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Foundation University Islamabad

Faculty of Management Sciences
Department of Business Administration

1. Brief Introduction

Course Name Research Methods

Course Code GEN 413

Instructor Mr. Imran Maqsood Malik

Semester BBA 6th (A)

Credit Hours 3

Class Timings 14:05 - 15:20 – Monday and Wednesday

Instructors
Telephone No(s). (051) 5151433 Ext:254

Email Imran.maqsood@fui.edu.pk

Teaching Assistant -

TA’s Email -

Program Manager Mr. Ifran Ahmad

FURC Telephone No. (051) 5151433 Ext:254

Abbreviations RM

Visiting Hours: As per appointment

Week Concepts
The Role of Business Research
What is business research, Why it is important
1 The research process: An overview.
What are the key steps in research process?
Research Types
Why managers need to know about research
Scientific Research Process:
2
 Applied research
 Basic or Fundamental Research
Scientific Research Process
3 Induction and Deduction Concept and Construct
Types of Variables
Research Objectives
Research problem
4
Practical Questions
Research Paper writing
Literature review
Hypothese Testing
5/6
 Practice questions
 Assigning group projects
Theoretical Framework of the Research
7
 Practice questions
Research Designs
Types of investigation
 Purpose of study
 Researchers interference
8/9  Time Horizon
 Study settings
 Unit of analysis
Practical Questions
Research Paper writing
Data and Data Collection
Identifying Primary & Secondary Data Collection Methods and Sources
10
 Digital Resources
 Governmental resources of secondary data
11 Content discussion
Sampling Design
Basic Concepts of Sampling (Population, Sample, Sampling Frame, Sampling Unit, Sample Size etc.)
12
Probability Vs. Non-Probability Sampling
Reliability and Validity of Scale
13 Project discussion and feedback
Measurement and Scaling
 Concepts Types of measures
14  Types of scales
Practical Questions
Research Paper writing
15 Project

16 Final Exams

Recommended Books:
1. Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach. John
Wiley & Sons.
2. Saunders, M., Lewis, P. and Thornhill, A., 2011.Research methods for business students, 5/e. Pearson
Education India