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BRAINSTORMING
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What is La Movida
La Movida is a Branding Studio since 1987, they focus is in Graphic Design, Interior Design, Marketing,
Communication & Branding, Events & Fair Organizations and Photoshoots.
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La Movida Meaning

With the name of the company you can do a lot to make an impact.
In Spanish La Movida is a word that is used for “the game” or “the movement”. It means that you are
doing something big, or you are planning something really good. For that you can plan any strategy
like a big movement and different form the others.
 Social Media & Ideas

I N S TAG R A M :

Is good that you upload all the projects, show some quotes and show how you work.
- Suggestion: Maintain a lifestyle, show how you work, tell how is the team conformed, what
they do, inspirational quotes and the most important to have a brand voice; what I mean for
this is how you write the copies, the same type of picture or similar colors and tones. All of
these suggestions are to create a nice look and feel on your Instagram and the idea is to
communicate a lifestyle were people could feel identified, so they want to follow you because
they want that style of life or they have a similar life to the posts you create. In that way we can
grow the number of followers, have more interactions with brands or the public.

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Social Media & Ideas

Other strategy that can work is to create stories, this new

method of Instagram is taking a lot in this social media; you
can create short videos from close ups of new projects, put
comments or questions where people can vote or comment;
with this and more options from stories of Instagram you can
show to your followers that you care about them and take
their opinions and what they think of La Movida as well.

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FAC E B O O K :
You show all the projects, quotes and pictures of what you do as well like on Instagram.
- Suggestion: You can adapt the same things from Instagram to this social media as well, but
in now days Facebook has become more a page to read articles, to share information and to
have interaction with the followers; so it would be nice if you add some reading articles. They
can be about La Movida, design info, news, memes or some gifs; as well some videos of the
studio, of the work you do, how you work or some informative videos that has the same style
of La Movida; in this way it won’t lose the identity and you will create more shears and
interactions of your followers.

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 Social Media & Ideas

LINKEDIN: This social media you have all the important information that someone can
need.
- Suggestion: I will add the username off the others social media from La
Movida, to get more followers and some mailing address for a faster
contact.

YO U T U B E : Is good to have an account for this social media to upload all your videos.
- Suggestion: This social media is getting more power thanks to the
videos that makes more sentimental the feeling of the followers. So I
suggest making videos form the backstage or the making of from projects
you have, to talk about the company and the employees.

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 Social Media & Ideas

P I N T E R E S T: Having this social media can help you to be an inspiration for others and
get your studio known by more people.
- Suggestion: You can create different topic boards like the projects you
have done, inspirational boards, logo boards, design tips and a board with
articles from the website blog.

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WEBSITE: The design of the website is amazing; is clear, the information of what
someone is looking it can be found easily.
- Suggestion:The 2 things I will add are 1. The links to the others social
media and 2. In the section of each type of work I will add the link of the
brand so the client can see the project you have made with them. Like
some pictures, their websites, videos…

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 How to Get Clients

Client attention is really hard to get, so the idea to be different from the other branding agencies is to be
unique and create original projects.

Working with big companies is very good to create big projects, important ones and to get name so other
big companies would want to work with La Movida. Also it could be good if you close a contract for a
minimum of 6 months of in-house projects with the company, and at the ending this contract if the
company wants to still working with La Movida, you can upload the contract for a year; so in this way you
can catch big companies for long time.

Small companies are also good to work with, because they are just starting a business so they need a lot of
work that you can offer. With them you can create a contract for a year or two. In this way you can have lots
of projects with a small company and they will tell to others you are the company identity maker and maybe
other small companies want to work with La Movida as well, everything is all about the word of mouth on
small business.

With both types of companies you can have projects of ads, social media, digital marketing, events,
launchings, internal communication and branding. Other options you can add to the services you offer can
be band consulting, digital consulting and with the events you can also offer some planning to create them.

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 How to Get Clients

With both types of companies you can have projects of ads, social media, digital marketing, events,
launchings, internal communication and branding. Other options you can add to the services you offer can
be band consulting, digital consulting and with the events you can also offer some planning to create them.

The type of companies you can work with are many kinds, because you have lots of options of work and
thanks to this variety of services you offer La Movida can be part of entertainment area, tourist area, health
area, government area, fashion area and many more…

Other way to get more clients can be having presence on showrooms of any kind, like design, fashion,
business; on those showrooms you can rent a stand to offer your services to other people and meet new
clients or grow your database.
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Partnerships are good to grow the company and to let more people know the business or get new clients,
to archive this to La Movida you can have:

Freelancers working from all over the world.

Social Influencers to talk about the studio on their social media.

Partnerships Satellite Teams to be part of the studio; this is to have local designers on each country
where La Movida wants to be; with this kind of local designers you can get local brands to work with and
this designers will know the type of work this companies like to use. In this way this designers are with the
culture of the country.
A hostel brand form South America called ‘Selina Hostel’ use this method to grow their company and to have
local design and get the culture of each country on their work.
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Influence on the Internet in now days is so important for a business, having presence counts every day
to find new projects. So you can have sponsored posts or you can create emotional videos to show around the
internet and having a blog on your website talking of different subjects like stories of projects, design tips, color,
type, visual and many more can help to get people visiting the website of La Movida, and knowing your company
as well.

Unique Style Building an unique style of design and communication, can help to show difference from the
others studios and La Movida can be more recognized on the market. Here in Medellin there was a creative studio,
where they used to work with industrial and grunge style and that was their identity for all the work they did. In
every work or design the did for any business you could recognize them because they used to have a strong base,
defined style and they knew how to mark a difference from the other studios.
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In Argentina there were some creative agencies where they create

design workshops like print styles, lettering, how to create a book,
serigraphy, web design and more. Also in their studio they have a
special place converted in a design store where they sell notebooks,
mugs, mouse pads, posters, magnets and other stuff with some
styles and designs made unique by the studio.
On the night some studios or stores do some special parties or
networking meetings for launchings, people can know the studio
or just because they want some designs nights and to be different
from others.

I don’t know if in Belgium exist a design week. Here in Medellin and

in Buenos Aires every year on a certain date there is this week and
you can find conferences with famous local and international
designers, workshops, showrooms, concerts and discounts. And La
Movida can be the representative studio for this movement.

To finalize the analysis I can say La Movida is a really good studio

and have an amazing brand, it has been many years in the market so
that makes it a bonus point for you to be a credible company. The
only thing I notice is that you should communicate more about the
studio and the logo should have more influence on the public.

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THANKS!
“Let´s do what we loveand do a lot of it”

Juliana Gomez
2018