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Problem Value Business
Team Product Market Scale Investor Exit Typical Funding
and Vision Proposition Model

Our revenue has Unit economics

Our team is prepared
Exit in Sight to navigate a merger,
9 acquisition, or IPO.
We’re a global We’re recognized as Our product is We have a clear We’re on the cusp
met or exceeded are strong for Acquirers
leader in solving the top solution to recognized as the line of sight to of providing an exit
this problem. this problem. top in the industry. industry dominance.
investors' targets multiple markets or
for our investors. IPO
for multiple years. customer segments.

We have
Our team is We’re beginning to Customers are Our product We're rapidly Growth in our
hard-to-beat We’ve turned
Scaling Up recognized as have systems-level renewing or is successfully growing each month customer base is
partnerships for down an acquisition VC: Series C, D+
8 market leaders in change in solving our repurchasing without handling dramatic
distribution,
and we've got a path accelerating
offer already.
the industry. problem. much sales effort. growth. to profitability month-on-month
marketing, growth.

Product-Market Fit
We have an
Our product is We've validated We have strong
executive team Our vision is The majority of our Our sales cycle Our unit economics
built for scale & our business model. relationships with
7 that can lead the proving attainable in sales in our initial
new offerings are
meets or beats the
We have strong unit
are positive in
multiple potential
VC: Series B, C
company through a major market. market are inbound. industry standard. multiple markets.
in progress. economics. acquirers.
growth.

Our management, Our vision is Our core product Our suppliers & Our customer We’ve cleared
Moving Beyond We’re selling beyond We’ve identified
product, & sales being realized with is complete, in distributors see acquisition costs regulatory VC: Series A
our initial target specific acquirers or
Early Adopters 6 teams are ready for early adopters and
customers.
the market, and meaningful benefits are going down & challenges and have
other exit options. Debt
growth. gaining ground. gathering feedback. from our success. pricing is going up. a clear IP strategy.

We have a clear We have evidence Our initial target Our product is Large partners are Our actual revenues Our unit economics We’re seeing
Profitable strategy and that we're solving customers love the almost ready for talking with us about & costs support are tipping to inbound interest VC: Seed
Business Model 5 understanding our customers' product and keep broad commercial distribution, future positive unit positive in at least from large potential Angel
of sales. problem using it. distribution. marketing, etc. economics two markets. acquirers.

We understand how We can explain Customer feedback Our team We have evidence We have projected Customers in Serious companies
Validating an our market operates how this solution shows that our understands product that our total revenues and costs multiple markets have made serious Angel
Investable Market 4 & have strong will transform the solution is better management and addressable market and have a strategy find value in our investments in our Friends & Family
industry contacts. industry. than others. associated costs. is over $1B. to hit them. solution. industry.

Our team can build We can articulate We’ve built a Initial sales provide We can articulate Evidence suggests Angel
We have evidence We have a clear
the product & why our vision offers working prototype evidence that we can the cost structure our value proposition
Value Proposition that customers will strategy to scale Friends & Family
3 understand the a superior value
pay our target price.
and have a capture our target & unit economics
to multiple markets.
is of interest to
value chain. proposition. product roadmap. market. in our industry. acquirers Personal Credit

We understand
Our team has We have a vision for Potential customers Existing pricing We have evidence We have a vision
We’ve built a applicable
personally how to solve the validate that our and business models that multiple of how to ultimately Friends & Family
Setting the Vision low-fidelity regulations & have
2 experienced problem and can solution will solve a
prototype. a strategy for
support our markets experience deliver liquidity Personal Credit
the problem. execute on it. key point. revenue model. this problem. to investors.
compliance.

We have 2+ We have a We know our total We’ve identified We know what an

We’ve identified a We have the ability
co-founders hypothesis for how addressable market We have an outline multiple possible exit is and Friends & Family
Founding Team 1 specific, important, to develop a low-fi
with differentiated
and large problem.
we will solve this
prototype.
size and target of a revenue model. markets or customer understand Personal Credit
skills sets. problem. market share. segments. its importance
to investors.

https://creativecom- Problem Value Business

mons.org/licenses/- Team Product Market Scale Investor Exit Typical Funding
by-nc-nd/4.0/legalcode and Vision Proposition Model