SOCIAL MEDIA

AND PERSONAL
BRAND
Hello digital natives
If you’ve been
spending many
hours:

q  Turning into
multiple
media
platforms at
the same time
q  Surfing the
web
q  Texting your
friends
q  And just
checked your
Facebook
and
Instagram
pages…

YOU ARE:
 The term digital native originated in a 2001 article by Marc
Prensky titled “Digital Natives, Digital Immigrants”. He tried to
explain a new type of student who was starting to enter
educational institutions. These students – like you – were born
in an era in which digital technology has always existed. You
and your fellow digital natives grew up wired in a highly
networked, always-on world.
Today, the internet is the backbone of our society. We call the
current version that allows us to interact with senders Web
2.0 – we’ve moved from a fairly simple one way
communications device (Web 1.0), to an interactive social
system that’s available to us 24/7. The easy access to devices
like personal computers, digital video and audio recorders,
webcams, smartphones and smart watches ensures that
consumers anywhere can create and share content.
 Today each of us communicates with
huge number of people by a click on
a keypad. This fundamental change
in the way we live, work and play is
characterized in part by the
prevalence of social media. Social
media are the online means of
communication, conveyance,
collaboration and cultivation among
interconnected and interdependent
networks of people, communities
and organizations enhanced by
technological capabilities and
mobility.
Here are some statistics that you may not
know:
and…
pretty impresive
huh?
We can think of social media
as the way digital natives live
a social life.
Social media enable active
participation in the form of
communicating, creating,
joining, collaborating,
working, sharing, socializing,
playing, buying and selling,
and learning within interactive
and interdependent networks.
Zones of social media
Zone 1: social community
sharing, socializing, conversing.
Focus upon relationships and the common activities people participate in
with others who share the same interest or identification. All social media
channels are built around networked relationships, but for social
communities the interaction and collaboration for relationship building and
maintenance are the primary reason people engage in this activities.
Zone 2 – Social publishing
 Social publishing sites aid in the dissemination of content to an audience. Includes blogs, micro
sharing sites, media sharing sites, and social bookmarking and new sites.
 Blogs are websites that host regularly updated online content: text, audio, graphics, audio and video.
 Microsharing sites: work as blogs except that there is a limit to the length of content you can post.
 Media sharing sites: host content but also typically feature video, audio (music and podcasts),
photos and presentations and documents rather than text.
Zone 3 – Social Entertainment
Encompasses channels and vehicles that offer opportunities for
play end enjoyment. Include opportunities for interaction with
members of a player’s network as well as the ability to
statuscast (post updates to one’s status) activities and gaming
accomplishments to online profiles.
Zone 4 – Social Commerce
Refers to the use of social media to assist in the
online buying and selling of products and services.
You can find more of this
subject on the book
“Social Media Marketing”
By
Tracy L. Tuten, PhD., and
Michael R. Solomon PhD.
Adaptation by
Manuel José Rodríguez, professor of
Personal Branding in the 2,0 world
Universidad Santo Tomás, Colombia