During the years between the end of World War II and the 1970s, utility management in the United States and Europe focused on the major task of building new power plant and improving the transmission and distribution grids to meet the demands of rapidly growing economies. The only competition that existed was between indi- vidual concerns trying to install the largest generating unit of the day or the most thermally efficient unit. Beyond this, utility managers remained cooperative with their colleagues. The business and technological strategies they employed were all very similar and governed mainly at national level. The level of cooperation extended to national research and development organisations, for example, the Central Elec- tricity Generating Board (CEGB) in the United Kingdom and the Electric Power Research Institute (EPRI) in the United States. These organisations engaged in col- laborative research and openly shared their findings, as few secrets existed among their members. The United States was the first to truly witness the 'winds of change' for the regulated utilities. Growing discontent from the general public was fuelled by the continued price increases in electricity, the spiralling costs of large generation plant and widespread fears about nuclear generation. In an attempt to placate the public the United States introduced the Public Utilities Regulatory Policies Act in 1978 to allow unregulated generators to supply the grid. By doing so it was hoped that non- conventional and independent sources of power would appear. These independent power producers (IPPs) were not allowed to sell to end users but it was mandatory for local regulated utilities to purchase their generated output. This measure proved sufficiently successful that by 1993 some 50 per cent of new generating capacity in the United States was being constructed by IPPs. These changes challenged the long-held belief that electrical generation and dis- tribution was a natural monopoly. With this realisation the next step was to open up the market whereby customers could, in theory, benefit from increased competition. In the United Kingdom, the Electricity Act of 1989 legislated for the breaking up of the nationalised CEGB industry into smaller privately owned companies. A 'pool' system was introduced, where generators competed against each other for contracts to generate electricity (Hunt and Shuttleworth, 1997). The new legislation separated the product (generated electricity) from the transportation medium (the transmission grid). In doing so, costs could be unbundled into an 'energy' and a 'delivery' com- ponent. These arrangements were replaced in March 2001 by the New Electricity Trading Arrangements (NETA) in an attempt to facilitate greater market freedom for generators and suppliers, particularly in the wholesale market. Plans exist to extend these arrangement to Scotland by creating the British-wide Electricity Trading and Transmission Arrangements (BETTA). The United States has gradually been moving towards increased competition. Here, privatisation is not considered an issue, as the majority of electricity companies are investor-owned utilities that are territory based. In 1992 the Energy Policy Act permitted wholesale customers the choice of supplier, and obligated the relevant utilities to transmit power across their networks. Their restructuring model resembles that which was implemented in the United Kingdom.