KING COLLEGE OF TECHNOLOGY, NAMAKKAL

DEPARTMENT OF MANAGEMENT STUDIES

UNIT TEST -1
CLASS: II MBA SECTION: MARKETING
DATE: 15 .09.2011 MARKS: 50

RETAIL MANAGEMENT
PART-A
ANSWER THE FOLLOWING 5*2=10
1. Define Retail Management?
2. What do you mean by Mom and Pop store?
3. What is MLM?
4. List out the characteristics of Mall.
5. Write a short note on Retail service quality management.

PART-B
ANSWER THE FOLLOWING (2*16 +8=40)
6. Elucidate in detail about the different retail formats in India. (16 Marks)
7. a) What are the factors influencing on retail location selection . . (8 Marks)
b) Write about the internal & external atmosphere. (8 Marks)
8. Explain about the challenges and opportunities of Retailing. (8 marks)

Prepared By Approved By

ALL THE BEST

*********************

KING COLLEGE OF TECHNOLOGY, NAMAKKAL

DEPARTMENT OF MANAGEMENT STUDIES
UNIT TEST -1
CLASS: II MBA SECTION: MARKETING
DATE: 15 .09.2011 MARKS: 50

RETAIL MANAGEMENT
PART-A
ANSWER THE FOLLOWING 5*2=10
1. Define Retail Management?
2. What do you mean by Mom and Pop store?
3. What is MLM?
4. List out the characteristics of Mall.
5. Write a short note on Retail service quality management.
PART-B

ANSWER THE FOLLOWING (2*16 +8=40)

6. Elucidate in detail about the different retail formats in India. (16 Marks)
7. a) What are the factors influencing on retail location selection . . (8 Marks)
b) Write about the internal & external atmosphere. (8 Marks)
8. Explain about the challenges and opportunities of Retailing. (8 marks)

Prepared By Approved By

ALL THE BEST

*********************