an idea on where the consumers are availing the services.
 To identify the portion of the target market that is willing to try other
services providers.
 To obtain supplemental information that is relevant to the conduct of
the study.

3. Survey Results

The following are the summarized survey results presented in

graphical form:

Breakdown of Sample Size

67

294

Brgy 709 Brgy 719

Figure 2.d
Breakdown of Sample Size
Figure 2.d depicts the target market of the proposed business
comprised of those coming from the two barangays represented by 400
respondents. The two barangays are Barangays 709 and 719 with 67
and 294 respondents, respectively.
34
 Have you hired an events coordinator?
300 272
250

200

150

100
90
50

Yes No
Figure 2.e
Have you hired an events coordinator?

The respondents were asked whether or not they have hired an

events coordinator. Figure 2.e reflects the results of the survey question.

As shown in the figure, 24.86% (90 respondents) have hired an

events coordinator while the remaining 75.14% (272 respondents) said
that they have not hired an events coordinator.

Willingness of the Respondents in Hiring an Events

Coordinator
250 212
200

150
78
100 60
50 12
0
Have Hired Have NOT Hired
Willing to avail NOT Willing to avail

Figure 2.f
Willingness of the Respondents in Hiring an Events Coordinator

35
 In order to measure the willingness of the respondents in hiring
an events coordinator, they were asked: first, if they have hired and still
willing to hire another coordinator; and second, if they have not hired and
willing to hire a coordinator for their events.

Figure 2.f illustrates the respondents’ willingness in hiring an

events coordinator which represents the demand of the current feasibility
study.

Demand for Events Coordinator based from the Survey

300

250

200

150
212

100

50
60
0

Willing to Hire Willing to Hire Another

Figure 2.g
Demand for Events Coordinator based from the Survey

As shown in the graph, 60 respondents are willing to hire

another events coordinator aside from their current coordinator
representing 22.06% of the demand based from the survey. 212
respondents are willing to hire an events coordinator which represents
77.94% of the total demand from the survey.

In total, 272 respondents are willing to hire an events coordinator

representing 75.14% of the sample size.

36
C. Demand Analysis

Detailed analysis of demand is the critical part of this ongoing study.

Demand represents the consumer’s desire and willingness to pay for a
particular product or service at a certain price, ceteris paribus. This analysis
of demand determines the potential customers of the business, their
willingness and capabilities as to hiring the proposed events coordinating
venture. Moreover, an existing demand for the market offering is significant
because this will support the business in commencing and continuing in the
projected operating years. It can be implicitly known from the computations
in the following tables that the demand for hiring an events coordinator is
increasing so there is apparent opportunity for the establishment of the
business.

The proponents utilize tables and figures showing the calculated

demand expressed in terms of the number of respondents and their
corresponding percentages. These illustrations were presented on the
following pages. The demand was calculated to effectually project the
profitability of the business. The procedure on how the potential market is
obtained is thoroughly discussed to further demonstrate how the population
is translated into demand in terms of the number of respondents willing to
hire the offered service of the proposed business.

No. of Respondents Percentage (%)

Willing to Hire an
**272 *75.14%
Events Coordinator
Not Willing to Hire an
**90 *24.86%
Events Coordinator
TOTAL 362 100%
Table 2.g
Willingness to Hire an Events Coordinator

37
* Total willingness to hire / Total sample size = percentage

o 272 / 362 = 75.14%

o 90 / 362 = 24.86%
** Computations are based on the number of respondents given by the survey
result in question numbers two (2) and three (3).

Demand for Events

Year Total Population
Coordinator (75.14%)
2018 4,049 3,042
2019 4,181 3,142
2020 4,312 3,240
2021 4,444 3,339
2022 4,575 3,438
Table 2.h
Projected Demand for Barangays

Factors Affecting Demand

a) Familiarity/Customer Loyalty

In the line of business that EVENTually Perfect is in, customer

loyalty is an exceptionally sensitive perspective to dig into. It
incorporates from the client connection between the administration and
the customers that would benefit the administrations up until the finish of
the administration engagement where attractive outcomes are normal
after the business gave its administration. At the point when a divine
being client relationship has been built up, it will remunerate the
endeavor a backbone in the entered showcase through client inputs and
verbal notice.

38
 b) Trends in Consumer Spending

Levels of discretionary cash flow or remittance and buyer spending

directly affect the measure of cash purchasers will put resources into
printing. At the point when salary rises, the request would prone to
increment, and vice versa. Additionally, change in clients’ desires can
influence the demand for services.

c) Advancements in Technology

Technology advancement adds as another factor that affects the

demand. The revolutionary impact of technology may do well to the
business as it adds productivity to the employees.

d) Accessibility

Demand may be affected by the accessibility of an enterprise.

There can be a possible decline in the market if the business would be
hard to reach. The business’ openness to their clients is significant
especially as EVENTually Perfect is a service-oriented business that
requires the opinion of the aforementioned for the entity to execute
desirable results.

D. Supply Analysis

The proponents gathered the essential information for the supply

analysis from the competitors through interviews. To date, there is no direct
competitor in the vicinity of Barangays 709 and 719, Malate, Manila.

The number of events catered by the competitors will be considered

as part of the supply. These aforementioned competitors only provide the
service of outsourcing of resources needed by the events of the clients –
the same type of service that the EVENTually Perfect will provide upon its

39
commencement. A tabular representation of the historical supply per year
is presented below for further analysis.

Party Kiss the On

Year TOTAL
time girl fleek
1 370 80 60 510
2 380 90 70 540
3 400 90 80 570
4 410 100 80 590
5 416 100 80 596
Table 2.i
Projected Supply (Number of Events per Year)
Year (t) y t^2 ty
1 510 1 510
2 540 4 1,080
3 570 9 1,710
4 590 16 2,360
5 596 25 2,980
15 2,806 55 8,640
Table 2.j
Projected Number of Events per Year

Year t a b y
2017 6 494.6 22.2 628
2018 7 494.6 22.2 650
2019 8 494.6 22.2 672
2020 9 494.6 22.2 694
2021 10 494.6 22.2 717
2022 11 494.6 22.2 739
Table 2.k
Projected Number of Events per Year (Using Trend Line Equation)

40
 Year Projected Supply
2018 650
2019 672
2020 694
2021 717
2022 729
Table 2.l
Projected Supply

Factors Affecting Supply

1. Cost of Service

The lowest price at which a business can provide a service without

losing money is the amount of money that it costs to provide it. If the
inputs’ price goes up, the cost of providing the services increases. Thus,
the price in which services are offered also increases. So an increase in
the price of inputs leads to a decrease in supply.

2. Personnel Development

What the management actually is and what it can offer to the

clients is reflected through its employees. An company might collapse if
it lacks personnel(s) who bridge(s) the management to its clients. This
idea serves as a factor of developing the workforce of a service-oriented
business such as EVENTually Perfect. The firm will provide incentives,
training, personal development and growth as a person to all of its
employees regardless of position as deemed necessary other than what
is already prescribed by law.

41
3. Number of Service Providers in the Market

The number of competitors in the market directly affects the

number of services the providers are willing and able to sell. More
competition usually means a reduction in supply, while less competition
gives the providers an opportunity to have a bigger market share with a
larger supply. In the present status of the target market, there are
sufficient grounds for a business such as EVENTually Perfect to flourish.
There is a not so large amount of competitors that may impose a threat
on the enterprise’s objectives.

4. Tenure

The instability of various elements in an individual’s life may have

an impact to the daily operations of the enterprise. The presence of
problems regarding the security of tenure of an employee affects the
supply. It is essential that this should be handled by the management
and should have contingencies just in case such may arise.

5. Laws and Regulations

Laws are imposed to regulate, it pertains to all and so as to the

business. Laws should be followed and served as a guide that the
business may choose to take on. Additionally, supply could be affected
by the restrictions of government regulations in terms of employment
and must be taken into consideration in order to maintain the desired
supply.

42
 E. Demand and Supply Gap Analysis

The Demand and Supply Gap exhibits the demand of the events
coordinator services which is not supplied by the existing market. This
results to an opportunity for the proponents to target a specific market
share that Eventually Perfect targets to serve.

Demand
Year Demand Supply and Supply %
Gap
2018 3,042 650 2,392 78.63%
2019 3,142 672 2,470 78.61%
2020 3,240 694 2,546 78.58%
2021 3,339 717 2,622 78.53%
2022 3,438 739 2,699 78.50%
Table 2.m
Total Demand and Supply Gap

Normal Operating Capacity

Every business’ operating capacity lies on the utilization of both the
capital assets or equipment and the available human resources. The
normal capacity is considered as the production level, projected to be
attained on average over a certain number of seasons or periods, under
normal situation or circumstances, and taking everything in mind the loss of
capacity as an outcome of planned maintenance.
The normal operating capacity of EVENTually Perfect lies on the
number of events handled per year. This is based on the judgment of the
proponents and the capacity of the manpower to accommodate the events.
For convenience purposes and for the sake of producing uncompromised
quality event celebrations, the team would only be setting the limit of 4
events per team per month with three (3) teams who will manage the
events, making it the predetermined maximum capacity of the business.
EVENTually Perfect shall accept and prepare for the management of
events three (3) months prior to its celebration. Since it is impractical to

43
assume the business will operate at 100% capacity, the normal capacity
was estimated at 70% capacity, increasing at 5% every year.
The tables below represent the maximum capacity and the projected
normal operating capacity of EVENTually Perfect.

Maximum
Number of events per month 4
Number of months in a year 12
Number of event teams 3
MAXIMUM CAPACITY 144
Table 2.n
Maximum Capacity

NORMAL NORMAL
Year
CAPACITY CAPACITY %
2018 101 70%
2019 108 75%
2020 115 80%
2021 122 85%
2022 130 90%
Table 2.o
Normal Operating Capacity

Market Share

The determination of the market share is a prerequisite that will be

used as the foundation of the business’ marketing strategies. This aims to
measure the market extent the firm needs to satisfy. In order to ascertain
the value of the market share, we need to divide the annual service
supply by the total market demand.

𝐴𝑛𝑛𝑢𝑎𝑙 𝑆𝑒𝑟𝑣𝑖𝑐𝑒 𝑆𝑢𝑝𝑝𝑙𝑦

𝑀𝑎𝑟𝑘𝑒𝑡 𝑆ℎ𝑎𝑟𝑒 =
𝐷𝑒𝑚𝑎𝑛𝑑 𝑎𝑛𝑑 𝑆𝑢𝑝𝑝𝑙𝑦 𝐺𝑎𝑝

44
 Out of the total market available, the capacity to supply the gap was
determined based on the available resources and manpower.

Annual
Demand and
Year Service Market Share
Supply Gap
Supply
2018 101 2,392 4.22%
2019 108 2,470 4.37%
2020 115 2,546 4.52%
2021 122 2,622 4.65%
2022 130 2,699 4.82%
Table 2.p
Market Share

VII. SWOT ANALYSIS

In order that the business will be able to maximize its utmost potential,
an analysis on its strength, weaknesses, opportunities and threats was
conducted through a technique called SWOT Analysis. This will focus on the
evaluation of each of the company's internal strengths and weaknesses, as
well as its external opportunities and threats. From there, the major factors for
each category were chosen.

Strengths

1. Competent employees
2. Services offered are lower in price than the other existing business in the
same industry.
3. No existing direct competitor within the site location.
4. Relatively low overhead cost.
5. Large amount of capital.

45
Weaknesses

1. New in the market

2. High cost for marketing and advertising in the first years.
3. Reputation not yet established.
4. Limited number of suppliers and business partners in the start of business
operations.
5. The inability to rapidly scale to meet large, unexpected increases in
demand.

Opportunities

1. Increasing demand for events coordinators.

2. Growing technology.
3. Increasing population.
4. Increasing number of potential business partners for outsourcing of
services.
5. The market provides great opportunity for business expansion creating
wider range of field expertise.

Threats

1. Huge businesses already captured the market.

2. Increasing prices for supplies.
3. Government regulations on taxes.
4. Strong competition among small-scale events coordinating businesses.
5. Fluctuating economic condition.

46
 A. SWOT Analysis on Competitors

The main point of the concept of SWOT analysis is to determine the

present and future advantages and disadvantages of the company so that its
owners can improve their management strategies. Checking out on the
competitors’ strengths, weaknesses, opportunities and threats can offer the
company new marketing tactics and strategies.

Eventually Perfect: Events Planning Business

Competitors
STRENGTHS STRENGTHS
o Competent Employees o Large amount of capital
o Services offered in lower prices o Greater number of manpower
o No existing direct competitor o Greater number of suppliers
within site location and business partners
o Low overhead costs o Customer loyalty
o Large amount of capital
WEAKNESSES WEAKNESSES
o New in the market o Poor internal control
o High cost for marketing and o Relatively high prices due to
advertising in the first years high costs
o Unestablished reputation o Limited supplies and old
equipment
o Limited number of suppliers and o Business is not legally
business partners registered
o The inability to rapidly scale to
meet large, unexpected
increases in demand
OPPORTUNITIES
o Increasing demand for events coordinators
o Growing technology
THREATS
o Huge number of competitors
o Increasing prices from suppliers
o Fluctuating economic conditions
Table 2.q
SWOT Analysis on Competitors

47
VIII. MARKETING STRATEGIES

A. Market Penetration

A business must establish a marketing strategy that will help in

increasing their market share and will yield a successful venture to the
entity by promoting and advertising a new product or service, offer lower
prices to clients and bundling products offered. EVENTually Perfect will
provide competitive service to its competitors. A well-organized enterprise,
accessible, convenient and a quality service with a reasonable price for the
market will give EVENTually Perfect the competitive advantage to
penetrate its target market.

B. Service Quality

Our success and achievement in life is directly related to the quality of

service we give. As a business that provides a quality service to its clients,
EVENTually Perfect will prove to be one of the most sought in its field by
delivering satisfactory execution of its quality service to its customers.

C. Customer Relation

Customers are always right. Most businesses go beyond the service

the clients expect them to do in order to achieve and maintain a good and
loyal relationship with the customers to make them feel appreciated for. By
providing excellent and exceptional output, clients would truly be satisfied
with the business.

48
D. Personnel Development

Employees form a big part of a success of a service oriented

business, without them, an entity would not be able to achieve its
objectives. An enterprise achieves its goals from the competence of its
employees and staffs. EVENTually Perfect will provide trainings, seminars,
incentives, bonuses, good working environment and maintain an upright
relationship within the company in order to achieve outstanding
performance and productivity from the personnel. With these empowerment
of employees, they will become more productive and motivated in their job
reflecting it to the whole of the business.

49
I. INTRODUCTION

One of the vital elements of a business is its own operations. The

underlying purpose is to guarantee that its ongoing and recurrent business
activities promotes value for its stakeholders. Thus, being inherently crucial in
nature, meticulous attention to details in preparing a plan should be ascertained
and done to ensure that the entity will be able to efficiently and effectively
execute its function.

This aspect sheds a profound emphasis on the technicalities of the

overall procedures and undertakings of the entity. It is inclusive of the
components and possible contributions of the EVENTually Perfect. This covers
an in-depth analysis of the services offered, service process, subjects,
exhaustive procedures of its day to day operations, essential capital assets, site
location, plant lay-out, safety measurement, and sanitation and waste disposal.
Furthermore, it involves the firm’s competitive advantage. Correspondingly, the
site lay-out, business floor plan and proposed interior design of the business
will be shown along with the map of the location covering the targeted area of
marketability. A list of the available supplies, equipment, and furniture and
fixtures, to be utilized in the operations and design of the business, is included.
To complete this aspect, safety actions and sanitary measures such as
cleanliness requirements and waste disposal management is discussed to
ascertain that the general welfare of the business’ employees and clients are
not neglected.

The purpose of this aspect is to pave the way for the succeeding ones
by evaluating the expenses incurred and investments seized. This
penultimately provides clarity in the business’ foundational structure and
whether technical feasibility will be achieved using the available resources.

99
II. SERVICE DESCRIPTION

EVENTually Perfect will offer various events management services

categorized below:

A. Services Offered

1. Full Management Services

This section is comprised of the application of created and designed
ideas for events which involves studying the clients’ needs up to
coordinating the technical aspects before the commencement of the
occasion itself. Full management services give clients the peace of mind
they need. Individuals often find themselves lacking in expertise when it
comes to events planning and coordinating, hence, they end up hiring an
events coordinator. The latter now gives special attention to the details to
come up with a concept which would give the customer a perfect
celebration of life.

EVENTually Perfect is composed of three (3) teams which would

operate to organize and coordinate events in a specific period of time. The
team will be handling client’s events with at least three (3) months of
preparation before the date of the actual occasion, like birthdays,
anniversaries, and debut. The team would also organize small-scale
events such as parties, reunions and surprises.

100
101
B. Service Process

The service to be performed is composed of six (6) phases namely –

Research, Design, Proposal, Organization, Coordination and Evaluation:

Figure 3.a
Service Process Diagram

1. Research

Based on the foregoing marketing strategies developed, potential

clients are interviewed regarding the type of services they want to avail
and for when would this event take place. Before coming up with a
concept, the team should know first what would be the demand of the
client regarding the theme and motif of the event. This stage requires the
team to ask a lot of questions and gain a lot of ideas from the client to give
a satisfactory event proposal. This can take place wherever the client and
management agreed to conduct the meeting (e.g. restaurants, coffee
shops, or the company’s office). Failure to interview the customer can
compromise the success of the event.

102
 After having the thoughts of the customer, research would also
include finding and listing out all information about vendors and suppliers
that is suitable to the preference of the client.

2. Design

This process requires the creativity of the group which would include
brainstorming of ideas with the team regarding the theme, motif, concept
and style of the event that the group would like to pull out based on client’s
criteria. Ideas could come out from the themes/packages catalogue and
from the frequent review of the customer’s interview answers. The
responses of the customer will help the team analyze the budget for the
event and conceptualize the whole program/motif before finalizing the
proposal and suggesting it to the client.

3. Proposal

Proposals are written offer of the team to the client which would
normally take time and effort to do so. Thus, EVENTually Perfect will
charge the client for the proposal fee since this phase would take a lot of
photographs and/or sketches regarding the proposed event concept.
However, if the client hires the team and accepts the proposal, the
proposal fee would be deducted from the outstanding amount of the whole
event planning and coordinating services fee.

The proposal or consulting fee will be charged for a flat fee of two
thousand five hundred pesos (P2,500).

4. Organization

This process is when the team is busy contacting vendors and

suppliers, such as finding venues for rent, hiring caterers, finding

103
 someone to host the event, etc. Lines are kept open in this phase and a
lot of vendor disagreements would take place. This is why there should
be an enough time allotment before the actual event.

5. Coordination

This is quite similar to the previous phase however, this process

ensures that all the vendors and the team is on the same wavelength. The
team will be focusing their attention to the contracts signed, reminding the
vendors about the previous agreements, making sure all the
vendors/suppliers will come on time in the actual event.

6. Evaluation

This is the test of an event’s success through the client’s satisfactory

level. The team wants to make sure that the client would have the best
experience because this is the client who will hire them again, and who
will provide the most popular word-of-mouth advertising for the company.

Aside from the client’s evaluation, the company can get feedback by
hiring event consultant who can observe the event hosted; plan a meeting
with your employees discussing the events handled; and/or survey the
guests during or after the event.

C. Services
1. Full Management Services – this is for clients who wish to have a team
who will help them from day 1 of preparation. This comprises of all the
services applicable to the event.
a. Photography and Videography – the team will coordinate with certain
studios who provide services which includes pre-event shots and on-
site photography and videography services.

104
b. Venue Coordination – the team will organize the venue according to
the client’s preference. The client can choose a venue from the
company’s catalogue or give a flat-fee which the team will budget to
make sure that the cost will not exceed the figure.
c. Catering Services – the team will coordinate with the network of
catering businesses to which the client can choose from the
company’s catalogue. The client can also give a budgeted fee, and
the team will be the one to look for a caterer that is within the budget.
This can also be dependent on the client’s preferred menu.
d. Lights and Sound – this is for the clients who want to avail this
specific service. The team will outsource within the budget of the
client and choose among the network of vendors.
e. Hosting – this is hiring of host/s during the event within the specified
client’s budget.
f. Party Needs – the team will look for a supplier that suits the budget
and preference of the client.
g. Specialist Coordinator – the team will look for suppliers depending
on the demand of the client. Examples of this service are renting of
karaoke equipment, hiring of event performers, etc.
h. Invitation and Tarpaulins – the client will choose from the company’s
templates or they can provide their own designs. The team will then
look for a service-provider that suits the client’s budget.

105
 III. FURNITURES AND FIXTURES, EQUIPMENT, AND SUPPLIES

A. Furniture and Fixtures

These are essential assets that would play an important part in

increasing productivity and efficiency in the work place. The following
furniture and fixtures will be needed by the company for its daily business
operation:

Working Table
This working table set will provide ease
and comfort to each office staff while
working during the day.

Oval Conference Table

This table set will be used for conducting
meetings about the coordination of
events. This is where the Directress can
monitor the progress per employee with
their assigned tasks.

Reception Desk
This will be used by the company’s
secretary/receptionist to provide
immediate information and guidance to
walk-in clients.

106
 Office Chairs
These will be part of the working table of
the office staff; will bring them comfort
while working in the office.

Conference Chairs
These will be used with the conference
table where updates and progress of
certain events will be monitored by the
Directress.

Filing and Supplies Cabinet

This cabinet will be used for the storage
of files and office supplies that will aid
the employees for easier access in the
daily operations.

Water Dispenser
This is essential to supply clean drinking
water to employees and company clients
during the day.

107
 Monobloc Chairs
These chairs will be placed in the office’s
waiting area for prospect clients inquiring
during the day.

Trash Bins
These are essential for the cleanliness of
the office; trash will be thrown in these
bins.

Panel Divider
This will serve as divider for the offices of
the management and staffs of the
business.

Oil Painting (Rose)

This painting that will be hung in the
office will represent the blooming
business of the partners.

Flower Décor
This décor will lighten up the office space
by bringing life to the work place.

108
 B. Equipment

The following equipment will be needed to support the daily

operations of the business:

Desktop Computers
Computer use is prevalent in most
work places in this generation. This
would help the management to be
more effective in keeping track of
business affairs– accounting, daily
performance, client dealings, etc.

Laptop
This portable computer will be brought
during events as it will be used to track
the program and planned schemes. It
will also be used for photo and video
editing.

Multifunction Printer
This multifunction printer is a cost-
efficient equipment that will enable the
user to print, scan, and copy files for
the business operations.

Tablet
This is essential in client-meetings and
can be used by coordinators for
monitoring during the event proper.

109
 Split-Type Air Conditioner
This multifunction printer is a cost-
efficient equipment that will enable the
user to print, scan, and copy files for
the business operations.

Fire Extinguisher
This device will be used for emergency
situations, to extinguish and/control
small fires for the welfare of the
business and its employees & clients.

Closed-Circuit Television
This device will used in managing and
monitoring the security of the office.

Bundy Clock
The purpose of Bundy clock is to
monitor the start and end of every
employee’s shift.

110
C. Office Supplies

1. Bond Paper 11. Pencil

2. Envelope 12. Eraser
3. Puncher 13. Ball pen
4. Stapler 14. Correction tape
5. Staple Wire 15. Marker
6. Folders 16. Scissors
7. Tape 17. Time Cards (100 pcs/pack)

8 Tape Dispenser
9. Thumbtacks
. Ink (set)
10
.

D. Medical Supplies E. Maintenance Supplies

1. First Aid Kit 1. Broom

2. Thermometer 2. Dust Pan
3. Ammonia 3. Mop
4. Alcohol 4. Bucket

5. Tissue 5. Garbage Bag

6. Hand Soap 6. Garbage Can
7. Air Freshener

111
112
 Furniture and Fixtures
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Working Table XG2012 Office Table ₱3,920.00 3 ₱11,760.00 ₱1,260.00 ₱10,500.00
2 Oval Conference Table JMMG Modern Office Table 7,500.00 1 7,500.00 803.57 6,696.43
3 Reception Desk Office Reception Desk MDF 8,600.00 1 8,600.00 921.43 7,678.57
4 Office Chairs Mid-back Fabric Executive Chair 3,000.00 4 12,000.00 1,285.71 10,714.29
5 Conference Chairs Jacinto Office Chair 1,630.00 6 9,780.00 1,047.86 8,732.14
6 Filing Cabinet Steel Filing Cabinet 4,800.00 2 9,600.00 1,028.57 8,571.43
7 Water Dispenser HTTWD 100 Water Dispenser 1,440.00 1 1,440.00 154.29 1,285.71
8 Monobloc Chairs Clover Plastic Monobloc Chairs 704.00 3 2,112.00 226.29 1,885.71
9 Trash Bin Plastic Trash Bin Pedal Foot Step On 390.00 1 390.00 41.79 348.21
10 Panel Dividers BB044 Floral Panel Divider 3,350.00 5 16,750.00 1,794.64 14,955.36
11 Oil Painting (Rose) 3 Roses Wall Art 979.00 1 979.00 104.89 874.11
12 Flower Décor Artificial Home Décor 518.00 1 518.00 55.50 462.50
TOTAL ₱36,831.00 29 ₱81,429.00 ₱8,724.54 ₱72,704.46
Table 3.a
Furniture and Fixtures

112
 Equipment
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
Desktop Computer Set
1 AMD A8-7600 Kaveri Quad Core ₱14,499.99 4 ₱83,499.96 ₱8,946.42 ₱74,553.54
(with software)
Laptop
2 ASUS X455LA-WX470T 19,995.00 2 56,490.00 6,052.50 50,437.50
(w/ software)
3 Tablets Samsung Galaxy Tab A 7.0 2016 6,850.00 3 20,550.00 2,201.79 18,348.21

4 Printer Epson L360 7,477.00 1 7,477.00 801.11 6,675.89

Condura FP53KXV012313 1.5HP

5 Air Conditioner 33,498.00 1 33,498.00 3,589.07 29,908.93
Inverter
Power Asia 10lbs. ABC Dry
6 Fire Extinguisher 1,500.00 2 3,000.00 321.43 2,678.57
Chemical
7 Closed-Circuit Television CCTV Package 960p (3pcs) 5,000.00 1 5,000.00 535.71 4,464.29
Yokatta Standard Time Card
8 Time Card Bundy Clock 5,800.00 1 5,800.00 621.43 5,178.57
C9000+
TOTAL ₱94,619.99 15 ₱215,314.96 ₱23,069.46 ₱192,245.50
Table 3.b
List of Equipment

113
 Office Supplies
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Bond Paper Letter Size (ream) Hard Copy Short Bond Paper ₱136.00 2 ₱272.00 ₱29.14 ₱242.86
2 Bond Paper Legal Size (ream) Hard Copy Long Bond Paper 156.00 2 312.00 33.43 278.57
3 Envelope (50s) Best Buy Brown Envelope 50s 112.00 1 112.00 12.00 100.00
4 Puncher KW-Trio Puncher #5645 100.00 2 200.00 21.43 178.57
5 Stapler Stapler with Remover BMXD12 80.00 4 320.00 34.29 285.71
6 Staple Wire No. 35 29.75 2 59.50 6.38 53.13
7 Folders Best Buy 5.00 10 50.00 5.36 44.64
8 Tape Polar Bear Double-sided Tape 29.25 3 87.75 9.40 78.35
9 Tape Dispenser Deli Tape Dispenser 812 119.20 1 119.20 12.77 106.43
10 Thumbtacks Best Buy Thumbtacks 20.50 1 20.50 2.20 18.30
11 Ink (set) Epson Ink 360.00 3 1,080.00 115.71 964.29
12 Pencil Mongol Pencil # 2 5.00 10 50.00 5.36 44.64
13 Erasers Maped Eraser 5.00 10 50.00 5.36 44.64
14 Ballpen Faber Castell 8.75 10 87.50 9.38 78.13
15 Correction Tape Unitop Correction Tape 14.75 5 73.75 7.90 65.85
16 Marker Unitop Permanent Marker 14.75 10 147.50 15.80 131.70
17 Scissors Bona Scissors L11 19.75 3 59.25 6.35 52.90
18 Time Cards (100s/pack) C9000+ Time Card Bundle 120.00 5 600.00 64.29 535.71
TOTAL ₱1,335.70 388 ₱15,145.55 ₱1,622.74 ₱13,522.81

Table 3.c
Office Supplies

114
 Medical Supplies
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 First Aid Kit (set) Emergency Case (Big) ₱1,000.00 1 ₱1,000.00 ₱107.14 ₱892.86
2 Digital Thermometer Digital Thermometer 48.00 1 48.00 5.14 42.86
3 Ammonia Amonia Spirit 15ml 9.00 1 9.00 0.96 8.04
Isopropyl Alcohol 70%, 500mL
4 Alcohol 65.75 2 131.50 14.09 117.41
BIOGENIC
5 Sanicare Tissue (3 Ply-4's) Sanicare Tissue (3 Ply-4’s) 71.75 24 1,722.00 184.50 1,537.50
6 Hand Soap Safeguard 33.00 36 1,188.00 127.29 1,060.71
TOTAL ₱1,227.50 66 ₱4,164.25 ₱446.17 ₱3,718.08
Table 3.d
Medical Supplies

115
 Maintenance Supplies
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Broom ₱120.00 12 ₱1,440.00 ₱25.71 ₱214.29
2 Dustpan 80.00 2 160.00 17.14 142.86
3 Rags (bundle) 40.00 24 960.00 8.57 71.43

4 Mop 500.00 2 1,000.00 53.57 446.43

5 Garbage Bag 29.99 36 1,079.64 9.64 80.33
6 Air Fresheners 136.00 12 1,632.00 14.57 121.43
TOTAL ₱905.99 88 ₱6,271.64 ₱671.96 ₱5,599.68

Table 3.e
Maintenance Supplies

Leasehold Supplies
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Wiring System ₱2,500.00 1 ₱2,500.00 ₱267.86 ₱2,232.14
2 Telephone Line and Outlets 2,200.00 1 2,200.00 235.71 1,964.29
3 Switch Circuits 1,200.00 1 1,200.00 128.57 1,071.43
4 Wooden Door 1,615.00 1 1,615.00 173.04 1,441.96
5 Interior Painting (labor) 2,500.00 1 2,500.00 267.86 2,232.14
6 LED Light Bulbs 600.00 5 3,000.00 321.43 2,678.57
7 Paint 945.00 5 4,725.00 506.25 4,218.75
TOTAL ₱10,960.00 15 ₱17,740.00 ₱1,900.71 ₱15,839.29
Table 3.f
Leasehold Improvements

116
IV. SITE LOCATION AND ANALYSIS
Every organization must have thought on its location for the
accomplishment of the business. Having the correct area can have a
tremendous effect on their future projections of productivity. The proponents
consider the proximity of the target market and the relative distance for
contenders. The closeness to advertise incorporates accommodation of clients
taking a gander at the estimation of the business and effectiveness to discover.

A. Accessibility to Market

Figure 3.b
Location Map

The business will be renting a space located at Unit 8C Ground Floor,

The Green Podium, One Archers Place, Taft Avenue, Malate, Manila.
EVENTually Perfect’s proposed location is situated near its target market
customers consisting of the residents from Barangay 709 and 719, making it
very convenient for its customers.

117
 Also, being an urban commercialized area will attract possible well-off
customers around the area.

B. Location Cost and Terms

The location will be leased for twenty thousand pesos (₱20,0000 per
month as agreed upon by the parties. The contract of lease is subject to a
minimum duration of at least two (2) years which will be considered as part
of the leasing price renewable every year.

The office space will be subject to renovation and modification as

approved by the lessor in accordance to the business requirements of the
lessee.

The following are the improvements needed to be done:

1. Electrical Works
 Wiring systems

 Telephone line and outlets

 Switch Circuits

2. Carpentry Works and Fenestrations

 Wall partitions for waiting and office area

3. Painting Works
 External Painting

 Interior Painting using latex paint

118
V. PLANT LAY-OUT

A. Location Area
The proposed area covers about 40 square meters in total; 5 meters in
width and 8 meters in length. It has reception area that is attached with the
waiting area. There are also desk stations for office staffs beside the
executive office for Directress. A conference area is also designated to
where the employees would gather for meetings and events planning. The
place also has mini pantry for more working convenience.

B. Floor Layout

Figure 3.c
Floor Layout

119
VI. SAFETY MEASUREMENT

For the safety of the team and its clients, a series of closed circuit
television cameras (CCTV) were installed around the corners of the office site.
There will be a total of three (3) CCTV cameras with one located in each room—
the front office, function room, and main office. Moreover, the building in which
the enterprise is situated will be guarded by the security team of the
establishment itself.

Furthermore, EVENTually Perfect will have its own fire extinguisher

required by the fire prevention bureau for business establishments. As stated
in the contract, prima facie, the building owners and its management assumes
the responsibility and liability for the fire exits.

In light of one of the biggest environmental concerns the Philippines is

currently facing—the Big One, the residents of Manila and neighboring
provinces are expected to prepare for the worst to ascertain survival. The West
Valley fault which is ripe for movement is taken in to consideration by the
business. Thus, the business will also provide a medical first aid kit in foresight
of possible accidents. This is also inclusive of the basic necessities in case of
the occurrence of inevitable natural disasters. This is to safeguard the firms’
employees and client’s welfare.

Safety is not only inclusive of the physical aspects but also of the digital.
Highly sensitive information like personal information and identity, passwords,
privacy may be leaked if the computer’s operating system lack appropriate
firewalls and security measures. Substantial data may be lost or phished, along
with project developments and important files, or be prone to malicious
software, viruses, or hardware failures. To prevent these security risks,
EVENTually Perfect takes in to consideration its web and internet safety by
maximizing its employees’ knowledge of safety, security, and integrity risks.
Antivirus, security controls, and respective firewalls will be installed to prevent
the said risks.

120
VII. SANITATION AND WASTE DISPOSAL

For the cleanliness preservation of the establishment, EVENTually

Perfect will assure maintenance is taken in to consideration:

1. Before the business hours start and end, the floor must be swept and
mopped and the garbage bins should be emptied.
2. Tables and chairs should be wiped clean every day.
3. Office supplies should be properly organized and returned to its
respective drawers.
4. Glass windows should be wiped clean twice a week.
5. Garbage bins should be emptied daily or whenever full. Plastics should
be placed inside the bins every after change and sanitized daily.
6. Sanitary air fresheners should be placed strategically and replaced
whenever needed.
7. Storage cabinet should be properly arranged and cleaned at least twice
a week.
8. Water dispensers will be sanitized daily.

Waste Disposal
Businesses are putting up efforts towards the move on environmental
sustainability. Thus, conserving the available resources, reducing production
of wastes, minimizing pollution would be set up as EVENTually Perfect’s
goals besides being profitable. This can be achieved by assuring the
business practices are aligned with the reduction of wastes created, reuse
of materials, and recycle whenever possible.
The waste produced will be categorized as recyclable, biodegradable,
or non-biodegradable. Such wastes will be segregated properly and
disposed whenever the waste management of the establishment operates.

121
I. INTRODUCTION
Financing is the most critical part in deciding the monetary reasonability

of setting up a business, thus its potential achievement. In perspective of this,

there comes the need to declare heretofore the underlying capital of the

business including the money commitments of the accomplices and also the

working supplies and capital resources coincidental to the lead of its exercises.

This aspect incorporates an intricate exchange of the different money

related presumptions respected by the proponents after an intensive

investigation of its market, its business operations and the actualizing principles

and controls which must be constrained with. In addition, it encloses an entire

arrangement of the five-year time frame anticipated financial statements of the

business alongside with comprehensive notes and disclosures to promote

justifiability of the figures showed. The bases of the projections conducted were

derived by the proponents from a number of studies and researches made

regarding a wide variety of factors which may affect the business as it continue

to operate in the concept of a going concern entity. In line with this, a detailed

financial analysis was also entailed to further evaluate the liquidity and

profitability of the business. Brief explanations for the financial terms used in

the analysis were likewise provided to ensure a more appropriate and

meaningful interpretations of the firms economic status.

122
II. FINANCIAL ASSUMPTIONS

1. The financial statements are prepared and presented in accordance with

Philippine Financial Reporting Standards.

2. Calendar period of accounting was used.

3. Accrual method of accounting was used.

4. The projected financial statements are in the span of five (5) years (2018-

2022).

5. Direct method is used in the Statement of Cash Flows.

6. The company forecasted the revenue for the 1st year of operation based

on the normal capacity multiplied by the percentage of respondents that

are willing to avail the company’s services.

7. The business will start its operations on January 8, 2018.

8. Reporting period is on the 31st of December.

9. The business is VAT registered.

10. The initial investment of the partners will be used to finance pre-

operating costs and the 1st year operation.

11. The transactions are denominated in Philippine Currency.

12. Values with decimal places are rounded-off using two decimals.

13. A 25% down payment is required for clients upon booking. This is non-

refundable. The remaining balance shall be paid 7 days before the actual

commencement of the event.

123
14. The December collection of 25% Down Payment is assumed to be

unearned and therefore accounted to an unearned revenue account.

15. Ninety-five percent (95%) of the yearly Outstanding Accounts Receivable

is assumed to be collected at year end.

16. Five percent (5%) of the yearly ending Outstanding Accounts Receivable

shall be allocated to an Allowance for Doubtful Accounts at year end.

17. Twenty-five percent (25%) of the cost of service shall be paid in advance

to suppliers. The remaining balance shall be paid in full seven (7) days

before the commencement of the event.

18. Cash receipts will be deposited daily.

19. Established Petty Cash Fund is Php 10,000 and same amount is

presumed to be maintained for five (5) years. The Petty Cash is

accounted under imprest system.

20. No ending supplies will be maintained, all of which will be recognized as

an expense at the end of the reporting period.

21. Training and Seminar Expense will be incurred for employees to attend

seminars and trainings that are organized by private institutions that is

essential in their practice of their jobs. This will increase by 2% every

year.

22. Membership and Accreditations Expense shall be incurred for the cost of

being part of events coordinating organizations and shall be paid every

three years.

23. Fixed Assets will be depreciated under the Straight-Line Method.

124
24. No salvage value is considered for fixed assets. Useful life of which are

as follows:

Items Value Useful Lives (Years)

Equipment 8

Furniture and Fixtures 10

Leasehold Improvements 15

Table 4.a
Useful Lives of Fixed Assets

25. Telephone Bills and Internet Bills are fixed to be Php 1299 per month.

26. Rental cost is Php 20,000 per month.

27. A provision for representation expenses is provided for field-based

employees.

28. Supplies are to be increased by 5% annually.

29. Repairs and Maintenance Expense will be Php 5,000 annually.

30. All employees are given 13th month pay. The Events Directress is

excluded due to her general managerial powers.

31. Salaries will be paid every 15th and 30th of the month.

32. Twenty-four (24) working days is assumed every month

33. SSS, HDMF, PhilHealth, EC, and Withholding taxes will be paid every

10th of the following month.

34. Income tax shall be paid annually.

35. Capital contribution of each partner is amounting to Php 250,000.

125
 36. The managing partner is Patrisha Mae N. Crispino.

37. Profits and losses sharing are as follows:

Partner P/L Ratio

Patrisha Mae Crispino 30%

Angeli Marie Sagun 30%

Lorabelle Angel Pido 20%

Jonah Claire Santos 20%

Table 4.c
Profits and Losses Sharing
Industrialist capitalist partners are limited to a withdrawal of Php 20,000 and Php 10,000 to
capitalist partners monthly.

38. Prices between the suppliers and the coordinators are negotiable at the

lowest possible rate.

39. The following accounts shall be subject to the average inflation rate

increase of 2.70% every year:

a. Cost of Service

b. Advertising Expense

c. Supplies Expense

d. Utilities Expense

e. Representation Expense

f. Salaries Expense

g. Employee Benefits

126
40. Average inflation rate of 2.70% is considered in the computation of cost

of services and expenses through averaging historical data from Bangko

Sentral ng Pilipinas (BSP).

Year Rate
2012 3.2%
2013 3.0%
2014 4.1%
2015 1.4%
2016 1.8%
Average 2.7%
Table 4.d
Inflation Rate Table

127
128
 NOTES TO PROJECTED INVESTMENT COST

Note 1: Prepaid Rent

2 Months Advance
Monthly Rent, net of WT, VAT inclusive 20,000.00
Number of months to advance 2
Total 40,000.00
Inventoriable Cost (Monthly Rent) 35,714.29
Input Tax (12%) 4,285.71

Note 2: Security Deposit

1 Month Advance
Monthly Rent, net of WT, VAT Inclusive 20,000.00
Inventoriable Cost (Monthly Rent) 17,857.14
Input Tax (12%) 2,142.86

Note 3: Office Supplies

Invoice Input
Category Unit Cost Qty. Total Cost
Price Tax
Bond Paper Letter
136.00 24 3,264.00 349.71 2,914.29
Size (ream)
Bond Paper Legal
156.00 24 3,744.00 401.14 3,342.86
Size (ream)
Envelope (50s) 112.00 12 1,344.00 144.00 1,200.00
Puncher 100.00 3 300.00 32.14 267.86
Stapler 80.00 4 320.00 34.29 285.71
Staple Wire 29.75 5 148.75 15.94 132.81
Folders 5.00 120 600.00 64.29 535.71
Tape 29.25 36 1,053.00 112.82 940.18
Tape Dispenser 119.20 4 476.80 51.09 425.71
Thumbtacks 20.50 2 41.00 4.39 36.61
Ink (set) 360.00 5 1,800.00 192.86 1,607.14
Pencil 5.00 20 100.00 10.71 89.29
Erasers 5.00 20 100.00 10.71 89.29
Ballpen 8.75 50 437.50 46.88 390.63
Correction Tape 14.75 20 295.00 31.61 263.39
Marker 14.75 30 442.50 47.41 395.09
Scissors 19.75 4 79.00 8.46 70.54
Time Cards
120.00 5 600.00 64.29 535.71
(100s/pack)
TOTAL 1,335.70 388 15,145.55 1,622.74 13,522.81

129
Note 4: Medical Supplies

Invoice Input
Category Unit Cost Qty. Total Cost
Price Tax
First Aid Kit (set) 1,000.00 1 1,000.00 107.14 892.86
Digital
48.00 1 48.00 5.14 42.86
Thermometer
Amonia 9.00 1 9.00 0.96 8.04
Alcohol 65.75 3 197.25 21.13 176.12
Sanicare Tissue (3
71.75 24 1,722.00 184.50 1,537.50
Ply-4's)
Hand Soap 33.00 36 1,188.00 127.29 1,060.71
TOTAL 1,227.50 66 4,164.25 446.17 3,718.08

Note 5: Maintenance Supplies

Invoice
Category Unit Cost Qty. Input Tax Total Cost
Price
Broom 120.00 12 1,440.00 154.29 1,285.71
Dustpan 80.00 2 160.00 17.14 142.86
Rags
40.00 24 960.00 102.86 857.14
(bundle)
Mop 500.00 2 1,000.00 107.14 892.86
Garbage
29.99 36 1,079.64 115.68 963.96
Bag
Air
136.00 12 1,632.00 174.86 1,457.14
Fresheners
TOTAL 905.99 88 6,271.64 671.96 5,599.68

Note 6: Equipment

Invoice
Category Unit Cost Qty. Input Tax Total Cost
Price
Desktop
14,499.99 4 83,499.96 8,946.42 74,553.54
Computer Set
Laptop 19,995.00 2 56,490.00 6,052.50 50,437.50
Printer 7,477.00 1 7,477.00 801.11 6,675.89
Air Conditioner 33,498.00 1 33,498.00 3,589.07 29,908.93
Fire
1,500.00 2 3,000.00 321.43 2,678.57
Extinguisher
Closed-Circuit
5,000.00 1 5,000.00 535.71 4,464.29
Television
Time Card
5,800.00 1 5,800.00 621.43 5178.57
Bundy Clock
Tablet 6,850.00 3 20,550.00 2201.79 18348.21
TOTAL 215,314.96 23,069.46 192,245.50
130
Note 7: Furniture & Fixtures

Invoice
Category Unit Cost Qty. Input Tax Total Cost
Price
Working Table 3,920.00 3 11,760.00 1,260.00 10,500.00
Oval
Conference 7,500.00 1 7,500.00 803.57 6,696.43
Table
Reception
8,600.00 1 8,600.00 921.43 7,678.57
Desk
Office Chairs 3,000.00 4 12,000.00 1,285.71 10,714.29
Conference
1,630.00 6 9,780.00 1,047.86 8,732.14
Chairs
Filing Cabinet 4,800.00 2 9,600.00 1,028.57 8,571.43
Water
1,440.00 1 1,440.00 154.29 1,285.71
Dispenser
Monobloc
704.00 3 2,112.00 226.29 1,885.71
Chairs
Trash Bin 390.00 1 390.00 41.79 348.21
Panel Dividers 3,350.00 5 16,750.00 1,794.64 14,955.36
Oil Painting
979.00 1 979.00 104.89 874.11
(Rose)
Flower Décor 518.00 1 518.00 55.50 462.50
TOTAL 36,831.00 29 81,429.00 8,724.54 72,704.46

Note 8: Leasehold Improvement

Invoice Input
Category Unit Cost Qty. Total Cost
Price Tax
Wiring System 2,500.00 1 2,500.00 267.86 2,232.14
Telephone Line
2,200.00 1 2,200.00 235.71 1,964.29
and Outlets
Switch Circuits 1,200.00 1 1,200.00 128.57 1,071.43
Wooden Door 1,615.00 1 1,615.00 173.04 1,441.96
Interior Painting
2,500.00 1 2,500.00 267.86 2,232.14
(labor)
LED Light Bulbs 600.00 5 3000.00 321.43 2678.57
Paint 945.00 5 4,725.00 506.25 4,218.75
TOTAL 11,560.00 15 17,740.00 1,900.71 15,839.29

131
Note 9: Input Tax

Prepaid Rent 4,285.71

Security Deposit 2,142.86
Office Supplies 1,622.74
Medical Supplies 446.17
Maintenance Supplies 671.96
Equipment 23,069.46
Furniture & Fixtures 8,724.54
Advertising Expense 932.14
Leasehold Improvement 1,900.71
TOTAL 43,796.29

Note 10: Organizational Cost

Documentary Stamp Fee 15

Certificate Fee 15
Privilege Tax Receipt 500
SEC Business Registration 1200
Community Tax Certificate (Cedula) 500
Barangay Business Clearance 1000
Mayor's Permit 4220
Registration of Books and Accounts 400
BIR Registration Fee 500
Registration Fee and Documentary Stamp
6000
Fees
Printed Receipts and Invoices 3500
VAT Registration Fee 500
TOTAL 18,350.00

Note 11: Advertising Expense

Invoice
Category Unit Cost Qty. Input Tax Total Cost
Price
Tarpaulin 200.00 1 200.00 21.43 178.57
Flyers 2.50 200 500.00 53.57 446.43
Leaflets 5.00 200 1000.00 107.14 892.86
Calling Cards 5.00 200 1000.00 107.14 892.86
Identification
250.00 8 2000.00 214.29 1785.71
Card
Signage 2000.00 2 4000.00 428.57 3571.43
TOTAL 2,462.50 611 8,700.00 932.14 7767.86

132
133
 NOTES TO INCOME STATEMENT

Schedule 1: Service Revenues

2018 2019 2020 2021 2022

Selling Price 14,405,000.00 16,935,000.00 18,795,000.00 20,335,000.00 21,770,000.00
Output VAT 1,543,392.86 1,814,464.29 2,013,750.00 2,178,750.00 2,332,500.00
Revenue Net of
12,863,463.14 15,239,928.71 16,781,250.00 18,156,250.00 19,437,500.00
Output VAT

Schedule 2: Cost of Service

2018 2019 2020 2021 2022

Cost of Service 6,369,687.50 7,370,081.61 8,242,920.03 8,918,385.11 9,716,621.38
Input VAT 764,362.50 884,409.79 999,030.69 1,070,206.21 1,167,558.29
TOTAL Cost 7,134,050.00 8,254,491.40 9,324,286.43 9,988,591.33 10,897,210.66

Schedule 3: Representation Expense

Category 2018 2019 2020 2021 2022

Food - Dine Out 68,175.00 70,015.73 71,906.15 73,847.62 75,841.50
Transportation Fare 124,987.50 128,362.16 131,827.94 135,387.30 139,042.75

134
Emergency Allowance 34,087.50 35,007.86 35,953.07 36,923.81 37,920.75
Annual Expenses, VAT
227,250.00 233,385.75 239,687.17 246,158.72 252,805.00
Inclusive
Input Tax 24,348.21 25,005.62 25,680.77 26,374.15 27,086.25
Annual Expenses, Net
202,901.79 208,380.13 214,006.40 219,784.57 225,718.75
of Input Tax

Schedule 4: Salaries Expense

Gross
Tax Withholding Total
Employee Monthly SSS PhilHealth HDMF Net Pay
Status Tax Payable Deductions
Pay
2018
Events
Single 20,000.00 581.30 250.00 100.00 2,683.93 3,615.23 16,384.77
Directress
Treasurer Single 15,000.00 545.00 187.50 100.00 1,522.07 2,354.57 12,645.43
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
1
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
2
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
3
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
4
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
5
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
6
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
7

135
 Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
8
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
9
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
10
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
11
Coordinator
Single 18,000.00 581.30 225.00 100.00 2,208.63 3,114.93 14,885.07
12
Accountant Single 15,000.00 545.00 187.50 100.00 1,522.07 2,354.57 12,645.43
Secretary Single 14,500.00 526.90 175.00 100.00 1,427.07 2,228.97 12,271.03
Total Total
280,500.00 9,173.80 3,500.00 1,600.00 33,658.70 47,932.50 232,567.50
Monthly Monthly
Total Total
3,366,000.00 110,085.60 42,000.00 19,200.00 403,904.40 575,190.00 2,790,810.00
Annually Annually

Gross
Tax Withholding Total
Employee Monthly SSS PhilHealth HDMF Net Pay
Status Tax Payable Deductions
Pay
2019
Events
Single 20,540.00 581.30 250.00 100.00 2,818.93 3,750.23 16,789.77
Directress
Treasurer Single 15,405.00 563.20 187.50 100.00 1,619.19 2,469.89 12,935.11
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
1
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
2
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
3

136
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
4
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
5
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
6
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
7
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
8
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
9
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
10
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
11
Coordinator
Single 18,486.00 581.30 225.00 100.00 2,311.68 3,217.98 15,268.02
12
Accountant Single 15,405.00 563.20 187.50 100.00 1,619.19 2,469.89 12,935.11
Secretary Single 14,891.50 545.00 175.00 100.00 1,522.63 2,342.63 12,548.87
Total Total
288,073.50 9,228.30 3,500.00 1,600.00 35,320.10 49,648.40 238,425.10
Monthly Monthly
Total Total
3,456,882.00 110,739.60 42,000.00 19,200.00 423,841.20 595,780.80 2,861,101.20
Annually Annually

137
 Gross
Tax Withholding Total
Employee Monthly SSS PhilHealth HDMF Net Pay
Status Tax Payable Deductions
Pay
2020 Events
Single
Directress 21,094.58 581.30 262.50 100.00 2,954.45 3,898.25 17,196.33
Treasurer Single
15,820.94 581.30 187.50 100.00 1,698.76 2,567.56 13,253.38
Coordinator
Single
1 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
2 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
3 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
4 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
5 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
6 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
7 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
8 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
9 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
10 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Coordinator
Single
11 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36

138
 Coordinator
Single
12 18,985.12 581.30 225.00 100.00 2,436.46 3,342.76 15,642.36
Accountant Single
15,820.94 581.30 187.50 100.00 1,698.76 2,567.56 13,253.38
Secretary Single
15,293.57 563.20 187.50 100.00 1,596.90 2,447.60 12,845.97
Total Total
Monthly Monthly 295,851.48 9,282.70 3,525.00 1,600.00 37,186.39 51,594.09 244,257.39
Total Total
Annually Annually 3,550,217.81 111,392.40 42,300.00 19,200.00 446,236.68 619,129.08 2,931,088.73

Gross
Tax Withholding Total
Employee Monthly SSS PhilHealth HDMF Net Pay
Status Tax Payable Deductions
Pay
2021
Events
Single 21,664.13 581.30 262.50 100.00 3,096.83 4,040.63 17,623.50
Directress
Treasurer Single 16,248.10 581.30 200.00 100.00 1,781.69 2,662.99 13,585.11
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
1
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
2
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
3
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
4
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
5
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
6

139
 Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
7
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
8
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
9
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
10
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
11
Coordinator
Single 19,497.72 581.30 237.50 100.00 2,561.48 3,480.28 16,017.44
12
Accountant Single 16,248.10 581.30 200.00 100.00 1,781.69 2,662.99 13,585.11
Secretary Single 15,706.50 563.20 187.50 100.00 1,679.49 2,530.19 13,176.31
Total Total
303,839.47 9,282.70 3,700.00 1,600.00 39,077.46 53,660.16 250,179.31
Monthly Monthly
Total Total
3,646,073.69 111,392.40 44,400.00 19,200.00 468,929.52 643,921.92 3,002,151.77
Annually Annually

Gross
Tax Withholding Total
Employee Monthly SSS PhilHealth HDMF Net Pay
Status Tax Payable Deductions
Pay
2022 Events
Single
Directress 22,249.07 581.30 275.00 100.00 3,239.94 4,196.24 18,052.83
Treasurer Single
16,686.80 581.30 200.00 100.00 1,869.43 2,750.73 13,936.07
Coordinator
Single
1 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89

140
Coordinator
Single
2 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
3 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
4 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
5 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
6 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
7 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
8 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
9 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
10 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
11 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Coordinator
Single
12 20,024.16 581.30 250.00 100.00 2,689.97 3,621.27 16,402.89
Accountant Single
16,686.80 581.30 200.00 100.00 1,869.43 2,750.73 13,936.07
Secretary Single
16,130.57 581.30 200.00 100.00 1,758.18 2,639.48 13,491.09
Total Total
Monthly Monthly 312,043.14 9,300.80 3,875.00 1,600.00 41,016.62 55,792.42 256,250.72
Total Total
Annually Annually 3,744,517.68 111,609.60 46,500.00 19,200.00 492,199.44 669,509.04 3,075,008.64

141
Schedule 5: Advertising Expense

2018
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Tarpaulin 205.40 0
2 Flyers 2.57 0
3 Leaflets 5.14 0
4 Calling Cards 5.14 0
TOTAL 218.24 0 0 0 0

2019
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Tarpaulin 210.95 1 210.95 22.60 188.34
2 Flyers 2.64 200 527.36 56.50 470.86
3 Leaflets 5.27 200 1,054.73 113.01 941.72
4 Calling Cards 5.27 200 1,054.73 113.01 941.72
TOTAL 224.13 601 2,847.77 305.12 2542.65

2020
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Tarpaulin 216.64 1 216.64 23.21 193.43
2 Flyers 2.71 200 541.60 58.03 483.57
3 Leaflets 5.42 200 1083.21 116.06 967.15

142
 4 Calling Cards 5.42 200 1083.21 116.06 967.15
TOTAL 230.18 601 2924.66 313.36 2611.30
2021
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Tarpaulin 222.49 1 222.49 23.84 198.65
2 Flyers 2.78 200 556.23 59.60 496.63
3 Leaflets 5.56 200 1112.45 119.19 993.26
4 Calling Cards 5.56 200 1112.45 119.19 993.26
TOTAL 236.40 601 3003.62 321.82 2681.81

2022
No. Category Unit Cost Qty. Invoice Price Input Tax Total Cost
1 Tarpaulin 228.50 1 228.50 24.48 204.02
2 Flyers 2.86 200 571.24 61.20 510.04
3 Leaflets 5.71 200 1142.49 122.41 1020.08
4 Calling Cards 5.71 200 1142.49 122.41 1020.08
5 Identification Card 242.78 8 1942.24 208.10 1734.14
TOTAL 485.56 609.00 5026.96 538.60 4488.36

Schedule 6: Depreciation Expense – Equipment

Category Total Cost Useful Life Annual Depreciation

Desktop Computer Set 74,553.54 10 7,455.35
Laptop 50,437.50 10 5,043.75
Printer 6,675.89 10 667.59

143
 Air Conditioner 29,908.93 10 2,990.89
Fire Extinguisher 2,678.57 10 267.86
Closed-Circuit Television 4,464.29 10 446.43
Time Card Bundy Clock 5,178.57 10 517.86
Tablet 18,348.21 10 1,834.82
TOTAL 192,245.50 19,224.55

Schedule 7: Depreciation Expense – Furniture & Fixture

Category Total Cost Useful Life Annual Depreciation

Working Table 10,500.00 8 1,312.50
Oval Conference Table 6,696.43 8 837.05
Reception Desk 7,678.57 8 959.82
Office Chairs 10,714.29 8 1,339.29
Conference Chairs 8,732.14 8 1,091.52
Filing Cabinet 8,571.43 8 1,071.43
Water Dispenser 1,285.71 8 160.71
Monobloc Chairs 1,885.71 8 235.71
Trash Bin 348.21 8 43.53
Panel Dividers 14,955.36 8 1,869.42
Oil Painting (Rose) 874.11 8 109.26
Flower Décor 462.50 8 57.81
TOTAL 72,704.46 9,088.06

144
Schedule 8: Depreciation Expense – Leasehold Improvement

2018 2019 2020 2021 2022

Leasehold Improvement 14,740.00 14,740.00 14,740.00 14,740.00 14,740.00
Less: Accumulated Amortization-Leasehold
982.67 1,965.33 2,948.00 3,930.67 4,913.33
Improvement
Total Leasehold Improvement 13,757.33 12,774.67 11,792.00 10,809.33 9,826.67

Schedule 9: Supplies Expense

2018 2019 2020 2021 2022

Supplies Beginning, VAT Inclusive 25,581.44 - - - -
Add: Purchases, VAT Inclusive - 26,860.51 28,203.54 29,613.71 31,094.40
TOTAL 25,581.44 26,860.51 28,203.54 29,613.71 31,094.40
Less: Supplies Ending - - - - -
Supplies Expense, VAT Inclusive 25,581.44 26,860.51 28,203.54 29,613.71 31,094.40
Supplies Expense, net of Input Tax 22,840.57 23,982.60 25,181.73 26,440.82 27,762.86
Input Tax 0 2,877.91 3,021.81 3,172.90 3,331.54

Schedule 10: Repairs and Maintenance Expense

2018 2019 2020 2021 2022

Annual Expense, VAT Inclusive 5,000.00 5,135.00 5,273.65 5,416.03 5,562.27
Input Tax 535.71 550.18 565.03 580.29 595.96
Repairs & Maintenance Expense, net of Input VAT 4,464.29 4,584.82 4,708.61 4,835.74 4,966.31

145
Schedule 11: Utilities Expense

ELECTRICITY SCHEDULE
Cost per Cost per
Hours Cost per
Type of Furniture/Appliance Qty. Rate kWh Month (4 Year (12
Used/Week Week
weeks) months)
Water Dispenser 1 55 7.12 0.055 21.54 86.15 1,033.82
Desktop Computer Set 4 55 7.12 0.55 861.52 3,446.08 41,352.96
Laptop 2 22 7.12 0.05 15.66 62.66 751.87
Tablet 3 22 7.12 0.0025 1.17 4.70 56.39
Printer 1 55 7.12 0.013 5.09 20.36 244.36
Air Conditioner 1 55 7.12 1.178 461.30 1,845.22 22,142.63
CCTV 3 168 7.12 0.0075 26.91 107.65 1,291.85
Bundy Clock 1 55 7.12 0.02 7.83 31.33 375.94
Light Bulb 5 55 7.12 0.018 35.24 140.98 1,691.71
TOTAL 1.894 1,436.28 5,745.13 68,941.54

ELECTRICITY
2018 2019 2020 2021 2022
Annual Expense 68,941.54 70,802.96 72,714.64 74,677.93 76,694.24
Divide by: 12 12 12 12 12
Monthly Expense 5,745.13 5,900.25 6,059.55 6,223.16 6,391.19

146
 TELEPHONE SCHEDULE
2018 2019 2020 2021 2022
Annual Expense 15,588.00 15,588.00 15,588.00 15,588.00 15,588.00
Divide by: 12 12 12 12 12
Monthly Payable 1,299.00 1,299.00 1,299.00 1,299.00 1,299.00

UTILITIES SCHEDULE
2018 2019 2020 2021 2022
Electricity 68,941.54 70,802.96 72,714.64 74,677.93 76,694.24
Telephone 15,588.00 15,588.00 15,588.00 15,588.00 15,588.00
TOTAL, inclusive of Input Tax 84,529.54 86,390.96 88,302.64 90,265.93 92,282.24
Input Tax 9,056.74 9,256.17 9,461.00 9,671.35 9,887.38
TOTAL, net of Input Tax 75,472.80 77,134.78 78,841.64 80,594.58 82,394.85

Schedule 12: Rent Expense

2018 2019 2020 2021 2022

Annual Rent, VAT inclusive (20,000 x 12 months) 240,000.00 246,480.00 253,134.96 259,969.60 266,988.78
Rent Expense 214,285.71 220,071.43 226,013.36 232,115.72 238,382.84
Input Tax (12%) 25,714.29 26,408.57 27,121.60 27,853.89 28,605.94

147
Schedule 13: Clothing Expenses

Administrative Attire Quantity Price (Polo Shirt) Total

Events Directress 3 PHP 300.00 PHP 900.00
Program Coordinators 18 PHP 300.00 PHP 5,400.00
Hospitality Coordinators 18 PHP 300.00 PHP 5,400.00
Treasurer 3 PHP 300.00 PHP 900.00
Other Partners 6 PHP 300.00 PHP 1,800.00
Accountant 3 PHP 250.00 PHP 750.00
Secretary 3 PHP 250.00 PHP 750.00
TOTAL EXPENSES PHP 15,900.00

Schedule 14: Training and Seminars Expense

105% 2018 2019 2020 2021 2022

TOTAL EXPENSES 40000 42000 44100 46305 48620

Schedule 15: Organizational Cost

2018 2019 2020 2021 2022

Documentary Stamp Fee 0 15.00 15.00 15.00 15.00
Certificate Fee 0 15.00 15.00 15.00 15.00
Privilege Tax Receipt 0 500.00 500.00 500.00 500.00
SEC Business Registration 0 1,200.00 1,200.00 1,200.00 1,200.00
Community Tax Certificate (Cedula) 0 500.00 500.00 500.00 500.00

148
 Barangay Business Clearance 0 1,000.00 1,000.00 1,000.00 1,000.00
Mayor's Permit 0 4,220.00 4,220.00 4,220.00 4,220.00
Registration of Books and Accounts 0 400.00 400.00 400.00 400.00
BIR Registration Fee 0 500.00 500.00 500.00 500.00
Registration Fee and Documentary Stamp
0 6,000.00 6,000.00 6,000.00 6,000.00
Fees
Printed Receipts and Invoices 0 3,500.00 3,500.00 3,500.00 3,500.00
VAT Registration Fee 0 500.00 500.00 500.00 500.00
TOTAL 0 18,350.00 18,350.00 18,350.00 18,350.00

Schedule 16: Withholding Tax Expense

Employer SSS EC PhilHealth HDMF Total Contributions

2018
Events Directress 1,178.70 30.00 250.00 100.00 1,558.70
Treasurer 1,105.00 30.00 187.50 100.00 1,422.50
Coordinator 1 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 2 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 3 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 4 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 5 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 6 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 7 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 8 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 9 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 10 1,178.70 30.00 225.00 100.00 1,533.70

149
 Coordinator 11 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 12 1,178.70 30.00 225.00 100.00 1,533.70
Accountant 1,105.00 30.00 187.50 100.00 1,422.50
Secretary 1,068.20 10.00 175.00 100.00 1,353.20
Total Monthly 18,601.30 460.00 3,500.00 1,600.00 24,161.30
Total Annually 223,215.60 5,520.00 42,000.00 19,200.00 289,935.60

Employee SSS EC PhilHealth HDMF Total Contributions

2019
Events Directress 1,178.70 30.00 250.00 100.00 1,558.70
Treasurer 1,141.80 30.00 187.50 100.00 1,459.30
Coordinator 1 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 2 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 3 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 4 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 5 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 6 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 7 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 8 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 9 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 10 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 11 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 12 1,178.70 30.00 225.00 100.00 1,533.70
Accountant 1,141.80 30.00 187.50 100.00 1,459.30

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 Secretary 1,105.00 30.00 175.00 100.00 1,410.00
Total Monthly 18,711.70 480.00 3,500.00 1,600.00 24,291.70
Total Annually 224,540.40 5,760.00 42,000.00 19,200.00 291,500.40

Employee SSS EC PhilHealth HDMF Total Contributions

2020
Events Directress 1,178.70 30.00 262.50 100.00 1,571.20
Treasurer 1,178.70 30.00 187.50 100.00 1,496.20
Coordinator 1 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 2 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 3 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 4 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 5 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 6 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 7 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 8 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 9 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 10 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 11 1,178.70 30.00 225.00 100.00 1,533.70
Coordinator 12 1,178.70 30.00 225.00 100.00 1,533.70
Accountant 1,178.70 30.00 187.50 100.00 1,496.20
Secretary 1,141.80 30.00 187.50 100.00 1,459.30
Total Monthly 18,822.30 480.00 3,525.00 1,600.00 24,427.30
Total Annually 225,867.60 5,760.00 42,300.00 19,200.00 293,127.60

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 Employee SSS EC PhilHealth HDMF Total Contributions
2021
Events Directress 1,178.70 30.00 262.50 100.00 1,571.20
Treasurer 1,178.70 30.00 200.00 100.00 1,508.70
Coordinator 1 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 2 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 3 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 4 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 5 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 6 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 7 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 8 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 9 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 10 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 11 1,178.70 30.00 237.50 100.00 1,546.20
Coordinator 12 1,178.70 30.00 237.50 100.00 1,546.20
Accountant 1,178.70 30.00 200.00 100.00 1,508.70
Secretary 1,141.80 30.00 187.50 100.00 1,459.30
Total Monthly 18,822.30 480.00 3,700.00 1,600.00 24,602.30
Total Annually 225,867.60 5,760.00 44,400.00 19,200.00 295,227.60

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 Employee SSS EC PhilHealth HDMF Total Contributions
2022
Events Directress 1,178.70 30.00 275.00 100.00 1,583.70
Treasurer 1,178.70 30.00 200.00 100.00 1,508.70
Coordinator 1 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 2 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 3 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 4 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 5 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 6 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 7 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 8 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 9 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 10 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 11 1,178.70 30.00 250.00 100.00 1,558.70
Coordinator 12 1,178.70 30.00 250.00 100.00 1,558.70
Accountant 1,178.70 30.00 200.00 100.00 1,508.70
Secretary 1,178.70 30.00 200.00 100.00 1,508.70
Total Monthly 18,859.20 480.00 3,875.00 1,600.00 24,814.20
Total Annually 226,310.40 5,760.00 46,500.00 19,200.00 297,770.40

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Schedule 17: Employee Benefits

2018 2019 2020 2021 2022

Position 13th Month Pay
Treasurer 15,000.00 15,405.00 15,820.94 16,248.10 16,686.80
Coordinator 1 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 2 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 3 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 4 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 5 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 6 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 7 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 8 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 9 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 10 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 11 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Coordinator 12 18,000.00 18,486.00 18,985.12 19,497.72 20,024.16
Accountant 15,000.00 15,405.00 15,820.94 16,248.10 16,686.80
Secretary 14,500.00 14,891.50 15,293.57 15,706.50 16,130.57
TOTAL 260,500.00 267,533.50 274,756.89 282,175.34 289,794.09

Schedule 18: Bad Debts Expense

2018 2019 2020 2021 2022

Allowance for Doubtful Accounts-Ending 95,250.00 110,887.50 115,044.38 117,877.22 129,643.86
Allowance for DA- Beginning 0 95,250.00 110,887.50 115,044.38 117,877.22
Bad Debt Expense 95,250.00 15,637.50 4,156.88 2,832.84 11,766.64

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134
135
136
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NOTES TO BALANCE SHEET

Note 1: Accounts Receivable

2018 2019 2020 2021 2022

Service Income on
Account 1,905,000.00 2,122,500.00 2,190,000.00 2,242,500.00 2,475,000.00

Add: AR-beginning - 1,905,000.00 2,217,750.00 2,300,887.50 2,357,544.38

TOTAL AR 1,905,000.00 4,027,500.00 4,407,750.00 4,543,387.50 4,832,544.38

Less: Collections 0 1,809,750.00 2,106,862.50 2,185,843.13 2,239,667.16

AR-Ending Balance 1,905,000.00 2,217,750.00 2,300,887.50 2,357,544.38 2,592,877.22

Less: 5% Allowance
for Doubtful Accounts 95,250.00 110,887.50 115,044.38 117,877.22 129,643.86

AR-Net of Allowances 1,809,750.00 2,106,862.50 2,185,843.13 2,239,667.16 2,463,233.36

Note 2: Advances to Suppliers

2018 2019 2020 2021 2022

Advances to Supplier : 159,000.00 176,207.53 180,965.13 185,851.19 228,261.50

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Note 3: Property, Plant and Equipment

2018 2019 2020 2021 2022

Cost of Equipment 192,245.50 192,245.50 192,245.50 192,245.50 192,245.50
Accumulated Depreciation - Property, Plant and
19,224.55 38,449.10 57,673.65 76,898.20 96,122.75
Equipment
Equipment 173,020.95 153,796.40 134,571.85 115,347.30 96,122.75

Note 4: Furniture & Fixtures

2018 2019 2020 2021 2022

Cost of Furnitures & Fixtures 72,704.46 72,704.46 72,704.46 72,704.46 72,704.46
Accumulated Depreciation - Furnitures &
9,088.06 18,176.12 27,264.17 36,352.23 45,440.29
Fixtures
Furnitures & Fixtures 63,616.40 54,528.35 45,440.29 36,352.23 27,264.17

Note 5: Leasehold Improvement

2018 2019 2020 2021 2022

Cost of Leasehold Improvement 14,740.00 14,740.00 14,740.00 14,740.00 14,740.00
Less: Accumulated Amortization-Leasehold Improvement 982.67 1,965.33 2,948.00 3,930.67 4,913.33
Leasehold Improvement 13,757.33 12,774.67 11,792.00 10,809.33 9,826.67

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Note 6: Accounts Payable

2018 2019 2020 2021 2022

Accounts Payable, Beginning - 954,000.00 1,057,245.15 1,085,790.77 1,115,107.12

Add: Direct Cost on Account 954,000.00 1,057,245.15 1,085,790.77 1,115,107.12 1,229,149.61

Total 954,000.00 2,011,245.15 2,143,035.92 2,200,897.89 2,344,256.73

Less: Cash Paid - 954,000.00 1,057,245.15 1,085,790.77 1,115,107.12

Accounts Payable, Ending 954,000.00 1,057,245.15 1,085,790.77 1,115,107.12 1,229,149.61

Note 7: Utilities Payable

2018 2019 2020 2021 2022

Utilities Payable, Beginning 0 7,044.13 7,199.25 7,358.55 7,522.16
Annual Utilities 84,529.54 86,390.96 88,302.64 90,265.93 92,282.24
Total 84,529.54 93,435.09 95,501.88 97,624.49 99,804.40
Utilities Payable, Ending 7,044.13 7,199.25 7,358.55 7,522.16 7,690.19
Total Cash Outflow 77,485.41 86,235.84 88,143.33 90,102.32 92,114.21

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Note 8: Unearned Service Revenue

2018 2019 2020 2021 2022

Unearned Revenue 317,500.00 353,750.00 365,000.00 373,750.00 458,750.00

Note 9: VAT Payable

2018 2019 2020 2021 2022

Output Tax 1,543,392.86 1,814,464.29 2,013,750.00 2,178,750.00 2,312,678.57
Input Tax:
Pre-Operating Cost 43,796.29 - - - -
Direct Cost from Outsource 764,362.50 884,409.79 999,030.69 1,084,352.61 1,157,528.33
Rent 25,714.29 26,408.57 27,121.60 27,853.89 28,605.94
Representation 24,348.21 25,005.62 25,680.77 26,374.15 27,086.25
Utilities 9,056.74 9,256.17 9,461.00 9,671.35 9,887.38
Supplies - 2,877.91 3,021.81 3,172.90 3,331.54
Advertising - 305.12 313.36 321.82 538.60
Repairs & Maintenance 535.71 550.18 565.03 580.29 595.96
Total Input Tax 867,813.74 948,813.36 1,065,194.25 1,152,327.00 1,227,574.00
VAT Payable- current 675,579.11 865,650.92 948,555.75 1,026,423.00 1,085,104.57
Less: Remittance (11
619,280.85 849,811.61 885,348.75 1,004,094.75 1,017,007.44
months)

VAT Payable, Ending 56,298.26 15,839.32 63,206.99 36,474.65 58,067.17

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Note 10: Withholding Tax Payable

Salaries (5%-32% withholding tax) 2018 2019 2020 2021 2022

Withholding Tax Payable, Beginning - 33,658.70 35,320.10 37,186.39 39,077.46
Annual Withholding Tax 403,904.40 423,841.20 446,236.68 468,929.52 492,199.44
Total 403,904.40 457,499.90 481,556.78 506,115.91 531,276.90
Remittance (11 months of Annual Rent WT + Beginning
370,245.70 422,179.80 444,370.39 467,038.45 490,260.28
Balance)
Withholding Tax Payable, Ending 33,658.70 35,320.10 37,186.39 39,077.46 41,016.62

Note 11: SSS, PhilHealth, HDMF & EC Payable

SSS Payable (1 month) 2018 2019 2020 2021 2022

Employee's Share 9,173.80 9,228.30 9,282.70 9,282.70 9,300.80
Employer's Share 18,601.30 18,711.70 18,822.30 18,822.30 18,859.20
Total 27,775.10 27,940.00 28,105.00 28,105.00 28,160.00

PhilHealth Payable (1
2018 2019 2020 2021 2022
month)
Employee's Share 3,500.00 3,500.00 3,525.00 3,700.00 3,875.00
Employer's Share 3,500.00 3,500.00 3,525.00 3,700.00 3,875.00
Total 7,000.00 7,000.00 7,050.00 7,400.00 7,750.00

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HDMF Payable (1 month) 2018 2019 2020 2021 2022
Employee's Share 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00
Employer's Share 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00
Total 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00

EC Payable (1 month) 2018 2019 2020 2021 2022

Total 460.00 480.00 480.00 480.00 480.00

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I. INTRODUCTION

Setting up business foundations in a group will dependably influence the

place itself and the general population in the region. Besides, it will likewise
contribute an impact in the economy. Accordingly, businesses ought to be
equipped towards making money related progress as well as go for the
headway of financial attractive quality.

Business substances must be cognizant to their condition and ought to

contribute in keeping up supportable social, monetary and ecological
advancement.

In the long run Perfect's essential objective is not just slanted on the
monetary achievement of the business yet additionally on the advantage
towards esteemed partners, regardless of whether specifically or by implication
influenced by the wander.

II. TOWARDS THE GOVERNMENT

The business' primary goal is to generate income and as it is achieved,

the business is expected to make a contribution to the Government in the form
of taxes. These taxes are used by the Government to build public
infrastructures and other projects for the welfare of the people.

Since the business is also expected to run continually in the future,

expansion could be done that can open job opportunities for jobless individuals,
helping the government in decreasing the unemployment rate.

162
 EVENTually Perfect is one with the Government in its goal of meeting the
needs of its citizens and upholding the welfare of the people therefore the
business operates in harmony with this goal.

III. TOWARDS THE INDUSTRY

Through the help of enhanced and improved techniques in organizing an

event, the business will offer a high-value standard of learning which is
reasonably priced to its clients. In the meantime, its cost will be a decent a
weapon to the market rivalry, as it will set a base so the contenders will
endeavor to coordinate with the business and in the long run will make a sound
rivalry. Despite the fact that the cost will be complying with different substances,
the business will emerge in light of the fact that it will give invaluable bundles
and will offer need to the enthusiasm of its esteemed partners. The researchers
will likewise guarantee that the greater part of its business activities will be as
per the laws and controls the nation.

IV. TOWARDS THE SOCIETY

Events management has a wide scope of activities depending on the

concept of the occasion. This service simply means providing aid to the
customers in the planning, budgeting and organizing of an event for it to be
successful.

EVENTually Perfect is not only meeting the customer’s needs rather, it is

also helping the society build a larger scale of business. Upon the success of
the business, expansion and improvements will undergo, giving more room to
people for employment. Aside from that, the arrangement of various social
events promotes communication to people which builds new relationship upon

163
recreation of happy moments. In this sense, events planning and coordinating
benefits both tourism and society development.

V. TOWARDS THE ENVIRONMENT

Every operation of the business generates a ripple effect towards the
environment— one of which may be either valuable or detrimental to the
nature. Thus, most enterprises are making responsible decisions that reduce
their negative impact to the environment while boosting their brand image and
competitive advantage.

The business, EVENTually Perfect, and its personnel assure that all
activities are geared towards environmental-sustainability. The management
will be rigorously firm and strict upon implementation and consideration of
environmental laws and ordinances within the perimeters of the enterprise
location. Since the nature of the business is not inherently material-intensive,
the employees can ascertain that waste production would be minimal and
disposed of properly. Thus, trash bins with three classes of recyclable,
biodegradable, and nonbiodegradable would be used to meticulously facilitate
proper waste disposal.

Energy conservation is also one of the business’ environmental priorities.

Equipment in the business’ facilities that are not used will be unplugged
accordingly, unless necessary.

Regular maintenance of the equipment will be implemented to

ensure safety and minimization of harmful hazards.

EVENTually Perfect and the proponents, as advocates of environmental

sustainability, can assure the others that they are taking action that are in the
interests of protecting the natural world.

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 VI. TOWARDS THE EMPLOYEES

The provision of the Constitution in Art. XIII, sec. 3 par. 1 states the right
of all to full employment and equal work opportunities.

Amidst the qualifications and competency of Filipino job-seekers in our

country nowadays, problems such as unemployment still arise. Due to this
fact, skilled and passionate workers are forced to accept jobs afar from their
fields, thereby causing unfit careers, to a condition called underemployment.

Execution of the proposed business would involve engaging a competent

Certified Public Accountant (CPA) and graduates of any four-year course
related to marketing, accounting, finance, and their equivalents. This is to
provide potential clients with the utmost level of skills needed for an
“EVENTually Perfect” event and to run the operation of the proposed venture.

In this regard, EVENTually Perfect could provide rooms for employment

of these competent individuals and later, help in the reduction of unemployment
and underemployment rate in the country.

VII. CORPORATE SOCIAL RESPONSIBILITY

Events and gatherings are intended to be shared experiences.

Progressively, event participants and visitors, particularly Millennials, expect
something other than an ordinary occasion - they want experiences. They want
shared experiences that will inspire them. EVENTually Perfect will incorporate
CSR activities into events such as volunteer works, as a great way to enhance
the experience and reinforce the company's core values. All employees are
encouraged to get involved in meetings with regards to the said work as this

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would enhance camaraderie and interaction between employees and
consequently improve the welfare of the citizens affected.

The business would allocate two business days in a year to committing

its employees as volunteers to the charity organization of Cribs Foundation
Inc. For the babies and toddlers, volunteer work comprises of the basic care
such as feeding, cleaning, putting to sleep, cradling, etc.; for the children and
the teens, the possible tasks are as follows: engaging in to a chosen leisure
activity of sports, arts, music, dancing, or any subject of interest, playing
games, opening heartfelt conversations, participating in team building
activities, teaching them, etc. This volunteer works does not entail any cash
outflow.

EVENTually Perfect believes that the abandoned children of Cribs

Foundation Inc. do not absolutely desire for financial and material help, but for
emotional and psychological care and support. By establishing healthy
relationships with them, the employees can provide the warmth they need, and
eventually guide them as morally- responsible citizens in their formative stages.
The whole team trusts in the impact of the said corporate social responsibility,
thereby fully contributing to the health and welfare of the society by operating
with transparency and ethical value

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