A. Bonifacio St., Brgy.

Bagong Sikat, Lemery, Batangas

Second Semester
Semi-Finals
_____________________________________________________________________________________

Subject: Economics with Taxation and

Land Reform
Topic: Consumer Behavior Theory
Activity No.: 1

Name :Robert M. Alvarez

Course, Year and Section :BSIT-III

Consumer Behavior is the study of the processes involved when individuals or

groups select, purchase, or dispose of products, services, ideas or experiences to
satisfy needs and desires.

Consumer Behavior is a “PROCESS”

The table below shows the purchase issues on the part of the consumer and
marketers. Give your own idea on the each question.

CONSUMER’S MARKETER’S PERSPECTIVE

PERSPECTIVE
PREPURCHASE How does a consumer How are consumer attitudes
ISSUES decide about needing a formed/changed?

Attitudes are
product?
Need recognition:
first, we realize we
have a need for
a product. Advertising learned from
direct
for this stage may
highlight an
unmet need, a
common life problem,
or a desirable new experience
with the
capability. Information
Search: we seek out
information about
the product by
searching the Web or product,
asking friends.
word-of-
mouth,
exposure to
mass media,
and other
information
sources.
Attitudes
reflect either
favorable or
unfavorable
evaluations
of the
attitude
object and
they
motivate
consumers to
either buy or
not buy
particular
products or
brands
Attitudes are
learned from
direct
experience
with the
product,
word-of-
mouth,
exposure to
mass media,
and other
information
sources.
Attitudes
reflect either
favorable or
unfavorable
evaluations
of the
attitude
object and
they
motivate
consumers to
either buy or
not buy
particular
products or
brands
Attitudes are
learned from
direct
experience
with the
product,
word-of-
mouth,
exposure to
mass media,
and other
information
sources.
Attitudes
reflect either
favorable or
unfavorable
evaluations
of the
attitude
object and
they
motivate
consumers to
either buy or
not buy
particular
products or
brands
Attitudes are
learned from
direct
experience
with the
product,
word-of-
mouth,
exposure to
mass media,
and other
information
sources.
Attitudes
reflect either
favorable or
unfavorable
evaluations
of the
attitude
object and
they
motivate
consumers to
either buy or
not buy
particular
products or
brands
Attitudes
are
learned
from
direct
experien
ce with
the
product,
word-of-
mouth,
exposure
to mass
media,
and
other
informati
on
sources.
Attitudes
reflect
either
favorable
or
unfavora
ble
evaluatio
ns of the
attitude
object
and they
motivate
consume
rs to
either
buy or
not buy
particula
r
products
or
brands
Attitudes
are
learned
from direct
experience
with the
product,
word-of-
mouth,
exposure to
mass
media,
and other
information
sources.
Attitudes
reflect
either
favorable or
unfavorable
evaluations
of the
attitude
object and
they
motivate
consumers
to either
buy or not
buy
particular
products or
brands
Attitudes
are
learned
from
direct
experienc
e with the
product,
word-of-
mouth,
exposure
to mass
media,
and other
informatio
n sources.
Attitudes
reflect
either
favorable
or
unfavorab
le
evaluation
s of the
attitude
object and
they
motivate
consumer
s to either
buy or not
buy
particular
products
or
brands
Attitudes
are
learned
from
direct
experienc
e with the
product,
word-of-
mouth,
exposure
to mass
media,
and other
informatio
n sources.
Attitudes
reflect
either
favorable
or
unfavorab
le
evaluation
s of the
attitude
object and
they
motivate
consumer
s to either
buy or not
buy
particular
products
or
brands
Attitudes
are
learned
from
direct
experien
ce with
the
product,
word-of-
mouth,
exposure
to mass
media,
and
other
informati
on
sources.
Attitudes
reflect
either
favorable
or
unfavora
ble
evaluatio
ns of the
attitude
object
and they
motivate
consume
 rs to
either
buy or
not buy
particula
r
products
or
brands
Attitude of the consumer are
formed/change from direct
experience with the product word-
of-mouth, exposure to mass
media and other information
source.
PURCHASE ISSUES Is product acquisition a How do situational factors affect
stressful or pleasant purchase decision?
experience?
Situational influences are
Sometimes acquisition temporary conditions that affect
of a product may how buyers behave whether they
become stressful actually buy your product, buy
because of the product additional products, or buy
scammer like in online nothing at all from you. They
shops but sometimes include things like physical
 it can be a pleasant factors, social factors, time
experience because factors, the reason for the buyer’s
you can learn how to purchase, and the buyer’s mood.
socialize with other
person in the world of
business.
POSTPURCHASE Does product provide What determines customer
ISSUES pleasure or perform satisfaction and repurchase?
function? How is
product disposed of? The customer satisfaction is
based on good service and good
products quality.