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of Communication
MISS RIZA O. VILLANUEVA
Models of Communication
MODELS OF COMMUNICATION
A. Self-Action or One-Way Communication
ARISTOTLE’S MODEL
considered as the first model of communication and was proposed
before 300 B.C
Models of Communication
ARISTOTLE’S MODEL
- The Aristotle's communication model is a speaker
centered model as the speaker has the most
important role in it and is the only one active.
- It is the speaker's role to deliver a speech to the
audience.
- The role of the audience is passive, influenced by
the speech.
- This makes the communication process one way,
from speaker to receiver.
Models of Communication
ARISTOTLE’S MODEL
3 modes of persuassion
Ethos - personal character or credibility
Logos - logical appeal based on
reasoning
Pathos - appeals to the emotion of the
audience
Models of Communication
MODELS OF COMMUNICATION
B. Interaction or Two-Way Communication
WHITE's MODEL
EUGENE WHITE'S Model
- feedback
- process is sequential and cyclical
following the 8 stages of oral
communciation
Models of Communication
Models of Communication
WHITE's MODEL
WHITE's MODEL
WHITE's MODEL
3. Expressing– the speaker then uses
his vocal mechanism to produce the
sounds of languageaccompanied by his
facial expression, gestures, and body
stance.
Models of Communication
WHITE's MODEL
4. Transmitting– waves of sound
spreading at 1,000 feet per second and
waves of light traveling at aspeed of
186,000 miles per second carry the
speaker’s message to his listeners.
Models of Communication
WHITE's MODEL
5. Receiving– sound waves impinge
upon the listener’s ears after which the
resulting nerve impulsesreach the
brain via the auditory nerve; light
waves strike the listener’s eyes after
which the resultingnerve impulses
reach the brain via the optic nerve.
Models of Communication
WHITE's MODEL
6. Decoding– the listener interprets the
language symbols he receives and
thinks further.
WHITE's MODEL
8. Monitoring– while the speaker
watches for signs of reception or
understanding of his messageamong
his listeners, he is also attuned to
what’s going on inside him; the
speaker is receiving anddecoding
messages about himself from his
audience in order to adjust to the
particular situation.
Models of Communication
MODELS OF COMMUNICATION
C. Transaction Model of Communication
- focuses on meaning and sharing by
accounting for all other factors in
the communication process
- described as effective
communication
Models of Communication
JAKOBSON’S MODEL
COMPONENTS
1. ADDRESSER – sender of the message
2. ADDRESSEE – receiver of the message
3. CONTEXT – situation in which the message
was given
4. MESSAGE – idea to be expressed
5. CONTACT – channel thru which the
message passes
6. CODE – form of the message
Models of Communication
Models of Communication