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Question:
Choose a current television program and identify its genre. (For example, House and Grey’s
Anatomy are dramas; 30 Rock is a sitcom.) Describe the features that distinguish this genre from
others, i.e., what is its formula? If you believe that this television program is a hybrid genre,
make sure to define the distinguishing features of each of the genres that make it a ―hybrid.‖
Apply, compare, and contrast two of the three following critical approaches to the program and
its genre:
1) Marxist criticism
2) Psychoanalytic criticism
3) Feminist criticism.
How do the types of criticism help explain the popularity of this program and its genre? Ground
your discussion in your interpretation of at least two episodes.
BECA 896 | Graduate Culminating Examination General Question 4 | TRAVIS SIMPSON
A Generic Approach
The following genre analysis of a hybrid television program takes a hybrid shape of its
own. Doing a kind of genre theory of genre analysis, Feuer (1992) suggests that there might be
three categories of approach under which a genre critique might be labeled: the aesthetic
approach, the ritual approach and the ideological approach (p. 145). The bulk of the following
study employs a kind of aesthetic approach, wherein I do what Feuer calls an attempt to define
the talk show genre ―in terms of a system of conventions that permits artistic expression‖ (p.
145). And further, again per Feuer, this review ―attempts to assess whether an individual work
fulfills or transcends its genre‖ (p. 145). Based on existing scholarship in talk show genre
criticism, I will use this aesthetic approach to build a talk show genre concept that can be applied
to the television program Storymakers – a new talk show about the Hollywood film industry that
But later, after pinpointing how Storymakers fits—and does not fit—this genre model, I
will make further evaluation and analysis of the talk show genre concept with help from other
interpretive traditions – namely, that of psychoanalysis and (what I am arguing is) a post-Marxist
genre hermeneutics. In other words, having used a formalist approach to define Storymakers
through the lens of the talk show genre, I will move away from the formalist aesthetic approach
in order to capture what Mittell (2001) calls the ―cultural approach‖ to genre studies. Mittell
suggests that we would benefit from moving towards a system of generic analysis that accounts
for genre as a discursive practice, putting emphasis not on whether or not particular programs are
―bounded and stable objects of analysis,‖ but rather that our critical goal is:
to explore the material ways in which genres are culturally defined, interpreted, and evaluated. Shifting our
focus away from projects that attempt to provide the ultimate definition or interpretation will enable us to
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look at the ways in which these definitions, interpretations, and evaluations are part of the larger cultural
Likewise, the intent of my latter analysis of the talk show genre in general—and of Storymakers
in particular—is to explore the origins and symbolic functions of the cultural logic that
contribute to its hybrid production. This review aims to promote further understanding of the
hybrid program concept in generic categorization for purposes of continuing the effort to open
the practice and field of genre and television production to contributions from programming
outliers (like Storymakers) that are constituted far outside the normative conventions of the talk
show format. Ultimately, I argue that Storymakers—because of its defiance of the grammar of
genre and its creative cross-amalgamation of the visual language of representation and standard
industry practices—can be viewed as a kind of liberating force for both purveyors and consumers
of televisual culture.
Timberg (2002) distilled a basic definition of the ―talk show‖ genre. Making an
important distinction between the television ―talk show‖ as a specific program genre and
―television talk‖ as a wide ranging television characteristic that encompasses various sorts of
non-fiction programming from news to food TV, Timberg notes that, ―the television talk show,
as opposed to television talk, is the television show that is entirely structured around the act of
conversation itself‖ (p. 3). Timberg further suggests that there are four main principles that
The first principle of the television talk show is that it is anchored by a host (or team of hosts) who is
responsible for the tone and direction, and for guiding and setting limits on the talk that is elicited from
guests on the air . . . The second principle of the television talk show is that it is experienced in the present
tense as ―conversation.‖ Live taped, or shown in reruns, talk shows always maintain the illusion of the
present tense . . . A third principle is that television talk is a product—a commodity competing with other
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broadcast commodities . . . A fourth principle is that the give and take on a talk show, while it must appear
to be spontaneous, must also be highly structured. Scores of invisible hands shape each show (p. 3-4).
Conspicuously absent from this definition of talk show principles is a description of the aesthetic
norms that serve as a code of production conventions for the talk format genre. While I would
readily adopt Timberg‘s genre definition in order to narrow the scope of this essay to a particular
kind of television programming, the stated purpose of this review is to demonstrate further that
Storymakers is an exceptional case of the talk show genre because of its unique production
design. Without the benefit of a formalist code for the genre, this argument would be nearly
impossible to make. The content of Storymakers is much like any talk show—although its
conversations feel less structured than most talk shows, the content features the standard hosted
interview format. What makes it different is its groundbreaking departure from the talk show
genre aesthetic. Consequently, taking Timberg‘s rubric as a starting place will allow us to
identify Storymakers as a talk show, but it will not allow us to probe the special contributions
Timberg‘s (2002) basic definition of the talk show genre is corroborated by the fact that a
different scholar has suggested a similar generic constitution. Bolstering Timberg‘s definition
and adding further insight by comparison, Bruun (1999) suggests only a slightly alternate
definitional rubric. Fortunately, however, Bruun‘s definition also points towards an investigation
of the aesthetic code that goes to work in the television talk show genre. Despite the peculiarities
from one talk show to the next, Bruun suggests that three elements are common to the genre:
―the TV studio, the host, and the interview‖ (p. 244). The second two principles mesh well with
Bruun also shows that there is one further aspect of the talk show genre that separates this type of
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the planning of a talk show in terms of time and space has the character of a ―now and here‖ i.e. the aim is
first of all to give viewers an experience of simultaneity between the time of the programme and its
transmission. Secondly, the aim is to create an experience of mergence of space between the programme
and its viewers, in such a way that the viewers feel as if they are participants in the programme as opposed
to spectators. The scenographic arrangement of the studio is an important element in creating the
Bruun goes on to reveal that the TV studio in the talk show genre generally includes a live
audience, and that the presence of that audience functions as a ―mental bridge‖ between the
studio audience and the at-home viewer, creating what Bruun calls ―simultaneity‖ – a feeling of
immediacy which conveys the sense that ―the talk show is ‗now and here‘‖ (p. 244).1 As noted
above, Timberg also points to this generic characteristic – ―talk shows always maintain the
illusion of the present tense‖ – but Bruun actually points towards a production device that
facilitates this experience: the TV studio. As we will see, the insight offered here that the studio
is the central component in this primary function of the television talk show is very important for
this essay.
But before we take a look at how Storymakers fits into this puzzle, we must first make an
interesting pit stop that further distills the centrality of these generic production principles.
1
Although it is not indicated in Bruun‘s language nor in the Notes section, this passage may be referencing language
of contemporary work by Thompson (1995), who—in tracing the impact of telecommunications technology on
modern societies—calls this phenomenon the ―reordering of space and time,‖ noting: ―The uncoupling of space and
time prepared the way for another transformation, closely linked to the development of telecommunication: the
discovery of despatialized simultaneity. In earlier historical periods the experience of simultaneity – that is, of
events occurring ‗at the same time‘ – presupposed a specific locale in which the simultaneous events could be
experienced by the individual. Simultaneity presupposed locality; ‗the same time‘ presupposed ‗the same place‘.
But with the uncoupling of space and time brought about by telecommunication, the experience of simultaneity was
detached from spatial condition of common locality. It became possible to experience events as simultaneous
despite the fact that they occurred in locales that were spatially remote. In contrast to the concreteness of the here
and now, there emerged a sense of ‗now‘ which was no longer bound to a particular locale‖ (p. 32). In addition to
pointing out the similar language, this footnote is useful throughout the rest of the essay because it uncovers the
extraordinary characteristics of what commonly seems to be an otherwise normal experience in the age of mass
media: the illusion of simultaneity is a common feature of much mediated information, but it is also an important
hallmark of the television talk and the talk show format.
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Taking a look at the origins of the talk show genre, recent research has shown that, contrary to
the traditional timeline that places the genre‘s debut in the post-war period (Timberg, 2002), the
first television talk show was called Table Talk and it aired on CBS in 1941 (Brinson, 2007,
p.410).2 The program was produced by Helen Sioussat, a protégé of Edward R. Murrow and,
holding the corporate title Director of Talks at the time Table Talk was created, it is significant
that she was also ―the first female network executive at CBS‖ (Brinson, p. 412). Taking a
stunning trip into the history of television, Brinson outlines the production elements of a TV
The program was shot with two cameras on a plain set arranged as a mock living room with a sofa and
chairs surrounding a coffee table and the ―fourth wall‖. . . Since there is no existing footage of the program,
it is unknown how it was edited, the camera angles that were used, or how the shots were framed.
However, the photographic evidence indicates that the guests were positioned in ways we commonly see on
today‘s talk shows . . . A photograph of a program underway reveals a set containing a couch on which sit
three guests, a chair in the middle with Helen Sioussat in a slightly elevated position, and two chairs each
containing a guest . . . Table Talk was structured as a half-hour program . . . an audio recording of the
November 26, 1941, broadcast indicates that it was introduced by voice-over. Following a brief
presentation of the guests, the microphones on the set were activated and the viewer ―joined‖ the discussion
underway . . . At the end of the 30 minutes, the voice-over returned and ended the broadcast by asserting
that ―Miss Sioussat‘s guests don‘t know that they are no longer audible. Miss Sioussat expects to have
guests at coffee again next Wednesday at the same time. We hope you‘ll look in‖ (pp. 413-414). 3
What is remarkable about the experimental formulation described in this vignette is how
persistent the basic elements of the genre have remained since 1941. Aside from what comes
across today as a naïve approach that is betrayed by the contrivances of the voice-over narration,
2
It should be pointed out that, in making the assertion that Table Talk was the first talk show ever produced, Brinson
also makes recourse to Timberg‘s four principle codification of the generic elements of the talk show and uses this
definition to support the claim that Table Talk was the seminal instance of the genre (p. 410).
3
See Appendix A for a copy of the photograph described in the passage.
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the rest of the program content and structure reads like a contemporary episode of Charlie Rose
or Meet the Press.4 Nonetheless, the contrived voice-over is also a kind of proof of one
significant element in the genre definitions we explored above. Attempting to situate the
audience in the conversation itself, the voice-over uncovers the Table Talk producers‘ intent to
seduce the audience into believing they are actually taking part in the conversation. And the
direct address of the voice-over is the mechanism that confirms the audience‘s participation,
piercing the fourth wall and establishing the viewer‘s presence at the coffee table. The voice-
over also attempts to suggest the conversation is happening contemporaneously to the moment
we are viewing the program. Going back to the original mold of the talk show, we can perhaps
uncover the source of Timberg‘s rule; the fact that the talk show genre attempts to foist the
illusion of the present tense has always been a central characteristic of the format.
At this point, we have various formulations of this central generic characteristic that
locates the audience participation in the talk show format. Whereas Timberg (2002) calls for the
experience of the present tense, Bruun (1999) suggests that the TV studio is the element that
creates the sense of simultaneity. And Brinson (2007) shows how a simple mechanism like the
voice-over can stand in as a replacement for, or in addition to, the presence of the studio in the
process of creating the same sense of the ―here and now‖ experience. But one wonders whether
or not the presence of the studio itself is necessary. To read Bruun sympathetically, but still
making an effort to create a serious genre definition, we can take the insistence on the generic
requirement of the TV studio as a more general point: in the talk show genre, there must be some
prominent production aesthetic mechanism that renders the sense of simultaneity for the viewer.
4
Despite the fact that the talk show has emerged as a genre that frequently bears base and unsavory content, the first
talk show was molded around the concept of civil public discourse. Sioussat explained that she tried to create a
dignified conversational program with participants who represented ―important divergent viewpoints on the
controversial issue up for discussion‖ (as cited in Brinson, p. 415).
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To some degree, the TV studio is constantly revealed by the talk show‘s acknowledgment
of the fourth wall, a standard device that situates the viewer on one side of the program content.
The spatial logic—what Bruun (1999) called the scenographic arrangement—of the talk show
genre (i.e., the way the cameras are typically arranged on one side of the action, separating the
audience from the program by an imaginary plane) adheres to this convention almost without
exception, reminding the viewer that the information provided on the screen is specifically
designed for their consumption, or the consumption of a live studio audience. As the cameras
situate the audience on one side of the action—even barring a voice-over or any form of direct
address that reminds the audience that they are the targets of a performance—the commonplaces
of the genre remain: the proscenium style setting, the high key studio lighting, the stable cameras
and their deep focus that opens the whole stage to clear view; all of these production devices
betray the presence of the studio and implicitly remind us that we are the precise target of the
performance.5 Taken as a whole, we see that the constellation of these generic elements
functions to create a sense for the viewer that they are somehow present to the space where the
conversation is taking place. As Shattuc (1997) suggests, ―talk shows are marked by the active
inclusion of the audience in the spectacle . . . The audience becomes part of the performance, just
‗on the other side of the screen‘‖ (pp 4-5).6 These basic conventions give us the sense that, as
viewers of a talk show, what we are seeing is being performed for us—that without the presence
of an audience, the events that comprise a talk show would not be taking place.
5
We will look at the Appendices in more detail later, but it should be pointed out that Appendix D includes a frame
by frame record of a typical program produced in the conventional talk show genre format.
6
It should be noted that Shattuc, like Bruun, is specifically talking about daytime talk shows which usually include a
live studio audience. But the adherence to this convention is common to all subgenres of the talk show format.
Regardless of whether or not a live audience is present in the studio, the viewing audience is always implied by the
adherence to the proscenium‘s fourth wall. Through a kind of gaze-based vicariousness that is injected through the
point of view of a proscenium style set, or through an identification with live audience members, the viewer of the
talk show is supposedly transported to the time and place of the conversation unfolding on the screen.
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Rose (2002) pointed out that the bleeding borders of the television genre are a symptom
since the 1980s, genre TV programming has rarely operated according to precise formal categories or strict
style and content conventions. The competitive pressures of six broadcast networks and a hundred or so
special cable networks have led producers and programmers to embrace concepts that deliberately cross
‗traditional‘ boundaries and fuse the widest assemblage of elements (p. 2).
From time to time, such assemblage has included not only a mix of genre rules within the
practice of conventional television production, but it has also borrowed significantly (although
somewhat infrequently) from the representational codes of the cinema (Timberg and Barker,
1990, p. 19).7 Nonetheless, if we take to heart one of the four principles of Timberg‘s (2002)
definition of the genre—that the talk show (like virtually all television programming) is ―a
hybridity as a marketing trend in modern television is by now a banal observation. Rose even
cites the NBC president, Jeff Zucker, who confesses that genre hybridity ―is what we have to do
to survive‖ (as cited in Rose, p. 3). In a note that both mitigates and strengthens this basic
explanation, Mittell (2001) refers us to Rick Altman‘s famous work on film genre, offering the
summary statement that ―the film industry promotes multiple genres around any single movie to
maximize audience appeals‖ (p. 10). But can the same be said for TV? Continuing, Mittell
7
However, it should be pointed out that Timberg and Barker (1990) cite examples from situation comedies and TV
dramas such as Frank’s Place and M*A*S*H – not talk shows. Although not a new phenomenon for television in
general, the application of the cinematic code to the talk show genre is sui generis. With that statement, however, it
should be said that, while an exhaustive content analysis of every talk format television program ever recorded is a
possible venture, the demands of such a research assignment far exceed the scope of this essay. As a result, the
conclusion that this program is aesthetically unique must be qualified by the disclosure of its untenability for the
purposes of this project. Furthermore, my point is not to celebrate Storymakers for its singularity but rather to use
its unique situation in the genre to illuminate the various contributions of its production elements and to explore how
this framework might be useful to think more clearly about the symbolic functions and effects of television talk in
general.
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(2001) warns that, ―though we may find similar trends in television, we cannot simply import
such an argument into a distinct medium with vitally different industrial imperatives and
audience practices‖ (p. 10). And to further illustrate why the cross platform application of genre
theory is dangerous, we can go back to Rose for a contrary insight. Having explained that
Despite the ―promiscuous hybridity‖ . . . the entire television industry, including TV critics, also continues
to operate under a basic conviction that readily understood, mainstream television genres provide valuable
programming signature and means of identification. Network viewing cycles may change from the
conventional to the inventive and then back to the conventional, but programmers still long for a strong
situation comedy and a strong drama to anchor their prime-time schedules . . . Cable networks are created
Clearly, the demands of TV programming mark a clear distinction between the way genres
function on television and in the cinema. But the AMC network—a TV channel whose primary
study in this analysis. Taking Mittell‘s (2001) critique to heart, it is important to recognize that
the genre demands of the AMC channel are extraordinary in the world of television
programming. Being one of the few television networks that are defined by content that is
explicitly not made for TV, AMC has the unique burden of maintaining a cinematic brand in the
television medium. As a result, we might find a clue as to why Storymakers has been designed
and produced in such a hybridized style. As Mittell (2003) points out, ―generic categories are
one of the most prevalent means by which audiences discern, discriminate, and distinguish
among the vast realm of media products offered by cultural industries‖ (p.37). Consequently,
the producers at AMC, recognizing their audience‘s desire to see movies, have created a talk
format television program that mimics the production elements of the cinema.
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One of the things that makes Storymakers such an excellent case study for genre analysis
is that it is the direct descendant of an earlier program—Shootout—also a talk show about the
entertainment industry and also produced and hosted by Peter Guber and Peter Bart.8 Shootout,
however, was not produced in a hybrid format; it obeyed all the conventions of the talk show
genre. Consequently, to draw out a more clear delineation of the production elements in
Storymakers, I will make recourse to a comparative analysis with the Shootout program.9 These
comparisons will be demonstrated by contact sheets provided in Appendix items B, C and D.10
personalities seated on comfortable furniture – plush chairs and sofas – that have been casually
organized in a rectangular pattern so that all interlocutors can easily address each other. The
conversation is taking place in a large living space that resembles a modern-day living room,
subtly adorned in the trappings of the comfortable upper middle class lifestyle. The participants
in the Storymakers conversations all seem very at ease; glasses of white wine in standing reserve
on their side tables, the group carries on in thoughtful and spontaneous conversation as though
they had just finished a fine meal in the dining room. The space is lit in a soft, warm and diffuse
amber-yellowish glow that emanates in a natural hue which matches the lamp lighting scattered
8
Respectively, the current chairman of Mandalay Entertainment and the Editor in Chief of Variety magazine, both
are veteran Hollywood producers.
9
It should be stated here that, regretfully, to date only one episode of Storymakers has been produced for air.
Because the assignment specifically called for an analysis of at least two episodes, I am making a compromise by
looking at the Shootout program to highlight various features of these programs. I argue in defense of this decision
that, when this project was first assigned, only a couple weeks had passed since the first episode had aired. Despite
the fact that only one show had aired, I had reason to believe that future shows would soon be distributed (and there
is plenty of evidence that such shows are on the way) (Loewenstein, 2009). Unfortunately, no new shows have aired
since the first and, as a result, this essay is unable to offer a two episode analysis.
10
The contact sheets provided in Appendix B and Appendix C consist of screen caps taken from two-minute
segments of each program offered on the AMCtv.com website. The screen caps were generated by capturing a
single frame at one second intervals throughout the clip.
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throughout the room.11 No lapel microphones are visible; in fact, nothing that suggests this is a
television production (aside from the forgettable fact that we are looking into this room via the
The reason this description of the space is important is because of how directly this
production space contravenes the talk show genre code. As we discussed earlier, Bruun (1999)
pointed out that one of the mainstays of the talk show genre is the TV studio. Here, there is not
only an absence of a studio, but in direct contrast to the talk show genre convention where an
audience is implicitly recognized and included by the construction of a fourth wall, the producers
of this program make a very intentional effort to make the conversation look as though it is
taking place in someone‘s home, completely removing the inner workings of the production
In fact, the absence of the fourth wall in this production is notable for another reason: it
indicates the cinematic editing technique that is employed throughout. The producers have
purposefully arranged the cameras around the room so that they can take advantage of the
―shot/reverse-shot exchanges reiterate the information about character placement‖ (p. 124). But
they also help communicate the intimacy of the conversation, showcasing reaction shots and
allowing the viewer to recognize the interaction of the participants; at times, the conversation
11
Although it does appear they have added some production lights overhead, and perhaps from a few camera angles,
the untrained eye would not be able to discern the presence of this production enhancement. For the widest shots of
the set, see Appendix B, frames 111- 125.
12
Due to the magic of editing, it cannot be certain, but there appear to be four different camera angles—and hence,
one would assume, four cameras—used in this production. Compare at Appendix D to see the standard 3 camera set
of the conventional TV talk show.
13
This technique persists throughout, but for a clear example see Appendix C, frames 6 – 48. Again, compare at
Appendix D to see the standard 3 camera set of the conventional TV talk show.
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even begins to feel like cozy dinner party banter. In addition to the setting, this coziness is also
partly due to a digital editing technique that has the vulgar nomenclature ―frame fucking‖
(Bordwell, p. 155). Because the program is not shot live-to-tape, and because there are at least
four cameras worth of footage to choose from, the editors are able to pull, slide and thrust
various frames in and out of the timeline of the program in order to quicken or lengthen the pace
of the interactions and to draw our attention to different aspects of the speakers‘ gestures and
expressions. One reason this is such a startling aspect of the Storymakers program is that,
traditionally, the time and cost it takes to plot and weave together footage in the editing process
has been far too prohibitive for the talk-show format—a format that (like all live-to-tape TV
Framing: Close Ups, Over the Shoulder Shots, Shallow Depth of Field
To exaggerate the shot/reverse-shot placement of the participants, the producers have also
decided to use ―close ups‖ and ―over the shoulder‖ framing that not only creates a more intimate
composition, by directing our attention away from the out-of-focus foreground and towards the
subject in the shallow field of focus, they hold our attention to the conversation.14 When
designing the show, Andrew Fried, producer of the Storymakers program, explained that they
were looking to accomplish a style that captured the sense of the ―here and now‖ authenticity of
We looked at a lot of ―dirty‖ camera work to come up with the look, you know, we wanted ―dirty‖ over-
the-shoulders, we wanted lamps in the foreground, and the corner of the couch in the foreground—just
really whatever we could do to make it feel like you‘ve dropped in on something, and almost voyeuristic
14
For substantive examples, see Appendix B, frames 12 – 18 and most of the shots of Danny Boyle in Appendix C.
Compare at Appendix D to see that every shot uses deep focus, rendering details that smash the planes of view into
one persistently viewable field.
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The result of this voyeuristic feeling is that we feel as if we are hiding and peeking-in on the
conversation from a safe and comfortable distance behind the action. This is a common
technique in filmmaking, as Bordwell draws out further the distinction between film and TV
production elements when he explains that ―[m]ost filmmakers have come to prefer a shallow-
focus look. (They find the deep space yielded by digital video a drawback.)‖ (p. 185).15 In some
shots, the shallow depth of field is exaggerated by the use of close-ups and ultrafast prime lenses,
such as throughout most of the segment in Appendix C, where through most of the frames we see
Perhaps the most notably defiant production element in the whole program is the use of
the handheld camera. This particular element is very difficult to see in the contact sheets and
truly requires a viewing of the moving footage to appreciate, but we can point to at least one case
where it is somewhat apparent.16 In the actual footage, we can watch as the camera operator
carefully frames shots, subtly zooms in and out, sometimes even panning to catch the back and
forth of conversations. Constantly working to achieve the new framing, the aesthetic
significance of handheld camera work is that it adds a kind of ―liveness‖ or sense of ―reality‖ to
the look of the shot. This sense of liveness is exaggerated by the constant, yet subtle, movements
that are noticeable as the camera operators‘ muscles are constantly micro-adjusting to support the
15
The best example of the use of shallow depth of field is probably the reaction shot of Amy Adams in Appendix B,
frames 29 and 30. Note the over the shoulder framing and the inclusion of the lamp out of focus in the back of the
shot. The resulting composition boasts multiple planes of depth, but the shallow focus keeps our attention on the
subject.
16
In Appendix C, at frames 10 and 11, we can see suddenly that the size of Danny Boyle‘s head has changed,
showing him to be slightly smaller in proportion to the size of the screen.
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The reason that this element has such a significant impact to the overall aesthetic of the
Storymakers program is that it is constantly present, feeling as if we are looking at the entire
conversation through a more human perspective, one that is alive and organic. And it is perhaps
most interesting to note that—recalling how the TV studio and its audience are the hallmark
device in the talk show genre—this handheld technique approaches a superiority in its
replacement of this aesthetic element. Where the TV studio serves as the old talk show standard
that situates the audience, it also renders a kind of pretense to the talk show genre. There is an
inherent falsity present in the talk show that is induced by the recognition that what we are
Contrarily, it would seem that the primary appeal of the talk show is that it offers its viewer a
chance to truly take part in an interesting conversation with extraordinary people. But the genre
conventions have, to some degree, persistently impeded this effect. When watching a talk show,
one frequently gets the sense that the content is planned and rehearsed at worst, and
preconceived at best. In this light, it may be possible to make the argument that Storymakers is
the first talk show program to thoroughly accomplish this goal of seamlessly inserting the viewer
into the conversation – an accomplishment that became possible when the handheld documentary
technique was applied to the genre. Indeed, the significance of this handheld style is also rooted
deep in the history of filmmaking, and to fully appreciate how and why Storymakers makes use
of the aesthetic element, we need to look deeper into the origins of this technique.
The production elements that are featured in Storymakers have a unique and circuitous
history. Ironically, aspects of what is commonly described as the Hollywood style (Bordwell,
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Staiger and Thompson, 1985) find their origins in the world of non-fiction documentary film.17
During the 1950s, the practices of documentary filmmaking underwent a significant change in
the United States when the development of new and more versatile recording technologies
emerged, making the task of recording both visual and audible media much easier for the
documentary producer. Renowned documentary historian Erik Barnouw (1993) describes these
developments here:
Among American documentarists, maneuverable 16mm equipment rapidly displaced 35mm during the
1950‘s [sic]. Use of the tripod, once regarded as essential, was in decline. Yet mobility was hampered by
several remaining problems . . . the system that obliged talking people to hover near microphones, which
were fastened by cable to recording equipment (in turn, fastened to the camera), had to be abolished . . .
During the late 1950‘s [sic], groups in various places were striving for these goals. One such group was
formed in 1958 at Time, Inc., in New York by Robert Drew. He persuaded the organization to finance
experiments that would carry the candid photography tradition of Life magazine forward into film, with
mobile, synchronized sound shooting. His enthusiasm had been ignited by a cameraman whose work he
had long admired, and who became a leader in the experiments—Richard Leacock . . . At Time, Inc., the
Drew unit began a series of experiments . . . In a crucial breakthrough, they developed a wireless
technical terms, the work reached a peak in 1961 in the film Eddie, about racing car driver Eddie Sachs, in
which the camera, recorder, and microphone became independently mobile elements (p. 235-236).
Later recruited to become the ABC TV network‘s documentary unit, Drew and Leacock applied
this technology to create some of the seminal works in the documentary film genre that has come
to be known as either ―cinéma vérité‖ or ―direct cinema.‖18 As Barnouw notes, ―The ABC-TV
network thus contributed to the pioneering of a genre. But the special glories of the genre were
17
The documentary film format – the non-fiction film – is a style of filmmaking that does not have the same
synechdochical attachment to that celebrated district in the northwest corner of Los Angeles.
18
Repeating the technologically deterministic outline of the origins of this movement, Nichols (1991) adds another
name and calls this the observational mode of documentary filmmaking: ―Observational documentary (Leacock-
Pennebaker, Frederick Wiseman) arose from the availability of more mobile, synchronous recording equipment‖ (p.
33).
16
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its unpredictability and its ambiguity, qualities that scarcely made for comfortable relations with
sponsors‖ (p. 238). Regardless of the desirability of these elements to their contemporary
sponsors, the characteristic unpredictability of the direct cinema aesthetic is part of what gives
this style of filmmaking its unique force. But the questions remain: What exactly is it about the
direct cinema techniques that lend this style of audio and video recording its unpredictable
nature? What is it about this style of filmmaking that provides such a compelling representation
of the real world? To help answer these questions, and to get closer to making insights about the
production techniques employed on Storymakers, we must first continue to trace these elements
In the explanation above, Barnouw (1993) hits on a couple important trends that are
emerging during this period. Most notably, we learn that the increasing mobility made possible
by the new equipment put the tripod into ever increasing disuse, allowing the camera operator to
hold the camera in her hands or on her shoulder, opening the documentary film audience‘s field
of view to any part of the world where a ―handheld‖ camera could go. Along with this
technological advancement came a new aesthetic element: the handheld shot. Not only creating
a fundamental change to the mechanics and efficiency of the filmmaking process, the liberation
of the camera from a stationary location on the tripod to the versatile and unsteady world of the
cameraman‘s hands fundamentally altered the way films looked—and not just documentary
films. As audiences at the time had become more or less used to the sense that everything in a
film should appear stable and persistently visible, the handheld shot brought the viewer a look at
the action that was constantly in motion, shaky, kinetic, bouncing about, sometimes even to the
point of incomprehensibility. This development in filmmaking technology soon worked its way
into fiction films as well, most notably popularized by directors such as Francois Truffaut and
17
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Jean-Luc Godard from the Nouvelle Vague movement—the French New Wave cinema of the
late 1950s and early 1960s. The absorption of these techniques added a new set of inflections to
To gain a clearer picture of what this aesthetic development meant, we can briefly turn
And what of the handheld camera, constantly rediscovered and always declaring itself brand new? Since
the 1920s, handheld shots were usually associated with violence, an optically subjective point of view, or
news reportage, and these functions were locked in place during the 1960s . . . Because of its usage in
cinéma vérité documentary, the handheld camera could imbue intimate confrontations . . . with a
spontaneous edge . . . Filmmakers were coming to believe that virtually any scene could benefit from the
handheld shot‘s immediacy, urgency, and (the inevitable word) energy (144-145).
Further, explaining how and why it might be that this kind of shot has become so commonplace
in the Hollywood style, Bordwell explains that ―the usual explanation is that a mobile framing,
like quick cutting, boosts the scene‘s ‗energy.‘ Camera movement also separates the planes of
the image and creates a more voluminous pictorial space.‖ Bordwell goes on further to cite the
French New Wave and other films that emerged during this period, a trend which eventually
―made handheld shots more acceptable in mainstream American movies‖ (p. 137).19
Nonetheless, the aesthetic produced by this technique, even though it has been absorbed into the
Hollywood style, still confers a sense of realism. When it is used today in contemporary film
and television production, it is still employed to invoke the feel of a documentary aesthetic.
Taking this lineage into account, and looking at the production elements we discussed
earlier, we can begin to see how the Storymakers aesthetic looks more like a Hollywood film
19
It is worth noting that the film Bordwell mentions as an exemplar of the cinéma vérité documentary genre –
Primary from 1960, widely considered to be a masterwork of observational documentary – was produced by the
Drew unit mentioned earlier in this section.
18
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than a TV program. However, the content of the Storymakers program—the hosted conversation
in the round table interview style—is exclusively the domain of the talk show genre.
Ultimately, this contextualization begs the question: is Storymakers a talk show? At this point it
is important to remember Mittell‘s (2001) instructions. The point of this genre analysis is not to
lock Storymakers down as a ―bounded and stable objects of analysis,‖ but rather to ―explore the
material ways in which genres are culturally defined, interpreted, and evaluated‖ (p. 9).
By looking at the history of the aesthetic devices used in the Storymakers program, we
have illuminated a cultural logic that explains the impact of the hybrid format that is struck
production team replace the norms of the TV talk show genre, they also invoke a mode of
observation that is reminiscent of the experience of seeing a Hollywood film product. That is to
say that we experience Storymakers in a way that is psychically similar to the way we experience
a movie. As a result, managing the cognitive dissonance that occurs as we realize the program
we are watching is not, in fact, a film, but instead bears many of the hallmarks and content that
are germane to a conventional TV talk show, there exists an opportunity for the viewer to be
shocked out of the normal TV viewing mode. At the same time, and perhaps more significantly,
the ―immediacy, urgency and energy‖ that are conjured by these techniques recreate the illusion
of the present tense that would otherwise seem to be lost when Storymakers abandoned the talk
show genre convention of the TV studio. As a result, immersed in the confounding perplexity
of the genre bending, we are also held in a somewhat familiar place by the adopted Hollywood
norms. The comfort that comes with the logic of the formalist Hollywood aesthetic allow us the
time and space to contemplate the significance of these differences, creating a kind of self-taught
lesson in media literacy. Because our expectations for what a TV talk show should look like are
19
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completely shattered by the program‘s defiance of these conventions, I would argue that the
The psychoanalytical model for media analysis was developed in film studies. Lacan‘s
responsible for this move (Flitterman-Lewis, 1992, p. 214). In his study of the ―mirror stage,‖
Lacan describes a situation in the development of the human mind that works nicely as metaphor
for thinking about the way media function in modern societies. Lacan points to the earliest
moments in an infant‘s life—a point during which the world of objects and sensory experience is
still so new that the infant has yet to achieve any significant understanding of much of anything.
At some point during these initial phases of life, before the child has even developed enough
motor capacity to recognize its own arms and legs—a time when everything in the world must
seem to flow together as one organic system—Lacan suggests that the infant is nonetheless able
This jubilant assumption of his specular image by the child at the infans stage, still sunk in his motor
incapacity and nursling dependence, would seem to exhibit in an exemplary situation the symbolic matrix
in which the I is precipitated in a primordial form, before it is objectified in the dialectic of identification
with the other, and before language restores to it, in the universal, its function as subject (p. 62).
In that moment, as the infant recognizes itself—the mirror image of itself—seeing a whole and
idealized being, the jumbled and perplexing world of sensory experience gives way to the
infant‘s identification with its own idealized image. Lacan argues that it is this very moment of
recognition that provides the infant an entrance into the world of language and the cultural logic
that gives it rules and order. Seeing itself (its self) for the first time—and seeing a version of
itself that is whole and complete—the infant is seduced into the fantasy of order and wholeness.
20
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This process of idealization is what Lacan called the primary identification—the initial
relation between the organism and its reality‖ (p. 63). The problem, however, is the falsity of the
The mirror stage is a drama whose internal thrust is precipitated from insufficiency to anticipation – and
which manufactures for the subject, caught up in the spatial identification, the succession of phantasies that
extends from the fragmented body-image to a form of its totality . . . to the assumption of the armour of an
alienating identity, which will mark with its rigid structure the subject‘s entire mental development (p. 64)
In other words, as we move out of infancy and through the rest of our mental development,
because of the peculiar way that the human mind acquires language, we have locked ourselves
into a strict path of identity construction that is based on the symbolic ideals that we perceive in
our earliest experiences. Lacan warns that it is precisely our unreasonable expectation that our
sense of self identity—if not the world in general—should fit together nicely and make whole
and complete sense that leads us to the perpetual existential crises and neuroses that plague the
human mind in the modern world. While we and other scholars might debate whether or not this
is ultimately an optimistic or pessimistic statement about the power of language and identity (that
wrong sort of question.20 A better question, and a more focused approach to the task at hand,
20
However, one reason to be optimistic is to remember that Lacan‘s description of these processes, if it is to be
worth anything at all, should hold up to a self-indexical application. If Lacan can conjure the theory in the first
place—he himself having experienced the same developmental processes—something must be said for the mind‘s
ability to master its own domain. As a contemporary scholar notes in his reflection on his participation in the
debates of the psychoanalytical heyday: ―Writing in the early 1990s, I denounced 1970s and 1980s
psychoanalytic/Lacanian film theory for its iconoclasm or image phobia, or for what I called the ‗psychoanalytic
theorist‘s need for control, his or her fear of giving way to the insidious blandishments of visual fascination, and his
or her consequent construction of a theoretical edifice as a defense against a threatening pleasure.‘ What I failed to
see, in writing lines like this—which is, of course, the exact same thing that nearly every polemicist nearly always
fails to see—is that almost precisely the same polemic could be launched, with as much justice, against my own
theoretical edifice‖ (Shaviro, para. 2).
21
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would be to ask how we might take this Lacanian model of psychoanalysis and apply it as a
It is probably best not to take Lacan‘s model in the most literal sense. It is relatively
clear that the mirror stage is a visual figure invented by Lacan to adapt Freud‘s Oedipal model to
the world of symbols—language and culture. Indeed, this description of the mirror stage has
been popular in film studies because it provides a useful metaphor for thinking about the way
images on a screen (the cinematic mirror) and their messages (the idealized text of the self)
trickle out of the movie theater and across the culture broadly. Flitterman-Lewis (1992) makes
Just as the infant sees in the mirror an ideal image of itself, the film viewer sees on the movie screen larger-
than-life, idealized characters with whom s/he is encouraged to identify. Film theory has been quick to
appreciate the correspondence between the infant in front of the ―mirror‖ and the spectator in front of the
screen, both being fascinated by and identifying with an imaged ideal that is viewed from a distance. This
early process of ego construction, in which the viewing subject finds an identity by absorbing an image in a
mirror, is one of the founding concepts in the psychoanalytic theory of the cinema spectatorship and the
This passage shows how Lacanian adaptations brought Freudian theories of individuation into
film interpretation. After the linguistic turn, as scholars were looking for ways to connect their
fields of study to language, Lacanian psychoanalysis helped film theorists look at movies as
texts, making them a much more robust object of study. Consequently, it would seem that the
same system of analysis would map well onto television studies—television being another
medium that poses sound and images on a screen. But a brief and informal look at the various
trends in the literature suggests this just is not the case.21 Although plenty of attempts have been
21
Flitterman-Lewis suggests this much is true in 1992, and there does not seem to be much evidence that this trend
has changed since. Psychoanalysis‘ moment in the sun of intellectual fashion seems to have passed. Nonetheless,
22
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made to apply the model to TV, psychoanalysis as a mode of textual interpretation has just not
caught the interest of television scholars in the same way that it transfixed the field of film
theory. Flitterman-Lewis suggests a few reasons why this may be, comparing and contrasting
how psychoanalysis might be applied to TV after film theory, citing the differences between the
two modes of representation, noting that the technology and the context of reception of these
films are seen in large, silent, darkened theaters, where intense light beams are projected from behind
toward luminous surfaces in front . . . In contrast to this cocoonlike, enveloping situation is the
fragmentary, dispersed, and varied nature of television reception . . . Cinema depends on the sustained and
concentrated gaze of the spectator and the continuous, uninterrupted unfolding of its stories on the screen.
Television, on the other hand, merely requires the glance of the viewer (p. 217).
Later, these differences are fleshed out in more detail, where Flitterman-Lewis parses how the
two media present different kinds of texts, suggesting that in cinema the goal is to create an
―illusion of reality‖ that is supported by ―the fluid continuity of seamless editing‖ but that,
contrarily, in television programming, the serial format of shows that tell their stories in
fragments, segment by segment, week by week, ―implies that we will always be frustrated in our
desire for narrative closure‖ (p. 222). And further, Flitterman-Lewis continues,
one of the most important differences between film and television, when analyzed in terms of
psychoanalysis, involves the way that our identification is negotiated through point-of-view and reverse-
shot structures. Historically, it was through editing, the joining of shot to shot in the creation of a fictional
world, that the cinema came to have its own method of constructing not only ―reality‖ but its spectator as
well . . . Hollywood cinema has devised elaborate strategies to ensure that the viewer perceives a
succession of individual shots and looks as a coherent whole . . . Hollywood editing is sometimes called
let me emphasize the informality of my study. This conclusion is not in any way based on a quantitative review, but
strictly via my limited research for this project and previous projects in this department, and according to a perusal
of the approaches that appear in the text books that compile leading essays in the field, it feels safe to say that
psychoanalysis just does not have the same sway in the world of TV studies that it had in other disciplines.
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‗invisible‘ editing, because we are not supposed to consciously notice the transition from one shot, one
look, to the next. In this way, we are made to believe in the reality of the constructed world (p. 223).
Oddly enough, while the majority of these distinctions seem to float for regular television
programming, considering the hybrid model applied in Storymakers, most of these traits ascribed
to the cinema are also primary aspects of the Storymakers production design. We have already
looked at the production elements of the Storymakers program in an earlier section, and to read
through Flitterman-Lewis‘ list of distinctions is almost like reading through the same list of
Storymakers production aesthetics a second time. While this does not mean that we can apply
the psychoanalysis of film theory to the Storymakers program, because we can not dismiss the
significant distinctions between the contexts of TV and film reception, it does mean that we can
look at the production aesthetics of the Storymakers design with a bit more insight.
What can be gleaned from a synthesis of the original Lacanian mode of analysis and the
text. In other words, above and beyond a mere reading of the scripts and narrative devices used
in the speaking roles, or the relationships of power that exist between characters or other
television actors, it is possible to actually find meaning in the aesthetic elements of a television
production. In this way, Lacanian psychoanalysis provides its own kind of ―mental bridge‖
between literary criticism and aesthetic theory, creating an opportunity to study the structures of
meaning which are inflected through the visual language of the media. Ironically enough, we
might then be able to call this approach a hybrid form of theory, which works especially well for
our purposes, as we take a look at Storymakers, a hybrid television talk show that has applied the
What we gain from Flitterman-Lewis is that, because of its mixed use of cinema
aesthetics for the TV reception context, we can be certain that Storymakers is an exceptional case
24
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of television production. The distinctions drawn between the two media can not so easily be
drawn with Storymakers. While it is certainly not a kind of show that is experienced in a movie
theater, it does invoke continuity editing, and it does employ the shot/reverse-shot technique that,
as Flitterman-Lewis notes, provides a ―structure that enables the spectator to become a sort of
invisible mediator of looks, a fictive participant in the fantasy‖ (p. 224). Only in the case of
Storymakers, the fantasy is not fictive; it is defiantly non-fictive, allowing the fantasy that much
more titillation, as if we might actually experience the show as guests in the home of a
Hollywood movie producer, having casual and engaging conversation with actors and directors.
But Flitterman-Lewis is very correct to point out the way TV programming departs from film.
Indeed, Storymakers is intended to be viewed in the comfort of your own home, where you are
free to change the channel, leave your seat, or surf the internet.22 But it is for this exact reason
that we notice the brilliance of a hybrid television program like Storymakers. Because we are so
accustomed to the generic expectations created through the structuration of television viewing,
when a program so blatantly defies these conventions, we are forced to take a second look at the
mirror. Adapting the Lacanian model to television, when we suddenly recognize that the image
in the mirror has changed, we are forced to reevaluate the language we have used for so long to
dangerous symbolic matrix of idealized images and messages that viewers might unwittingly
subscribe to, succumbing to a structure of discourse that ultimately shackles our consciousness to
the armor of an alienating identity. On the other hand, when presented with the genre bending
22
I would argue, however, that this argument is in some ways weak. While it is certainly a different viewing
environment, one‘s inclination to be distracted from the content of a TV program is less a commentary on the
context of television programming reception and more a critique of the quality of television programming. just as
movies hold you captive in your seat at the theater, good television content has always kept viewers entranced in
front of the tube.
25
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techniques employed in a program like Storymakers, we can step in and assert that it is precisely
the fact that Storymakers is a hybrid television program that calls the viewers‘ attention to the
language of the medium. In other words, to engage the poetry of the metaphor, because
Storymakers is such a different sort of television program, we could argue that it breaks the
Lacanian mirror, the shards of which become a hyper-mediated vocabulary, each fragment a
sharp piece of burgeoning media literacy, armed with which the individual can begin to
reconstruct an image of himself that fits the needs and wants of his own subjective autonomy.23
intellectual heritage of the scholar (Mittell, 2001, 2003) who provides the framework for the
following discussion. In order to qualify this approach as post-Marxist, a lineage from a credible
analysis of political economy is due. But first, to recast the post-Marxist approach in a
comprehensive light, we should visit a brief summary of the political economy approach to genre
analysis provided in a contemporary media studies textbook by Stadler and McWilliam (2008):
One of the strengths of the political economy approach is that, while film and television scholars often
exaggerate the independence of genre texts by focusing exclusively on the textual (this implying an
inaccurate separation between genres and their economic foundations), the political economy approach
forces us to examine the implications of these foundations. However, this approach is also frequently
criticized, not only because it tends to simplify this very relationship (between text and industry), but also
because it fails to consider the ways audiences consume genre texts (p. 234).
Clearly, the psychoanalytical critique (as well as the earlier formalist deconstruction) explored in
the sections above could be quite easily accused of being much too focused on the text of
aesthetic elements present in the hybrid talk show format that is offered by the Storymakers
23
Or, with which he can write an answer to his culminating examination!
26
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program.24 Yet the latter criticism of political economy (a prominent lack in the objectivist
approach that might explain Mittell‘s work) is the likely reason Marxist cultural criticism has
increasingly, if slowly, moved out of intellectual fashion over the past 50 years. Nonetheless,
mindful not to discard the baby (and its mirror) with the bathwater, a post-Marxist interpellation
of the television genre can still account for the economic foundations of televisual text reception
by looking at the way different individuals invoke their own subjective political economic
frameworks in the process of decoding televisual discourse; and we are most likely to find this
approach in the field of cultural studies. This is where Mittell (2003) sets up camp, posing an
article that instructs our final analysis in the cultural approach to genre studies.
Seeking to build a framework that takes this balancing act to heart, Mittell explains: ―In
examining talk shows, we must consider how taste is formed by—and formative of—definitions
of cultural identity, as defined by multiple axes, and that categories of identity are tied up within
other cultural categories, such as genres‖ (p. 37). In order to anchor this approach, Mittell (2003)
cites Bourdieu‘s (1990) influential social theoretical formulation of the habitus – Bourdieu‘s
arguably, paralyzed the humanities and social sciences since the last decades of the 20th
century.25 In the famous chapter, Structures, Habitus, Practices, Bourdieu (1990) offers a
24
The counterargument is simple enough: the purpose of the psychoanalytical mode is to shed light on the way the
individual interacts with the symbolic matrix of cultural discourse, not, contrarily, to provide a comprehensive and
thorough account of the fundamental ontology of all time and existence!
25
Before diving into Mittell‘s interpretation of habitus for genre studies, it should be noted that a more recent work
by Bourdieu (1996) recasts Marxist criticism in nearly the same terms that are offered in Stadler and McWilliam‘s
(2008) summary of political economy above. Offering a critical interpretation of French TV journalism in the
post-Marxist mode, Bourdieu describes his approach: ―Journalism is a microcosm with its own laws, defined both
by its position in the world at large and by the attractions and repulsions to which it is subject from other such
microcosms. To say that it is independent or autonomous, that it has its own laws, is to say that what happens in it
27
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One has to escape from the realism of the structure, to which objectivism, a necessary stage in breaking
with primary experience and constructing the objective relationships, necessarily leads when it hypostatizes
these relations by treating them as realities already constituted outside of the history of the group – without
falling back into subjectivism, which is quite incapable of giving an account of the necessity of the social
world. To do this, one has to return to practice, the site of the dialectic of the opus operatum and the modus
operandi; of the objectified products and the incorporated products of historical practice; of structures and
We can take the concept of the habitus, then, to express a kind of statement about the
idiosyncratic fate of the individual subject. While not conferring all of the (anti)ideological
baggage that comes with the usual Marxist approach—but also acknowledging the limitations of
agency and autonomy in a world that forces us to live according to basic social rules, laws, law
concept of the habitus as a mitigating field of individuation that considers and balances all sides
of the human story.26 Mittell (2003) latches onto this formulation in order to offer a model of
generic interpretation, and it seems that he has skirted the obscurantist bent by translating this
Bourdieu argues that taste distinctions are also fully dependent on their contexts, as a given cultural object
might be located differently within hierarchies of value in various historical moments and situations of
audience‘s social location and way of life, or what he terms the habitus (p. 37).27
cannot be understood by looking only at external factors. That is why I did not want to explain what happens in
journalism as a function of economic factors. What happens on TF1 cannot be explained simply by the fact that it is
owned by the Bouygues holding company. Any explanation that didn‘t take this fact into account would obviously
be inadequate, but an explanation based solely on it would be just as inadequate—more inadequate still, perhaps,
precisely because it would seem adequate. This half-baked version of materialism, associated with Marxism,
condemns without shedding light anywhere and ultimately explains nothing‖ (p. 39).
26
Having already been through this with Lacan, it should be noted how the invention of clever solutions to broad
philosophical problems with odd bits of random and obscure terminology is clearly an underappreciated contribution
of the French intellectual class.
27
At first glance, this translation can seem problematic. We tend to think of taste with the connotation of agency—
that we define our tastes. But it is equally plausible that we would concede that some of our tastes are shaped by our
various political economic predispositions.
28
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Mittell goes on to trace how the talk show is a prime genre for discovering linkages between
taste and identity. Conducting a qualitative survey of talk show viewers, Mittell explains that his
the assumption among most media reception studies that viewing is the only site of genre audiences—
media audiences utilize and circulate generic categories outside the practice of television watching,
drawing on genres in various facets of everyday life, not just in specific reference to viewing a particular
text. In addition and most important, discourses linking genres and taste are often mobilized by people who
The bulk of Mittell‘s article is a recounting of the various responses he received from the
qualitative survey on the talk show genre. What is interesting to note is that, in this regurgitation
of the various respondents‘ appraisals of the talk show genre—and their favorite talk shows, and
other people‘s favorite talk shows, and about the kinds of people who watch all of these talk
shows in general—the essay reads much like a sociologically dysfunctional chant that confirms
all of Lacan‘s warnings from the drama of the mirror stage and the dangers we confront from our
ingestion of the cultural kaleidoscope it presents .28 With unflinching confidence in their
people who might be identified with watching various versions of talk show programming –
types that exist (one would guess) more in their imaginations than in their experience . Asked by
Mittell to talk openly about aspects of the genre, the respondents presented a wide range of
commentary; a sampling of the greatest hits reads as follows. First, in regards to Letterman:
―‗It‘s intellectual humor that I feel would turn off minorities‘‖ (as cited in Mittell, 2003, p. 41).
Then, on Regis and Kathie Lee: ―‗two of the most irritating people in the world‘‖ (as cited in
Mittell, 2003, p. 42). Later, on Jerry Springer, ―‗redneck trailer park trash from Arkansas‘‖ and
28
It should again be noted that Mittell‘s work was designed to address the various controversies that emerged out of
the daytime talk shows, a group which scholarship reveals has arrogated to itself the status of exemplar of the format
(Mittell, 2003).
29
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―‗idiots‘‖ (as cited in Mittell, 2003, p. 43). And finally, regarding Oprah, responses such as,
―‗the non-scummy daytime talk show‘ and ‗a breath of fresh air in the talk show circuit,‘‖ were
paired with ―‗[Oprah] seems to have some sort of brainwashing ability on . . . fat old women‘‖
While admitting that the various cultural practices demonstrated in the responses to the
survey ―‘prove‘ nothing on their own,‖ Mittell makes the claim that ―such a survey points to the
diversity of audience voices, considering how people use broad generic categories, as well as
subsets of a genre, to makes sense of media texts, their assumed audiences, and perceived social
impacts‖ (Mittell, p. 45). It is unclear whether or not he means to imply in the subtext of this
claim that people use generic categories of people (as opposed to generic categories of TV
programming) to make sense of the other, the people who comprise their own and other
communities, but the responses would seem to indicate that this much is the case.30
Frankly, looking back on Mittell‘s approach, the scholarly value of this research becomes
increasingly dubious. The attempt to parse the function of the genre (or the media, in general)
through an analysis of ―how it operates within people‘s lives‖ seems to reveal more about the
obsessions of the scholar than the objects of study (Mittell, 2003, p. 45). And while this may be
a text should be measured by its luminance, its advance of the pursuit of knowledge and literacy,
29
To make a quick flashback to the world of postmodern critique, it is further striking that what might be most
interesting about this essay when taken as a whole is how it presents itself as a kind of daytime talk show content for
the scholarly class. Mittell does make some interesting observations about the popular reception of the talk show
genre, but in its broad peacocking glee, Mittell seems also to relish in the parade of lascivious descriptions offered
by his respondents. One gathers the sneaking suspicion that the article reformulates the daytime talk genre appeal
for the academic who might seek the cover of intellectual legitimacy offered by a scholarly reviewed publication.
30
It is interesting to note that the other in psychoanalytical theory, specifically as discussed by Lacan, is originally
the specular image of the self.
30
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its autonomizing force, its mastery of the locutionary code.31 Because it strikes me as being a
worthy project, I have attempted to heed Mittell‘s (2001) instructions and work in this review to
―explore the material ways in which genres are culturally defined, interpreted, and evaluated‖ (p.
9). In doing so, I have attempted to present a series of different approaches to genre analysis in
this review. Having started in basic genre theory, I moved on to explore a formalist code of the
talk show aesthetic and traced the historical origins of the various elements involved in its
construction. Later, we reflected on this apparatus through the psychoanalytic lens, attempting to
reconcile the hybrid television program with the existing modes of film and televisual aesthetic
theory. And finally, we looked at how a post-Marxist cultural studies critique offers insights into
the way members of the talk show audience make sense of the genre and its interpretive
liberating moments of insight—offered by the headier models explored earlier in this analysis, it
is clear that the cultural approach to genre studies still needs much work.
discourse, it is unequivocally clear that neither television programming nor TV program analysis
have to be rigidly contained by the conventions and mandates of genre. While, at the same time,
it is important to note how effective genre studies can be as a structural model that, in its
establishment of an analytical template, yields insights about the way television programs (and
television program studies) can be understood and, it seems more important that we leave this
review with a sense for how much all of these various cultural modes can be improved.
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Perhaps I have been a bit unfair in my characterization of the research, but it is difficult to see how Mittell meets
these standards. While it may not have been the best example of the cultural approach, Mittell‘s work is quite
prominent in the recent literature on genre studies. But what stands out from his report is less an insight into the
function of genre and more a long list of name calling that takes place under the cover of anonymity.
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BECA 896 | Graduate Culminating Examination General Question 4 | TRAVIS SIMPSON
References
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APPENDIX A
http://www.lib.umd.edu/LAB/exhibits/leadingrole/hs-images/HS-photo2.jpg
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APPENDIX B
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APPENDIX B
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APPENDIX B
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APPENDIX B
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APPENDIX C
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APPENDIX C
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APPENDIX C
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APPENDIX D
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