Вы находитесь на странице: 1из 8

Best In Class: Adobe’s Digital Orientation

I recently spoke with Justin Mass (@jmass), Manager of Learning Technology and Design, about
how the People Resources team recently moved to a completely digital orientation for new-hires
to Adobe.

Until this year, a 4 hour new-hire orientation was handled separately in each office. Adobe has
more than 40 office locations and many remote employees making it difficult to create a
consistent orientation experience for our new employees. The digital orientation in Adobe
Connect helped the team address the challenge of a distributed workforce. The majority of
Adobe employees work outside of the San Francisco and San Jose area where Adobe maintains
it’s corporate headquarters. By moving the experience online, the People Resources team was
able to create a streamlined 90 minute orientation that can be delivered consistently each and
every week. Additional content can also be delivered through self-paced on-demand learning.
When fully implemented later this year, digital orientation will save over 60 hours a week or
3000 man hours a year through its digital delivery. Additional benefits include travel savings and
increased consistency in messaging and experience across the world.

Justin walked me through the process and I was impressed with how he’s used technology to
keep the orientation process interactive and engaging. The team is able to use the same persistent
virtual Adobe Connect room each week. They don’t need to re-create the room and upload
content for each meeting. The room has been designed with a large number of layouts to keep the
sessions moving and on-track. Mass tells me that they change layouts every 5 minutes or so to
switch from delivery to discussion.
The second of many layouts features a video welcome from senior executives. The flow of the
meeting is shown on the left.

Although layout changes happen often, there is consistency across every layout. For example, a
video pod is used  on the left-hand side of the screen by the presenters on every layout to provide
better engagement. Justin and his co-presenter Ellie Gates (Head of Talent Development
Programs) stay on-screen for the entire meeting. There is also a persistent chat pod on the right-
hand side of the screen titled ‘Insights’ that participants can use throughout the 90 minute
meeting to share any insights with the rest of the participants. The video and chat pod don’t
move from layout to layout – only the content in the center of the screen changes.

In fact, the team makes great use of the ability to place multiple chat pods on a single layout.
Nearly half of the layouts incorporate multiple chat pods to capture feedback. Justin gave me a
great example. Early in the orientation, Ellie and Justin discuss Adobe’s corporate values
(genuine, exceptional, innovative, involved). They then change the layout to include a separate
chat pod for each value. Participants are encouraged to provide feedback about how they
interpret each of these values. Each chat pod can contain a separate conversation. Justin told me
that one of the advantages of capturing feedback this way is that it doesn’t favor the extrovert
over the introvert. Everyone feels like they can share.
Participants are encouraged to use each of the 4 chat pods in the center of the screen to contribute
content about Adobe values. Additional chat pods on the left and right persist through the entire

One of the things that most impressed me about the design of this new digital program is how the
team was able to reduce the dependency on Powerpoint slides and introduce other media
including professional videos, polls, music, PDF documents, web links, and more. In fact, the
lobby layout used at the beginning features an interactive map so that participants can see all of
the different regions from which participants are joining.

The team has really embraced the idea of digital orientation, and in doing so has taken advantage
of the medium. Going digital not only means it’s easier for the new-hires to attend, but it also
means that members of the Adobe leadership team can also easily drop in to welcome our newest

If you’re looking to transform your new-hire orientation into a digital experience, I’ll have a new
post next week that covers some of the best practices that Justin shared with me around
designing an engaging and interactive orientation program.

Adobe Connect is a web conferencing platform, powering complete solutions for web

meetings, eLearning, and webinars, on any device.

AddThis Sharing Buttons

Share to TwitterShare to FacebookShare to LinkedInShare to Email
Adobe Connect, eLearning, Virtual Classrooms
Adobe at Adobe (2), Digital Orientation (1), elearning (16), virtual classrooms (5)

Alistair Lee

In his role as Sr. Enablement Manager for Adobe Connect, Alistair helps to enable customers to
communicate, collaborate and train more effectively.  During his 20 year tenure at Adobe
Systems, Alistair has held a number of technology related roles that include consulting,
evangelism and marketing. 

Next post
Previous post

Join the discussion

 By Kelly Torrance - 5:03 PM on February 14, 2014  

Absolutely awesome use of the technology by some very smart people at Adobe. I miss
using Connect…it’s still the best platform for learning, hands-down. Well done!

 By Greg Anderson - 8:47 AM on February 21, 2014  

Valuable commentary for anyone trying to discover how to effectively train

employees/learners online. Adobe Connect is unique in its ability to to present a truly
dynamic and engaging learning environment.

Try it for yourself! Free 90-day access to Adobe ConnectSign up

 Join a Demo >

 Subscribe to our blog

Get email updates of new blog posts.

 Connect with us
 Buying Guide

Not sure which product will fit your needs? Compare all the features. See all plans

 Join the conversation

Join us on Twitter

 Archives
o April 2020
o March 2020
o December 2019
o See more
o April 2020
o March 2020
o December 2019
o November 2019
o October 2019
o September 2019
o June 2019
o March 2019
o January 2019
o December 2018
o November 2018
o September 2018
o June 2018
o May 2018
o February 2018
o January 2018
o October 2017
o July 2017
o April 2017
o January 2017
o December 2016
o November 2016
o October 2016
o September 2016
o August 2016
o July 2016
o June 2016
o April 2016
o February 2016
o January 2016
o October 2015
o September 2015
o August 2015
o July 2015
o June 2015
o April 2015
o March 2015
o January 2015
o December 2014
o November 2014
o October 2014
o September 2014
o August 2014
o July 2014
o June 2014
o May 2014
o April 2014
o March 2014
o February 2014
o January 2014
o December 2013
o November 2013
o October 2013
o September 2013
o August 2013
o July 2013
o June 2013
o May 2013
o April 2013
o March 2013
o February 2013
o January 2013
o December 2012
o November 2012
o October 2012
o September 2012
o August 2012
o July 2012
o June 2012
o May 2012
o April 2012
o March 2012
o February 2012
o January 2012
o December 2011
o November 2011
o October 2011
o September 2011
o August 2011
o July 2011
o June 2011
o May 2011
o April 2011
o March 2011
o February 2011
o January 2011
o December 2010
o November 2010
o October 2010
o May 2010
o March 2010
o February 2010
o December 2009
o November 2009
o October 2009
o September 2009
o August 2009
o July 2009
o June 2009
o May 2009
o April 2009
o March 2009
o February 2009
o January 2009
o December 2008
o November 2008
o October 2008
o September 2008
o August 2008
o July 2008
o June 2008
o May 2008
o March 2008
o February 2008
o July 2007
o June 2007
o May 2007
o April 2007
o March 2007
o February 2007
o January 2007
o December 2006
o November 2006
o September 2006

Who we are | Social responsibility | Investors | Careers | Contact Adobe

Copyright © 2020 Adobe Systems Incorporated. All rights reserved. | Privacy | Terms of Use |